On the 21st of September CANAL+ launches a new channel, fully dedicated to series, which will be automatically included in the subscription.
The campaign, created by BETC Paris, is a tribute to series and their addictiveness – once you start watching you’re dying to see what happens next… This idea was the starting point for the creative team, the same one as behind The Closet and The Bear. The film was shot in Vancouver during the summer. It was directed by Steve Rogers through Wanda and is followed by an outdoor campaign all over France.
“The idea was to make an intriguing film that creates suspense – you can’t wait to find out how it ends. Just like when you watch a good series.
This was one of the reasons we chose dwarf clowns; in great series there’s often something a bit odd about the unusual characters that makes you become attached to them (a cop serial killer, a depressed Mafioso, a family of undertakers…). – Stéphane Xiberras, CCO and President BETC Paris.
Advertising Agency: BETC Paris
EXECUTIVE CREATIVE DIRECTOR: Stephane Xiberras COPYWRITER : Jean-Christophe Royer
ART DIRECTOR: Eric Astorgue
ASSISTANT ART DIRECTOR: Damien Binello
STRATEGIC PLANNING: Clarisse Lacarrau, Vianney Vaute TRAFIC : Coralie Chasset
PRODUCTION COMPANY: Wanda
DIRECTOR: Steve Rogers
1 – ADC-UA Awards (Ukraine)/Agency: Leo Burnett Ukraine
2 – The 2002 Marketing Awards/Agency: Taxi Canada
3 – Art Director’s Club CdF 2006/Photographer Vincent Dixon
4 – The Art Directors Club CfE 2002/Bozell New York
5 – The Singapore Creative Circle Awards 1997/Leo Burnett Singapore
6 – Creative Club of Belgium (Call for entry 2005)/Agency: Duval Guilarme, Brussels
7 – The KBP Radio Awards, C.f.E 2007/Agency: BBDO Guerrera Ortega, Philippines
8 – The Art Director’s Club CdF 2009/Agency: Publicis New York
9 – Clio Awards 2004/Agency: ALMAP/BBDO
10 – The Art Director’s Club Cdf 2011/Agency: DDB New York
11 – Crèa Awards 2007/Agency: BOS, Canada
12 – The One Club Call for Entries 2007/Agency: Jupiter Drawing Room, South Africa
13 – AdAwards Call for Entries 2006/Agency: Saatchi & Saatchi, Paris
14 – ADC 92° Annual Awards/Agency: The Conquistadors Collective, New York
15 – The Tinta Awards Call for Entries 2012/Agency: Young & Rubicam Philippines
“Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images?”
Being a superhero doesn’t seem to be a lucrative gig, but what if it was? Brands sponsor athletes and celebrities all the time, and with the increasing popularity of superheroes, it’s not all that shocking to think that The Incredible Hulk could one day be rocking a massive Monster logo across his chest.
Italian graphic designer Roberto Vergati Santos imagined many of our favorite superheroes sponsored by our favorite brands. The aptly titled ‘Sponsored Heroes’ series sees characters from both the Marvel and DC Comics universe, and includes all the members of The Avengers, Batman, Wolverine, and many more. Batman can be seen sporting a Nike suit of armor, while Iron Man has been stamped with the golden arches of McDonald’s, and Captain America is seen holding a massive UPS shield. Check out some of the superheroes from the collection below.
IRON MAN – Sponsored by McDonald’s
HULK – Sponsored by Monster Energy
WOLVERINE – Sponsored by Adidas
BATMAN – Sponsored by Nike
CAPTAIN AMERICA – Sponsored by UPS
FLASH – Sponsored by Red Bull
AVENGERS – Sponsored by Coca-Cola
SILVER SURFER- Sponsored by Apple
SUPERMAN – Sponsored by Giorgio Armani
IRON MAN (Sponsored by McDonald’s) vs CAPTAIN AMERICA (Sponsored by Burger King)
TBWA Hunt Lascaris Johannesburg’s brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.
Advertising Agency: TBWA, South Africa
Executive Creative Directors: Matthew Bring, Adam Livesey
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Agency Producer: Sharon Cvetkovski
Account Manager: Vanessa Maselwa.
Director of photography: Rowan Cloete
Producer: Matthew Durant
Indirapuram Habitat Club SPA
Straps Lingerie Store
Yemeksepeti.com (food delivery)