1954. European cinema contractors launch the Festival to celebrate great cinema advertising. The first Cannes Grand Prix goes to a spot called “Il Circo” from Italy’s Ferry Mayer for Chlorodont toothpaste.
1992. The Press and Poster category introduced. McCann-Erickson Milan is awarded first Grand Prix in the category for its Levi’s campaign.
Advertising Agency: McCann-Erickson Italia
Creative Director: Milka Pogliani
Copywriter: Alessandro Canale
Art Director: Stefano Colombo
Photographer: Graham Ford
Good Luck Italy.
“Everybody who has been to the Cannes Lions Festival has a story to tell. A story that in some shape or form has influenced or changed their lives,” says Philip Thomas, Festival CEO. “Who better to give an insight into the ethos of Cannes – the opportunities, the creativity, the relationships, the rewards – but some of those people who know best, and at first-hand, that great advertising and communication is about storytelling.”
Marcello Serpa (Chief Creative Officer ALMAP/BBDO)
Mark Tutssel (Chief Creative Officer Leo Burnett Worldwide)
Stephane Xberras (Executive Creative Director BETC Euro RSCG)
Bob Greenberg (Chairman, CEO Global CCO R/GA)
Fernando Vega Olmos (Chairman of the Worldwide Creative Council JWT Worldwide)
Armin Jochum (Chief Creative Officer Jung von Matt)
Tom Beckman (Executive Creative Director Prime)
Prasoon Joshi (Executive Chairman, Regional ECD APAC McCann Erickson)
Nick Brien (Chairman, CEO McCann Erickson)
Eugene Bay (Chairman VBAT)
Sir John Hegarty (Worldwide Creative Director BBH)
David Droga (Creative Chairman Droga5)
Jonathan Mildenhall (VP, Global Advertising Strategy and Content Excellence The Coca-Cola Company)
Sir Martin Sorrell (CEO WPP)
Dana Anderson (Senior Vice-President Marketing Strategy and Communications Kraft Foods)
Fernanda Romano (Creative Partner Naked Brasil)
Matias Palm-Jensen (Chief Innovation Officer McCann-Erickson Europe)
Sylvia Vitale Rotta (CEO Team Créatif Group)
Mainardo de Nardis (CEO OMD Worldwide)
Maria Luisa Francoli Plaza (Global CEO MPG)
Jeff Benjamin (Chief Creative Officer JWT North America)
Rei Inamoto (Chief Creative Officer AKQA)
It’s a thin line between being arrogant and just plain informative, when one talks about his or hers agency’s awards and success. Leo Burnett Lisbon’s performance in the awards shows has been very successful. And it is no secret that the more creative an agency is, the better work it does and the more relevant and attractive it become in the eye of potential clients. Tura, the dog, became the right and genuine way of being able to say it all without ever crossing the line.
Results: with over 5,000 views online Tura’s presentation video is a good example of this idea’s reach and success. Moreover, we have been approached through Tura’s site several times in the last year. Clients have been known to want to meet her in person. And as result, Tura, the dog is today the agency’s most popular spokesperson. And having received free press in trade magazines and online, the return in investment is above the norm in this market by far.
Advertising Agency: Leo Burnett Iberia
Executive Creative director: Chacho Puebla
Creatives: Juan Christmann, Ricardo Toledo