Thaivertising (15 best thai commercials ever)

Giffarine EQ-10 Skin Care –  Belly Button Face (2003)

Two sons try to get revenge on their mother’s plastic surgeon. He lited so much that her belly button is where her face should be. Family photos will never be the same again if only she had used Giffarine EQ-10 wrinkle cream.

Advertising Agency: BBDO Bangkok
Gold Lion

Soken –  Kill Bill Kill Bill/Tititititanic/X…X…X (2004)

This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. Kill Bill Kill Bill: the officer man talks to his colleague about the ‘Kill Bill’ DVD. When he is speaking, he is repeating himself again and again. Why? Because his DVD player doesn’t play smoothly. Tititititanic: the office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either. X…X…X: the Junior Visualiser talks to his co-worker about a Japanese porn DVD. When he is speaking, he freezes up. Why? Because his DVD player is frozen.

Advertising Agency: Euro RSCG Flagship Bangkok
Gold Lion for the Campaign

Samart Ringtones –  Pole Dancing (2004)

In a train, there is a beautiful woman standing and holding a pole. When she bends down to fix her shoes, the “Cherry Pink” ring tone from another passengers mobile starts to ring. The office girl who is in the position of bending while holding the pole suddenly looks just like a stripper pole dancing. The power of ring tone.

Advertising Agency: Saatchi & Saatchi Thailand
Bronze Lion

Unif Green Tea –  Worms (2004)

A man and a worm clash over the best tea leaves at the top of a plant.

Advertising Agency: BBDO Bangkok
Gold Lion

Ford Ranger OpenCab –  King Kong (2005)

A giant kingkong hand snatches a banana-laden truck. Playfully the monkey mistreats the truck. The kingkong”s dad arrives, telling junior it’s lunchtime. Junior ignores dad and continues
playing. Dad picks up the car, tossing it away and smacks junior’s ear. Super : In a man’s world you have to be tough.

Advertising Agency: JWT Bangkok
Gold Lion

Krungthai Bank –  Headman Villager Lee (2005)

Having a huge piece of log. Pooyai Lee, a Headman Villager gave his idea to the villagers to produce something, starting with a boat, table set, and a cutting board, and all were failed. Until he was left with the idea to make a toothpick. The morale: “without a thoughful plan, any huge capital can be blown away.”

Advertising Agency: Y&R, Bangkok
Bronze Lion

Scotch –  Date (2005)

A couple are in a restaurant.The girl looks depressed. She tells her boyfriend not to work so hard. She asks if he has some time for her. He put his hand on hers. Suddenly he taps his finger on her hand and moves it around like a computer mouse. Super : Scotch. Antidote for workaholics.

Advertising Agency: Ogilvy & Mother Bangkok
Bronze Lion

Bangkok Insurance –  Tyre/Twister/Robbery (2006)

Bangkok insurance wants to communicate the message “Maximum care” and we created a series of TVCs based on that. The idea is to show that the chance of being lucky in certain accidents or situations is less than 1%. The executions play with people being unbelievably lucky in perilous moments.

Advertising Agency: Creative Juice/G1 TBWA, Bangkok
Gold Lion for the Campaign

Baby Face Foam –  Love Story Campaign (2006)

Decades ago before DVDs, the classic Thai selling method was free outdoor cinema that sold a product during a show. We brought that back… We created “The Love Story” series of 4 episodes that not only sells but also pokes fun a conventional ‘Beauty’ commercials.  Airing schedule: prime time on the two most popular channels in Thailand every Friday, Saturday & Sunday starting from June 24th.

Advertising Agency: Jeh United Bangkok
Gold Lion for the Campaign

The Thai Olympic Fibre Cement –  Shakespearean Gecko (2007)

Sharing the fate of Romeo and Juliet, one lizard sacrifices his life to be with his lover because of the cracked ceiling problem.

Advertising Agency: Publicis Thailand
Silver Lion

Bangkok Life Assurance –  Salesman (2007)

Bangkok life assurance creates brand awareness by focusing on their unique selling point:their salesmen’s sincerity. Consumers normally are disgusted by salesmen but with Bangkok insurance this perception will totally change.

Advertising Agency: Creative Juice/G1 TBWA
Silver Lion for the Campaign

Sylvania Light Bulb –  Pic-Nic (2008)

“Nothing to be scared of if there is light. The light is your true friend”.
This is a story about being scared of the dark. During a picnic in the daytime, a father introduces various kinds of Thai ghosts to his son. He has fun getting to know them. Once the light was off, everything became scary.  After the launch, this television commercial became the “Talk of the town” and has been requested for download by consumers from many websites.

Advertising Agency: Jeh United Bangkok
Gold Lion

D7 Coffee –  Wake up Thailand! (2008)

D7 coffee TVC series were created by tying the functional benefit of coffee with controversial issues in Thailand. D7 coffee stimulates not only the body but also the morality of the person.

Advertising Agency: Creative Juice/G1 TBWA
Silver Lion

Muang Thai Life Insurance –  Bridge (2010)

Shows a family walking along when the father received a phone call from his doctor. He finds out that he has liver cancer. With the family distraught and worrying about how they will support themselves, Muang Thai offers them the assurance they need.

Advertising Agency: JWT Bangkok
Silver Lion

Thai Life Insurance –  Silence of Love (2012)

This commercial asks the audience to stop and think about the immense value of the care that fathers provide to their children and the sacrifices they make in the name of unconditional love. The story is told through the eyes of a teenage girl who feels alienated because of her inferiority complex due to her father’s deafness. She refuses to accept her father’s love and turns to other sources. When met with disappointment she decides to commit suicide. However, her father discovers her in time and does whatever it takes to keep his daughter alive. As she recovers at the hospital she finally comes to the realization that, even though her father is not perfect, his love for her is perfect and that it was herself who overlooked all his parental acts of love. It’s past time to care for those who have cared for you. Thai Life insurance. Caring for Thai lives.

Advertising Agency: Ogilvy & Mother Bangkok
Bronze Lion

 

Advertisements

Stihl (2002/2011) – The Garden of Creativity

Stihl Leaf Blower – BLOW

A man is blowing leaves off the footpath. He accidentally blows his son off his bicycle as he is riding past.
Advertising Agency: FCB Melbourne
Creative Director: Alastair Simpson
Copywriter: Justine Drape
Art Director: Scott Nowell
Year: 2002
Shortlist

Stihl Foliage Trimmer – DROWNING


Advertising Agency: DDB, Paris
Creative Director: Bertrand Suchet
Copywriter: Jean Gabrielle Causse
Art Director: Pierrette Diaz
Photographer: Nicolas Descottes
Year: 2004

Stihl Foliage Trimmer – PIZZA DELIVERY MAN/SALESMAN/EXPRESS SERVICE





Advertising Agency: DDB, Paris

Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: David Harriman
Year: 2005
Shortlist

Stihl High Powered Blower – DESERT/SNOW/VOLCANO




Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Corbis
Year: 2005

Stihl Chainsaw – SABRE


Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Jean Yves Lemoigne
Year: 2005

Stihl Cut-off Saw – EIFFEL TOWER


Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Cèline Landa
Art Director: Benjamin Marchal
Year: 2005
Shortlist

Stihl Garden Tool – LOST CHILD/CAST AWAY



Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Mathieu Elkaim
Art Director: Pierrette Diza
Photographer: Julia Fullertton Batten
Year: 2006

Stihl Chainsaw – BIRD/SNAKE/SLOTH




Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Frederic Sounillac
Art Director: Alexandre Veret
Year: 2006

Stihl Brushcutter – CLOTHESLINE/PING PONG/LETTERBOX


Advertising Agency: DDB, Paris

Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Olivier Apers
Art Director: Hugues Pinguet
Photographer: Klaud Fayol
Year: 2005
Bronze Lion for the campaign

Stihl Gardener Tools – MEMORIES CAMPAIGN





Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Camensuli
Art Director: Frederic Royer/Yves Sarhadian
Photographer: Arnaud Pyvka
Year: 2006

Stihl Trimmer Range – WOMAN/MAN/BOY

Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer: Jean-Yves Lemoigne
Year: 2007
Bronze Lion for the campaign

Stihl Chainsaw – DON’T SPEND YOUR LIFE AT WORK




Advertising Agency: Publicis Conseil, Paris
Creative Directors: Olivier Altman/Herve Plumet
Creatives: Mathieu Degryse,/Yves-Eric Deboey
Photographer: Marc Gouby

Stihl Chainsaw – KIDS/CAR



Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Year: 2007
Shortlist

Stihl Chainsaw – CHRISTMAS TREE


Advertising Agency: Cumminsnitro, Melbourne
Executive Creative Director: Sean Cummins
Creative Director: James Procter
Copywriter: Julie Polter
Art Director: Dave Lunnie
Photographer: Peter Roberts
Year: 2007
Shortlist

Stihl High Power Blowers – BLOWER



Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Herve Plumet
Copywriter: Morgan Sommet
Art Director: Geoffroy Gozez
Production Company: La Pac, Paris
Director: Herve Plumet
Photographer: Herve Plumet
Year: 2007

Stihl – GRASS ARMY


Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Celine Lescure
Art Director: David Aryel
Photographer: Jacques Demarcillac
Year: 2007

Stihl Chainsaw – FIRE


Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Year: 2007

Stihl Cut-Off Saw – PILLARS/COSTRUCTION/STAIRS




Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Eric Helias
Art Director: George Carreno/Benoit Blunberger
Photographer: Herve Plumet
Year: 2007

Stihl Hedge Trimmer – MAZE


Advertising Agency: Cumminsnitro, Melbourne
Executive Creative Director: Sean Cummins
Creative Director: James Procter
Copywriter: James Procter
Art Director: Dave Lunnie
Photographer: Stuart Crosset
Year: 2008
Shortlist

Stihl Edgers – BROWN DWARF/ORANGE DWARF



Headline: Get your garden back
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Régis Montagna
Creative Director: Roberto Callage/Régis Montagna
Copywriter: Claudia Tajes
Art Director: João Pedro Vargas
Photographer: Claudio Meneghetti
Year: 2008

Stihl Blower Garden Vacuum – THREE LITTLE PIGS


Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Régis Montagna
Creative Director: Roberto Callage/Régis Montagna
Copywriter: Patrik Matzembacher
Art Director:Andre Pauletti
Year: 2008

Stihl Electric Range – MIXER/HAIRDRYER/HEDGE TRIMMER




Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Herve Plumet
Copywriter: Martin Rocaboy
Art Director: Yves Sarhadian
Photographer: Yann Le Pape
Year: 2008

Stihl Tools – CHAINSAW/BLOWER/HEDGE TRIMMER/CLEARING SAW




Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer:Hervè Plumet
Year: 2008

Stihl Gardening Tools – ANVILS/BARBED WIDE FENCE/STONE TREES/WALL





Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Mathieu Degryse
Art Director: Yves Eric Deboey
Photographer: Marc Gouby
Year: 2008

Stihl High Pressure Hose – GRAFFITI


Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Mathieu Degryse
Art Director: Yves Eric Deboey
Photographer: Marc Gouby
Year: 2008

Stihl Gardening Tools Guarantee – CHAINSAW/BLOWER/HEDGE TRIMMER/CLEARING SAW






Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Oliver Desmettre/Fabrice Delacourt
Art Director: Nicolas Delille
Photographer: Herve Plumet
Year: 2009
Shortlist

Stihl Chainsaw – BEQUEATHE

For more than 80 years, STIHL have forged a reputation for making outdoor power equipment that doesn’t give up. Their iconic Chainsaws are no exception. Bullet-proof engineering combined with expert servicing means you’ll only ever need one. To demonstrate the incredible lifespan of a STIHL Chainsaw, we portrayed what might happen if it out-lived its owner.
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Copywriter: Simon Vicars
Art Director: James Tucker
Production Company: Robbers Dog Films, Auckland
Director: Adam Stevens
Year: 2009

Stihl Gardening Tools – CARPET/BATH TUB/DISH WASHER/DRY CLEANER’S





Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Thierry Lebec
Art Director: Benedicte Potel
Photographer: Geof Kern
Year: 2009

Stihl Gardening Tools – STRONG


Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Raphael Boher
Copywriter: Everton Behenck
Art Director:Rodrigo Alves
Photographer: Raul Krebs
Year: 2009

Stihl Power Cutters – SHUTTLE


Advertising Agency: FHV BBDO, Amsterdam
Executive Creative Director: Marthen Van De Vijfeijken
Art Director: Bart Bus
Photographer: Jeroen Bijl
Year: 2009

Stihl Gardening Tools – CAR/CHEMISTRY/SHOPPING/BABIES





Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Federic Royer/Yves Sarhadian
Photographer: Herve Plumet
Year: 2009

Stihl Chainsaw – BEDOUIN


Headline: It makes you to saw
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Charles Guillemant
Art Director: Faustin Claverie
Photographer: Jean-Yves Lemoigne
Year: 2010

Stihl – AUTUMN CALENDAR




Insights, Strategy & the Idea
STIHL asked the agency to develop a calendar, which promotes the product range of leaf blowers. The aim was to retain existing and entice new customers.
We didn’t want to create an ordinary calendar covering 365 days. So, we created the first autumn calendar – with a simple but striking idea: the sheets of the calendar fall automatically. Just like the leaves of trees in autumn. This brings autumn right into the offices of potential customers, showing the necessity of STIHL leaf blowers in an entertaining way – day by day.
Creative Execution
In close cooperation with a graduate engineer, we developed something never seen before: the first tear-off calendar that tears off its leaves automatically – introducing the STIHL autumn calendar.
The design remains close to the leaf. Every leaf-like sheet of the calendar has branching veins and is coloured like autumn foliage of the domestic tree world. Because leaves fall in autumn, the STIHL autumn calendar only covers the time period from October 23 to December 21.
Results and Effectiveness
After the first 100 STIHL autumn calendars arrived, STIHL got innumerable requests from key clients. Due to that, STIHL Germany is planning to produce a second batch of 3,500 calendars. And even STIHL International is planning to produce 1,000 pieces. Nevertheless, only six days after the demo-video of the STIHL autumn calendar has shown up on youtube.com, it got well over 160,000 hits, thousands of links to homepages, blogs and tweets.

Advertising Agency: Euro RSCG, Duesseldorf
Creative Directors: Torsten Pollmann/Felix Glauner
Art Directors: Martin Staubach/Kai Tusar/Marie Pielmeier
Copywriters: Christoph Mueller/Till Koester
Year: 2010
Shortlist

Stihl – STOP BOTHERING YOUR NEIGHBOURG CAMPAIGN




Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer: David Harriman
Year: 2010

Stihl Blower – BIRDS


Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Patrice Lucet
Art Director: Philippe Boucheron
Photographer: Leo Caillard
Year: 2011
Shortlist

Stihl Chainsaw – WARRIORS




Advertising Agency: Scholz & Friends, Berlin
Executive Creative Director: Matthias Spaetgens
Copywriter: Felix John
Art Director: PhilippeWeber
Year: 2011
Bronze Lion for the campaign

Stihl Box – THE GARDENER


Advertising Agency: Publicis Conseil, Paris
Chief Creative Officer: Olivier Altmann
Copywriter: Fabrice Dubois
Art Director: Gérald Schmitte
Production Company: Carnibirds
Director: David Gray
Year: 2011

Stihl – HAPPY CHRISTMAS


Advertising Agency: Publicis Conseil, Paris
Creative Director: Olivier Altmann
Art Director: Martin Darfeuille
Copywriter: Alexandre Hildebrand
Photographer: Jean Yves Lemoigne
Year: 2011


The Great Creative Juice\G1 (TBWA), Bangkok

In 6 years: 3 Gold Lions, 5 Silver Lions, 2 Bronze Lions and 7 Shortlists at International Cannes Advertising Festival. This resulted the agency ranking risen up to No.9 of the world’s most awarded agency, ranked by THE GUNN REPORT 2006 and No.7 of the world’s most awarded agency, ranked by SHOTS GRAND PRIX 2005. The examples of this outstanding works include ‘TAMIYA’ Model Kits campaign 2005, which was voted to be ‘THE WORLD’S MOST AWARDED PRINT CAMPAIGN OF 2005’ by the GUNN REPORT and SHOTS GRAND PRIX 2005. ‘BANGKOK INSURANCE’ TVC campaign 2006, which was voted to be ‘THE WORLD’S FOURTH MOST AWARDED TVC CAMPAIGN OF 2006’ by the GUNN REPORT. It was named ‘ASIA’S AGENCY OF THE YEAR 2006′ and ASIA PACIFIC OFFICE OF THE YEAR 2005’. Ladies and gentlemen, the legendary Creative Juice\G1 (TBWA), Bangkok.

Tamiya Model Kits Shop – LIGHT BULB/FROG/WATERMELON

Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Kittitat Larppitakpong/Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Nutchanun Ciaphanumas
Photographer: Anuchai Sricharunputong/Nok
Year: 2005
Gold Lion and Silver Lion for the campaign (Press&Outdoor)

Wrangler Jeans – COWBOY/KI GEL/THROW UP

Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Kittitat Larppitakpong/Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong/Nutchanun Ciaphanumas
Photographer: Anuchai Sricharunputong/Nok
Year: 2005
Shortlist

Bangkok Insurance – TWISTER/TYRE/ROBBERY
Bangkok insurance wants to communicate the message “Maximum care” and we created a series of TVCs based on that. The idea is to show that the chance of being lucky in certain accidents or situations is less than 1%. The executions play with people being unbelievably lucky in perilous moments. In Twister, a handheld video camera catches the action in black and white as three men flee for their lives. They watch in horror as a tornado rips their house apart. Round and round the house goes, until all of a sudden everything is returned to its original state. Behind the fence the house mates stare, mouths agape, as the final tile falls from the sky and pops back into place. Probability = 0.00000001%
On May 28, 2004, at 13:46 pm, a car travelling on a Thai motorway loses its front right wheel. Somehow the car manages to keep going while the tire bounces off other cars on the motorway, back and forward over the median strip. Within seconds the wheel has bounced back onto the car, restoring equilibrium. Probability = 0.00000001%
At 14:38 security cameras catch on black and white film an armed robber holding up a a Bangkok corner shop. He waves his gun around, threatening the two shop attendants and the young female customers.He is so flustered that he fires the weapon, sending a bullet through a series of ricochets. Finally the bullet hits his foot, leading to his retreat through the door. Probability = 0.00000001%
Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Kittitat Larppitakpong/Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong/Nutchanun Ciaphanumas
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2006
Gold Lion for the campaign

Minery – FOOT CARE

Creative Director: Thirasak Tanapatanakul/Kambhu Hutasankas
Art Director: Suvit Jaturiyasajagul
Copywriter: Wichit Jiamsirikarn
Photographer: Boonsunh Chalard
Year: 2006
Bronze Lion

Wrangler Jeans – ROLLER/BOTTON HOLE/THREADING A NEEDLE



Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Photographer: Anuchai Secharungputong
Year: 2006
Bronze Lion for the campaign

Tamiya Model Kits Shop – PLANE/SOLDIER/DOG

Creative Director: Thirasak Tanapatanakul
Art Director: Chinnawut Awakul/Thirasak Tanapatanakul
Copywriter: Nutchanun Ciaphanumas
Photographer: Anuchai Sricharunputong/Nok
Year: 2006
Shortlist

Mali Milk – RODEO

Creative Director: Thirasak Tanapatanakul/Jirawut Dusadeepun/Rathrong Srilert
Art Director: Jirawut Dusadeepun/Apikom Kiranuchitpong
Copywriter: Thirasak Tanapatanakul/Jirakitti Pitpiboolwong
Photographer: Anuchai Sricharunputong
Year: 2006

Minery Hair Tonic – DOG

 Creative Director: Thirasak Tanapatanakul/Denko Thatchaichawalit
Art Director: Thirasak Tanapatanakul/Nares Limapornvanich
Copywriter: Prapant Julphaibul/Denko Thatchaichawalit
Photographer: Anuchai Sricharunputong
Year: 2006

Bangkok Life Assurance – SALESMAN


Bangkok life assurance creates brand awareness by focusing on their unique selling point:their salesmen’s sincerity. Consumers normally are disgusted by salesmen but with Bangkok insurance this perception will totally change.
Creative Director: Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2007
Silver Lion for the campaign

Bangkok Insurance – PUNCH/CAR
A junior insurance salesman argues with his senior that they shouldn’t pay their client because he’s just pretending to be sick. To show how the client feels, the senior punches the junior’s face. Super: Walking in our client’s shoes is our rule. Bangkok Insurance.
A junior insurance salesman tells his client that he will not change car parts but will use glue to fix them. The client is shocked, while the senior calls a road roller to run over the junior’s car to make him understand the client. Super: Walking in our client’s shoes is our rule. Bangkok Insurance.
Creative Director: Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2007
Shorlist

Thailand Yellow Pages – BABY/PHONE
A couple leaves on vacation and forgot to rent a car. They quickly find a car rental using Yellow Pages, but before leaving they’re unable to find their child (who is seen being carried on the man’s back). Super: Yellow Pages, easy to find
A man calls his girlfriend to ask for the plumber’s number. She recommends Yellow Pages; the man immediately finds a number and tries to find his mobile phone to call without realizing he is still holding it to his ear. Super: Yellow Pages, easy to find!
Creative Director: Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2007
Shorlist

Wrangler Jeans – BATH TUB/FADE/SQUAT

Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Photographer: Anuchai Secharungputong
Year: 2007
Shortlist

Tamiya Model Kits Shop – SOLDIER/PLANE/SHIP

Headline: For those obsessed with Assembly
Creative Director: Thirasak Tanapatanakul
Art Director: Nanat Teparak/Thirasak Tanapatanakul
Copywriter: Setthar Kheowngamdee
Photographer: Anuchai Secharungputong
Year: 2007

D7 Coffea – WAKE UP THAILAND!
D7 coffee TVC series were created by tying the functional benefit of coffee with controversial issues in Thailand. D7 coffee stimulates not only the body but also the morality of the person.
Creative Director: Thirasak Tanapatanakul
Art Director: Jon Chalerwong/Thirasak Tanapatanakul/Nanat Teparak
Copywriter: Setthar Kheowngamdee
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2008
Silver Lion

Thailand Yellow Pages – ROUNDABOUT/PARK/RIVER/EARTH

Executive Creative Director: Thirasak Tanapatanakul
Art Director: Damisi Ongsiriwattana / Thirasak Tanapatanakul
Copywriter: Wuthisak Anarnkaporn
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 20o8
Silver Lion for the campaign

Bangkok Insurance – VALET PARKING
A luxurious sports car is arriving at a five-star hotel. A valet guy rushes in to open the door and eagerly receives the key from the affluent car owner. The valet guy excitingly gets in the car and starts appreciating its interior. Unfortunately, he mistakenly shifts the transmission, sending the car smashes into the wall. The car is all wrecked. The car owner turns to look, stunned. After a long pause he shouted out to his old friend standing near by, instead of complaining about the accident. Don’t worry about the auto repair. Bangkok Insurance
Creative Director: Chumpol Sepsawasdi
Art Director: Thirasak Tanapatanakul/Nanat Teparak
Copywriter: Panusard Tanashindawong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2008
Shorlist

Yugol Industrial Megaphone – WHITE HOUSE/WHALING SHIP/FACTORY

Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Sarawut Ketsri/ Thirasak Tanapatanakul
Copywriter: Viroj Jarusarn
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 2009
Shortlist

3M – CERAMIC/MARBLE

Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Domisa Ongsiriwattana / Thirasak Tanapatanakul
Copywriter: Taya Soonthonvipat
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 2010
Silver Lion for the campaign

M Wrap – CHICKEN/PORK/FISH

Chief Creative Officer: Thirasak Tanapatanakul
Executive Creative Director: Prangthip Seelos
Art Director: Anchalika Ketwattanachai / Thirasak Tanapatanakul
Copywriter: Nattawut Sittiwaraphan
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 2011
Silver Lion for the campaign

Tamiya Model Kits Shop – THE ASSEMBLED CALENDAR
mBrief Explanation: A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modelling kits to be assembled and displayed for others to see.
Describe the brief from the client: Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers.
Description of how you arrived at the final design: Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year.
Indication of how successful the outcome was in the market: As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modelling enthusiasts.
Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Thirasak Tanapatanakul
Graphic Designer: Thirasak Tanapatanakul, Tienchutha Rukhavibul, Manasit Imjai, Chalermpun Punjamapirom, Nitipong Tancharoen, Kingkanok Munkongcharoen, Kantaphat Witwasin, Irada Sribyatta, Chittiporn Chittapootti, Manamai Rodpetch, Sermpan Bunyalumlerk
Year: 2011
Gold Lion (Design)