The throne awaits you, the adverts don’t… (Royal Baby in advertising)

Within hours of the announcement the Duke and Duchess of Cambridge had welcomed their baby boy into the world on Monday, a raft of companies took to Twitter advertising their brand along with cute messages of congratulation…

Carling Beer

carlsberg-horse-hed-2013

Advertising agency: Creature, London
Year: 2013

Pampers

1374619897000-pampers-1307231853_4_3

The diaper maker tweeted out a video stuffed with heart-tugging shots of babies under this headline: Every Little Baby is a Prince or Princess.

The Sun

the-sun-future-rulers-hed-2013
Advertising agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho

Year: 2013

The Times

The-Times-Royal-Delivery
Advertising agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho

Year: 2013

Coca-Cola

article-2374513-1AF26855000005DC-203_634x803
The cola giant tweeted out a photo of two toasting Coke bottles, one labeled Wills and the other labeled Kate. The tweet read, “Time for a royal celebration.”

Warburtons

bun-is-done-hed-2013
Advertising agency: WCRS, London
Copywriter: Steve Hawthorne
Art Director: Katy Hopkins
Creative Director: Billy Faithfull
Year: 2013

Johnson & Johnson

1374620086000-XXX-Royal-Babies-TOC-FINAL-1307231855_3_4

1374619266000-XXX-Royal-Facebook-Cover-72313-1307231923_4_3
The baby products maker tweeted out a photo of a baby in a bathtub wearing an apparent crown made from baby shampoo bubbles. It also plans to run a print ad in People magazine featuring a baby’s hand holding onto a mother’s finger under the headline: “A parent’s love is the same the world over.”

Oreo

article-2374513-1AF25CFE000005DC-121_634x632
The cookie brand tweeted out a simple photo: An Oreo and milk-filled baby bottle sitting atop a very royal-looking, plush, velvet cushion. The tweet offers this: “Prepare the royal bottle service!”

Play-Doh

article-2374513-1AF26797000005DC-646_634x468

Magnum

article-2374513-1AF267EA000005DC-385_634x632

Starbucks

article-2374513-1AF25D0A000005DC-562_634x659

Delta Airlines

article-2374513-1AF25CFA000005DC-422_634x303

Air New Zealand

air-new-zealand

Diet Coke

article-2374513-1AF267B1000005DC-374_634x632

OXO

oxo

Sony Pictures

tumblr_mqcuhvyCM71sc3oz8o1_500

Nintendo

tumblr_mqcv6jzVpD1sc3oz8o1_500

Lego

tumblr_mqcwhobhTS1sc3oz8o1_500

MINI

tumblr_mqe3i9AySo1sc3oz8o1_500

Vegas

tumblr_mqeg7tyqHK1sc3oz8o1_500

Nescafé

tumblr_mqer8qgZTm1sc3oz8o1_500


Marcel Paris for France 24

France24 International News Chanel – LITTLE BOY/LITTLE GIRL/MONA LISA

A young boy is manufacturing football balls in a sweatshop and starts dreaming he is on a football pitch, being cheered on by the crowd… Before the foreman brings him back to reality.
Speaking enthusiastically, a little girl tells her mum what she has done during the day. But one eventually sees she is speaking to a tombstone in a city that was devastated by war.

Executive Creative Directors: Fred & Farid
Art Directors: Sebastien Piacentini
Copywriters: Gregoire Chalopin
Production Company: WIZZ, Paris, France
Director: Stephane Hamache
Year: 2007

France24 International News Chanel – AFRICA/LEBANON/NUCLEAR

Executive Creative Directors: Fred & Farid
Art Directors: Gregoire Chalopin/Sebastien Piacentini/Tristan Dubois
Copywriters: Gregoire Chalopin/Sebastien Piacentini/Tristan Dubois
Year: 2007

France24 International News Chanel – BEYOND THE NEWS


France 24 goes beyond the news and unveils the machine working behind every important international event.
Creative Directors: Frederic Temin/Anne de Maupeou
Art Director: Dimitri Guerassimov
Copywriter: Eric Jannon
Year: 2007
Silver Lion for the Campaign

France24 Live on iPhone – COUPLE/COPS/SOLDIERS/CRYING WOMAN


Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Art Directors: Dimitri Guerassimov, Romain Galli
Photographer: Owen Franken/Corbis

France24 on Twitter – BIRDS

We all know the role of social networks and Internet in spreading revolutions in Tunisia, Egypt and Libya.Social networks are now an essential source of information, as evidenced by the results obtained by France24, the French international news channel that broadcasts in three languages (French, English and Arabic).
It’s mainly the Arabic language version that broke all audience records during this period. But the channel as a whole has benefited from an increase in audience : in March 2011, france24.com experienced a peak in traffic with nearly 14 million visits and about 59 million page views.
The channel has also been very successful on Twitter thanks to its intense coverage of the Arab Spring, with a large amount of tweets dedicated to the topic, which enabled the channel to quintuple the number of followers of its Twitter account since the beginning of the year.
Based on these exceptional results, France24 and its agency Marcel have decided to highlight the link between freedom of information and freedom of expression on Internet.

Executive Creative Directors: Anne de Maupeou, Veronique Sels, Sebastien Vacherot
Art Directors: Souen Le Van
Copywriters: Martin Rocaboy
Illustrator/Gadhafi: Marie Morency
Illustrator/Mubarak: Souen Le Van
Illustrator/Ben Ali: KIM Florence Lucas
Production Company: Mr Hyde, Paris, France
Director: Philippe Grammaticopoulos
Music/Artist title: Christophe Juli
Year: 2011
Shortlist

France24 International News in Arabic – HU JINTAO/QUEEN/OBAMA/BILL GATES





France 24, the french international news channel, has been broadcasting its programs in the Middle-East for many years. But until recently, only a few were available in arabic. Since October 12th 2010, all France 24 programs are broadcasted in arabic 24/7.
To promote this, we have created a campaign with several movies broadcasted on France 24 as well as several TV channels in the Middle-East targeting opinion leaders.

Executive Creative Directors: Anne de Maupeou, Veronique Sels
Art Directors: Youri Guarasimov
Copywriters: Gaetan Du Peloux
Production Company: WAM, Paris, France
Director: Alexandre Vivet/Gabriel Malaprade
Year: 2011

France24 Live on iPad and iPod – WHITE HOUSE/10 DOWINING STREET/NUCLEAR


Chief Creative Officers: Frederic Temin, Anne De Maupeou, Sebastian Vacherot
Copywriter: Eric Jannon
Art Directors: Dimitri Guerassimov
Photographer: Corbis
Year: 2011


Leo Burnett – David On Demand

 A video case study outlining the success of an unprecedented social media experiment – allowing users to control the actions of a man through Twitter and view the experiment live via 24/7 video streaming through his webcam. A never before seen look into the Cannes advertising festival.

 Advertising Agency: Leo Burnett, Chicago

Creative Directors: Ryan Wagman, Nuno Ferreira
Copywriter: Hallvard Fjeldbraaten
Art Directors: Morten Halvorsen, Pablo Jimenez, Sungkwon Ha
Production Company: Tool, Chicago
Film Director: Jason Zada
Production Company Producers: Brian Latt, Matt Bonin, Dustin Callif
Agency Producers: Rob Tripas, Peter Guarino
Designers: Justin Gillman, Gigia Tondelli
Project Manager – Brian Liedtke
Director of Digital Delivery – Brian Barthelt
Software Engineering Manager – Michael Dekoekkoek
Web Engineer – Jeff Omiecinski & Jason Conny
Creative Technologist – Alex Swiderski & Kevin McGlone
Senior QA Analyst – Valeriy Gulyayev
Software Engineer – Rahul Syamlal
Editorial Company – Optimus
Editor – Randy Palmer
Broadcast Partner – Justin.tv
Portable Uplink Solution – Live U


France 24 – The Birds

We all know the role of social networks and Internet in spreading revolutions in Tunisia, Egypt and Libya.Social networks are now an essential source of information, as evidenced by the results obtained by France24, the French international news channel that broadcasts in three languages (French, English and Arabic).
It’s mainly the Arabic language version that broke all audience records during this period. But the channel as a whole has benefited from an increase in audience : in March 2011, france24.com experienced a peak in traffic with nearly 14 million visits and about 59 million page views.
The channel has also been very successful on Twitter thanks to its intense coverage of the Arab Spring, with a large amount of tweets dedicated to the topic, which enabled the channel to quintuple the number of followers of its Twitter account since the beginning of the year.
Based on these exceptional results, France24 and its agency Marcel have decided to highlight the link between freedom of information and freedom of expression on Internet.

Advertising Agency: Marcel Paris
Executive Creative Directors: Anne de Maupeou, Veronique Sels, Sebastien Vacherot
Art Directors: Souen Le Van
Copywriters: Martin Rocaboy
Illustrator/Gadhafi: Marie Morency
Illustrator/Mubarak: Souen Le Van
Illustrator/Ben Ali: KIM Florence Lucas
Production Company: Mr Hyde, Paris, France
Director: Philippe Grammaticopoulos
Music/Artist title: Christophe Juli