Sponsored Heroes
Posted: April 26, 2013 Filed under: Art, Coca-Cola, Design, Graphic, Graphic Design, Illustration, Italy, parody | Tags: adidas, Apple, Avengers, Batman, Burger King, captain america, Coca-Cola, Flash, funny, hulk, Iron Man, McDonald's, monster, Nike, Roberto Vergati Santos, sponsored heroes, superheroes, Superman, Wolverire Leave a comment“Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images?”
Being a superhero doesn’t seem to be a lucrative gig, but what if it was? Brands sponsor athletes and celebrities all the time, and with the increasing popularity of superheroes, it’s not all that shocking to think that The Incredible Hulk could one day be rocking a massive Monster logo across his chest.
Italian graphic designer Roberto Vergati Santos imagined many of our favorite superheroes sponsored by our favorite brands. The aptly titled ‘Sponsored Heroes’ series sees characters from both the Marvel and DC Comics universe, and includes all the members of The Avengers, Batman, Wolverine, and many more. Batman can be seen sporting a Nike suit of armor, while Iron Man has been stamped with the golden arches of McDonald’s, and Captain America is seen holding a massive UPS shield. Check out some of the superheroes from the collection below.
IRON MAN – Sponsored by McDonald’s
HULK – Sponsored by Monster Energy
WOLVERINE – Sponsored by Adidas
BATMAN – Sponsored by Nike
CAPTAIN AMERICA – Sponsored by UPS
FLASH – Sponsored by Red Bull
AVENGERS – Sponsored by Coca-Cola
SILVER SURFER- Sponsored by Apple
SUPERMAN – Sponsored by Giorgio Armani
IRON MAN (Sponsored by McDonald’s) vs CAPTAIN AMERICA (Sponsored by Burger King)
Best Not-So-Romantic Valentine’s Day Ads
Posted: February 5, 2013 Filed under: Cliché, Press/Outdoor | Tags: advertising, axe, Best Not-So-Romantic Valentine's Day Ads, funny, Happy Valentine's day, McDonald's, Press, Swatch, Tampax, Valentines Day, Wonderbra 3 CommentsMcDonald’s France
Tampax
Indirapuram Habitat Club SPA
Swatch
SexyAvenue.com
Wurst
Naksatra Jewellery
Straps Lingerie Store
Thrifty
Renault
NW/Natural Water
Axe
Radio Corazon
Natan
Splash Lingerie
Wonderbra
Yemeksepeti.com (food delivery)
McDonald’s Canada – Our Food. Your Questions.
Posted: October 25, 2012 Filed under: Canada, Case History, Digital, Direct, Testimonial, TV/Film | Tags: Behind the scenes at a McDonald's photo shoot, Big Mac, Canada, Case History, conversation, Digital, Direct, fries, hamburger, Joel Yashinsky, John Betts, McDonald's, mcnugget, Our Food Your Questions, pure beef, trasparent, Tribal DDB 1 Comment
After fielding roughly 6,000 questions online about its food, McDonald’s Canada is taking the conversation “offline” with a new advertising campaign.
In June, McDonald’s Canada launched an interactive digital platform, “Our Food. Your Questions.” in an effort to be more transparent with consumers about where its food comes from and how it’s made. Consumers asked everything from calorie counts of certain menu items to why McDonald’s burgers and fries don’t rot when left out for a long period of time.
McDonald’s has now launched an integrated advertising campaign to reach even more Canadians and invite them to join the conversation online.
“The initial success of the program is a real testament to the power of creating meaningful and open dialogue with customers,” said Joel Yashinsky, chief marketing officer at McDonald’s Canada. “This level of transparency has resonated with our guests and has created the type of conversation we want to have with them about our food. We’re excited to see how far it can go.”
The campaign from Tribal DDB Toronto includes television, digital and various outdoor media. Since its inception the company’s response team has covered almost 6,000 questions at the site. Answers have been posted using text, photos and video.
“The program exceeded all our expectations and we learned from customer feedback that this is an important opportunity for us to continue and evolve the dialogue with our customers,” said Joel Yashinsky, chief marketing officer at Toronto-based McDonald’s Canada. “We wanted to broaden it so that the reach allowed all customers in Canada to be aware of the program and ask any questions they had about our food.”
The TV spot shows questions from the website with behind-the-scenes shots from McDonald’s operations, for example a burger getting prepped for a photo shoot after the question, “Why does your food look different in the advertising than what’s in store?” Meanwhile, video projections on buildings in urban centres will feature select questions and answers–some still and some full-motion with answers that were done on video. “It will [give] a surprise to people in those areas to see the projection of these questions that are very provocative and raise the awareness of the program,” said Yashinsky. Yashinsky said the platform “is going to run forever… We think this is a great two-way conversation for us to have with our customers that we don’t want to end.”
How McDonald’s Canada Makes their World Famous Fries
Did you know that McDonald’s World Famous Fries are made from whole potatoes harvested mainly from farms in New Brunswick, Alberta, and Manitoba? Watch and see exactly how our fries get made, from the farm to the fryer.
“What is in the sauce that is in the Big Mac?”
Christine H. from Oshawa asked, “What is in the sauce that is in the Big Mac?”
Where McDonald’s Canada Gets Our Hamburger Patties From
You’ve probably heard that every McDonald’s Canada hamburger patty is made with 100% pure Canadian beef. But what does that really mean? To find out, we visited Cargill’s processing plant in northern Alberta to give you an all-access look at exactly what our hamburger patties are made from and how they get made.
“Why don’t you guys grill the patties? Better than microwaves!”
“Why don’t you guys grill the patties? Better than microwaves!” Jeffry B. from Oshawa asked. McDonald’s Canada Manager of National Operations Drew Sadler answered.
Is 100% pure beef the name of a company?
“Is your beef actually 100% pure beef or is that just the name of the company?” That’s what John R., from Toronto asked. Our answer: a corporate title search to see if the company actually exists.
Behind the scenes at a McDonald’s photo shoot
Isabel M from Toronto asked “Why does your food look different in the advertising than what is in the store?”
The McNugget under the microscope
Sheri N. from Saskatoon asked, “Is the thing about the Chicken McNuggets true? They are made from a processed pink sludge of meat and bones ground up with chemicals?”
Real Egg Crackdown
“Does your Egg McMuffin use real eggs? They look to perfect” To answer this question our Crew Members were brought in to prove that McDonald’s® Canada uses real freshly cracked Canada Grade A eggs so often, they’ve got skills.
“Why is the food at McDonald’s so cheap?”
“Why is the food at mcdonalds so cheap?” Joanne S., from Toronto asked. McDonald’s Canada President and CEO John Betts answered.
Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Louis-Philippe Tremblay
Copywriter:Ryan Lawrence
Art Director:Benson Ngo
Agency Producer: Melanie Lambertsen
Account Director: Miles Savage
Production Company: Family Style
Directors: John Weyman, Torey Kohara
Line Producer: Liz Dussault
Post-Production Company: School – Various
Editor: School – Various
Audio House: RNW
Talent: Real People (McDonald’s Employees, suppliers)
15 Best Olympics Advertising for London 2012
Posted: July 26, 2012 Filed under: Beverages, Cliché, Coca-Cola, Event, Sportwear, Testimonial, TV/Film, UK, USA | Tags: 15 Best Olympics Advertising for London 2012, adidas, advertising, best job, British Airways, Coca-Cola, Find your greatness, London 2012, Mark Ronson, McDonald's, move to the beat, Nike, Olympic, omega, P&G, Powerade, samsung, start me up, UK, Visa, Wieden + Kennedy 9 Comments1 – Procter & Gamble – Best Job
Arguably the most memorable Olympics 2012 ad, Procter & Gamble champions mums in this commercial titled ‘Best job’. The tear jerker, created by Wieden + Kennedy Portland, follows four child athletes on their path to the London Olympic Games, supported, cared for and encouraged by their mothers every step of the way.
2 – Nike – Find Your Greatness
Nike does it again. Now famous for its ambush marketing tactics around major global sporting events, the sports apparel giant launched ‘Find your greatness’ in 25 countries yesterday to coincide with the opening ceremony. Cleverly avoiding any mention of London 2012 and the Olympic rings, the ad features places across the world with ‘London’ in their names, along with local everyday athletes enjoying their sports. The ad was created by Nike’s longterm agency partner Wieden + Kennedy.
3 – Coca-Cola – Move to the Beat
Mother London, Mark Ronson and Coca-Cola traveled the world to create a new dance track using the sounds of sport from 5 Olympic hopefuls.
4 – Omega – Star Me Up
A remix of The Rolling Stones’ ‘Start me up’ sets the pace for this commercial with the same title for Omega, the official timekeeper of the Olympics 2012. The ad lingers on the moments right before the start of a race or event, the tension felt by the athletes as they hone their focus for the task ahead.
5 – McDonald’s – Rivals
The Olympic spirit lives within us all. And when gold medals don’t provide enough motivation for greatness, McDonald’s is proud to serve the Happy Meals, Big Macs, and Fries that put everyone in the mood for a little competition.
6 – British Airways – London Calling
British Airways has launched its Olympic advert as anticipation builds ahead of the Games. It features one of BA’s jets strolling through London and showcasing landmarks such as Trafalgar Square and the Palace of Westminster, before taking in the Olympic Stadium in Stratford. Best of all though, it is set to the soundtrack of The Clash’s London Calling
7 – Adidas – What will you take?
Among others, Olympic Games sponsor Adidas created ‘What will you take?’ in support of Team Great Britian in partnership with agency Sid Lee. The colourful advert touches on all aspects of being an Olympian, both good and bad, as it challenges the athletes to take the stage and embrace this fleeting, once-in-a-lifetime opportunity.
8 – Icy Dew – Sixty Percent
Taking a break from the blood, sweat and tears approach, Coca-Cola bottled water brand Icy Dew created this amusing ’60 per cent water’ TVC in partnership with BBH Shanghai ahead of the Games. While this one might not stir the Olympian in you, it will certainly make you chuckle.
9 – Powerade – Power Through
Another Wieden + Kennedy addition, Powerade‘s ‘Power through’ Olympics advert focuses on “the line between breaking point and breaking through”, the extra effort that makes the difference between those athletes that go home with a medal and those that return disappointed. More muscles, more tension and another emotionally charged voice-over, the real stuff of Olympics advertising.
10 – Samsung – Are You Ready?
Cheil Worldwide launched this ‘Are you ready?’ ad for Olympic sponsor Samsung in support of its Galaxy S3 model across 20 countries this week. Olympics ambassador David Beckham signals the start of the event by kicking a ball against a gong in an impressive long-range shot.
11 – Visa- The Difference
Worldwide sponsor Visa has been putting its name to the Olympic Games for 25 years. This ad, titled ‘The difference’, was created by TBWA Chiat Day Los Angeles and narrated by Hollywood legend Morgan Freeman. This is just one in a series of Sepia-coloured ads marking Visa’s quarter century partnership with the Games this year.
12 – National Lottery Funded Athletes – Jenny Meadow Mother’s Story
Inspired by the story of 800 metres runner Jenny Meadows’ mother, our newest TV advert looks at how National Lottery funding helps British athletes achieve their dreams. Extended version. Thanks to TNL players we’re helping over 1,200 British athletes fulfil their dreams at London 2012 and beyond. No-one has contributed more to our athletes than our players.
13 – EDF – Powering The Games
EDF is an official partner of the London 2012 Olympic and Paralympic Games, supplying the Olympic Park with low carbon electricity for a sustainable Olympics to remember.
14 – GlaxoSmithKline – Marlon Devonish
Touching on the ugly side of sport, GlaxoSmithKline features English sprinter Marlon Devonish to promote its provision of anti-doping laboratory services at the Games. Created by TBWA London, the advert takes the viewer inside the athlete’s body to experience the tension and exhilaration as he prepares to run the race of a lifetime.
15 – BP – Fuelling The Future
BP is proud to be the Official Oil and Gas Partner for the London 2012 Olympic and Paralympic Games, as well as a Premier Partner of the Cultural Olympiad.
Dads in Ads: the evolution
Posted: July 23, 2012 Filed under: Argentina, Cannes Lions, Car, Cliché, TV/Film, UK, USA | Tags: advertising, Come as you are, Dads in Ads, Dads in brief, dadvertising, dear sophie, Del Campo Nazca Saatchi & Saatchi, funny, Google Chrome, hanes, huggies, john hancock, L'equipe, McDonald's, Rocksmith ubisoft, Sony, Subaru, TV/Film, verizon, Viral, Volkswagen, weetabix Leave a comment
SUBARU
Subaru got an Emmy nom for this 2010 ad featuring a dad giving driving tips to his baby girl.
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HANES
A father dipped his son’s feet in paste in a harebrained scheme to make form-fitting socks in this 2009 Hanes ad.
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JOHN HANCOCK
John Hancock’s mid’-80s spot featuring a dad and his newborn daughter was one of the decade’s great tearjerkers.
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SONY CYBERSHOT
Dad was literally a horse’s ass in this over-the-top 2007 Sony spot.
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VOLKSWAGEN POLO
A new wave of sensitive-dad ads includes this misty-eyed VW number: this TV ad for the Volkswagen Polo shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from the hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo — ensuring she “stays in safe hands”. You can trust the small but tough Volkswagen Polo to protect your loved ones and keep you.
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VERIZON
Dad goes overboard with the sprinkles in this cartoony 2009 Verizon ad.
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WEETABIX
Hands-on dads are all the rage, as seen in this 2012 spot from Weetabix.
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HUGGIES
Huggies revised it’s “Dad Test” campaign this year after fathers complained that it made them look foolish
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VERIZON
Verizon took heat in 2004 for a spot in which a father fails spectaculary at helping his daughter with her homework.
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GOOGLE CHROME
Google started airing this commercial before Father’s Day of last year. The ad, called “Dear Sophie” follows a dad over the years as he creates a digital scrapbook for his daughter with Gmail, YouTube, Picasa, Google Maps and more.
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NINTENDO/The Legend od Zelda
The man who brought you one of our favorite dads, Mrs. Doubtfire, is at it again. This time, Robin Williams is playing opposite his real-life daughter, Zelda. It’s all too fitting that this father-daughter pair would be repping this installment in the Zelda series; after all, Williams named his daughter after the legendary warrior princess.
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AT&T
2011. This spot shows what’s possible with AT&T, the only network that lets your iPhone talk and surf at the same time. We open on a new dad clumsily trying to change his baby’s diaper. His friend calls and asks if he caught the game the night before; he immediately replies ‘yeah’, though it is obvious that he missed it. Not wanting to sound out of the loop, he uses his iPhone to pull up a video recap of the game. They talk football, with the dad able to watch highlights on his phone and talk them up to his friend at the same time. He seems to forget what he’s supposed to be doing when his wife enters and flashes him a look. He quickly hangs up and attempts to focus on the task at hand. The spot closes with the line, “Only AT&T’s network lets your iPhone talk and surf at the same time.”
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BGH Air Conditioners
2012. The campaign explains that, with the arrival of the Summer heat, comes the arrival of dads wearing nothing but briefs. This commercial offers a solution to this problem. Created by Del Campo Saatchi & Saatchi for BGH air conditioners.“
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ROCKSMITH UBISOFT
First, they walk. Then they talk. Evidently, the only thing left for a baby to learn is how to shred on Rocksmith. Was your dad cool enough to get you on a Fender in your onesie? Here’s a worthy addition to the pantheon of babies doing grown-up stuff in advertising—this Ubisoft video with a baby rocking out with the company’s Rocksmith videogame.
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McDONALD’S
2010. McDonald’s is launching its first television advertising campaign targeting gay men. The fast food giant’s commercial – with the slogan ‘Come as you are’ – is to be aired on television in France. It features a teenager sitting in a McDonald’s restaurant gazing at a photo of his gay lover in a class photo, then phoning to say he ‘misses him’. The youth’s father then returns to the table with a tray of burgers, and says: ‘It’s a shame you’re in an all boys college. You would have had all the girls chasing you.’ The gay son then gives a knowing smile as they tuck in to their fast food. McDonald’s said the ad was intended to show that it welcomed people from all walks of life. A YouTube version of the advert with subtitles has so far been viewed more than 220,000 times in countries including Britain and the U.S., where it has not been screened.
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L’EQUIPE
In the bathroom, a woman is teaching her son how to shave property, as a father would while he is watching L’Equipe TV.
Men like sport. And as L’Equipe is like a bible for people who are found of sport, a man can spend unknown is in his room as he doesn’t recognise his father when this one is not reading L’Equipe..
McDonald’s – My Burger Campaign (the first burger created by a fan)
Posted: May 10, 2012 Filed under: Case History, Digital, Germany, Promotion, TV/Film | Tags: burger configurator, crowd-sourced, Digital, Germany, McDonald's, mein burger, My Burger Campaign, Pretzelnator, Promotion, razorfish, the first burger created by a fan 2 CommentsRazorfish Germany came up with the “Make Your Own Burger” campaign to celebrate McDonald’s 40th year of being “Germany’s favorite restaurant.” Razorfish Germany used friendly competition and crowdsourcing to help McDonald’s come up with a new way to engage with its consumers, this campaign won a Silver Medallion at AME Awards.
The “Pretzelnator” is the first of five burgers to be created from the crowd-sourced “Mein Burger” campaign started by German agencies Razorfish, Berlin and Heye & Partner, Unterhaching for McDonald’s Germany. In this campaign, McDonald’s encouraged their customers to create their own custom made burger and compete for a place on the menu of the fast-food chain. 2011 marked McDonald’s 40th anniversary in Germany and Razorfish had to create a campaign to mark the big occasion, but with a small budget. “So many promotional burgers had been launched. Would yet another one excite our fans?” explains the Razorfish video. “We knew that many dreamed of creating their own individual McDonald’s burger. A burger that would appear on the plates of our two million daily guests. So we created a competition and invited everyone to take part. It was time for Germany’s first crowd-sourced burgers. By the fans, for the fans.” Fans were invited to create their own burger using the “Burger Configurator”, an online tool that allowed users to compile their design using mora than 70 different ingredients.
“We gave them the tools, they created the buzz,” says Razorfish. The cost-effective campaign allowed fans to name their creations and even promote them on social media platforms with personalised spots, with the aim of generating votes from other users. The ten most popular burgers made it to the next round in the McDonald’s test kitchen. The inventors then get to present their creations to the jury who decided which made it to the next stage. Facebook fans were able to watch the event live on video and root for their favourites.
Of the ten finalists, the five best burgers will be available in McDonald’s restaurants throughout Germany and their inventors get to star in their very own ad campaign on national TV and radio.
The results exceeded all expectations. 45,000 individual burgers were created in the first seven days – without a single cent of media spend. In total more than 116,000 burgers were posted – one every 26 seconds! The fans generated more than 12,000 personalized ad campaigns, and more than 1.5 million votes were cast. 7 million page visits made “My Burger” the most successful campaign ever on the McDonald’s Germany portal. During the jury event, the McDonald’s Facebook fan page was accessed more than 1 million times – all on a single day!
With all the buzz generated, the campaign managed to reach more than 21 million contacts, that’s one in four Germans. Never before has a McDonald’s campaign attracted as many new customers, sold as many promotion burgers or generated as much total revenue.The winning Pretzelnator burger is now being served in McDonald’s locations across Germany for a limited time. This particular creation is topped with ham, American and Italian cheese and has a pretzel-like bun.
Advertising Agency: Razorfish, Germany
Year: 2011
Darth Vader in advertising
Posted: October 10, 2011 Filed under: Cannes Lions, Case History, Design, Digital, Direct, Press/Outdoor, Promotion, Testimonial, TV/Film, Viral | Tags: Burger King, Darth Vader, Darth Vader in advertising, Disneyland, Energizer bunny, funny commercial, McDonald's, orange, parody, pepsi, philips, Playstation, star wars, Super Bowl, the force, Tom Tom, Volkswagen, WWF 1 CommentTom Tom Navigation Voices
Darth Vader struggles in a sound-studio to give the right driving instructions. We tried to explain the product in the most logical, natural and entertaining way possible, and by simply showing how it was made.
RESULTS: 5 million views combined for both virals, 1500% ROI (one YouTube view being valued at € 0.25), Number 1 & 2 on the Guardian Viral Video Chart. And best of all… Lucas Film requested that the Darth Vader viral and its sister viral starring Master Yoda be included in the Official Star Wars Blue Ray box set.
Kalahari.net (Online Store)
Philips (Light Bulbs)
Playstation 3
TeleCine Happy (The Star Wars Saga in dubbed version)
Premiere
Silver Snail Comic Store
McDonald’s
Vespa
MCO (Sound Design Studios)
Saewookkang (Shrimp Snack)
Bed Club (Drag Show)
El Pais
Virgin Atlantic Airlines
Canal+
Direct TV (Your movies in the language you prefer)
Direct TV
Orange (Mobile phone etiquette)
The ‘Goldspot’, so called because of its placement following film trailers and before the main feature, was provided to Orange with just one condition: remind audiences to turn their phones off. The Insight: If there’s one place where consumers reject brand intrusion, it’s in the entertainment arena. It was therefore crucial to make our communication rewarding and relevant to its environment.
Enter the Orange Film Commission Board, a fictitious department ‘inside’ Orange so obsessed with phones that every time a star pitches a project, the characters turn the idea on its head to shoe-horn mobile phones into the plot.
Hasbro (Mr.Potato Head)
Real product, real client and yes, it really ran. We took the famous scene from Return of The Jedi where Darth Vader’s identity is revealed, and substituted an animated ‘Darth Tater’ Mr Potato Head.
Target (Department Store Saled)
Sexual tension in the workplace. For operator Darth Vader, it’s hard concentrating on intimidating shoppers out of bed before Target’s after Thanksgiving 2 Day Sale with Heidi Klum traipsing around. If she can even rattle the Dark Lord of the Sith, just imagine what she’ll do to you at 5am.
IBCC (Cancer Research)
WWF (Earth Hour Direct & Promo project)
Describe the objective of the promotion.
In 2009 Earth Hour Belgium had 500.000 families, 329 companies and 193 cities participating. The objective was to promote Earth Hour in Belgium to get more families, companies and communities to participate than in 2009.
Describe how the promotion developed from concept to implementation
The campaign started streetwise in Copenhagen, in December 2009. Our Earth Hour ambassador and hero Darth Fladder promoted Earth Hour in the streets and from that moment on, one could follow his adventures on social media (FB, twitter, youtube, Flickr). Cities and companies were approached by mail and phone. From mid February on, the Earth Hour campaign with Darth Fladder was developed in WWF-media, boomerang cards throughout Belgium, website, and e-mails to associations. In March Darth Fladder appeared at some music and sport events and the last 10 days a national TV and radio campaign mobilised the whole country.
Describe the success of the promotion with both client and consumer including some quantifiable results
750.000 people participated (25% more than in 2009), 649 companies (3219 in 2009) and over 324 communities (193 in 2009). So, all significantly more than in 2009.
Contacts:
– 30.096 unique visitors at wwf.be/earthhour
– 1.222 friends on FB
– 85.000 views on youtube (Life of Darth Fladder)
567 publications in on- and offline belgian press.
Explain why the method of promotion was most relevant to the product or service
To get more followers we needed a leader. That’s what we created in the person of Darth Fladder.
And the Belgian population, as well as companies, cities, and families were enthusiastic. Not only had WWF more participants, the participants also used promotion material of Darth Fladder to promote by themselves Earth Hour towards their personnel/habitants/members.
Snickers
H-57 Creative Station (Typography, design, illustration)
Hasbro (Star Wars Silver Anniversary)
Comfort
Burger King (Star Wars Promotion)
Spike Channel
Volkswagen Passat (The Force)
For the all-new 2012 Passat , Volkswagen brings Star Wars™ to one of TV’s most talked about events. Accompanied by John Williams’ iconic “The Imperial March,” the spot features the most infamous villain in the galaxy, a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history.
Shopping Total
Energizer Bunny
Pepsi
M&M’s
Disneyland (Star Tour Ride)
Full commercial for Disneyland’s new Star Tours ride. See what Darth Vader and his Stormtroopers decide to do at Disneyland Park to kill the time waiting for the new Star Tours 3D ride to open.
Darth Vader and some stormtroopers enjoy the Soundsational Parade as they anxiously await the opening of the Star Tours attraction at the Disneyland Resort in Anaheim, California.
Samsung Galaxy S
This video from Japanese network DoCoMo is an odd advert, but is so weird that its pretty damned brilliant.Well, they have Darth Vader just hanging around with people using the Galaxy S. There is no real explanation as to why he is there, but he is, and somehow it works out pretty good. Lets face it any advert with Darth Vader in it would cool so sit back and enjoy this.
