15 Most Insightful Call for Entries Ads

1 – ADC-UA Awards (Ukraine)/Agency: Leo Burnett Ukraine

2 – The 2002 Marketing Awards/Agency: Taxi Canadamarketing-awards-hack-small-18780

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3 – Art Director’s Club CdF 2006/Photographer Vincent Dixon

4 – The Art Directors Club CfE 2002/Bozell New York

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5 – The Singapore Creative Circle Awards 1997/Leo Burnett Singapore

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6 – Creative Club of Belgium (Call for entry 2005)/Agency: Duval Guilarme, Brussels

7 – The KBP Radio Awards, C.f.E 2007/Agency: BBDO Guerrera Ortega, Philippines

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8 – The Art Director’s Club CdF 2009/Agency: Publicis New York

9 – Clio Awards 2004/Agency: ALMAP/BBDO

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10 – The Art Director’s Club Cdf 2011/Agency: DDB New York

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11 – Crèa Awards 2007/Agency: BOS, Canada

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12 – The One Club Call for Entries 2007/Agency: Jupiter Drawing Room, South Africa

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13 – AdAwards Call for Entries 2006/Agency: Saatchi & Saatchi, Paris

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14 – ADC 92° Annual Awards/Agency: The Conquistadors Collective, New York

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15 – The Tinta Awards Call for Entries 2012/Agency: Young & Rubicam Philippines

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Great Stories Start in Cannes

“Everybody who has been to the Cannes Lions Festival has a story to tell. A story that in some shape or form has influenced or changed their lives,” says Philip Thomas, Festival CEO. “Who better to give an insight into the ethos of Cannes – the opportunities, the creativity, the relationships, the rewards – but some of those people who know best, and at first-hand, that great advertising and communication is about storytelling.”

Marcello Serpa (Chief Creative Officer ALMAP/BBDO)

Mark Tutssel (Chief Creative Officer Leo Burnett Worldwide)

Stephane Xberras (Executive Creative Director BETC Euro RSCG)

Bob Greenberg (Chairman, CEO Global CCO R/GA)

Fernando Vega Olmos (Chairman of the Worldwide Creative Council JWT Worldwide)

Armin Jochum (Chief Creative Officer Jung von Matt)

Tom Beckman (Executive Creative Director Prime)

Prasoon Joshi (Executive Chairman, Regional ECD APAC McCann Erickson)

Nick Brien (Chairman, CEO McCann Erickson)

Eugene Bay (Chairman VBAT)

Sir John Hegarty (Worldwide Creative Director BBH)

David Droga (Creative Chairman Droga5)

Jonathan Mildenhall (VP, Global Advertising Strategy and Content Excellence The Coca-Cola Company)

Sir Martin Sorrell (CEO WPP)

Dana Anderson (Senior Vice-President Marketing Strategy and Communications Kraft Foods)

Fernanda Romano (Creative Partner Naked Brasil)

Matias Palm-Jensen (Chief Innovation Officer McCann-Erickson Europe)

Sylvia Vitale Rotta (CEO Team Créatif Group)

Mainardo de Nardis (CEO OMD Worldwide)

Maria Luisa Francoli Plaza (Global CEO MPG)

Jeff Benjamin (Chief Creative Officer JWT North America)

Rei Inamoto (Chief Creative Officer AKQA)

 


Almap/BBDO for Volkswagen Original Parts (1999/2012) – The Original Case History

Grasshopper/Caterpillar/Worm (1999)

Creative Director: Marcello Serpa
Copywriter: Cassio Zanatta
Art Director: Valdir Bianchi
Photographer: Alexandre Catan

Shirt Bottom (2000)

Creative Director: Marcello Serpa
Copywriter: Rondon Fernandes
Art Director: Luciano Lincoln
Photographer: Claus Stellfeld

Ducklings/Grenade (2001)

Creative Director: Marcello Serpa/Eugenio Mohallem
Copywriter: Beto Ovelha
Art Director: Marcelo Siqueira
Photographer: Fernanda Tricoli

Clone (2005)

A surprising ending dramatizes why you should buy real Volkswagen parts.

Chief Creative Officer: Marcello Serpa
Creative Director: Marcello Serpa, Cassio Zanatta, Giba Lages
Art Director: Roberto Fernandez
Copywriter: Sophie Schoemburg
Production Company: Jodaf Mixer
Director: Joao Caetano Seyer
Bronze Lion

Letters (2006)

Creative Director: Marcello Serpa/Cassio Zanatta
Copywriter: Cassio Zanatta
Art Director: Giba Lages

Hook/Lifeguard/Parachute (2009)

Executive Creative Director: Marcello Serpa
Creative Director: Luis Sanchez, Dulcidio Caldeira
Copywriter: Andrè Godoi
Art Director: Andrè Gola

Helmet/Baby Seat (2010)

Executive Creative Director: Marcello Serpa
Creative Director: Luis Sanchez, Dulcidio Caldeira
Copywriter: Andrè Godoi
Art Director: Andrè Gola

Chinese/Meditation (2010)

Executive Creative Director: Marcello Serpa
Creative Director: Luis Sanchez
Copywriter: Renato Simoes
Art Director: Bruno Prosperi

I love You/Son You’re Adorable/Boss/It’s Not You (2011)

Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes
Production Company: Vetor Zero
Director: Fabio Acorsi
Editor: Thiago Bueno
Sound Design: Raw Produtora De Audio
Silver Lion for the Campaign

I love You/Boss/Melissa/Adopted (2011)

Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes

Chemical Formula (2011)

Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Pedro Rosa
Copywriter: Marcelo Nogueira

The Original Click (2012)

For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And we saw an opportunity behind all this: promoting Volkswagen original auto parts.

We looked for some copies of these videos with a considerable amount of views on YouTube and we placed banners promoting our product in them. When users clicked on the banner, they had a surprise: they were redirected from the copy to the original video and thus we managed to promote our product without taking anyone to visit a corporate site.

For each US$100 spent, we had almost 125,000 views and approximately 500 clicks.

General Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Co-Creative Director Online: Luciana Haguiara, Sandro Rosa
Art Director: Sandro Rosa, Raul Arantes, Victor Britto
Copywriter: Andre Almeida; Luciana Haguiara


AlmapBBDO/Escola Panamericana de Arte – School of Creativity

Dentist/Agronomy/Proctologist (2004)


Go into advertising. No other profession offers you so many prizes.

Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa/Luis Sanchez/Roberto Pereira
Art Directors: Guilherme Jahara
Copywriters: Wilson Mateus/Andre Faria

Guernica (2006)


Art. Today, as necessary as ever.

Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa/Cassio Zanatta/Giba Lages
Art Directors: Giba Lages
Copywriters: Cassio Zanatta

In advertising you are what you do (2006)


Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa/Luis Sanchez/Roberto Pereira
Art Directors: Marcos Medeiros
Copywriters: Wilson Mateus

Only the strongest ideas survive (2006)


Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa/Luis Sanchez/Roberto Pereira
Art Directors: Marcos Medeiros
Copywriters: Wilson Mateus

Apple (2007)


Isaac Newton is sitting under a tree when an apple falls on his head, inspiring a great idea. Great ideas have never stopped appearing since.

Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa/Cassio Zanata
Art Directors: Renato Fernandez
Copywriters: Gustavo Sarkis
Director: Lux Film/Beto Salatini

Arrows & Packaging (2007)


The Panamericana School of Art specializes in arts and drawing courses, in addition to courses specific in marketing/advertising, fine arts, fashion, photography, and jewelry design where the students get hands-on experience.
In order to promote this methodological concept we developed a guerilla-type action: beer packaging, book and CD covers, and adhesive arrows were spread out throughout the city and magazines. They held a simple question: “Want to learn how to do this?” . We got the public’s attention in a unique and effective manner.
The fake packaging was spread out throughout the city in bookstores, music stores, supermarkets, and convenience stores, in a manner that place the school’s piece amidst real-world products. The adhesive arrows were spread out to promote the specializing courses, so they were placed on jewelry and clothing store-windows, ads in magazines and newspapers, art pieces, billboards, and food courts.

People were surprised by the originality and by the context of the action before them, as they strolled down streets, or browsed for books, CDs, or even beer on shelves. With this action the number of calls requesting information about the school nearly doubled, and the number of people signing up increased by 15% during the campaign.

Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa
Art Directors: Marcus Kawamura/Renato Fernandez
Copywriters: Gustavo Sarkis/Eduardo Andrietta

Shower (2008)



This is the story of a guy who could only come up with good ideas when taking a shower. This caused a lot of trouble for him, because he could only do his job when in the shower. That changed with the Escola Panamericana.

Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa/Luiz Sanches
Art Directors: Marcos Medeiros
Copywriters: Gustavo Sarkis/Wilson Mateos
Director: Lux Film/Beto Salatini

All you need to succeed in art and advertising. Except a good lawyer (2008)

Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa
Art Directors: Marcus Kawamura/Renato Fernandez
Copywriters: Gustavo Sarkis
Shortlist

Sneeze (2009)


A guy explains that he has a congenital problem: he sneezes paint. Due to this complication, he goes through a number of embarrassing situations in his life. But things change when he discovers the Panamericana School of Art.

Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa/Luiz Sanches/Dulcidio Caldeira
Art Directors: Luiz Sanches/Danilo Boer
Copywriters: Tales Bahu
Director: Lux Film/Beto Salatini

How far does your creativity go?


Through interaction with the public part, the Escola Panamericana de Artes questions how far the creativity of people goes.
The campaign goes from paper until outdoors, trays, napkins and every place people can take a break and deliberate their imagination, while they’re eating or even in the bathroom. This would instigate people with their own creativity and would make them think about making some kind of course in Panamericana School of Art and Design.
The visits and registration to the Panamericana increased absurdly. This made the benefit of the school (to maximize the talents) much more tangible, stimulating people to make the classes offered by the institution

Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa/Luiz Sanches/Dulcidio Caldeira
Art Directors: Andrè Gola
Copywriters: Andre Godoi
Year: 201o
Bronze Lion for the Campaign

Advertising is not a science (2010)


Regrettably, advertising is not a science. Enroll now.

Advertising Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Copywriter: Renato Simões/Cesar Herszkowicz
Art Director: Danilo Boer/Bruno Prosperi
Typographer: José Roberto Bezerra

Fame (2010)


Nothing is as easy it seems.

Advertising Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Copywriter: Cesar Herszkowicz
Art Director: Marco Monteiro
Typographer: José Roberto Bezerra

Pen/Pencil


It’s in your hands

Advertising Agency: AlmapBBDO, São Paulo
Creative Directors: Marcello Serpa/Luiz Sanches
Art Directors:André Nassar/Andrè Gola
Copywriters: Rynaldo Gondim/Marco Gianelli
Illustrators:André Nassar, Janara Lopes/Estudiorama
Photographer: Hugo Treu
Year: 2011


Coincidence


Yes, there is still time. Panamericana Art And Design School

Advertising Agency: Almap BBDO, Sao Paulo
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director:Andre Gola
Copywriter: Pernil
Year: 2011
Gold Lion for the Campaign


AlmapBBDO for Havaianas (2000/2011) – The most beautiful case history in the world

Few agencies are as consistently brilliant year after year as Marcello Serpa’s Sao Paulo shop, Almap BBDO, whether the job is to make a global brand like Volkwagen a local favorite, or take a local brand like Havaianas global. For the latter, the shop created happy ads in eye-popping colors that capture Brazil’s fun, sunny lifestyle in a flip-flop the Brazilians — and increasingly the rest of the world — will pay a premium for.

Brazilians love their Havaianas flip-flops. And every year, so do more consumers around the world. In a long marketing journey, Havaianas have transformed a commodity that was one step above going barefoot for Brazil’s poor to a chic brand bursting with colorful personality. It didn’t happen overnight. For 30 years, Havaianas came in one style and five colors said Carla Schmitzberger, sandals director at Sao Paulo-based Alpargatas, whose Havaianas brand accounts for about half the company’s sales. “Wealthier people wore them at home, but were emabarassed to wear a poor people’s shoe outside,” she said.

Sales declined for five years until 1993, when the compant started multiplying the colors and styles, and working with the fashion press, models and celebrities to get Havaianas on more upscale feet. That year, Marcello Serpa, as one of Brazil’s top creatives, joined Almap BBDO as a partner and creative director. Havaianas was his first account there, and he has been the mastermind for 17 years of its award-winning advertising in Brazil and now internationally.

Havaianas Surf – WAVES CAMPAIGN


Executive Creative Director: Marcello Serpa
Copywriter: Eugenio Mohallem
Art Director: Marcello Serpa
Year: 200o
Shortlist

Havaianas – FASHION DESIGNERS/FOR WOMEN ONLY


Executive Creative Director: Marcello Serpa
Copywriter: Eugenio Mohallem
Art Director: Marcello Serpa
Year: 2000

Havaianas (the new colours) – THE NEW COLOURS CAMPAIGN


Executive Creative Director: Marcello Serpa
Copywriter: Eugenio Mohallem
Art Director: Marcello Serpa
Year: 2001
Bronze Lion for the campaign

Havaianas – CRYSANTHENUM/TIGER LILY/WHITE LILY


Executive Creative Director: Marcello Serpa
Copywriter: Eugenio Mohallem
Art Director: Marcello Serpa
Year: 2001
Bronze Lion for the campaign

Havaianas Top Sandal – COUPLE/NEW COLOUR/HEART


Executive Creative Director: Marcello Serpa
Copywriter: Cassio Zanatta
Art Director: Marcello Serpa
Year: 2003

Havaianas Style Sandal – THE COLOUR BLIND/CHAMELEON/LOVE IS BLIND/RAINBOW/WOMEN HAVE WON/COLOUR IS MORE VIBRANT


Executive Creative Director: Marcello Serpa
Copywriter: Cassio Zanatta
Art Director: Marcello Serpa
Typographer: Josè Roberto Bezerra/Marcello Serpa
Year: 2003
Bronze Lion for the campaign

Havaianas – FEET CAMPAIGN


Executive Creative Director: Marcello Serpa
Copywriter: Marcello Serpa
Art Director: Marcello Serpa
Typographer: Josè Roberto Bezerra
Year: 2003

Havaianas – WOMEN


Executive Creative Director: Marcello Serpa
Copywriter: Marcello Serpa
Art Director: Marcello Serpa
Typographer: Josè Roberto Bezerra
Year: 2003

Havaianas Slick – FLOWERS CAMPAIGN


Executive Creative Director: Marcello Serpa
Copywriter: Gustavo Sarkis
Art Director: Marcello Serpa
Typographer: Alexandre Ermel
Year: 2005

Havaianas Slick – FOLLOWING COLOURS/FASHION HAS NO RACE/INVENTION OF CONDOM/LAND OF FOOTBALL/TO SEDUCE MEN


Executive Creative Director: Marcello Serpa
Copywriter: Gustavo Sarkis
Art Director: Marcello Serpa
Typographer: Alexandre Ermel
Year: 2005

Havaianas Slick – AFRO/DRAGON HAIR/JAPANESE/SHIVA


Executive Creative Director: Marcello Serpa
Copywriter: Dulcidio Caldeira
Art Director: Cesar Finamori
Typographer: Cesar Finamori
Year: 2005

Havaianas Flash – WHAT IF CAMPAIGN


Executive Creative Director: Marcello Serpa
Copywriter: Cassio Zanatta
Art Director: Marcus Sulzbaker/Danilo Siqueira
Year: 2005

Havaianas Leopard – FASHION DESIGNERS/MEN/AT THE TOP/WOMEN


Executive Creative Director: Marcello Serpa
Copywriter: Gustavo Sarkis
Art Director: Renato fernandez
Typographer: Renato Fernandez
Year: 2006

Havaianas  – WEAPON OF MASS SEDUCTION/BE SAD/IBIZA/FIRST TIME RUBBER POSTCARD/FRENCH/BE STYLISH


Executive Creative Director: Marcello Serpa
Copywriter: Wilson Mateos
Art Director: Marcello Serpa
Typographer: Adhemas Batista
Year: 2006

Havaianas FlipFlops – FLOWERS//SOUTHERN EMISPHERE/SHOES SAY A LOT


Executive Creative Director: Marcello Serpa
Copywriter: Sophie Schoemburg
Art Director: Danilo Boer/Marcos Kotlhar/Marcus Sulzbaker
Typographer: Danilo Boer/Marcos Kotlhar
Year: 2007
Bronze Lion for the campaign

Havaianas Slim – IDEAL FOR SEDUCTION


Executive Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Typographer: Jose Cortizo/Daniel Moreno
Photographer: Fernando Nalon
Year: 2007
Gold Lion for the campaign

Havaianas  – BLUE/LIME/PURPLE/GREEN/ORANGE/RED


Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Tale Bahu
Art Director:Danilo Boer/Marcos Kotlhar
Illustrators: Gelmi Estudio de Arte
Year: 2008
Bronze Lion for the campaign

Havaianas  – FISH/BUTTERFLY/FLOWERS/SUN


Executive Creative Director: Marcello Serpa
Copywriters: Tale Bahu
Art Director:Marcos Kotlhar/Marcello Serpa
Typographer: Pedro Fihlo
Year: 2008
Shortlist

Havaianas  – MANY COLOURS/POST-ITS/METROSEXUALS/BOOB JOB/LOOK DOWN


Executive Creative Director: Marcello Serpa
Copywriters: Renato Simoes
Art Director: Bruno Prosperi
Typographer: Marcos Sachs
Year: 2008

Havaianas Slim – CRANK/PERFUME SPRAY/SHOE/TAXI/BANANA

It has been put together the fact that Havaianas was born in the age of 60’s and that the same age had as many colours as Havaianas does.
The brief was about Havaianas’ anniversary and in the ad, there should be not only a good ad talking about havaianas’ originality, but also the brand’s history. The ad was made based on 60’s drawings and the copywriting was based on Havaianas’ originality. The advertising became a great piece full of colors which has attracted the public who didn’t know how old the brand Havaianas was.
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Sophie Schoenburg
Art Director: Marcello Serpa/Luiz Sanches/Julio Andery
Typographer: Jose Roberto Bezerra
Year: 2010
Bronze Lion for the campaign

Havaianas Top – CONVERTIBLE/PAINTBALL/UNITED NATION


Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Dulcídio Caldeira
Art Director: Danilo Boer
Copywriter: Tales Bahu
Illustrators: Gelmi Estudio, M. Sampaio
Year: 2009
Shortlist

Havaianas Nest – ELEPHANT/OWL/GOLDEN BIRD/SILVER BIRD 


Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Manu/Fabio Girardi/Rene Corine/Marcos Kotlhar
Year: 2009
Bronze Lion for the campaign

Havaianas – VISUAL IDENTITY


Describe the challenges and key objectives
The major diversity of pieces, including or not the places where they were published, has a unique image which valorizes the product and builds a colourful, fun, and simple universe that has become the brand’s owner.
Describe the brief from the client
The challenge was to create a new and big campaign, which would put all that Havaianas has got of the best products together, to cause a positive impression in its consumers.
Describe how you arrived at the final design
This is a set of jobs that were executed in the last 12 months to the brand Havaianas, which has resulted in this Design Case. They are executions in different ways and medias that were exposed in Europe, USA and especially in Brazil.
Give some indication of how successful the outcome was in the market
The success is proved by the high measure of relationship of the brand with its consumer, making the product be not only a rubber sandal to be a part of Havaianas. It’s a symbol of the Brazilian spirit, which is translated from Havaianas through its colourful, simplicity, optimism, happiness and good mood.
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher/Marcello Serpa
Art Director: Marcos Kotlhar/Bruno Prosperi/Danilo Siqueira/Sergio Mugnaini/Danilo Boer/Renato Fernandez
Year: 2009
Gold Lion

Havaianas Original – IPANEMA/BIKINI/BOSSA-NOVA


This poster was made exclusively to run outside of Brazil and it had two basic goals. The first and most important was to promote the Havaianas flip-flop “Original” model, which has remained the same since 1962. The second was to bring an authentic Brazilian spirit, which is the essence of the Havaianas brand, to the rest of the world.
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Casso Zanatta
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Year: 2009

Havaianas – HAVAIANAS REAL AD (SUMMER CAMPAIGN)


Describe the challenges and key objectives
How do you claim the summer in a new fresh way and create something that is both unexpected and also shares all of the brands values.
Describe the brief from the client
In summer time, Brazilians rush to the beach. Havaianas, Brazil’s favourite flip-flop, had never done anything specific for the summer and they wanted to claim the summer as the Havaianas season.
Describe how you arrived at the final design
On 6 of the most popular Brazilian beaches we set up, rising from the ground, gigantic, colourful installations that claimed the beach as Havaianas territory and summer as the spirit of Havaianas. From there it was simple, all we did was photograph the sculptures and our Havaianas always summer poster was done.
Give some indication of how successful the outcome was in the market
The response from beachgoers was immediate. Right away people started to interacted with the installations and the campaign spontaneously spread from the beach to social networks such as Twitter, blogs, flickr and youTube.
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Rynaldo Gondim
Art Director: Marcos Kotlhar
Photographer: Manolo Moran
Year: 2010

Havaianas – HAVAIANAS WORLD CUP


Describe the challenges and key objectives
We decided to approach this on a very basic level, football pride. We wanted people to feel proud supporting their national team with havaianas on their feet. But, how do you do that for 32 different teams, 32 different countries with different languages, different cultures and people?
Describe the brief from the client
2010 is World Cup year and as a product which lives on the feet of brazilians, Havaianas needed to participate in a big way. So, they created Havaianas Teams, a special edition flip-flop line, one for each participating country in the world cup, to be sold all around the world.
Describe how you arrived at the final design
After careful research understanding the symbols, colours, typography and cultural esthetics, we designed 32 individual posters, one for each world cup playing team, always using the havaianas flip-flop in the center. We worked the design to serve as a flag of national pride for each team always paying attention to make them equally powerful and meaningful to each country. After all the posters were ready we organised them according to the world cup, 1st round, matches with date and time to form a giant time table.
Give some indication of how successful the outcome was in the market
The Havaians Teams line was a great success. In Brazil they were sold-out in almost all Havaianas retailers and surprisingly people started to collect models from other countries. spreading the pride sentiment just in time for the 2010 world cup.
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Art Director: Marcos Kotlhar
Photographer: Manolo Moran
Year: 2010


The Billboard Magazine Campaign





When Billboard magazine was released in Brazil in October of 2009, Almap BBDO launched an integrated campaign celebrating the influence that musicians have had on us throughout our lives. To do this, BBDO incorporated special software onto touch-screen ads in which the faces of famous artists that had been taken from music videos, and shrunken down into single hued icons. These icons were incorporated into interactive subway posters via a touch panel where users could select artists that they have been influenced by. The technology aggregates these artist’s faces into an image of the user, which could be uploaded to the Billboard Yourself Flickr Photostream, each displaying along with it a bar graph showing the percentage breakout of artists. The launch captured the idea that music drives us, and we want to share it with others. The customizable mosaics are surprisingly detailed, and the integration of the idea from print to outdoor to interactive to online was seamless and intuitive.

Advertising Agency: AlmapBBDO, Sao Paulo

Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcidio Caldeira
Copywriter: André Kassu
Art Director: Marcos Medeiros/Danilo Boer
Illustrator: Marcos Kotlhar
Typographer: José Roberto Bezerra


Volkswagen Tiguan – Translator

Advertising Agency: AlmapBBDO, São Paulo

Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Marcelo Nogueira
Production Company: Fat Bastards
2nd Production Company: Movieart
Director: Pedro Becker
Post Production: Fat Bastards