Banco do Brasil, the Latin America’s biggest bank with approximately 23 million clients, rebranded 300 of their entrance banners in nine Brazilian states to include client’s name. The rebranding was part of a bigger campaign to celebrate the fact that people were free tp change to another bank without paying an additional fee.
Banco do Brasil has 15.000 branches, and only a fraction of those were personalized, but the symbolic gesture created the sense that every Banco do Brasil client is unique. The campaign doubled the number of new accounts and spawned spontaneous media coverage.
Advertising Agency: ARTPLAN, Rio de Janeiro
Creative Drector: Roberto Vilhena
Copywriter: Gustavo Tirre, Daniell Rezende
Art Director: Marcos Hosken, Sergio Carvalho
The most recent experiential stunt from Sprite Brazil’s long-running “Refresh Your Ideas” campaign is a powerful shower on the beach in Rio de Janeiro that looks like a drinks dispenser. This is such a simple idea and is bound to get people thinking about how refreshing it would be to have some Sprite after a sweltering day on the beach.
This video is also a good way to start a viral campaign and gain some fans in their international Facebook page which already counts 8,4 millions followers. The campaign is growing quickly on Twitter right now, a lot of positive opinions are being shared via tweets.
Four men transport a heavy box with precious contents to a waiting ship. The box survives lots of dangers and finally arrives safe. Unfortunately the ship is the Titanic.
Advertising Agency: DDB Needham, Netherlands
Der Spiegel Magazine
Gradiente Home Theatre
Titanic Food Festival
Priya Village Cinema
In a scene reminiscent of “Titanic”, the workers in an office try to fix a broken shelf.
Advertising Agency: Dentsu, Tokyo
Meio & Mensagem Magazine
Citroen XSara Picasso
This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. The office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either.
Advertising Agency: EURO RSCG Flagship, Bangkok
Sony Wega Home Theatre
L’Equipe Sport Magazine
Dakino Film Festival
A ship, a man, a woman. Ship sinks. Man dead. Woman alive. Watch Hollywood’s legendary blockbuster “Titanic” in 30 seconds. Short and fun. Just like the VW Fox.
Advertising Agency: DDB Dusseldorf
LG Home Theater
We see the memorable scene where the Terminator is going to be melted in the industrial plant, everything occurs as normal, but the soundtrack we hear is “My Heart Will Go On” from Titanic. In the credits we read “Terminator or Titanic? Take Both, Tuesdays 2X1 at BlockBuster”
Advertising Agency: BBDO Guatemala
Panasonic Veira Plasma TV
Montex Carbon Paper
Utopia Groups Cinema
McDowell’s Diet Mate Whisky
Toys ‘R Us
Kaercher (immersion pump)
RIOS Illustration Studios
Show Off Film
Rocklets Chocolate Candies
We see the Titanic sailing over the dark waters of the Atlantic Ocean. In the crow’s nest there’s a watchman, personified by a Yellow chocolate Rocklets. Suddenly, he spots a huge iceberg and informs the other Rocklets who desperately trie to alert the Captain. As soon as he takes off to do so, a huge human hand takes it away and eats it. The Rocklet was never able to inform the ship that it is about to crash into an iceberg. Super: The beginning of the history of a Rocklets is very close to the end.
Advertising Agency: Leo Burnett Argentina
Iffco Financial Service
The first all Arabic movie channel makes its take on ‘Titanic’.
Advertising Agency: Leo Burnett Cairo
Washin Bifocal Glasses
Boa Mistura, a spanish art collective composed of five self-described graffiti rockers, has organized a participatory urban art
project in Vila Brâsilandia, one of the favelas in São Paulo, Brazil. The artists, whose name comes from the portuguese for ‘buena mezcla’ (‘good mixture’), worked with residents to paint and reface the winding ‘vecos’ and ‘vielas’ of the favela with uplifting messages. Viewed from the proper angle and distance, the works cause words like ‘beleza’ (‘beauty’) and ‘orgulho’ (‘pride’) to seemingly float in the passageway, thanks to an illusion effect based on the careful painting of stretched-out text in accordance with the 3D perspective. The artists hope that the project will have a positive impact on the local community. “Neighbour participation and community involvement in each of the interventions has been the determining factor for its realisation. Sharing, hand by hand, the transformation of their environment, the habitants modified their relationship with the public space and their own houses,” they said.