Thaivertising (15 best thai commercials ever)

Giffarine EQ-10 Skin Care –  Belly Button Face (2003)

Two sons try to get revenge on their mother’s plastic surgeon. He lited so much that her belly button is where her face should be. Family photos will never be the same again if only she had used Giffarine EQ-10 wrinkle cream.

Advertising Agency: BBDO Bangkok
Gold Lion

Soken –  Kill Bill Kill Bill/Tititititanic/X…X…X (2004)

This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. Kill Bill Kill Bill: the officer man talks to his colleague about the ‘Kill Bill’ DVD. When he is speaking, he is repeating himself again and again. Why? Because his DVD player doesn’t play smoothly. Tititititanic: the office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either. X…X…X: the Junior Visualiser talks to his co-worker about a Japanese porn DVD. When he is speaking, he freezes up. Why? Because his DVD player is frozen.

Advertising Agency: Euro RSCG Flagship Bangkok
Gold Lion for the Campaign

Samart Ringtones –  Pole Dancing (2004)

In a train, there is a beautiful woman standing and holding a pole. When she bends down to fix her shoes, the “Cherry Pink” ring tone from another passengers mobile starts to ring. The office girl who is in the position of bending while holding the pole suddenly looks just like a stripper pole dancing. The power of ring tone.

Advertising Agency: Saatchi & Saatchi Thailand
Bronze Lion

Unif Green Tea –  Worms (2004)

A man and a worm clash over the best tea leaves at the top of a plant.

Advertising Agency: BBDO Bangkok
Gold Lion

Ford Ranger OpenCab –  King Kong (2005)

A giant kingkong hand snatches a banana-laden truck. Playfully the monkey mistreats the truck. The kingkong”s dad arrives, telling junior it’s lunchtime. Junior ignores dad and continues
playing. Dad picks up the car, tossing it away and smacks junior’s ear. Super : In a man’s world you have to be tough.

Advertising Agency: JWT Bangkok
Gold Lion

Krungthai Bank –  Headman Villager Lee (2005)

Having a huge piece of log. Pooyai Lee, a Headman Villager gave his idea to the villagers to produce something, starting with a boat, table set, and a cutting board, and all were failed. Until he was left with the idea to make a toothpick. The morale: “without a thoughful plan, any huge capital can be blown away.”

Advertising Agency: Y&R, Bangkok
Bronze Lion

Scotch –  Date (2005)

A couple are in a restaurant.The girl looks depressed. She tells her boyfriend not to work so hard. She asks if he has some time for her. He put his hand on hers. Suddenly he taps his finger on her hand and moves it around like a computer mouse. Super : Scotch. Antidote for workaholics.

Advertising Agency: Ogilvy & Mother Bangkok
Bronze Lion

Bangkok Insurance –  Tyre/Twister/Robbery (2006)

Bangkok insurance wants to communicate the message “Maximum care” and we created a series of TVCs based on that. The idea is to show that the chance of being lucky in certain accidents or situations is less than 1%. The executions play with people being unbelievably lucky in perilous moments.

Advertising Agency: Creative Juice/G1 TBWA, Bangkok
Gold Lion for the Campaign

Baby Face Foam –  Love Story Campaign (2006)

Decades ago before DVDs, the classic Thai selling method was free outdoor cinema that sold a product during a show. We brought that back… We created “The Love Story” series of 4 episodes that not only sells but also pokes fun a conventional ‘Beauty’ commercials.  Airing schedule: prime time on the two most popular channels in Thailand every Friday, Saturday & Sunday starting from June 24th.

Advertising Agency: Jeh United Bangkok
Gold Lion for the Campaign

The Thai Olympic Fibre Cement –  Shakespearean Gecko (2007)

Sharing the fate of Romeo and Juliet, one lizard sacrifices his life to be with his lover because of the cracked ceiling problem.

Advertising Agency: Publicis Thailand
Silver Lion

Bangkok Life Assurance –  Salesman (2007)

Bangkok life assurance creates brand awareness by focusing on their unique selling point:their salesmen’s sincerity. Consumers normally are disgusted by salesmen but with Bangkok insurance this perception will totally change.

Advertising Agency: Creative Juice/G1 TBWA
Silver Lion for the Campaign

Sylvania Light Bulb –  Pic-Nic (2008)

“Nothing to be scared of if there is light. The light is your true friend”.
This is a story about being scared of the dark. During a picnic in the daytime, a father introduces various kinds of Thai ghosts to his son. He has fun getting to know them. Once the light was off, everything became scary.  After the launch, this television commercial became the “Talk of the town” and has been requested for download by consumers from many websites.

Advertising Agency: Jeh United Bangkok
Gold Lion

D7 Coffee –  Wake up Thailand! (2008)

D7 coffee TVC series were created by tying the functional benefit of coffee with controversial issues in Thailand. D7 coffee stimulates not only the body but also the morality of the person.

Advertising Agency: Creative Juice/G1 TBWA
Silver Lion

Muang Thai Life Insurance –  Bridge (2010)

Shows a family walking along when the father received a phone call from his doctor. He finds out that he has liver cancer. With the family distraught and worrying about how they will support themselves, Muang Thai offers them the assurance they need.

Advertising Agency: JWT Bangkok
Silver Lion

Thai Life Insurance –  Silence of Love (2012)

This commercial asks the audience to stop and think about the immense value of the care that fathers provide to their children and the sacrifices they make in the name of unconditional love. The story is told through the eyes of a teenage girl who feels alienated because of her inferiority complex due to her father’s deafness. She refuses to accept her father’s love and turns to other sources. When met with disappointment she decides to commit suicide. However, her father discovers her in time and does whatever it takes to keep his daughter alive. As she recovers at the hospital she finally comes to the realization that, even though her father is not perfect, his love for her is perfect and that it was herself who overlooked all his parental acts of love. It’s past time to care for those who have cared for you. Thai Life insurance. Caring for Thai lives.

Advertising Agency: Ogilvy & Mother Bangkok
Bronze Lion

 


The throne awaits you, the adverts don’t… (Royal Baby in advertising)

Within hours of the announcement the Duke and Duchess of Cambridge had welcomed their baby boy into the world on Monday, a raft of companies took to Twitter advertising their brand along with cute messages of congratulation…

Carling Beer

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Advertising agency: Creature, London
Year: 2013

Pampers

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The diaper maker tweeted out a video stuffed with heart-tugging shots of babies under this headline: Every Little Baby is a Prince or Princess.

The Sun

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Advertising agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho

Year: 2013

The Times

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Advertising agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho

Year: 2013

Coca-Cola

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The cola giant tweeted out a photo of two toasting Coke bottles, one labeled Wills and the other labeled Kate. The tweet read, “Time for a royal celebration.”

Warburtons

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Advertising agency: WCRS, London
Copywriter: Steve Hawthorne
Art Director: Katy Hopkins
Creative Director: Billy Faithfull
Year: 2013

Johnson & Johnson

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The baby products maker tweeted out a photo of a baby in a bathtub wearing an apparent crown made from baby shampoo bubbles. It also plans to run a print ad in People magazine featuring a baby’s hand holding onto a mother’s finger under the headline: “A parent’s love is the same the world over.”

Oreo

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The cookie brand tweeted out a simple photo: An Oreo and milk-filled baby bottle sitting atop a very royal-looking, plush, velvet cushion. The tweet offers this: “Prepare the royal bottle service!”

Play-Doh

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Magnum

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Starbucks

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Delta Airlines

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Air New Zealand

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Diet Coke

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OXO

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Sony Pictures

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Nintendo

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Lego

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MINI

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Vegas

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Nescafé

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Droga5, Coke Zero and the Best Slideshare Presentation Ever

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This is Droga5′s first work for Coke Zero.

The Brand is using Coca-Cola’s rights as an NCAA official Corporate Champion to tie-in March Madness with its new ‘It’s Not Your Fault’ campaign. Part of the brand’s umbrella ‘Enjoy Everything’ initiative, this new light-hearted, fun creative celebrates ‘guys-being-guys’ as the soft drink brand aims to connect male bonding to college basketball’s end-of-season national championship.

The campaign takes a lighthearted and comedic approach to say that with Coke Zero you can Enjoy Everything in life. “It’s Not Your Fault” also celebrates guys-being-guys. The Enjoy Everything campaign has evolved on the notion of owning quintessential guy moments of bonding and camaraderie, from sports and entertainment to humor, gaming and music.

“We’re talking to men more overtly with ‘It’s Not Your Fault’,” said Pio Schunker, SVP and Head of Integrated Marketing Communications, North America Group. “We’re positioning Coke Zero as a defender and celebrator of guy enjoyment.

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The new campaign rolls out during NCAA® March Madness® debuting a 30-second television advertisement entitled March Madness.

The narrative’s message is simple – it’s not your fault you can’t do anything but watch basketball during NCAA March Madness – and the work has been created in partnership with creative agency Droga5 New York, media agency Starcom MediaVest Group, Turner and the NCAA.

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Follow up commercials within the campaign also include GumbelSchedules, Emotions, Scholastics, History, Statistics and Technology

Another strand of the campaign sees Coke Zero partner with talk show host Conan O’Brien: the TV chat star, whose evening show will move from LA to Atlanta for selected programmes during the tournament and will be sponsored by the soft drink, will appear in a bespoke Coke Zero TV spot towards the culmination of the competition and the brand’s “It’s Not Your Fault” campaign will link with the show. Coke Zero is also backing a Conan music series with performances in Los Angeles, Austin and Atlanta. Andy Richter, the Conan sidekick, will emcee them. Big name musicians are also set to headline the ‘Conan Coke Zero Music Series’ on the ‘Road to the Final Four’, while Coke Zero and Conan are also co-creating a bespoke ‘It’s Not Your Fault’ promotional spot.

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The campaign is also running on the official March Madness Live mobile app, in-game broadcast enhancements and a funny Slideshare Presentation.

This presentation offers a detailed exploration into all the reasons why man is unable to do anything but watch basketball during the NCAA tournament… View the presentation on Slideshare: http://CokeURL.com/nl4t

“Coke Zero has experienced quarter after quarter growth and success, and we hope to see this campaign continue the momentum. ‘It’s Not Your Fault’ is launching in a big way through universal guy assets like NCAA March Madness and a co-branded promotional spot with CONAN,” said Andy McMillin, VP, Coke Trademark, North America Group. “Coke Zero brand attributes are well established, now it’s time for the brand to make the next big leap to connect with its drinkers. The brand definitely is evolving.”

 


From Coke to Mikado – Don’t Underestimate the Power of a Red Button

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Mikado – Resistance Test

Advertising Agency: Buzzman, Paris, France
CEO / Creative Director: Georges Mohammed-Chérif
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Art Director Assistant: Clément Séchet
Year: 2013

 

TNT TV Channel – Dramatic surprise on an ice-cold day

Advertising Agency: Duval Guillaume Modem, Brussels
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Production Company: Czar
Director: Koen Mortier
Year: 2013

 

Fantastic Delites – How Far Would You Go?

The Delite-o-matic is an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.

Advertising Agency: Clemenger BBDO, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O’Grady
Year: 2012

 

TNT TV Channel – Big Red Push Button

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button.

Advertising Agency: Duval Guillaume Modem, Brussels
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Production Company: Czar
Director: Koen Mortier
Year: 2012

 

Coca-Cola – Happiness Truck

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?

Advertising Agency: Definition 6, Atlanta
Year: 2011


Haddon Sundblom for Coca-Cola – The Man Who Painted Christmas

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Though he was not the first artist to create an image of Santa Claus for Coca-Cola advertising, Haddon Sundblom’s version became the standard for other Santa renditions and is the most-enduring and widespread depiction of the holiday icon to this day. Coca-Cola’s Santa artworks would change the world’s perception of the North Pole’s most-famous resident forever and would be adopted by people around the world as the popular image of Santa.

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In the 1920s, The Coca-Cola Company began to promote soft drink consumption for the winter holidays in U.S. magazines. The first Santa ads for Coke used a strict-looking Claus. In 1930, a Coca-Cola advertised with a painting by Fred Mizen, showing a department store Santa impersonator drinking a bottle of Coke amid a crowd of shoppers and their children.
Not long after, a magical transformation took place. Archie Lee, then the agency advertising executive for The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, the Company commissioned Haddon Sundblom, a Michigan-born illustrator and already a creative giant in the industry, to develop advertising images using Santa Claus. Sundblom envisioned this merry gentleman as an opposite of the meager look of department store Santa imitators from early 20th century America.

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Sundblom turned to Clement Moore’s classic poem “A Visit from St. Nicholas” (better known as “’Twas the Night Before Christmas”) for inspiration:

His eyes — how they twinkled! His dimples: how merry,
His cheeks were like roses, his nose like a cherry;
His droll little mouth was drawn up like a bow,
And the beard of his chin was as white as the snow

The ode’s description of the jolly old elf inspired Sundblom to create an image of Santa that was friendly, warm and human, a big change from the sometimes-harsh portrayals of Santa up to that time. He painted a perfectly lovable patron saint of the season, with a white beard flowing over a long red coat generously outlined with fur, an enormous brass buckle fastening a broad leather belt, and large, floppy boots.

Sundblom’s Santa was very different from the other Santa artworks: he radiated warmth, reminded people of their favorite grandfather, a friendly man who lived life to the fullest, loved children, enjoyed a little honest mischief, and feasted on snacks left out for him each Christmas Eve . Coca-Cola’s Christmas campaign featuring this captivating Santa ran year after year.

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As distribution of Coca-Cola and its ads spread farther around the world, Sundblom’s Santa Claus became more memorable each season, in more and more countries. The character became so likable, The Coca-Cola Company and Haddon Sundblom struck a partnership that would last for decades. Over a span of 33 years, Haddon Sundblom painted imaginative versions of the “Coca-Cola Santa Claus” for for Coke advertising, retail displays and posters.

Sundblom initially modeled Santa’s smiling face after the cheerful looks of a friend, retired salesman Lou Prentiss. “He embodied all the features and spirit of Santa Claus,” Sundblom said. “The wrinkles in his face were happy wrinkles.” After Prentiss passed away, the Swedish-American Sundblom used his own face as the ongoing reference for painting the now-enduring, modern image of Santa Claus.

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In 1951, Sundblom captured the Coca-Cola Santa “making his list and checking it twice.” However, the ads did not acknowledge that bad children existed and showed pages of good boys and girls only. Mischievous and magical, the Coca-Cola Santa was not above raiding the refrigerator during his annual rounds, stealing a playful moment with excited children and pets, or pausing to enjoy a Coca-Cola during stops on his one-night, worldwide trek. When air adventures became popular, Santa also could be caught playing with a toy helicopter around the tree.

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Haddon Sundblom passed away in 1976, but The Coca-Cola Company continues to use a variety of his timeless depictions of Saint Nicholas in holiday advertising, packaging and other promotional activities. The classic Coca-Cola Santa images created by Sundblom are as ubiquitous today as the character they represent and have become universally accepted as the personification of the patron saint of both children and Christmas.

As Joanna Berry, Lecturer in Marketing at Newcastle University Business School, explains: “Whilst Sundblom didn’t invent Santa as the jolly, white haired rotund old man we all now expect, he certainly did more than anyone to imprint that image onto our minds in relation to Coca-Cola in one of the most enduring brand images ever to have been created.”

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A tribute to Haddon Sundblom from “Coke Side of Life” Campaign

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Red Bull and Felix Baumgartner – The Next “Gold Lion for Special Events and Stunt/Live Advertising”

In October of 2012, Felix Baumgartner will attempt a record-breaking freefall jump from 120,000 feet – 23 miles – above the earth as part of Red Bull Stratos: a mission to the edge of space. The attempt will take place near Roswell, NM, USA, and if successful, Felix Baumgartner could be the first person to break the speed of sound with his own body, protected only by a space suit. As no one has successfully jumped from this height before, it’s uncertain what the highest supersonic freefall in history will look or feel like.


Coca-Cola Happiness Truck around the World – Where Will Happiness Strike Next?

Inspired by the vending machine that dispensed Coca-Cola and other “doses of happiness” on a college campus in New York and quickly became a global viral video sensation; a specially rigged Coca-Cola delivery truck took to the streets of  Rio de Janeiro recently to spread refreshment and smiles to passers-by.

All the action is captured in a two-and-a-half-minute film. In the video, several unsuspecting Brazilians push a button on the back of the truck to dispense Coca-Cola and other fun items such as soccer balls, surfboards and sunglasses.

“‘Happiness Machine’ connected with so many people because the emotion was authentic, unscripted and contagious,” said A.J. Brustein, Global Senior Brand Manager, Coca-Cola. “We wanted to inspire that same feeling again by creating something consumers would respond to and want to share with others because it put a smile on their face.” 

Happiness Truck is one of many videos that can be found on the Facebook hub for “Where Will Happiness Strike Next?”. The hub features more than 25 films from around the world that have been created by local Coca-Cola teams to continue the theme of the award-winning “Happiness Machine,” which has generated more than 3 million online views. The interactive site lets consumers search for videos by country and even vote for where they’d like to see happiness strike next.

“We weren’t trying to replace ‘Happiness Machine’ with the ‘Happiness Truck,’” said Christy Amador, Digital Marketing Manager, Global Content Excellence.  “We wanted to build on this great idea and continue to answer the question, ‘Where Will Happiness Strike Next?’ by  spreading a message of happiness around the globe. These videos from markets all over the world help us to do just that.”

Two of the new films on the hub include a version of “Happiness Truck” filmed in the Philippines and “Happiness Store,” where convenience store customers in Rio are surprised with confetti, lights, live music and more upon grabbing a Coca-Cola from the cooler. “Happiness Machine” – which cost very little to produce – proved that we don’t need to spend millions to produce winning creative, and that great ideas and content can be sourced from anywhere.

 

Happiness Truck in Rio De Janeiro

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?

Happiness Truck in Canada

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Toronto, Vancouver & Montreal, Canada. After a full day of sharing happiness, the experience culminated in a 3-city simultaneous musical celebration featuring Kardinal Offishall in Toronto, These Kids Wear Crowns in Vancouver & Duke Squad in Montreal, to celebrate Coca-Cola’s 125th Anniversary. Where will happiness strike next?

Happiness Truck in Philippines

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Marikina, Philippines. Where will happiness strike next?

Happiness Truck in Kenya

Happiness Truck in Malaysia

The town with a population of over 150,000 kicked off its evening with a surprise from Coca-Cola’s Semangat Truck. What a nice prelude to dinner.

Happiness Truck in Venezuela

Happiness Truck in Ecuador

Happiness Truck in India

Happiness Truck in Russia (CHRISTMAS Edition)

Happiness Truck in France (UEFA Edition and OLYMPIC Edition)

Happiness Truck in Honduras

Happiness Truck in Turkey

Happiness Truck in Naples (COKE & MEALS Edition)

A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples. Famous chef Simone Rugiati is on a mission asking people
to eat together delivering “doses” of happiness through a magic food cloche.

Happiness Truck/The Cheering Truck in Argentina (FOOTBALL Edition)

This time, Coca-Cola outfitted a special red truck with a recording booth and has been travelling around Argentina collecting the cheers of football (or soccer depending on where you are from) fans to support the Argentinean team. Fans are encouraged to record their cheer to be heard by millions.

The truck drove through 19 different provinces in Argentina as it collected the cheer of over a million different voices. On the day of the match, the Coca-Cola Cheering Truck drove into a stadium that only had room for 50 thousand fans and played the recordings of over a million fans chanting and cheering for the team. Way to rally the troop Coca-Cola!

Coca-cola has been doing some really creative marketing campaigns that have utilized a traveling truck concept (see The Happiness Truck). It’s their way of spreading happiness throughout the world…not to mention strengthening their brand!

Happiness Truck in Hong Kong (TRANSFORMERS Edition)

Happiness Truck in Mongolia

Happiness Truck in Nederland

Happiness Truck in Poland (Euro 2012 Edition)

Happiness Truck in Azerbaijan

Where will happiness strike next? Of course in Baku, Azerbaijan. A Coca-Cola delivery truck has been converted to a happiness machine, which rides through Baku streets and shares the 125 year old happiness with Azeri people.

Happiness Truck in Ucraine

Happiness Truck in Egypt (RAMADAN Edition)

Coca-Cola Egypt gives people more reasons to believe using its Happiness Truck to spread happiness and joy in Cairo making Ramadan 2011 better for all Egyptians.

Happiness Truck in Mexico


Typhoo Tea – The Better Way to Wake Up

Each ad, in documentary style, featured a family comparing the power of Typhoo with a bizarre way to start the way: a drill sergeant, buckets of water, and a cockerel.

In the first, a drill sergeant bursts into the couple’s bedroom yelling at the top of his voice. The camera cuts to the woman talking to the camera. We see a box of Typhoo being exchanged for the sergeant at the front door. “Wake up soldier!” is yelled into the face of the sleeping woman. “Molies Molies” is yelled at the husband brushing his teeth. Children are harangued into eating up their breakfast. Those who don’t cooperate are forced to do press ups and star jumps. The ad finishes with the sergeant leaving and the woman claiming back her box of Typhoo.

“This week Typhoo have asked us to see if a drill sergeant can make a better wake up call than my Typhoo. He’s a bit intense. Yeah really loud. We began to miss our Typhoo. Very early on Michael my husband found it tough. He’s not used to the exercise. I mean it was an experience. But Typhoo is so much nicer.”

During the second week, buckets of cold water are the method of choice: the couple are woken up with water poured over their faces in their bed. The camera moves to them speaking in their dining room . We see them at their front door exchanging a packet of Typhoo tea for a white-jacketed man with a bucket. Time and time again they are taken unawares – drenched with the bucket of cold water. Finally the man leaves and the couple happily retrieve their Typhoo tea.

“This week Typhoo asked us to compare cold water to the wake up power of Typhoo. I didn’t realise that a bucket could hold so much water. That was a nightmare wasn’t it – breakfast time. We began to miss our typhoo very early on. We were sick of the water by day two, well day one really. But I mean it did wake you up. You know, who’d want to stay in a wet bed? We were very happy to get the Typhoo back.”

Finally, the family gets to live with a cockerel for a week. A rooster flaps his wings, crows and jumps on to the couple’s bed. They’re awake. Once again we see the woman talking, this time on her couch. We see scenes of bedlam as the rooster oversees cooking in the kitchen, roosts above the bathroom sink, sits on the windscreen of the car as Michael leaves for work and harrasses the woman as she dresses. Finally the cockerel is exchanged for the box of tea.

“Well this week Typhoo asked us to test the wake up power of a cockerel to see it it’s better than my usual cup of Typhoo. Well breakfast time was a bit… a bit tricky. Everywhere he looked he’d suddenly appear. It sounded like fun at first. But it’s a lot of effort having a cockerel all the time. He took a real shine to Michael. He said he woke you up. I just really am glad to have Typhoo back.”

Advertising agency was given the brief of helping with a product USP. They aimed at motivating drinkers to purchase Typhoo for their first cup of the day. All ads and sponsorship idents were shown between 6.30 and 9.30am.

Advertising Agency: Clemmow Hornby Inge
Creative Director: Charles Inge
Copywriter: Greg Mutton
Art Director: Stuart Button
Production Company: Bikini Films
Director: Martin Granger
Year: 2004/2005
Silver Lion for the campaign
Bronze at Clio Awards


15 Best Olympics Advertising for London 2012

1 – Procter & Gamble – Best Job

Arguably the most memorable Olympics 2012 ad, Procter & Gamble champions mums in this commercial titled ‘Best job’. The tear jerker, created by Wieden + Kennedy Portland, follows four child athletes on their path to the London Olympic Games, supported, cared for and encouraged by their mothers every step of the way.

2 – Nike – Find Your Greatness

Nike does it again. Now famous for its ambush marketing tactics around major global sporting events, the sports apparel giant launched ‘Find your greatness’ in 25 countries yesterday to coincide with the opening ceremony. Cleverly avoiding any mention of London 2012 and the Olympic rings, the ad features places across the world with ‘London’ in their names, along with local everyday athletes enjoying their sports. The ad was created by Nike’s longterm agency partner Wieden + Kennedy.

3 – Coca-Cola – Move to the Beat

Mother London, Mark Ronson and Coca-Cola traveled the world to create a new dance track using the sounds of sport from 5 Olympic hopefuls.

4 – Omega – Star Me Up

A remix of The Rolling Stones’ ‘Start me up’ sets the pace for this commercial with the same title for Omega, the official timekeeper of the Olympics 2012. The ad lingers on the moments right before the start of a race or event, the tension felt by the athletes as they hone their focus for the task ahead.

5 – McDonald’s – Rivals

The Olympic spirit lives within us all. And when gold medals don’t provide enough motivation for greatness, McDonald’s is proud to serve the Happy Meals, Big Macs, and Fries that put everyone in the mood for a little competition.

6 – British Airways – London Calling

British Airways has launched its Olympic advert as anticipation builds ahead of the Games. It features one of BA’s jets strolling through London and showcasing landmarks such as Trafalgar Square and the Palace of Westminster, before taking in the Olympic Stadium in Stratford. Best of all though, it is set to the soundtrack of The Clash’s London Calling

7 – Adidas – What will you take?

Among others, Olympic Games sponsor Adidas created ‘What will you take?’ in support of Team Great Britian in partnership with agency Sid Lee. The colourful advert touches on all aspects of being an Olympian, both good and bad, as it challenges the athletes to take the stage and embrace this fleeting, once-in-a-lifetime opportunity.

8 – Icy Dew – Sixty Percent

Taking a break from the blood, sweat and tears approach, Coca-Cola bottled water brand Icy Dew created this amusing ’60 per cent water’ TVC in partnership with BBH Shanghai ahead of the Games. While this one might not stir the Olympian in you, it will certainly make you chuckle.

9 – Powerade – Power Through

Another Wieden + Kennedy addition, Powerade‘s ‘Power through’ Olympics advert focuses on “the line between breaking point and breaking through”, the extra effort that makes the difference between those athletes that go home with a medal and those that return disappointed. More muscles, more tension and another emotionally charged voice-over, the real stuff of Olympics advertising.

10 – Samsung – Are You Ready?

Cheil Worldwide launched this ‘Are you ready?’ ad for Olympic sponsor Samsung in support of its Galaxy S3 model across 20 countries this week. Olympics ambassador David Beckham signals the start of the event by kicking a ball against a gong in an impressive long-range shot.

11 – Visa- The Difference

Worldwide sponsor Visa has been putting its name to the Olympic Games for 25 years. This ad, titled ‘The difference’, was created by TBWA Chiat Day Los Angeles and narrated by Hollywood legend Morgan Freeman. This is just one in a series of Sepia-coloured ads marking Visa’s quarter century partnership with the Games this year.

12 – National Lottery Funded Athletes - Jenny Meadow Mother’s Story

Inspired by the story of 800 metres runner Jenny Meadows’ mother, our newest TV advert looks at how National Lottery funding helps British athletes achieve their dreams. Extended version. Thanks to TNL players we’re helping over 1,200 British athletes fulfil their dreams at London 2012 and beyond. No-one has contributed more to our athletes than our players.

13 – EDF - Powering The Games

EDF is an official partner of the London 2012 Olympic and Paralympic Games, supplying the Olympic Park with low carbon electricity for a sustainable Olympics to remember.

14 – GlaxoSmithKline - Marlon Devonish

Touching on the ugly side of sport, GlaxoSmithKline features English sprinter Marlon Devonish to promote its provision of anti-doping laboratory services at the Games. Created by TBWA London, the advert takes the viewer inside the athlete’s body to experience the tension and exhilaration as he prepares to run the race of a lifetime.

15 – BP - Fuelling The Future

BP is proud to be the Official Oil and Gas Partner for the London 2012 Olympic and Paralympic Games, as well as a Premier Partner of the Cultural Olympiad.


Songvertising – 32 best commercials with singing people

1 – YEO VALLEY ORGANIC – Boyband

In a follow-up to last year’s rapping farmers ad, Yeo Valley launched a tv spot during the first ad break of The X Factor live show. The one-off, two-minute music video features a farming-inspired boy band called The Churned, singing a ballad entitled Forever. The ad was shot on location in Blagdon, in the heart of rural Somerset. The launch tied in with a Facebook karaoke competition, where users could sing along to the Yeo Valley track. The winner appeared in a 30-second version of the ad, which ran during the X Factor final on 11 December.

Advertising Agency: BBH London
Year: 2012
Shortlist

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2 – CARLTON DRAUGHT – Big Ad

An epic send-up of big budget ads, featuring a cast of thousands. Song lyrics: “It’s a big ad / very big ad/ it’s a big ad we’re in./ It’s a big ad/ my God it’s big/ can’t believe how big it is/ it’s a big ad for Carlton Draught / It’s just so freaking huge! / It’s a big ad/ expensive ad! / This ad better sell some bloooooody beer!!!

Advertising Agency: George Patterson Y&R, Melbourne
Year: 2006
Gold Lion

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3 – PUMA – Hardchorus

We open on a small group of hardcore soccer fans, also known as hooligans, standing in a classic British pub. Suddenly, one of them starts singing the first words of “Truly, Madly, Deeply” by Savage Garden. Another hooligan joins in, and as the camera pulls out, we see that the whole pub is packed with hooligans. They all sing together with the power of an entire stadium of fans during a soccer game, turning the cheesy love song into something big, beautiful and romantic. After the last chorus, a super appears: “It’s match day. It’s Valentine’s Day. Let your better half know how you feel. Dedicate and send this song at pumahardchorus.com”. Followed by Puma’s “Love = football” next to the Puma logo.

Advertising Agency: Droga5
Year: 2010
Gold Lion for the Campaign

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4 – NORTE BEER – It’s Good to Have Friends

Beer means friendship, and this campaings presents in funny way the different kind of friends we all have.

Advertising Agency: Del Campo/Nazca Saatchi & Saatchi, Buenos Aires
Year: 2009
Silver Lion for the Campaign

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5 – T-MOBILE – Welcome Back

On October 27th 2010, thousands of unsuspecting passengers arriving at Heathrow’s Terminal 5 were given a welcome home to remember. People were greeted by a 300 strong choir and vocal orchestra singing a medley of songs, completely a cappella, to welcome them back into the country.

Advertising Agency: Saatchi & Satchi,  London
Year: 2011
Silver Lion

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6 – COCA-COLA – Hilltop

Advertising Agency: McCann Erikson
Year: 1971

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7 – HEINEKEN – Singer

A blues singer can’t sing the blues – his life is too contented. A sip of lager soon changes that. Heineken refreshes his blueness.

Advertising Agency: Lowe Haward- Spink,  UK
Year: 1992
Gold Lion

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8 – HONDA – Impossible Dream

A man travels on an incredible journey using some of Honda’s landmark products whilst miming to the Andy Williams song ‘The Impossible Dream’. His journey comes to an abrupt end when he leaps off a giant waterfall in a Honda Powerboat into the mist below. Surely, this is the end of his dream? However as Andy Williams reaches the crescendo of the song, our hero returns in a Honda Hot Air Balloon to finish off the song in style. Garrison Keillor – the voice of Honda – sums it all up with ‘I couldn’t have put it better myself’.

Advertising Agency: Wieden + Kennedy,  London
Year: 2006
Gold Lion

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9 – COCA-COLA – Choir

Here’s Coca-Cola celebrating along with Santo its 125th year, and once again, we are guilty of naivety. We believe that, even today, the world is not far from the world that we dream of. In fact we are so naïve about thinking this way, that we decided to carry out an investigation to evaluate just how justified our reasons to believe in a better world were. We are proud to present to you “Choir”, created by Santo for Coca-Cola Latin America and their new communications platform: “REASONS TO BELIEVE IN A BETTER WORLD”.

Advertising Agency: Santo, Buenos Aires
Year: 2011
Silver Lion

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10 – T-MOBILE – Singalong

When T-Mobile invited the British public to be part of their next event, people turned up to Trafalgar Square, not knowing what they were letting themselves in for. Thousands of microphones were handed out as it was revealed they’d all be singing karaoke together. After a number of songs, and with a surprise guest appearance from Pink, the event culminated with everyone singing the timeless classic, ‘Hey Jude’

Advertising Agency: Saatchi & Satchi,  London
Year: 2010
Shortlist

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 11 – NIKE FREE RUN – I Would Run to You

Love makes people do crazy things. Like run across the country. See how strong running reunites a long distance couple.

Advertising Agency: Wieden + Kennedy, Portland
Year: 2012
Bronze Lion

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 12 – NIKE – Pretty

As Maria Sharapova marches to her tennis match, she passes people who sing I Feel Pretty. She slams a ball cross to court, putting an end to the singing.

Advertising Agency: Wieden + Kennedy, Portland
Year: 2007
Gold Lion

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13 – BASF – Dear John

The ad, set in army camp, features a soldier receiving a letter which goes to the tune of “Dear John”, the country song written by Lewis Talley, Fuzzy Owen and Billy Barton and made popular by Jean Shepard during the Korean war. As the song finishes the sergeant adapts the classic line from Humphrey Bogart, “Play it again John”.

Advertising Agency: Colenso BBDO, NZ
Year: 1982
Gold Lion

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14 – REXONA – Sensitive Armpits

A tough lumberjack is chopping down a tree. As he rearranges his cap, we notice at the same time he does that his underarm begins to song a sweet song. The corny melody is really annoying him. At this point, we see different cliché images of rough and tough men all undergoing the same situation. Finally, one of them applies the New Rexona Men Sensitive and succeeds in shutting up the underarm voice. A male voice in off says: New Rexona Men Sensitive. Even the most insensitive guy can have sensitive underarms.

Advertising Agency: Ponce Buenos Aires
Year: 2011
Silver Lion

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 15 – STARBUCKS – Glen

Glen jumpstarts his day by drinking a Starbucks DoubleShot. As he opens the can, Survivor appears in his apartment. They follow Glen through his full morning routine, singing a personalized version of “Eye of the Tiger.”

Advertising Agency: Fallon, New York
Year: 2004
Shortlist

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16 – GOOGLE – Demo Slam: Realtime Karaoke

Google is more than just a search bar. However, most of us don’t use, let alone, are aware of its many features. We needed to find a way to share all this free technology with the world. To educate everyone about all of Google’s innovations; we decided to change the way people learnt about it. We got precisely the people who didn’t use this free tech, to explain to the others why they should. Because, only they would be able to explain it in a way that would be fun to watch, and understood by all. By bringing in just a little bit of courage, creativity and fun; each of them pushed the role of technology in our lives and inspired the rest to use it in ways never imagined before.
Transforming something few were aware of to something the whole world cared about; we were able to re-define the role of technology in everyone’s life. From celebrities, scientists, soccer moms, teens to even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.

Advertising Agency: Johannes Leonardo, NY
Year: 2011
Gold Lion for the Campaign

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17 – DISCOVERY CHANNEL – I Love the World

We developed a new brand idea for Discovery Channel: Discovery is the
World’s Biggest Fan of the World. We wanted to celebrate all that is epic, beautiful, inspiring, fun and just plain crazy in the world. Fellow fans—from spacewalking Astronauts to Alaskan fishermen to Zulu warriors to Stephen Hawking to Discovery hosts like Mike Rowe and Bear Grylls—sing along to an old campfire song re-written to express how each of them loves the world. In other words, to tell people why Discovery Channel thinks “The World is Just Awesome.”

Advertising Agency: 72ndSunny, USA
Year: 2008
Shortlist

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18 – MATCH.COM – Piano

This is a film for the online dating service, Match.com, which features a couple finding each other as they examine musical instruments. He strums a guitar and she plays a keyboard. Together they make beautiful music, and it’s clearly the start of something special.

Advertising Agency: Mother, London
Year: 2010
Gold Lion

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 19 – WILKINSON – Mow the Lawn

Girls in a front yard sing about mowing the lawn in order to promote Wilkinson/Schick Quattro razors for women.

Advertising Agency: JWT, New York
Year: 2009

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20 – AMERICAN LEGACY FOUNDATION/TRUTH – Singing Cowboy

We saddled up a horse, found a modern day cowboy that happened to have a hole in his neck due to a tobacco-related laryngectomy, and sent him to Manhattan to sing.

Advertising Agency: Arnold/Crispin Porter + Bogusky, USA
Year: 2007
Bronze Lion

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21 – ARNET BROABAND – Numa Numa

The ad shows some of the funny stuff you can find on the Internet.

Advertising Agency: Santo, Buenos Aires
Year: 2007
Shortlist

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22 – EVIAN – Voices

A man in a lift, a jogger, a secretary by the photocopier, a man in his car, an elderly lady…in all these scenes from everyday life, we see people singing with their childish voices.

Advertising Agency: BETC Euro RSCG, Paris
Year: 2003
Shortlist

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 23 – NIKE WOMEN – Surgery

A group of women run away from a plastic surgery clinic dancing a choreography to a reggaetón tune.

Advertising Agency: Madre, Buenos Aires
Year: 2007
Bronze Lion

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 24 – DIESEL – Anthem

Sing-a -ong Diesel Island national anthem. Why is your country fucked up?

Advertising Agency: Santo, Buenos Aires
Year: 2011
Silver Lion for the Campaign

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 25 – PROCTER & GAMBLE – You’ll Never Walk Alone

This 60-second commercial shows a lifetime of moms by their children’s sides doing the daily, sometimes mundane, things that help their children grow up to be Olympians. All the while, they sing “You’ll Never Walk Alone” from the Rodgers & Hammerstein musical Carousel. The ad builds from a child’s birth and culminates with the Olympics and a proud mom seeing all her hard work pay off. We then cut to a card that says, “Thank you, Mom,” followed by a series of product brand images that ends on the P&G logo with the voice-over, “P&G. Proud sponsor of Moms.”

Advertising Agency: Wieden + Kennedy, Portland
Year: 2010
Bronze Lion for the Campaign

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26 – BURGER KING – Americas Favorite/More Mayo/More Cheese

Introducing the Whopperettes.

The Whopperettes return with a story about extra cheese.

The Whopperettes return with a story about mayo.

Advertising Agency: Crispin Porter + Bogusky
Year: 2006
Silver Lion for the Campaign

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 27 – CADBURY DAIRY MILK – Night Runner

Fallon and Cadbury keep Great Britain pumped for the Olympics with a new spot that re-creates “The Final Countdown” — but adds multiple voices singing from the towers and buildings while a runner makes his way, presumably, to the Olympic Gold. An accompanying interactive feature encourages Britons to upload videos of them singing similarly inspirational songs to help team GB to victory.

Advertising Agency: Fallon London
Year: 2012

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28 – LOTTO LOTTERY – Ballroom Blitz

A taxi driver refuses to let passengers into his cab. Instead, he walks over to the queue and starts to sing for them. The man who joins in is chosen as the lucky passenger.

Advertising Agency: New Deal DDB, Norway
Year: 2001
Bronze Lion

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29 – CADBURY DAIRY MILK – Simply the Best

Part of Cadbury’s “Keep Team GB Pumped” campaign for London 2012 Olympics, swimmer Rebecca Adlington is serenaded by royal guards, dinner ladies and butchers with Tina Turner’s “Simply the Best.”

Advertising Agency: Hypernaked, London
Year: 2012

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30 – AMP ENERGY DRINK – Walk of no Shame

AMP wanted to introduce three new products with specific energy functions, designed to help our target, people who live their lives to the fullest. We also needed to increase brand awareness and embed ourselves into their daily life. We wanted to be the most relevant, unlike our hyper-masculine energy competitors. “Walk of No Shame” was an ode to the infamous walk that young people take “the night after” going out. With the look and sound of a mini-musical, AMP showed how one can take a “walk of no shame” as it gets you back on your feet.

Advertising Agency: BBDO New York
Year: 2009
Shortlist

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31 – LABATT BLUE BEER – Big Song

A young man tries to make up to his girlfriend by singing her a song around a campfire – “Out of the Blue”, and it turns into a huge sing-a-long.

Advertising Agency: Ammirati Puris, Canada
Year: 2001

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32 – PEPSI – Pepsi Generation

Advertising Agency: BBDO, USA
Year: 1984


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