From Coke to Mikado – Don’t Underestimate the Power of a Red Button

6554083-push-button-3d-red-glossy-metallic

Mikado – Resistance Test

Advertising Agency: Buzzman, Paris, France
CEO / Creative Director: Georges Mohammed-Chérif
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Art Director Assistant: Clément Séchet
Year: 2013

 

TNT TV Channel – Dramatic surprise on an ice-cold day

Advertising Agency: Duval Guillaume Modem, Brussels
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Production Company: Czar
Director: Koen Mortier
Year: 2013

 

Fantastic Delites – How Far Would You Go?

The Delite-o-matic is an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.

Advertising Agency: Clemenger BBDO, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O’Grady
Year: 2012

 

TNT TV Channel – Big Red Push Button

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button.

Advertising Agency: Duval Guillaume Modem, Brussels
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Production Company: Czar
Director: Koen Mortier
Year: 2012

 

Coca-Cola – Happiness Truck

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?

Advertising Agency: Definition 6, Atlanta
Year: 2011


Scottex – Mailing on kitchen paper towel

The Brief
Communicate the strength of Scottex kitchen paper towels to restaurant owners.
Idea
We created a mailing made from real Scottex kitchen paper towels. These mailings were posted ‘as is’, without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further… literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants.


Result
A big hand for the Belgian and world’s postal services! All the mailings we first sent out to test the concept in Belgium arrived without any damage. Same went for almost all the mailings we sent in the second round (from NY, Tokyo and Ushuaia). We called all the restaurants to check if and how the mailing was received. 98% of all the mailings reached the restaurants in a perfect state and was considered super original and convincing. Even the series posted from Ushuaia, the world’s most southern city, made it all the way to Belgium.

Advertising Agency: Duval Guillaume Antwerp
Creative Director: Geoffrey Hantson, Dirk Domen
Creatives: Carsten Van Berkel, Stefan Leendertsen
Year: 2008
Silver Lion


Five good reasons to drink milk

Conference of Australian Milk Authorities – RETIRED/MILKMAN (Legendary Stuff Campaign)
An elderly couple fondly kiss goodbye. He moves to another house. We read: “Roger Daly. Age 67. Retired Milkman.” He passionately embraces another elderly housewife. We read the words: “Milk. Legendary Stuff.”
The supers read: “It was never the postman, the plumber or the insurance salesman.” We reveal a man kissing a passionate housewife goodbye. “It was always the milkman.” He drinks his milk. “Milk. Legendary stuff.”
Advertising Agency: Clemenger BBDO
Creative Director: Antony Shannon
Copywriter: Tony Greenwood/Sarah Barclay
Art Director: Tony Greenwood/Sarah Barclay
Production Company: Window Production, Australia
Director: Ray Lawrence
Year: 1998
Gold Lion for the campaign

Conference of Australian Milk Authorities – RUNOUT
There is nothing more frustrating than running out of milk in the morning. When a robber gets in the way at a milk bar, a frustrated mother whacks him with the two-litre pack.
Advertising Agency: Clemenger BBDO
Creative Director: Antony Shannon
Copywriter: Tony Greenwood/Sarah Barclay
Art Director: Tony Greenwood/Sarah Barclay
Production Company: Cloudbreak Film, Australia
Director: Les Sharpe
Year: 1999
Gold Lion

California Milk Processor Board – BIRTHDAY
This spot features a young boy with prophetic powers. On his way to a birthday party with his
father, he uses his powers to help them avoid potential disaster. At the party, he senses yet another impending catastrophe, but the guests at the party choose to ignore his warnings…
Advertising Agency: Goodby, Silverstein & Partners, San Francisco
Creative Director: Jeffrey Goodby/Rich Silverstein
Copywriter: Colin Nissan
Art Director: Sean Farrel
Production Company: Biscuit Film, Los Angeles
Director: Noam Murro
Year: 2003
Gold Lion

Flemish Milk Board – JUMPERS/FREESTYLER

Drink milk now for later
With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.
The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.

Insights, Strategy & the Idea
With a new campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.
Too few people drink milk, especially young people. We needed to find a reason for them to start drinking milk again.
Creative Execution
The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.
First, we launched a tv and cinema campaign. Then online, we invited people to upload their own danceclip so they could dance in their own milk commercial. The most popular commercial was aired on 4 national television stations.
Results and Effectiveness
The website and online campaign led to dozens of homemade and unique milk commercials, spread via blogs, twitter, facebook and dance communities.

Advertising Agency: Duval Guillaume, Brussels
Creative Director: Katrien Bottez
Copywriter: Hans & Raoul
Art Director: Hans & Raoul
Production Company: Latcho Drom, Brussels
Director: Manu Coeman
Year: 2009
Bronze Lion for the campaign


Axa Insurance – iPhone Print Ad

AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message.

Advertising Agency: Duval Guillaume Antwerp/Modem

CD: Geoffrey Hantson, Lansen Walraet
AD: Kristoff De Prins
Copy: Philippe Blondé
Prod Comp: TRS
Director: Felix&Paul