The Billboard Magazine Campaign

When Billboard magazine was released in Brazil in October of 2009, Almap BBDO launched an integrated campaign celebrating the influence that musicians have had on us throughout our lives. To do this, BBDO incorporated special software onto touch-screen ads in which the faces of famous artists that had been taken from music videos, and shrunken down into single hued icons. These icons were incorporated into interactive subway posters via a touch panel where users could select artists that they have been influenced by. The technology aggregates these artist’s faces into an image of the user, which could be uploaded to the Billboard Yourself Flickr Photostream, each displaying along with it a bar graph showing the percentage breakout of artists. The launch captured the idea that music drives us, and we want to share it with others. The customizable mosaics are surprisingly detailed, and the integration of the idea from print to outdoor to interactive to online was seamless and intuitive.

Advertising Agency: AlmapBBDO, Sao Paulo

Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcidio Caldeira
Copywriter: André Kassu
Art Director: Marcos Medeiros/Danilo Boer
Illustrator: Marcos Kotlhar
Typographer: José Roberto Bezerra


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