Songvertising – 32 best commercials with singing people

1 – YEO VALLEY ORGANIC – Boyband

In a follow-up to last year’s rapping farmers ad, Yeo Valley launched a tv spot during the first ad break of The X Factor live show. The one-off, two-minute music video features a farming-inspired boy band called The Churned, singing a ballad entitled Forever. The ad was shot on location in Blagdon, in the heart of rural Somerset. The launch tied in with a Facebook karaoke competition, where users could sing along to the Yeo Valley track. The winner appeared in a 30-second version of the ad, which ran during the X Factor final on 11 December.

Advertising Agency: BBH London
Year: 2012
Shortlist

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2 – CARLTON DRAUGHT – Big Ad

An epic send-up of big budget ads, featuring a cast of thousands. Song lyrics: “It’s a big ad / very big ad/ it’s a big ad we’re in./ It’s a big ad/ my God it’s big/ can’t believe how big it is/ it’s a big ad for Carlton Draught / It’s just so freaking huge! / It’s a big ad/ expensive ad! / This ad better sell some bloooooody beer!!!

Advertising Agency: George Patterson Y&R, Melbourne
Year: 2006
Gold Lion

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3 – PUMA – Hardchorus

We open on a small group of hardcore soccer fans, also known as hooligans, standing in a classic British pub. Suddenly, one of them starts singing the first words of “Truly, Madly, Deeply” by Savage Garden. Another hooligan joins in, and as the camera pulls out, we see that the whole pub is packed with hooligans. They all sing together with the power of an entire stadium of fans during a soccer game, turning the cheesy love song into something big, beautiful and romantic. After the last chorus, a super appears: “It’s match day. It’s Valentine’s Day. Let your better half know how you feel. Dedicate and send this song at pumahardchorus.com”. Followed by Puma’s “Love = football” next to the Puma logo.

Advertising Agency: Droga5
Year: 2010
Gold Lion for the Campaign

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4 – NORTE BEER – It’s Good to Have Friends

Beer means friendship, and this campaings presents in funny way the different kind of friends we all have.

Advertising Agency: Del Campo/Nazca Saatchi & Saatchi, Buenos Aires
Year: 2009
Silver Lion for the Campaign

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5 – T-MOBILE – Welcome Back

On October 27th 2010, thousands of unsuspecting passengers arriving at Heathrow’s Terminal 5 were given a welcome home to remember. People were greeted by a 300 strong choir and vocal orchestra singing a medley of songs, completely a cappella, to welcome them back into the country.

Advertising Agency: Saatchi & Satchi,  London
Year: 2011
Silver Lion

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6 – COCA-COLA – Hilltop

Advertising Agency: McCann Erikson
Year: 1971

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7 – HEINEKEN – Singer

A blues singer can’t sing the blues – his life is too contented. A sip of lager soon changes that. Heineken refreshes his blueness.

Advertising Agency: Lowe Haward- Spink,  UK
Year: 1992
Gold Lion

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8 – HONDA – Impossible Dream

A man travels on an incredible journey using some of Honda’s landmark products whilst miming to the Andy Williams song ‘The Impossible Dream’. His journey comes to an abrupt end when he leaps off a giant waterfall in a Honda Powerboat into the mist below. Surely, this is the end of his dream? However as Andy Williams reaches the crescendo of the song, our hero returns in a Honda Hot Air Balloon to finish off the song in style. Garrison Keillor – the voice of Honda – sums it all up with ‘I couldn’t have put it better myself’.

Advertising Agency: Wieden + Kennedy,  London
Year: 2006
Gold Lion

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9 – COCA-COLA – Choir

Here’s Coca-Cola celebrating along with Santo its 125th year, and once again, we are guilty of naivety. We believe that, even today, the world is not far from the world that we dream of. In fact we are so naïve about thinking this way, that we decided to carry out an investigation to evaluate just how justified our reasons to believe in a better world were. We are proud to present to you “Choir”, created by Santo for Coca-Cola Latin America and their new communications platform: “REASONS TO BELIEVE IN A BETTER WORLD”.

Advertising Agency: Santo, Buenos Aires
Year: 2011
Silver Lion

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10 – T-MOBILE – Singalong

When T-Mobile invited the British public to be part of their next event, people turned up to Trafalgar Square, not knowing what they were letting themselves in for. Thousands of microphones were handed out as it was revealed they’d all be singing karaoke together. After a number of songs, and with a surprise guest appearance from Pink, the event culminated with everyone singing the timeless classic, ‘Hey Jude’

Advertising Agency: Saatchi & Satchi,  London
Year: 2010
Shortlist

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 11 – NIKE FREE RUN – I Would Run to You

Love makes people do crazy things. Like run across the country. See how strong running reunites a long distance couple.

Advertising Agency: Wieden + Kennedy, Portland
Year: 2012
Bronze Lion

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 12 – NIKE – Pretty

As Maria Sharapova marches to her tennis match, she passes people who sing I Feel Pretty. She slams a ball cross to court, putting an end to the singing.

Advertising Agency: Wieden + Kennedy, Portland
Year: 2007
Gold Lion

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13 – BASF – Dear John

The ad, set in army camp, features a soldier receiving a letter which goes to the tune of “Dear John”, the country song written by Lewis Talley, Fuzzy Owen and Billy Barton and made popular by Jean Shepard during the Korean war. As the song finishes the sergeant adapts the classic line from Humphrey Bogart, “Play it again John”.

Advertising Agency: Colenso BBDO, NZ
Year: 1982
Gold Lion

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14 – REXONA – Sensitive Armpits

A tough lumberjack is chopping down a tree. As he rearranges his cap, we notice at the same time he does that his underarm begins to song a sweet song. The corny melody is really annoying him. At this point, we see different cliché images of rough and tough men all undergoing the same situation. Finally, one of them applies the New Rexona Men Sensitive and succeeds in shutting up the underarm voice. A male voice in off says: New Rexona Men Sensitive. Even the most insensitive guy can have sensitive underarms.

Advertising Agency: Ponce Buenos Aires
Year: 2011
Silver Lion

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 15 – STARBUCKS – Glen

Glen jumpstarts his day by drinking a Starbucks DoubleShot. As he opens the can, Survivor appears in his apartment. They follow Glen through his full morning routine, singing a personalized version of “Eye of the Tiger.”

Advertising Agency: Fallon, New York
Year: 2004
Shortlist

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16 – GOOGLE – Demo Slam: Realtime Karaoke

Google is more than just a search bar. However, most of us don’t use, let alone, are aware of its many features. We needed to find a way to share all this free technology with the world. To educate everyone about all of Google’s innovations; we decided to change the way people learnt about it. We got precisely the people who didn’t use this free tech, to explain to the others why they should. Because, only they would be able to explain it in a way that would be fun to watch, and understood by all. By bringing in just a little bit of courage, creativity and fun; each of them pushed the role of technology in our lives and inspired the rest to use it in ways never imagined before.
Transforming something few were aware of to something the whole world cared about; we were able to re-define the role of technology in everyone’s life. From celebrities, scientists, soccer moms, teens to even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.

Advertising Agency: Johannes Leonardo, NY
Year: 2011
Gold Lion for the Campaign

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17 – DISCOVERY CHANNEL – I Love the World

We developed a new brand idea for Discovery Channel: Discovery is the
World’s Biggest Fan of the World. We wanted to celebrate all that is epic, beautiful, inspiring, fun and just plain crazy in the world. Fellow fans—from spacewalking Astronauts to Alaskan fishermen to Zulu warriors to Stephen Hawking to Discovery hosts like Mike Rowe and Bear Grylls—sing along to an old campfire song re-written to express how each of them loves the world. In other words, to tell people why Discovery Channel thinks “The World is Just Awesome.”

Advertising Agency: 72ndSunny, USA
Year: 2008
Shortlist

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18 – MATCH.COM – Piano

This is a film for the online dating service, Match.com, which features a couple finding each other as they examine musical instruments. He strums a guitar and she plays a keyboard. Together they make beautiful music, and it’s clearly the start of something special.

Advertising Agency: Mother, London
Year: 2010
Gold Lion

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 19 – WILKINSON – Mow the Lawn

Girls in a front yard sing about mowing the lawn in order to promote Wilkinson/Schick Quattro razors for women.

Advertising Agency: JWT, New York
Year: 2009

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20 – AMERICAN LEGACY FOUNDATION/TRUTH – Singing Cowboy

We saddled up a horse, found a modern day cowboy that happened to have a hole in his neck due to a tobacco-related laryngectomy, and sent him to Manhattan to sing.

Advertising Agency: Arnold/Crispin Porter + Bogusky, USA
Year: 2007
Bronze Lion

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21 – ARNET BROABAND – Numa Numa

The ad shows some of the funny stuff you can find on the Internet.

Advertising Agency: Santo, Buenos Aires
Year: 2007
Shortlist

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22 – EVIAN – Voices

A man in a lift, a jogger, a secretary by the photocopier, a man in his car, an elderly lady…in all these scenes from everyday life, we see people singing with their childish voices.

Advertising Agency: BETC Euro RSCG, Paris
Year: 2003
Shortlist

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 23 – NIKE WOMEN – Surgery

A group of women run away from a plastic surgery clinic dancing a choreography to a reggaetón tune.

Advertising Agency: Madre, Buenos Aires
Year: 2007
Bronze Lion

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 24 – DIESEL – Anthem

Sing-a -ong Diesel Island national anthem. Why is your country fucked up?

Advertising Agency: Santo, Buenos Aires
Year: 2011
Silver Lion for the Campaign

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 25 – PROCTER & GAMBLE – You’ll Never Walk Alone

This 60-second commercial shows a lifetime of moms by their children’s sides doing the daily, sometimes mundane, things that help their children grow up to be Olympians. All the while, they sing “You’ll Never Walk Alone” from the Rodgers & Hammerstein musical Carousel. The ad builds from a child’s birth and culminates with the Olympics and a proud mom seeing all her hard work pay off. We then cut to a card that says, “Thank you, Mom,” followed by a series of product brand images that ends on the P&G logo with the voice-over, “P&G. Proud sponsor of Moms.”

Advertising Agency: Wieden + Kennedy, Portland
Year: 2010
Bronze Lion for the Campaign

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26 – BURGER KING – Americas Favorite/More Mayo/More Cheese

Introducing the Whopperettes.

The Whopperettes return with a story about extra cheese.

The Whopperettes return with a story about mayo.

Advertising Agency: Crispin Porter + Bogusky
Year: 2006
Silver Lion for the Campaign

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 27 – CADBURY DAIRY MILK – Night Runner

Fallon and Cadbury keep Great Britain pumped for the Olympics with a new spot that re-creates “The Final Countdown” — but adds multiple voices singing from the towers and buildings while a runner makes his way, presumably, to the Olympic Gold. An accompanying interactive feature encourages Britons to upload videos of them singing similarly inspirational songs to help team GB to victory.

Advertising Agency: Fallon London
Year: 2012

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28 – LOTTO LOTTERY – Ballroom Blitz

A taxi driver refuses to let passengers into his cab. Instead, he walks over to the queue and starts to sing for them. The man who joins in is chosen as the lucky passenger.

Advertising Agency: New Deal DDB, Norway
Year: 2001
Bronze Lion

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29 – CADBURY DAIRY MILK – Simply the Best

Part of Cadbury’s “Keep Team GB Pumped” campaign for London 2012 Olympics, swimmer Rebecca Adlington is serenaded by royal guards, dinner ladies and butchers with Tina Turner’s “Simply the Best.”

Advertising Agency: Hypernaked, London
Year: 2012

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30 – AMP ENERGY DRINK – Walk of no Shame

AMP wanted to introduce three new products with specific energy functions, designed to help our target, people who live their lives to the fullest. We also needed to increase brand awareness and embed ourselves into their daily life. We wanted to be the most relevant, unlike our hyper-masculine energy competitors. “Walk of No Shame” was an ode to the infamous walk that young people take “the night after” going out. With the look and sound of a mini-musical, AMP showed how one can take a “walk of no shame” as it gets you back on your feet.

Advertising Agency: BBDO New York
Year: 2009
Shortlist

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31 – LABATT BLUE BEER – Big Song

A young man tries to make up to his girlfriend by singing her a song around a campfire – “Out of the Blue”, and it turns into a huge sing-a-long.

Advertising Agency: Ammirati Puris, Canada
Year: 2001

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32 – PEPSI – Pepsi Generation

Advertising Agency: BBDO, USA
Year: 1984

Advertisements

25 Best Not-So-Christmas Ads

1 – Roeschke & Roeschke Porn Blocker – CHRISTMAS


Advertising Agency: Springer & Jacoby, Hamburg
Year: 2008
Shortlist

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 2 – Corporacao Fantastica (Production Company) – CHRISTMAS TREE


Advertising Agency: Santa Clara, Sao Paulo
Year: 2010

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3 – ESPN Telespectaculo (Cable TV) – CHRISTMAS


Advertising Agency: Ginko Saatchi & Saatchi, Uruguay
Year: 1999

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4 – Seat Altea XL – SANTA CLAUS


Advertising Agency: Atletico International
Year: 2007

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5 – St. Matthew-in-the-city – JOSEPH & MARY


Advertising Agency: M&C Saatchi, Auckland
Year: 2009

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6 – Niko Movement Detectors – SANTA IN JAIL


Advertising Agency: Mortierbrigade, Brussels
Year: 2007

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7 – SCI-FI Channel – MERRY CHRISTMAS


Advertising Agency: BETC Euro RSCG, Paris
Year: 2007

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8 – RFSU Sex Toys – SEXIER CHRISTMAS


Advertising Agency: Naked Swedwn, Stockholm
Year: 2010

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9 – Axe Deodorant Spray – SANTA CLAUS


Advertising Agency: Lowe, Sao Paulo
Year: 2005

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10 – Lawrance & Mayo (opticians retail showroom) – SANTA CLAUS


Advertising Agency: Joshbro Communications, Mumbai
Year: 2008

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11 – Tylenol – SANTA

Headline: There are some questions that are such a headache.
Advertising Agency: Vale Euro RSCG, Maxico
Year: 2009

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12 – Integrationhaus (Charity Appeal) – CHRISTMAS AD


Advertising Agency: Y&R, Vienna
Year: 2011

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13 – Omino Bianco Colour – LAUNDRY BEFORE CHRISTMAS


Advertising Agency: Publicis, Milan
Year: 2008

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14 – Stihl Chainsaws – CHRISTMAS TREE


Advertising Agency: Cummins & Partner, Melbourne
Year: 2005

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15 – Stella Artois – RUDOLF

Advertising Agency: Eye Sociedad Publicitaria, Puerto Rico
Year: 2010

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16 – Heinz Baked Beans – SANTA

Advertising Agency: Unknown
Year: 2006

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17 – Cultura (book, music, movies & games) – CHRISTMAS

Advertising Agency: DDH Bordeaux, France
Year: 2007

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18 – La Cucina Italiana (magazine) – SANTA

Advertising Agency: DLV/BBDO, Milan
Year: 2010

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19 – Fondacja Azylu pod Psim Aniolem – DOGGIE

Advertising Agency: Mather Communication, Warsaw
Year: 2010

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20 – BBQ Meat Restaurant – BUON NATALE

Advertising Agency: Saatchi & Saatchi, Milan
Year: 2010

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21 – Mooter Search Engine – SANTA CLAUS


Advertising Agency: Dentsu Kansai, Osaka
Year: 2007

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22 – Mercedes GL 500 – BE THE FIRST


Advertising Agency: Jung von Matt/Donau, Vienna
Year: 2007

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23 – Stamyl (antiflautolento y digestivo) – GAS CAMPAIGN


Advertising Agency: Maruri Grey Ecuador
Year: 2008

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24 – Pro BTP Builders Insurance – CHRISTM-ASS


Advertising Agency: Leg Agency, Paris
Year: 2007

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25 – Kit Kat – HAVE A BREAK


Advertising Agency: JWT Dubai
Year: 2006



Coca-Cola (1998/2010) – Modern Print Ads

Coca-Cola Italia – BLIND BOTTLE


Advertising Agency: Leo Burnett, Milan
Creative Director: Fabrizio Russo
Copywriter: Maria Paola di Stefano
Art Director:Sandro Olivieri
Photographer: Studio Neon
Year: 1998

Coca-Cola Classic – SEALS/PENGUIN



Advertising Agency: Publicis Conseil
Creative Director: Olivier Desmettre
Art Director: Fabrice Delacourt
Photographer: Jeal-Noel Leblanc Bontemps
Year: 1999

Coca-Cola Brazil – TRUCK/HYDRANT



Advertising Agency: McCann Erikson Brazil
Creative Director: Luiz Nogueira
Copywriter: Monica Maligo
Art Director: Jose Luiz Vaz
Photographer: Mauro Risch
Year: 1999

Coca-Cola India – BARCODE


Advertising Agency: Leo Burnett India
Creative Director: KV Sridhar
Art Director:KV Sridhar
Year: 1999

Coca-Cola India – GLASSES


Advertising Agency: Leo Burnett India
Creative Director: Agnello Dias
Copywriter: SM Talha
Art Director: Vijay Kartik
Photographer: Prased Naik
Year: 2001

Coca-Cola New Zealand – ENJOY Campaign




Advertising Agency: Publicis Mojo, New Zealand
Creative Director: Laclhan Mcpherson
Copywriter: Seymour Pope
Art Director: Laclhan Mcpherson
Photographer/Illustrator: Kane Mcpherson/Mike Shepherd
Year: 2001

Coca-Cola Spain – FISH TANK/NEW HOUSE



Advertising Agency: El Laboratorio, Spain
Creative Director: Carlos Holemans/Eduard  Farran
Art Director: Armanda Carbonell
Photographer: Sara Zorraquino
Year: 2002

Coca-Cola Poland – BOOKSHELF/PENCIL



Advertising Agency: McCann Erickson Polska
Creative Director: Damir Brajdic
Copywriter: Katarzyna Orseszek-Korobleuska
Art Director: Arkadiusz Pawlik
Photographer: Jacek Wotowski
Year: 2003

Coca-Cola India – BARBER SHOP/MAN IN THE SHADOW

In India, the word ‘Thanda’ has many meanings. It means ‘cool’, ‘cold’, as well as ‘refreshing’. Any refreshing drink, including soft drinks are also referred to as ‘thanda’. Guests are asked whether they would prefer coffee, tea or ‘thanda’ (something cool and refreshing). Therefore the headline in Hindi (the local language) means “Cool Means Coca-Cola”.


Advertising Agency: McCann Erickson India
Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Akshay Kapnadak
Photographer: Altaf Khan
Year: 2003
Gold Lion for the campaign

Coca-Cola India – REFRESHING WIND/REFRESHING BATH/REFRESHING RADIATOR




Advertising Agency: McCann Erickson India
Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Akshay Kapnadak
Photographer: Altaf Khan
Year: 2004

Coca-Cola Italia – BOTTLE/KISS



Advertising Agency: McCann Erickson Milan
Creative Director: Alessandro Canale
Copywriter: Valerio Delle Foglie
Art Director: Antonio Mele
Photographer: Marco Ambrosi
Year: 2004

Coca-Cola UK – THE REAL WORLD OF COCA-COLA Campaign






Advertising Agency: Mother, London
Creative Director: Robert Saville/Mark Waites
Copywriter: Yan Elliot
Art Director: Luke Williamson
Typographer: Stephen Allen
Year: 2004

Coca-Cola de Argentina – FACES


Advertising Agency: McCann Erikson Argentina
Creative Director: Martin Mercado/Esteban Pigni
Copywriter: Pablo Romano/Martin Mercado/Esteban Pigni
Art Director: Christian Maselli/Diego Tuya/Denise Rodman
Photographer: Charlie Mainardi
Year: 2004

Coca-Cola, Germany – BLACK


Advertising Agency: Springer & Jacoby, Hamburg
Creative Director: Till Hohmann/Axel Thomsen/Bettina Olf
Copywriter: Birgit Bouer/Florian Kahler
Art Director: Jan Blumentritt
Year: 2005

Coca-Cola, Germany – THOUGHT/DREAM/IDEA


Headline: When a thought stays just a thought nothing changes.

Headline: Live your dream, don’t dream your life.

Headline: When an idea remains merely an n idea nothing changes.

Advertising Agency: Springer & Jacoby, Hamburg
Creative Director: Till Hohmann/Axel Thomsen/Bettina Olf
Copywriter: Menno Kluin
Art Director: Menno Kluin
Year: 2005

Coca-Cola Spain – CLOUDS/SHAME



Advertising Agency: McCann Erikson, Madrid
Creative Director: Marcos Garcia
Copywriter: Marcos Maggi
Art Director: Marcela Augustowsky
Illustrator: Genevive Glaucker
Year: 2005

Coca-Cola Spain – MANDALA/MOON/WAVE




Advertising Agency: McCann Erikson, Madrid
Creative Director: Marcos Garcia
Copywriter: David Moure/Pablo Castellano
Art Director: Javier Wandosell
Illustrator: Javier Wandosell
Year: 2005

Coca-Cola Philippines – VALENTINES


Advertising Agency: McCann Erikson Philippines
Creative Director: Peter Acuna/Carlo Directo/Micky Domingo
Copywriter: Lisa Kahn
Art Director: Che Soriano
Photographer: Jeanne Young
Year: 2005

Coca-Cola Japan – Coke, Please Campaign




Advertising Agency: Dentsu, Tokyo
Creative Director: Tohru Tanaka
Copywriter: Hirokazu Ueda/Satoshi Hanai
Art Director: Kengo Kato
Photographer: Shu Akashi
Year: 2007

Coca-Cola Pacific – SURFER

Advertising Agency: Ogilvy & Mather, Singapore
Creative Director: Sanol Dabral
Copywriter: Neil Flory
Art Director: Alan Vladusic
Year: 2007

Coca-Cola New Zealand – SUMMER AS IT SHOULD BE



Advertising Agency: Publicis Mojo, Auckland
Creative Director: Nick Worthington
Copywriter: Guy Denniston
Art Director: Emmanuel Bougnerers
Year: 2007

Coke Side of Life Campaign – LIQUID SPLASH/COLOUR SPLASH/GUNS/TOGETHER/STRAWS/RAINBOW HAND






Advertising Agency: Wieden+Kennedy, Amsterdam
Executive Creative Director: Al Moseley/John Norman
Creative Director: Rick Condos/Hunter Hindman
Copywriter: Rick Condos/Giles Montgomery
Art Director: Hunter Hindman
Illustrator: Dave Fikkert/Pierre Janneau/Genevieve Gauckler/Spencer Wilson
Year: 2007

Coke Side of Life – COCA-COLA ART GALLERY

In 2006, Wieden+Kennedy Amsterdam has commissioned artists and collectives from around the world to create experimental work for the global “The Coke Side of Life” campaign. The result is a range of original artworks by emerging image-makers as different as Catalina Estrada, Geneviève Gauckler or the Peepshow Collective, … many of whom have gone on to make strong impacts in today’s graphic design & art scene.
The ‘Coca-Cola’ Art Gallery is a collection of images that has been designed by leading artists and designers. They have all depicted their own interpretation of ‘The Coke Side of Life’ philosophy.
The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness.
Throughout its 120-year history, advertising and communication has played a vital role in shaping ‘Coca-Cola’ into an iconic, cultural and timeless brand. Over the years, ‘Coca-Cola’ has continually challenged artists and agencies to create innovative refreshing images.
The diverse backgrounds of the contributing artists and designers, has resulted in a range of images that reflect different cultures and societies. By combining the iconic original glass bottle image with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression.
‘Coca-Cola’ has always had a strong artistic heritage having been famously interpreted by artists such as Haddon Sundblom, Norman Rockwell and Andy Warhol who have all reflected the social and cultural attitudes of the time.

Live the Coke Side of the Music – VIOLIN/FACES/INSTRUMENTS




Advertising Agency: JWT Brazil
Creative Director:Richardo Chester/Roberto Fernandez
Art Director: Roberto Fernandez
Illustrator: Roberto Fernandez
Year: 2007

Coca-Cola  – CREATED IN 1886

After years of cool marketing campaigns revolving around football, music and latterly computer gaming, the world’s most famous brand is going back to basics. Coca-Cola has been communicating about its product, what’s in it “Nothing artificial. Never had been, never will be” and the product heritage, dating back to 1886 when John Pemberton created his secret formula.

Advertising Agency: Weiden+Kennedy, Portland
Year: 2008

Open Happiness Campaign – BRRR/AHHH/BURP/FIZZZ/PSSST/GULP

“Open Happiness”is an advertising focus building on the award-winning “Coke Side of Life” campaign. The new tag line, seen in this series of print advertisements, will serve as a platform for all integrated marketing for the Coca Cola brand around the world, tying together the pleasure of opening up a drink and the satisfaction of sharing with others. Open Happiness is designed to work at every level, from national advertising all the way down to coolers and store shelves, with a clear call to action at the point of purchase.”






Advertising Agency: Wieden+Kennedy, Amsterdam
Executive Creative Director: Jeff Kling/John Norman
Creative Director: Jorge Calleja/Sue Anderson
Copywriter: Sue nderson
Art Director: Craig Williams/Pierre Janneau
Illustrator: Pierre Janneau
Year: 2009

Open Happines Campaign from Coca-Cola Pacific – BURP/LAUGH LINE/SMILE

This poster campaign introduce Coca-Cola’s new Open Happiness platform to a relatively young audience — locally.
These “bottles” executed in a breezy manner bring out the full flavour of the Open Happiness campaign. The light-hearted messages in the shape of iconic Coke bottles invite the audience “to open happiness” — even without overt Coke branding.



Advertising Agency: Euro RSCG, Singapore
Creative Director: Alfred Wee
Copywriter: Wong Wai Ling
Art Director: Jimmy Kim/Seah Ting Ting
Illustrator: Evan Lim
Year: 2010


Orcon Broadband – Orcon + Iggy Pop

Brief:
Orcon is a New Zealand telecommunications company. Despite offering faster broadband and superior customer service, it was relatively unknown in a market dominated by the huge corporates (Vodafone and Telecom). The agency’s overall brief was therefore to raise awareness of this superior broadband offering. Our strategy was to communicate this by staging a major online event – in effect a mass product demonstration – and build awareness of Orcon by engaging the nation with it. While we had to attract new customers to the brand, every stage of the campaign began by communicating firstly with existing Orcon customers.

Creative Execution:
Orcon is an internet company and in every aspect of this campaign, from the call for auditions, through the facebook activity to the Play live with Iggy event itself, the internet was central. While every telco talks up its product and services, the strength and originality of this campaign was that Orcon actually used its broadband to enable a world-first technical feat – connecting nine Kiwis from their homes across New Zealand to Iggy’s studio in Miami, and re-recording the classic track ‘The Passenger’.

Creative solution:
We created a world-first event, a chance to re-record ‘The Passenger’, live online, with Iggy Pop. Our direct response objective was two-fold: Attract a large enough pool of talented auditions to ensure we could select our virtual band. Maximise the country’s engagement with the auditioning process. The call for auditions went out first to Orcon’s customer base, to its facebook friends, and via online advertising. This was then extended by 15” TVCs and street posters calling for people to Play live with Iggy Pop. Entrants then uploaded auditions directly to a specially built facebook application, where they could be browsed.

Results:
We received 200 video auditions in 10 days, a superb talent pool to select our nine band-members from. – Auditions viewed more than 100,000 times on facebook, part of an explosion of interest in the campaign. National press, prime-time current affairs TV shows, websites and blogs all over the world picked it up. – 3,500 new Orcon facebook friends in just 2 weeks. – The campaign generated over NZ$650,000 of unpaid media coverage before the TV ad had even run. – And Orcon’s sales increased 30% on previous year.

Advertising Agency: Special Group, Auckland

Creative Director: Tony Bradbourne
Creative Director: Rob Jack
Creative Director: Heath Lowe
Interactive Producer: Hamish Wanhill
Director / Director of Photography: Darryl Ward (Curious Film)
Executive Producer: Matt Noonan (Curious Film)
Audio Engineer (USA): Alfred Figueroa (Crescent Moon. Miami.)
Audio Engineer (NZ): John Cooper (Liquid Studio)
Audio Engineer (NZ): Jordan Stone (Roundhead Studio)


Levi’s – Rear View Girls

Advertising Agency: Colenso BBDO, Auckland

Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Levi Slavin, Jae Morrison, Kia Hiennen, Zoe Hawkins
Copywriter: Levi Slavin, Jae Morrison, Kia Hiennen, Zoe Hawkins
Production Company: Flying Fish
Director: Jae Morrison