Happy New Year Ads
Posted: December 31, 2012 Filed under: Axe, Car, Cliché, Germany, Illustration, Italy, Press/Outdoor, Spain, UK | Tags: ads, advertising, audi, axe, Barilla, BMW, duracell, durex, Happy New Year, Honda 2 CommentsHappy New Year from BRUSSELS AIRLINES
Happy New Year from DISCO SUPERMARKETS
Happy New Year from DURACELL
Happy New Year from DUREX
Happy New Year from TMB (Metro de Barcelona)
Happy New Year from ALKA SELTZER
Happy New Year from AUDI
Happy New Year from AXE
Happy New Year from BARILLA
Happy New Year from YES Tablet
Happy New Year from MIKADO
Happy New Year from HONDA
Happy New Year from BMW
Happy New Year from O.B.
Songvertising – 32 best commercials with singing people
Posted: July 12, 2012 Filed under: Alcoholic Drinks, Argentina, Australia, Axe, Best Use of Television, Beverages, Cannes Lions, Car, Coca-Cola, New Zealand, Norway, Social, South Africa, Spain, Testimonial, TV/Film, UK, USA, Viral | Tags: 32 best commercials with singing people, Argentina, arnet, basf, BBDO, BBH, Big Ad, boy band, Burger King, Cadbury Dairy Milk, Carlton Draught, choir, Coca-Cola, Crispin Porter + Bogusky, dear john, Del Campo Nazca Saatchi & Saatchi, Diesel, Droga5, Fallon, google demo slam, Heineken, Hilltop, Honda, i would run to you, Impossible dream, Michael Jackson, mow the lawn, Nike, Norte Beer, numa numa, pepsi, pretty, Puma, rexona, Saatchi & Saatchi, singing cowboy, Songvertising, Starbucks, t-mobile, TV/Film, welcome back, Wieden + Kennedy, wilkinson, yeo valley Leave a comment
1 – YEO VALLEY ORGANIC – Boyband
In a follow-up to last year’s rapping farmers ad, Yeo Valley launched a tv spot during the first ad break of The X Factor live show. The one-off, two-minute music video features a farming-inspired boy band called The Churned, singing a ballad entitled Forever. The ad was shot on location in Blagdon, in the heart of rural Somerset. The launch tied in with a Facebook karaoke competition, where users could sing along to the Yeo Valley track. The winner appeared in a 30-second version of the ad, which ran during the X Factor final on 11 December.
Advertising Agency: BBH London
Year: 2012
Shortlist
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2 – CARLTON DRAUGHT – Big Ad
An epic send-up of big budget ads, featuring a cast of thousands. Song lyrics: “It’s a big ad / very big ad/ it’s a big ad we’re in./ It’s a big ad/ my God it’s big/ can’t believe how big it is/ it’s a big ad for Carlton Draught / It’s just so freaking huge! / It’s a big ad/ expensive ad! / This ad better sell some bloooooody beer!!!
Advertising Agency: George Patterson Y&R, Melbourne
Year: 2006
Gold Lion
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3 – PUMA – Hardchorus
We open on a small group of hardcore soccer fans, also known as hooligans, standing in a classic British pub. Suddenly, one of them starts singing the first words of “Truly, Madly, Deeply” by Savage Garden. Another hooligan joins in, and as the camera pulls out, we see that the whole pub is packed with hooligans. They all sing together with the power of an entire stadium of fans during a soccer game, turning the cheesy love song into something big, beautiful and romantic. After the last chorus, a super appears: “It’s match day. It’s Valentine’s Day. Let your better half know how you feel. Dedicate and send this song at pumahardchorus.com”. Followed by Puma’s “Love = football” next to the Puma logo.
Advertising Agency: Droga5
Year: 2010
Gold Lion for the Campaign
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4 – NORTE BEER – It’s Good to Have Friends
Beer means friendship, and this campaings presents in funny way the different kind of friends we all have.
Advertising Agency: Del Campo/Nazca Saatchi & Saatchi, Buenos Aires
Year: 2009
Silver Lion for the Campaign
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5 – T-MOBILE – Welcome Back
On October 27th 2010, thousands of unsuspecting passengers arriving at Heathrow’s Terminal 5 were given a welcome home to remember. People were greeted by a 300 strong choir and vocal orchestra singing a medley of songs, completely a cappella, to welcome them back into the country.
Advertising Agency: Saatchi & Satchi, London
Year: 2011
Silver Lion
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6 – COCA-COLA – Hilltop
Advertising Agency: McCann Erikson
Year: 1971
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7 – HEINEKEN – Singer
A blues singer can’t sing the blues – his life is too contented. A sip of lager soon changes that. Heineken refreshes his blueness.
Advertising Agency: Lowe Haward- Spink, UK
Year: 1992
Gold Lion
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8 – HONDA – Impossible Dream
A man travels on an incredible journey using some of Honda’s landmark products whilst miming to the Andy Williams song ‘The Impossible Dream’. His journey comes to an abrupt end when he leaps off a giant waterfall in a Honda Powerboat into the mist below. Surely, this is the end of his dream? However as Andy Williams reaches the crescendo of the song, our hero returns in a Honda Hot Air Balloon to finish off the song in style. Garrison Keillor – the voice of Honda – sums it all up with ‘I couldn’t have put it better myself’.
Advertising Agency: Wieden + Kennedy, London
Year: 2006
Gold Lion
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9 – COCA-COLA – Choir
Here’s Coca-Cola celebrating along with Santo its 125th year, and once again, we are guilty of naivety. We believe that, even today, the world is not far from the world that we dream of. In fact we are so naïve about thinking this way, that we decided to carry out an investigation to evaluate just how justified our reasons to believe in a better world were. We are proud to present to you “Choir”, created by Santo for Coca-Cola Latin America and their new communications platform: “REASONS TO BELIEVE IN A BETTER WORLD”.
Advertising Agency: Santo, Buenos Aires
Year: 2011
Silver Lion
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10 – T-MOBILE – Singalong
When T-Mobile invited the British public to be part of their next event, people turned up to Trafalgar Square, not knowing what they were letting themselves in for. Thousands of microphones were handed out as it was revealed they’d all be singing karaoke together. After a number of songs, and with a surprise guest appearance from Pink, the event culminated with everyone singing the timeless classic, ‘Hey Jude’
Advertising Agency: Saatchi & Satchi, London
Year: 2010
Shortlist
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11 – NIKE FREE RUN – I Would Run to You
Love makes people do crazy things. Like run across the country. See how strong running reunites a long distance couple.
Advertising Agency: Wieden + Kennedy, Portland
Year: 2012
Bronze Lion
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12 – NIKE – Pretty
As Maria Sharapova marches to her tennis match, she passes people who sing I Feel Pretty. She slams a ball cross to court, putting an end to the singing.
Advertising Agency: Wieden + Kennedy, Portland
Year: 2007
Gold Lion
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13 – BASF – Dear John
The ad, set in army camp, features a soldier receiving a letter which goes to the tune of “Dear John”, the country song written by Lewis Talley, Fuzzy Owen and Billy Barton and made popular by Jean Shepard during the Korean war. As the song finishes the sergeant adapts the classic line from Humphrey Bogart, “Play it again John”.
Advertising Agency: Colenso BBDO, NZ
Year: 1982
Gold Lion
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14 – REXONA – Sensitive Armpits
A tough lumberjack is chopping down a tree. As he rearranges his cap, we notice at the same time he does that his underarm begins to song a sweet song. The corny melody is really annoying him. At this point, we see different cliché images of rough and tough men all undergoing the same situation. Finally, one of them applies the New Rexona Men Sensitive and succeeds in shutting up the underarm voice. A male voice in off says: New Rexona Men Sensitive. Even the most insensitive guy can have sensitive underarms.
Advertising Agency: Ponce Buenos Aires
Year: 2011
Silver Lion
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15 – STARBUCKS – Glen
Glen jumpstarts his day by drinking a Starbucks DoubleShot. As he opens the can, Survivor appears in his apartment. They follow Glen through his full morning routine, singing a personalized version of “Eye of the Tiger.”
Advertising Agency: Fallon, New York
Year: 2004
Shortlist
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16 – GOOGLE – Demo Slam: Realtime Karaoke
Google is more than just a search bar. However, most of us don’t use, let alone, are aware of its many features. We needed to find a way to share all this free technology with the world. To educate everyone about all of Google’s innovations; we decided to change the way people learnt about it. We got precisely the people who didn’t use this free tech, to explain to the others why they should. Because, only they would be able to explain it in a way that would be fun to watch, and understood by all. By bringing in just a little bit of courage, creativity and fun; each of them pushed the role of technology in our lives and inspired the rest to use it in ways never imagined before.
Transforming something few were aware of to something the whole world cared about; we were able to re-define the role of technology in everyone’s life. From celebrities, scientists, soccer moms, teens to even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.
Advertising Agency: Johannes Leonardo, NY
Year: 2011
Gold Lion for the Campaign
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17 – DISCOVERY CHANNEL – I Love the World
We developed a new brand idea for Discovery Channel: Discovery is the
World’s Biggest Fan of the World. We wanted to celebrate all that is epic, beautiful, inspiring, fun and just plain crazy in the world. Fellow fans—from spacewalking Astronauts to Alaskan fishermen to Zulu warriors to Stephen Hawking to Discovery hosts like Mike Rowe and Bear Grylls—sing along to an old campfire song re-written to express how each of them loves the world. In other words, to tell people why Discovery Channel thinks “The World is Just Awesome.”
Advertising Agency: 72ndSunny, USA
Year: 2008
Shortlist
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18 – MATCH.COM – Piano
This is a film for the online dating service, Match.com, which features a couple finding each other as they examine musical instruments. He strums a guitar and she plays a keyboard. Together they make beautiful music, and it’s clearly the start of something special.
Advertising Agency: Mother, London
Year: 2010
Gold Lion
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19 – WILKINSON – Mow the Lawn
Girls in a front yard sing about mowing the lawn in order to promote Wilkinson/Schick Quattro razors for women.
Advertising Agency: JWT, New York
Year: 2009
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20 – AMERICAN LEGACY FOUNDATION/TRUTH – Singing Cowboy
We saddled up a horse, found a modern day cowboy that happened to have a hole in his neck due to a tobacco-related laryngectomy, and sent him to Manhattan to sing.
Advertising Agency: Arnold/Crispin Porter + Bogusky, USA
Year: 2007
Bronze Lion
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21 – ARNET BROABAND – Numa Numa
The ad shows some of the funny stuff you can find on the Internet.
Advertising Agency: Santo, Buenos Aires
Year: 2007
Shortlist
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22 – EVIAN – Voices
A man in a lift, a jogger, a secretary by the photocopier, a man in his car, an elderly lady…in all these scenes from everyday life, we see people singing with their childish voices.
Advertising Agency: BETC Euro RSCG, Paris
Year: 2003
Shortlist
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23 – NIKE WOMEN – Surgery
A group of women run away from a plastic surgery clinic dancing a choreography to a reggaetón tune.
Advertising Agency: Madre, Buenos Aires
Year: 2007
Bronze Lion
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24 – DIESEL – Anthem
Sing-a -ong Diesel Island national anthem. Why is your country fucked up?
Advertising Agency: Santo, Buenos Aires
Year: 2011
Silver Lion for the Campaign
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25 – PROCTER & GAMBLE – You’ll Never Walk Alone
This 60-second commercial shows a lifetime of moms by their children’s sides doing the daily, sometimes mundane, things that help their children grow up to be Olympians. All the while, they sing “You’ll Never Walk Alone” from the Rodgers & Hammerstein musical Carousel. The ad builds from a child’s birth and culminates with the Olympics and a proud mom seeing all her hard work pay off. We then cut to a card that says, “Thank you, Mom,” followed by a series of product brand images that ends on the P&G logo with the voice-over, “P&G. Proud sponsor of Moms.”
Advertising Agency: Wieden + Kennedy, Portland
Year: 2010
Bronze Lion for the Campaign
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26 – BURGER KING – Americas Favorite/More Mayo/More Cheese
Introducing the Whopperettes.
The Whopperettes return with a story about extra cheese.
The Whopperettes return with a story about mayo.
Advertising Agency: Crispin Porter + Bogusky
Year: 2006
Silver Lion for the Campaign
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27 – CADBURY DAIRY MILK – Night Runner
Fallon and Cadbury keep Great Britain pumped for the Olympics with a new spot that re-creates “The Final Countdown” — but adds multiple voices singing from the towers and buildings while a runner makes his way, presumably, to the Olympic Gold. An accompanying interactive feature encourages Britons to upload videos of them singing similarly inspirational songs to help team GB to victory.
Advertising Agency: Fallon London
Year: 2012
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28 – LOTTO LOTTERY – Ballroom Blitz
A taxi driver refuses to let passengers into his cab. Instead, he walks over to the queue and starts to sing for them. The man who joins in is chosen as the lucky passenger.
Advertising Agency: New Deal DDB, Norway
Year: 2001
Bronze Lion
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29 – CADBURY DAIRY MILK – Simply the Best
Part of Cadbury’s “Keep Team GB Pumped” campaign for London 2012 Olympics, swimmer Rebecca Adlington is serenaded by royal guards, dinner ladies and butchers with Tina Turner’s “Simply the Best.”
Advertising Agency: Hypernaked, London
Year: 2012
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30 – AMP ENERGY DRINK – Walk of no Shame
AMP wanted to introduce three new products with specific energy functions, designed to help our target, people who live their lives to the fullest. We also needed to increase brand awareness and embed ourselves into their daily life. We wanted to be the most relevant, unlike our hyper-masculine energy competitors. “Walk of No Shame” was an ode to the infamous walk that young people take “the night after” going out. With the look and sound of a mini-musical, AMP showed how one can take a “walk of no shame” as it gets you back on your feet.
Advertising Agency: BBDO New York
Year: 2009
Shortlist
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31 – LABATT BLUE BEER – Big Song
A young man tries to make up to his girlfriend by singing her a song around a campfire – “Out of the Blue”, and it turns into a huge sing-a-long.
Advertising Agency: Ammirati Puris, Canada
Year: 2001
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32 – PEPSI – Pepsi Generation
Advertising Agency: BBDO, USA
Year: 1984
Creatives in Love (Valentine’s Day in advertising)
Posted: February 13, 2012 Filed under: Alcoholic Drinks, Axe, Beverages, Car, Cliché, Illustration, Press/Outdoor, Sportwear, Testimonial | Tags: Absolut, axe, BMW, creatives in love, Diamonds, february 14, Happy Valentine's day, Heineken, I love you, Kamasutra, Levi's, McDonald’s, New Beatle, Nissan, Puma, sexy, Tide, toyota, Valentine's Day in advertising, Valentines Day, Volkswagen, Wonderbra 6 Comments1 – Axe Deodorant
2 – Dom Francisco Reastaurant
3 – Tide
4 – Volkswagen New Beatle
5 – Volkswagen
6 – Wonderbra
7 – McDonalds
8 – Kolner Zoo
9 – Pasta Adria
10 – Heineken
11 – Miller Beer
12 – Yemeksepeti.com (food delivery)
13 – Straps Lingerie Store
14 – British Airways
15 – Tampax
16 – Puma
17 – NW Nutrient Water
18 – Sexy Avenue.com
19 – Levi’s
20 – New Scientist
21 – Nissan Micra
22 – Playstation
23 – After Eden Lingerie
24 – Camper
25 – Predector (Pregnant Test)
26 – Is Kultur Bookstores
27 – Renault
28 – Parmalat Yogurbelt 0% fat
29 – Toyota
30 – Swatch
31 – SpotG Sexy Shop
32 – Canal+
33 – BMW Motorrad
34 – HOG Singapore Valentine Ride
35 – Brave Heart Fund – Children Heart Center
36 – Brasil Telecom
37 – Valentine’s and Coronary Patient Day
38 – Kiss Radio 102.1 fm
39 – Barrashopping – Shopping Mall
40 – DeBeers
41 – DIM Underwear
42 – Chevrolet
43 – Sedal Shampoo
44 – Bavaria Beer
45 – Nescafè
46 – Motorola
47 – Ducati
48 – Alfa Romeo
49 – Nakshatra Diamond
50 – Absolut Vodka
51 – Oreo
52 – Conrad Treasury Casinò
53 – McCann Helthcare
54 – Orkoss Restaurant
55 – La Benedicta Restaurant
56 – Wilkinson
57 – Seat
58 – Durex
59 – Wurst
60 – Avon
61 – Wellington Zoo
15 years of Axe Effect: the world’s most sexist advertising campaign
Posted: November 7, 2011 Filed under: Ambient, Argentina, Australia, Axe, Belgium, Brazil, Canada, Case History, Chile, France, Germany, Guerilla, Illustration, India, Italy, Mexico, Poland, Press/Outdoor, Singapore, South Africa, Spain, The Nederlands, UK, USA | Tags: Ammirati Puris Lintas, axe effect, BBH, body spray, deodorant, funny, get a girlfriend, Lowe, Lowe Bull, Lowe Hunt, Lowe Pirella, Lowe Porta, Lynx Effect, Unilever, VegaOlmosPonce 4 Comments
From Unilever Website: “In the film The Matrix, Keanu Reeves is given two choices. He can either take a blue pill and wake up in the morning as if nothing has happened or pop a red pill and enter the unpredictable ‘wonderland’ of the Matrix. As millions of guys around the world know, Axe has taken the red pill.”
The “Axe Effect” is one of the most famous claim in the world. This so called effect is supposed to draw women in hordes to any male who has sprayed himself liberally with the Axe deodorant. The advertisements are very slick and usually display a normal male but with oodles of self-assurance as an Axe user. The females get irresistibly drawn to this male implying that Axe acts like a nasal aphrodisiac.
The Axe brand of deodorants is from Unilever and is primarily targeted at 15 to 25 year old males. The brand portrays normal yet cool, trendy and confident, a positioning that is aspirational to the target segment. And the portrayed outcome where the girls flock to the Axe user is, well let’s just say very desirable. At a more subtle level, the Axe Effect also acts on the confidence levels of the user. The very act of being associated with the brand serves to boost the ego.
In the past couple of years, we have seen a slew of copy cat brands hit the market. But the theme for the advertisements remains the same. Guy sprays himself with the deodorant. Girls find themselves inexplicably drawn to the guy. There are slight variants but for the most part, involuntary seduction forms the core. The one notable difference though is that all these newbies use hunks as opposed to the regular guys which are a stable for the Axe advertisements. This strategy has proven very effective for the brand. It comes across as approachable and it acts like a confidante and friend to its users. While everyone would love to be friends with a celebrity, there would still be a distance or an aloofness that would prevent a close relationship. Axe bridges this very gap effectively, and yet keeps the dream of getting a Charlie’s angel some day. It is for this very reason that Axe continues to be the market leader in its category.
Lynx Deodorant – White House
Advertising Agency: BBH London
Creative Director: Pat Doherty
Copywriter: Will Awdry
Art Director: Rosie Arnold
Year: 1998
Lynx Deodorant – GingerbreadMan/Jack/Ivor The Engine/Pinocchio/Trumpton
Advertising Agency: BBH London
Creative Director: Dennis Lewis
Copywriter: Will Awdry
Art Director: RRosie Arnold
Year: 1998
Axe Deodorant – Confessional
Advertising Agency: Ammirati Puris Lintas Warzava, Poland
Creative Director: Chris Matyzczyk
Copywriter: Agneszka Galas
Art Director: Chris Rozek
Year: 1999
Shortlist
Lynx Deodorant – Sexual Harassment Quote
Advertising Agency: BBH London
Creative Director: Dennis Lewis
Copywriter: Hugh Todd
Art Director: Adam Scholes
Year: 1999
Lynx Deodorant – Sexual Harassment Quote
Advertising Agency: BBH London
Creative Director: Dennis Lewis
Copywriter: John O’Keeffe
Art Director: Russell Ramsey
Year: 1999
Axe Shower Gel for Men – Shower Curtain/Shower Rod/Shower Drain
Advertising Agency: Ammirati Puris Lintas, Netherlands
Creative Director: Cor Der Boen
Copywriter: Cor Der Boen
Art Director: Akan Conskunsoy
Year: 1999
Shortlist
Lynx Deodorant – Not You Again
Advertising Agency: Lowe Lintas Australia
Creative Director: Marc Schattner
Copywriter: Robin Feiner
Art Director: Helena Hybs
Year: 2000
Lynx Deodorant – Hands
Advertising Agency: Lowe Lintas Australia
Creative Director: Marc Schattner
Copywriter: Annelie Strydom
Art Director: Robbie Kantor
Year: 2000
Axe Deodorant – Wedding Cake
Advertising Agency: Lowe Lintas & Partners, Brazil
Creative Director: Atila Francucci
Copywriter: Marcelo Alemida
Art Director: Marco Antonio
Year: 2000
Bronze Lion
Axe Deodorant – Bathroom/Sperm
Advertising Agency: Lowe Lintas & Partners, Brazil
Creative Director: Atila Francucci
Copywriter: Fernando Nobre, Marcelo Alemida
Art Director: Marco Antonio
Year: 2000
Shortlist
Axe Deodorant – Nun
Advertising Agency: VegaOlmoSponce
Creative Director: Damien Kepel
Copywriter: Pablo Minces
Art Director: Joan Cruz Bobillo
Year: 2000
Axe Deodorant – Turn-o-matic
Advertising Agency: Lowe Lintas & Partners, Spain
Creative Director: Manolo Valmorisco
Copywriter: Santiago Pina
Art Director:Fernando Jerez
Year: 2000
Lynx Deodorant – Train Map
Advertising Agency: Lowe Lintas Australia
Creative Director: Marc Schattner
Copywriter: Robin Feiner
Art Director: Helena Hibs
Year: 2000
Lynx Deodorant – Weddings
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Hugg Tod
Art Director: Adam Scholes
Year: 2000
Shortlist
Axe Gravity – Gravity
Advertising Agency: Lowe Lintas & Partners, France
Creative Director: Gregoire Delacourt
Copywriter: Benjiamin Samial
Art Director: Catherine Bouard
Year: 2001
Lynx Deodorant – Wheelbarrow/Chair/Cement Mixer
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Matt Walker
Art Director: Dave Monk
Year: 2001
Lynx Shampoo – Wildest/Never Before/Thrilling
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: George Prest
Art Director: Johnny Leathers
Year: 2001
Lynx Deodorant – Wheelbarrow/Chair/Cement Mixer
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Hugg Tod
Art Director: Adam Scholes
Year: 2001
Axe Online
Advertising Agency: Lowe Porta & Partners, Chile
Creative Director: Francisco Guarello
Copywriter: Lorena Hola
Art Director: Leo Farfan
Year: 2001
Axe Deodorant – Pin-up
Advertising Agency: Lowe Lintas & Partners, Spain
Creative Director: Santiago Pina
Copywriter: Miriam Martineza
Art Director: Alberto Contreras
Year: 2001
Axe Deodorant – Cards
Advertising Agency: Lowe Lintas & Partners, Mexico
Creative Director: Luis Lance
Copywriter: Luis Lance
Art Director: Juan Jaime Aceves
Year: 2001
Axe Deodorant – Shower
Advertising Agency: VegaOlmosPonce
Creative Director: Javier Fabregas
Copywriter: Lucas Panizza
Art Director: Norberto Vatrano
Year: 2001
Axe Deodorant – Bride and Groom
Advertising Agency: Lowe Porta, Chile
Creative Director: Kiko Carcavilla
Copywriter: Pablo Gallardo
Art Director: Josè Miguel Pizarro
Year: 2002
Axe Deodorant – Effect
Advertising Agency: Lowe Porta, Chile
Creative Director: Rene Moraga
Copywriter: Raul Vidal
Art Director: Rene Moraga
Year: 2002
Lynx Deodorant – Pants/Jacket/Shirt
Advertising Agency: GingKo Lowe & Partners, Uruguay
Creative Director: Sofia Fornaro
Copywriter: Sofia Fornaro
Art Director: Sofia Fornaro
Year: 2002
Shortlist
Axe Deodorant – Back Scratch & Sniff
Advertising Agency: BBH Singapore
Creative Director: Steve Elrik
Copywriter:Todd Waldron
Art Director: Kelly Pon
Year: 2003
Axe Deodorant – Heart Ass
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Amir Faharang
Art Director: Matt Campbell
Year: 2003
Axe Deodorant – Coffea Break/Sorority/Therapist
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Ryan Blank
Art Director: Mike Hahn
Year: 2003
Axe Deodorant – Axe Effect
Advertising Agency: Lowe Pirella, Milan
Creative Director: Piero Lo Faro
Copywriter: Claudia Bavelloni
Art Director: Daniela Marsetti
Year: 2003
Axe Deodorant – Snow White
Advertising Agency: Lowe Lintas & Partners, Hamburg
Creative Director: Michael Funk, Holgen Prendky
Copywriter: Henriu Ticksen
Art Director: Mithra Daryabegi
Year: 2003
Axe Deodorant – Babe on board
Advertising Agency: BBH Singapore
Creative Director: Steve Elrik
Copywriter: Parak Tembulkar
Art Director: Scott McClelland
Year: 2003
Axe Deodorant – New Long Lasting Effect
Advertising Agency: Leche Lowe Worldwide, Chile
Creative Director: Francisco Guarello
Copywriter: Sebastian Arteaga, Lorena Hola
Art Director: Josè Luis Estevez
Year: 2003
Axe Deodorant – Scratches
Advertising Agency: Lowe Porta, Santiago
Creative Director: Kiko Carcavilla, Pablo Gallardo
Copywriter:Pablo Gallardo
Art Director: Paul Beelen
Year: 2003
Axe Deodorant – The Swimming Instructor
Advertising Agency: Lowe Brussels
Creative Director: Georges Lafleur
Copywriter: Veronique Sels
Art Director: Dominique Vangilberg
Year: 2003
Axe Shower – Train/Shower
Advertising Agency: BBH Singapore
Creative Director: Steve Elrik
Copywriter: Parak Tembulkar
Art Director: David Wong
Year: 2003
Axe Facial Foam – Kisses
Advertising Agency: BBH Singapore
Creative Director: Steve Elrik
Copywriter: Parak Tembulkar
Art Director: David Wong
Year: 2003
Axe Deodorant – Flammable Bikini
Advertising Agency: Lowe Brazil
Creative Director: Julio Anderey, Martin Juarez, Valmir Leite
Copywriter: Rodrigo Kallas
Art Director: Edson Kerbe Jimmy
Year: 2003
Axe Deodorant – Little evils
Advertising Agency: Lowe Brazil
Creative Director: Julio Anderey, Martin Juarez, Valmir Leite
Copywriter: Marcelo Camargo
Art Director: Mrcelo Camargo
Year: 2003
Lynx Deodorant – Australia/Brazil/Thailand/Amsterdam
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Matt Waller
Art Director: Dave Monk
Year: 2003
Shortlist
Lynx Deodorant – Woman
Advertising Agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Roman
Copywriter: Sofia Fornaro
Art Director: Alejandro Rodriguez
Year: 2003
Shortlist
Axe Deodorant – Ashtray/Broom
Advertising Agency: Lowe Bull Calvert Pace, South Africa
Creative Director: Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2003
Axe Deodorant – Nuts/Pencil/Plug
Advertising Agency: Lowe & Partner, Dubai
Creative Director: Nirmar Diwadkar
Copywriter: Manoj Ammanath
Art Director: Adham Obeid
Year: 2004
Shortlist
Axe Body Spray – Family Announcements
Advertising Agency: Lowe Amsterdam
Creative Director: Ivan Van Der Zwan
Copywriter: Dylan De Backer
Art Director: Joris Kuijepers
Year: 2004
Shortlist
Lynx Deodorant Dry – Wheather Symbols
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Adam Chiappe
Art Director: Saunby
Year: 2004
Shortlist
Lynx Deodorant – Beer/Wood
Advertising Agency: BBH London
Creative Director: Marc Hatfield, Pete Bradly
Copywriter: George Prest
Art Director: Adrian Rossi
Year: 2004
Shortlist
Lynx Deodorant – Advent Calendar
Advertising Agency: BBH London
Creative Director: Marc Hatfield, Pete Bradly
Copywriter: Matt Wallen, Dave Monk
Art Director: Matt Waller, Dave Monk
Year: 2004
Lynx Deodorant – Britney
Advertising Agency: BBH London
Creative Director: Marc Hatfield, Pete Bradly
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Year: 2004
Shortlist
Axe Deodorant – Ashtray/Broom
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2004
Shortlist
Axe Deodorant – Busker/Hobo/Bag Lady
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2004
Shortlist
Axe Deodorant – Dolls/Duck
Advertising Agency: Lowe SSPM, Bogotà
Creative Director: Josè Miguel Sokoloff
Copywriter: Juan Carlos Palma
Art Director: Mauricio Jimenez
Year: 2004
Axe Body Spray – Lodge/Horseback Riding/Gondola/Footsie
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Peter Rosch
Art Director: John Hobbs
Year: 2004
Axe Deodorant – Video Store/Lingerie/Inspiration Point
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Matt Ian
Art Director: Gerald Lewis
Year: 2004
Silver Lion for the campaign
Axe Body Spray – Show Them The Way
Advertising Agency: VegaOlmosPonce
Creative Director: Hernan Ponce, Pablo Batlle
Copywriter: Mario Crudele, Alejandro Garone
Art Director: Martin Ponce, Rodrigo Isaia
Year: 2004
Lynx Deodorant Touch – Jeans/Zip
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Claudia Southgate
Art Director: Verity Fenner
Year: 2004
Lynx Deodorant Dry – Shirt/Tattoo
Advertising Agency: BBH London
Creative Director: Marc Hatfield, Pete Bradley
Copywriter: Claudia Southgate
Art Director: Verity Fenner
Year: 2005
Lynx Body Spray – Linx Jet Campaign
Advertising Agency: Lowe Hunt, Sidney
Creative Director: Adam Lance
Direct Creative Director: Peter Bidenko
Copywriter: Michael Canning
Art Director: Simone Brandse
Year: 2005
Bronze Lion for the campaign
Axe Deodorant – 100 Sexiest Men in the World/The Milkman
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Rob Mclennan, Stuart Walsh
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2005
Shortlist
Axe Deodorant – Snowflakes
Advertising Agency: BBH Singapore
Creative Director: Steve Elrik
Copywriter: Noel Yeo
Art Director: Elyn Wong
Year: 2005
Lynx Deodorant Dry – Dirty Girl
Advertising Agency: Lowe Hunt, Sidney
Creative Director: Adam Lance
Copywriter: Michael Canning
Art Director: Simone Brandse
Year: 2005
Shortlist
Axe Deodorant – Sofa/Marathon Table/Whip Cream/Take a Number
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Matt Ian
Art Director: Amee Shah
Year: 2005
Axe Deodorant – It Can Happen Anywhere
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Matt Ian
Art Director: Amee Shah
Year: 2005
Lynx Deodorant – “You Never Know When” Campaign
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Nick Gill
Art Director: Rosie Arnold
Year: 2005
Shortlist
Axe Shower Gel – Grip Pads/Miror/Towel
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Tom Kraemer
Art Director: Nick Klinkert
Year: 2005
Bronze Lion for the campaign
Axe Deodorant – Santa Claus
Advertising Agency: Lowe San Paolo
Creative Director: Valmir Leite, Theo Rocha
Copywriter: Mauricio Machado
Art Director: Sergio Barros
Year: 2005
Axe Deodorant – Sweeties/Teacher
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Rob Mclennan, Gareth Lessing
Copywriter: Tim Beck
Art Director: Sean Harrison
Year: 2005
Axe Deodorant – Peep Hole
Advertising Agency: Lowe & Partner, Dubai
Creative Director: Manoj Ammanath
Copywriter: Ash Chagla
Art Director: ASm Zijad
Year: 2005
Shortlist
Axe Deodorant – Birds Eye View
Advertising Agency: Lowe & Partner, Dubai
Creative Director: Manoj Ammanath
Copywriter: Ash Chagla
Art Director: ASm Zijad
Year: 2005
Run Boy Run
Advertising Agency: Lowe & Partner, Dubai
Creative Director: Manoj Ammanath
Copywriter: Sandeep Fernandes
Art Director: Christine Mercier
Year: 2005
Axe Deodorant – Sweeties/Teacher
Advertising Agency: VegaOlmoSponce
Creative Director: Hernan Ponce
Copywriter: Hernan Ibarra
Art Director: Angel Castiglia
Year: 2005
Axe Body Spray – Bed’s Campaign
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Rob Mclennan, Gareth Lessing
Copywriter: Asheen Naido
Art Director: Marion Griffits
Year: 2005
Axe Deodorant – Kiss Bill
Advertising Agency: Lowe Mexico
Creative Director: Humberto Polar, Fernando Osuna
Copywriter: Walter Nava
Art Director: Pedro Mayorga
Year: 2005
Axe Deodorant – Fallen Angel
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Gareth Lessing
Copywriter: Gareth Lessing
Art Director: Tatjana Buisson
Year: 2006
Shortlist
Lynx Deodorant – Sex Letters Campaign
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Year: 2006
Shortlist
Lynx Deodorant – Click Campaign
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Ed Edwards
Art Director: Dave Masterman
Year: 2006
Axe Deodorant – Subway Map/Contour Map/Island Print
Advertising Agency: BBH Asia Pacific, Singapore
Creative Director: RTodd Waldron
Copywriter: Beth Ryan
Art Director: Ross Ventress, Elyn Wong
Year: 2006
Axe Deodorant – Tetris
Advertising Agency: Lowe Bangkok
Creative Director: Supong Khaotong, Kittinan Sawasdee
Copywriter: Panusard Tanhashindawong
Art Director: Vancelin Teng
Year: 2006
Axe Deodorant – Bedtime Reading
Advertising Agency: Brancom Dubai
Creative Director: Manoji Ammhanath
Copywriter: Sandeep Fernandes
Art Director: Husen Baba Khan
Year: 2006
Axe Deodorant – Khalid
Advertising Agency: Brancom Dubai
Creative Director: Manoji Ammhanath
Copywriter: Ash Chagla
Art Director: Rachna Dhall
Year: 2006
Axe Body Spray – Loin Cloth/Moustache/Flag
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Nathan Frank
Art Director: Andre Massis
Year: 2006
Axe Deodorant – Postcards Campaign (Car/Cupboard/Elevator/Bleacher)
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Nathan Frank
Art Director: Andre Massis
Year: 2006
Axe Deodorant – Name-Number
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Nathan Frank
Art Director: Andre Massis
Year: 2006
Shortlist
Axe Deodorant – Threesome
Advertising Agency: Brancom Dubai
Creative Director: Manoji Ammhanath
Copywriter: Nisha Vagh
Art Director: Timsy Vadhani
Year: 2006
Axe Deodorant – Do Not Disturb
Advertising Agency: Brancom Dubai
Creative Director: Manoji Ammhanath
Copywriter: Sandeep Fernandes
Art Director: Husen Baba Khan
Year: 2006
Axe Deodorant – Get a Girlfriend Campaign 2006
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Gareth Lessing, Robe McLennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2006
Silver Lion for the campaign
Axe Body Shower – Blowing Bubbles
Advertising Agency: Lowe MENA, Dubai
Creative Director: Dominic Stallard, Clinton Manson
Copywriter: Clinton Manson
Art Director: Dominic Stallard
Year: 2007
Shortlist
Axe Body Shower – Milkshake/Groucho/Birds/Get Well
Advertising Agency: Lowe MENA, Dubai
Creative Director: Dominic Stallard, Clinton Manson
Copywriter: Clinton Manson
Art Director: Dominic Stallard
Year: 2007
Shortlist
Axe Body Spray – Females/Show’er
Advertising Agency: Lowe MENA, Dubai
Creative Director: Dominic Stallard, Clinton Manson
Copywriter: Clinton Manson
Art Director: Dominic Stallard
Year: 2007
Axe Deodorant – Sperm
Advertising Agency: Uncle Grey, Aarhus
Creative Director: Per Pedersen
Copywriter: Per Pedersen
Art Director: Resmus Gottliebsen
Year: 2007
Axe Recovery Shower Gel – Bathmat/Pillows/Toilet
Advertising Agency: BBH New York
Creative Director: Kevin Roddy, William Gelner
Copywriter: Tim Geoghegan,
Art Director: Caprice Yu
Year: 2007
Axe Lab Eau De Toilette – Back to Back/Chest Bump/Tongues
Advertising Agency: BBH New York
Creative Director: Kevin Roddy, William Gelner
Copywriter: Tim Geoghegan,
Art Director: Caprice Yu
Year: 2007
Lynx Deodorant – Clock
Advertising Agency: BBH London
Creative Director: Ben Akers, Nadine Akle
Copywriter: Ben Akers
Art Director: Nadine Akle
Year: 2007
New Axe 3 – Psychologist+Swimmer/Schoolgirl+Skier/Executive+Volley Player
Advertising Agency: VegaOlmoSponce
Creative Director: Hernan Ponce, Sebastian Stagno, Rafael D’Alvia
Copywriter: Angel Castiglia
Art Director: Facundo Romero
Year: 2007
Axe Deodorant – Get a Girlfriend Campaign 2007
This campaign is a new interpretation of “The Axe Effect”. It shows how guys are wasting time with silly activities when they should rather be getting a girlfriend with the help of Axe. The first ad shows a guy posing proudly with his prize winning Yorkshire Terrier at a dog show. The next ad features two art students re-enacting a computer game scene in front of a blackboard. The final ad shows two guys that are holding their own Scalextric Formula One Driver’s Championship.
This campaign is a new interpretation of “The Axe Effect”. It shows how guys are wasting time with silly activities when they should rather be getting a girlfriend with the help of Axe. In each execution we have placed a “Get a Girlfriend” sticker on a mock article in community newspapers. The articles featured a loser who has either become a highland dancing champion, attempted to break the world record for balancing a milk bottle on his head or been a runner-up at a Star Wars costume competition.
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Gareth Lessing
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2007
Bronze Lion for the campaign & Gold Lion for the campaign
Lynx Deodorant – Pizza/Iron/Cup Noodle
Advertising Agency: BBH Asia Pacific
Creative Director: Steve Elrick
Copywriter: Todd Waldron
Art Director: Ross Ventress
Year: 2007
Lynx Deodorant – Bonfire Night
Advertising Agency: BBH London
Creative Director: John O’Keeffe, Rosie Arnold
Copywriter: Richard McGrann
Art Director: Andy Clough
Year: 2008
Axe Deodorant – Tarzan
Advertising Agency: BBH Asia Pacific
Creative Director: Todd Waldron
Copywriter: Beth Ryan
Art Director: Poul Down
Year: 2008
Axe Dark Temptations – Blonde
Advertising Agency: VegaOlmosPonce
Creative Director: Hernan Ponce
Copywriter: Analia Rios
Art Director: Ricardo Armentano
Year: 2008
Shortlist
Axe Deodorant – Topical News
Advertising Agency: BBH Tokyo
Creative Director: Steve Elrick
Copywriter: Masashi Kayamura
Art Director: Tadashi Tsujimoto
Year: 2008
Axe Deodorant – Mars & Venus
Advertising Agency: Lowe Philippines
Creative Director: Steve Clay, Rene Dominguez
Copywriter: Aimee Espiritu
Art Director: Bong Legaspy
Year: 2008
Axe Body Spay – McCain
Advertising Agency: BBH New York
Creative Director: Rosie Arnold
Copywriter: Alex Grieve
Art Director: Pelle Sjoenell
Year: 2008
Axe Day & Night – Bar/Bellboy/Delivery
Headline: New Axe Day & Night. One is suitable for general audience. The other one is not.
Advertising Agency: Ponce Buenos Aires
Creative Director: Hernan Ponce, Hernan Ibarra, Walter Aregger
Direct Creative Director: Analia Rios, Ricardo Armentano
Copywriter: Antonio De Federico
Art Director: Pedro Losada
Year: 2009
Gold Lion for the campaign
Axe Deodorant – Puppy/Baby/Wedding Ring
Advertising Agency: Lowe Ativism, Lisboa
Creative Director: Joao Coutinho
Copywriter: Ana Simoes
Art Director: Ana Magalhaes
Year: 2009
Axe Body Spray – Periodic Table
Advertising Agency: Lowe/SSP3, Bogota
Creative Director:Josè Miguel Sokoloff, Margarita Olivar
Copywriter: Juan Carlos Gonzales
Art Director: Margarita Olivar
Year: 2009
Axe Body Spray – Nerd
Advertising Agency: Alfred International, Amsterdam
Creative Director: Patrick De Zeeuw, Aad Kuiyper
Copywriter: Patrick De Zeeuw
Art Director: Aad Kuiyper
Year: 2010
Lynx Deodorant – Car/Street
Advertising Agency: BBH London
Creative Director: Dominic Goldman
Copywriter: Dan Glover
Art Director: Adam Thompson
Year: 2010
Shortlist
Axe Body Spray – Yearbook Picture
Advertising Agency: McCann Erickson, Tel Aviv
Creative Director: Eldad Weinberger, Sigal Abudy
Copywriter: Sigal Abudy
Art Director: Guy Laufer
Year: 2010
Axe Body Spray – Woman’s Day
Advertising Agency: Lowe Bull Johannesburg
Creative Director: Rui Alves
Copywriter: Heidi Kesselman
Art Director: Lee Naidoo
Year: 2010
Axe Deodorant – World Cup Argentina
Advertising Agency: BBH London
Creative Director: Nick Gill, Domenic Goldman
Copywriter: SHugo Bierskenk
Art Director: Dean Woodhouse
Year: 2011
Shortlist
Axe Shower Gel – Whip/Cream/Corset
Advertising Agency: BBH London
Creative Director: Nick Gill, Domenic Goldman
Copywriter: Richard Mcgran
Art Director: Andy Clogh
Year: 2011
Lynx Excite Deodorant – Even Angel Will Fall
Advertising Agency: BBH London
Creative Director: Domenic Goldman
Copywriter: Hugo Bierschenk
Art Director: Dean Woodhouse
Year: 2011
Axe Body Spray – Tic-Tac-Toe
Advertising Agency: Lowe MENA, Dubai
Creative Director: Mark Lewis
Copywriter: Marwan Saab
Art Director: Monsoor A Bhatti
Year: 2011
Related Post:
Axe, Rexona, Impulse: The VegaOlmosPonce Effect
Lowe Hunt for Lynx Body Spray: The Lynx Jet Project
Lowe Hunt for Lynx Body Spray: The Lynx Jet Project
Posted: November 3, 2011 Filed under: Agency, Ambient, Australia, Axe, Cannes Lions, Case History, Digital, Direct, Press/Outdoor, Promotion, TV/Film, Viral | Tags: Adam Lance, Anthony Toovey, Australian Aviation Authority, Case History, get off get on, Lowe Hunt for Lynx, Lynx Jet, male fantasy, Michael Canning, Mostesses, sexy airline, Simone Brandse, The Lynx Jet Project, Viral 1 CommentAn essential ingredient of experimentation is not always knowing where things will lead you. In 2005 Lynx came up with a new marketing story to up the ante on it’s “sex appeal” image. In Australia, the launch of the fictitious airline LynxJet combined familiar features of air traval with elements of male fantasy including racy in -flight entertainment such as pillow fighting, spanking and mud wrestling. When Lynx tried to get the airline off the ground for real, with sexy Lynx air stewardesses, the high-flying fantasy of a private luxury jet came crashing to earth when it was grounded by the Australian Aviation Authority.
The Brief
Lynx (Axe globally) is a male targeted bodyspray with an irreverent brand personality that is focused around public, playful fantasies. Lynx’s problem was that guys 17-25yrs were dropping out of the brand because they perceived it to be for their younger brother. Lynx needed to actively engage 17-25yrs males
The Media Strategy
The first overseas trip (without parents) is an AUSTRALIAN rite of passage. It represents the move into adulthood and is associated with freedom, including sexual freedom. It starts when they get on the plane – the mile-high club is within reach (in their dreams!)
To feed this fantasy, we created an airline – LYNXJET. Our strategy was to BEHAVE EXACTLY LIKE AN AIRLINE in media targeting young males. This integrated campaign incorporated an actual branded airplane (the LynxJet), real life air hostesses (Mostesses), a mock check-in service online and other airline-style communication. Young guys believed their fantasies had become reality!
The Idea
Two distinct phases:
1/ CREATE THE MYTH: a plane was re-branded LynxJet; viral launched the ultimate mile high fantasy club; there was signage at check-in counters; locker/seat/ticket advertising; sampling girls (“Mostesses”) acted like air-hostesses and became walking billboards.
Human Moving Billboards, otherwise known as LYNXjet Mostess. On the streets of Australian cities, in bars and at the airport, you couldn’t miss them. They were flirting, they were handing out their business cards and guys fell at their feet. The boys would leave messages, SMSs and go to the website to fulfill their fantasy of an airline that never was. The Mile High Club Lounge travelled from city to city creating a live LYNXjet experience. Guys could get a massage, have their picture taken with a Mostess and then download it off the web. The Human Moving Billboards were designed to drive guys to the web and register for the Mile High Club. In total over 658,000 unique visits, 11,500 Mile High Club registratations, the airline was dicussed on weblogs globally along with significant coverage on TV current affairs shows and in the press which was calculated at almost a half a million dollars of free advertising.
2/ FEED THE MYTH: A playful edge was added to traditional airline infrastructure: we created a website (www.lynxjet.com) and mobile ‘Mile High Club’ lounge. Then we imitated traditional airline advertising, with messaging targeting males.
We copied airline behavior to fuel the fantasy and surround the target. We launched with TV in the World Cup Qualifier, crashing Qantas’s ‘airline’ exclusivity. We created content on targeted radio (e.g. interviews with ‘Mostesses’). Newspapers messaged Lynxjet prices.
Online, we created a mock booking system & we staged a recruitment drive for “Mostesses” on employment sites. We delivered an airline experience by taking a mobile ‘Mile High Club Lounge’ to the streets.
The Results
Controversy is a measure of success! The plane was pulled due to a threatened strike by actual cabin crew! Brand share jumped to 84.5% – an all time high! The measure ‘is a sexy brand’ increased by 10%. Over 658,000 unique page views (27% of the target!).
Anthony Toovey, Unilever’s Senior Brand Manager responsible for Lynx says,“In Lynx Jet we have the opportunity to make the fantasies that have always been a core part of the Lynx brand, come to life. This is a ground-breaking activation for Unilever globally and we’re enormously proud of it.”
Advertising Agency: Lowe Hunt, Sidney
Creative Director: Adam Lance
Direct Creative Director: Peter Bidenko
Copywriter: Michael Canning
Art Director: Simone Brandse
Year: 2005
Grand Prix Media Lions
5 Gold Lion (Media, Promo and Direct)
2 Bronze Lion for the Campaign (Film & Outdoor)
The Viral Creativity of The Viral Factory
Posted: August 3, 2011 Filed under: Agency, Animation, Axe, Case History, Digital, UK, Viral | Tags: ambx pc games, butterfly attack, camera trick challenge, Cannes Lions, Case History, Diesel, elephant, extreme sheep led art, funny, games breakout, how we met, insect, jet, laptop, master of business card throwing, millimetres matter, qualcomm, ravenstoke, safe for work xxx, samsung, superfast stunt, The Viral Factory, trojan games, UK, unboxing, Viral, Viral creativity, yawning lions 1 CommentEstablished in 2001, The Viral Factory is an award-winning digital marketing and media company. To date, their work has generated over a billion views worldwide. They turn brand messaging into cultural currency by creating content that people actively seek out and share with their friends.
This was the first clip they ever made, to launch the company. “We received 300 emails telling us we were sick bastards for blowing up some poor dudes head. We didn’t, it’s fake in case you’re still wondering…”
This is their best works.
1 – AmBX PC Games – GAMES BREAKOUT (2006)
amBX is a new ambient technology being launched to PC gamers in September 2006. The technology is being introduced to this audience first because of the games industries/PC gamers want to evolve and innovate and ultimately improve their gaming experience. The viral was created to promote the launch of the new website http://www.ambx.com and to cause a buzz online within the PC community. The movie has been awesomely successful with PC gamers beginning to take an interest in the amBX technology.
Since its launch (17/03/06 – 24/03/06) the movie has had 179,838 unique views, 26,577 WMV downloads and 4,820 MOV downloads. Gold Lion.
2 – Diesel – DIESEL XXX 30th Birthday Party (2009)
Diesel is celebrating its 30th birthday with a risqué ad that weds a montage of 1980s porn films with cartoon animations. The 120-second film has been dubbed Safe For Work XXX, a play on the commonly used warning tag used on pornographic material NSFW. The clip, created to celebrate the trendy clothing brand’s “Dirty Thirty”, is being seeded online today to promote a series of global parties starting on October 11. Developed by agency the Viral Factory, the viral features clips from a host of 1980s porn films, with animated overlays of people eating corn, playing the maracas, eating a banana and playing a pinball machine to mask the pornographic content.
The aim of the film is to “remind people that Diesel is a brand not to be taken for granted” as well as promote the company’s XXX parties.In the first week the film was viewed over 4 million times and has now achieved over 14 million views. The film has over 25,000 positive comments and generated widespread international press coverage. Gold Lion.
3 – Samsung Omnia – UNBOXING (2009)
Unboxing videos are a fairly new addition to video genres online but are rapidly gaining a place in the popular psyche and not just amongst the techie hard core. They basically tap into a human truth which is that the opening a new toy is often the most exciting thing about owning a new product. We knew that the audience would appreciate an unboxing video that takes things to a whole new level.
The film has been viewed over 4 million times, was No.1 on Digg.com, achieved widespread press coverage and has a 5 star rating on YouTube. Silver Lion.
4 – Axe Deodorant – RAVENSTOKE (2006)
The Viral Factory were briefed to create a viral film to build on the successful Lynx/Axe advertising campaign, “Spray More, Get More” in a new dimension for the world wide web.
A news reporter goes to Ravenstoke, Alaska to film a most unusual phenomenon. The people of Ravenstoke have resorted to drastic measures to attract more women to their town. They know how scent can attract the opposite sex, so they have sprayed their whole town with Lynx/Axe. Bronze Lion.
5 – Trojan Condoms – TROJAN GAMES (2004)
A viral video “out-take” of an athletics event called the Trojan Games. The client’s brief was to announce the launch of Trojan condoms in the UK. The objective was to create a viral effect among young men and women online. Gold Lion for the campaign.
6 – Samsung Digital Camcorder H205 – MASTER OF BUSINESS CARD THROWING (2010)
Here is a man who plays with the business card all the time.The whole thing was performed for the new Samsung Digital Camcorder H205 launch and it was also filmed by H205. It is like he is throwing a tiny ball or something sharp and the show is absolutely amazing!!! please check this out and enjoy the performance!
7 – Samsung Netbook n310 – COMPUTER IS ALIVE (2009)
Samsung’s successful viral marketing team is back with yet another video. This time they promote N310 laptop that does some interesting things on the trade floor.
8 – Samsung G800 – HOW WE MET (2008)
How we met was created for the launch of the new Samsung G800 mobile phone. Samsung’ objective was to appeal to the so-called ‘YouTube generation’ and create an engaging and entertaining film that would also showcase the new G800 phone’s 5 mega-pixel camera with unique 3x inner optical zoom.
1,622 photos were taken over four days to create a stop animation film of a Stickman and Stickwoman, which were drawn directly on to the skin of the main characters’ bodies in order to illustrate the story of how they met.
With over 9 million views the film has achieved widespread viral success. It was featured on the UK and global YouTube homepage, which is editorially controlled and cannot be brought for promotional purposes. Furthermore the film was awarded 31 Youtube honors, has been favourited 17,444 times and was recently nominated for ‘Most Creative video of 2007’ in the YouTube awards. Silver Lion.
9 – Samsung NV24HD Video Cameras – AMAZING YAWNING LIONS (2008)
10 – Samsung LED Television – EXTREME SHEEP LED ART (2009)
To support the launch of a new range of Samsung flat panel TV’s coming out that use LED’s, The Viral Factory were tasked with making a film that showed the wonder of LED technology.
Shot in Wales, with a cast of local shepherds, their sheepdogs and flocks, the film features 300 sheep wearing LED light up coats, being herded into a series of ever more improbable shapes and pictures. In the first three weeks from launch the film had achieved over 6.5 million views, has a 5 star rating and widespread international press coverage.
11 – Samsung Ultra Edition 2 – MILLIMETRES MATTER (2008)
To build awareness of Samsung’s new Ultra Edition II range of mobile phones, which includes the world’s slimmest phone at just 5.9mm thick, we created a film called Millimetres Matter. The distinctive slimness of the handsets and the smart technology features are captured in the balletic grace and beauty of the natural world under the microscope. The viral illustrates insects up close and personal, whilst playfully including a selection of minute pies and desserts which results in a microscopic pie fight – encapsulating the idea that millimetres really do matter. The film has been viewed over 3.4 million times across various tracked sites and achieved high levels of buzz with over 100 tracked blog posts. Qualitative, survey based, research also revealed that 56% thought the film was impressive and 34% said after viewing the film that they would consider purchasing a Samsung mobile. Shortlist.
12 – Samsung HD 8910 – CAMERA TRICK CHALLENGE (2009)
Here’s the making of the trick video
13 – Samsung Jet – SUPERFAST STUNT (2009)
Were you at London’s Piccadilly Circus on June 22 at 11.47am? Manage to catch a stunt involving a UFO and bungee jumping elephants. The event seems to have completely managed to escape the attention of the world’s media. But it all really happened if we’re to believe a new viral campaign to promote the alleged superfast capabilities of the Samsung Jet phone. A new video posted on YouTube entitled, Superfast Stunt, appears to show hoardes of shoppers milling about in Central London who are taken a back as a Jet branded UFO sweeps into view. Out leap two bungee jumping elephants who bounce back into the aircraft and zip off. It all happens in just a few seconds. Thankfully for Joe Public the action is caught on 52 hidden cameras. For everyone else, they haven’t got a chance of capturing this superfast stunt, unless they own a Samsung Jet Camera, of course. Cue interviews with observers talking about the amazing nature of what they’ve just seen, as if it’s been for real. “It was so quick I did manage to get a photo. I got a photo of the elephants,” says one young woman as she holds her Samsung Jet phone up to the camera….
14 – Qualcomm – BUTTERFLY ATTAK!
Objective:
Leverage the possibilities offered by social media to create an attention-grabbing, irreverent April Fools Day gag which features Qualcomm innovations, involves actual Qualcomm employees, and lives beyond April 1st.
Strategy:
Create a gag, anchored by a soon-to-be-released Qualcomm product and a distinct character, that begins before April 1st and plays into the speculative nature of social engagement online.
Campaign Overview:
While at The Viral Factory, our team was approached by Qualcomm to create an April Fools Day campaign for 2010. Qualcomm was pleased with 2009’s effort and was looking to create an even larger, deeper, broader gag. With this in mind, our team developed a campaign that began in the days leading up to April Fools Day with the release of two amateur videos showing men being viciously attacked by butterflies. The videos came with no branding, no explanation, and no context. As expected, the social web began to speculate about where these videos came from—the videos were even aired on local news affiliates—and they quickly generated hundreds of thousands of views. On April 1st, Qualcomm released an emergency press conference, accompanied by takeovers of their Facebook and Twitter accounts, continually updating their audience with immensely serious butterfly safety tips and information about Dante Manscup, butterfly wrangler, and his sidekick Terrance the Rabbit. The campaign continued with the release of Qualcomm’s Butterfly Combat Simulator, a shareable facebook application featuring an animated Dante collecting dangerous butterflies in 5 different environments.
The gag consisted of 3 videos, a Twitter and Facebook takeover replete with dozens of posts and new profile copy, and a facebook application; all with Qualcomm’s fanpage serving as the central hub.The campaign accumulated 1.5 million views, over 700 blog posts, over 1,000 tweets, and saw a 25% increase in Qualcomm’s Facebook fans.
Results:
– 1.3 million+ views
– 700+ blog posts
– Increased Qualcomm Facebook likes by 25%
– Featured as editorial content on ESPN television
– Named as one of the top April Fool’s jokes of 2010 on CNN.com, MSN.com, PCWorld, Huffington Post, Tech Crunch, Tech Digest, Asylum, Daily Finance, and more
– Front page of College Humor and Creativity Online
– Aired and placed on multiple local Fox news affiliates nation-wide
– Facebook & Twitter profiles linked to in majority of blog posts—with recommendations to visit in nearly all
– 850+ tweets
– 3000+ Facebook shares, 800+ Facebook likes
This is not ADVERTISING 