Best Not-So-Romantic Valentine’s Day Ads

McDonald’s France

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Tampax

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Indirapuram Habitat Club SPA

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Swatch

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SexyAvenue.com

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Wurst

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Naksatra Jewellery

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Straps Lingerie Store

straps-the-lingerie-store-happy-valentines-day

Thrifty

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Renault

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NW/Natural Water

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Axe

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Radio Corazon

radio-corazon-happy-valentines-day

Natan

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Splash Lingerie

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Wonderbra

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Yemeksepeti.com (food delivery)

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Creatives in Love (Valentine’s Day in advertising)

1 – Axe Deodorant

2 – Dom Francisco Reastaurant

3 – Tide

4 – Volkswagen New Beatle

5 – Volkswagen

6 – Wonderbra

7 – McDonalds

8 – Kolner Zoo

9 – Pasta Adria

10 – Heineken

11 – Miller Beer

12 – Yemeksepeti.com (food delivery)

13 – Straps Lingerie Store

14 – British Airways

15 – Tampax

16 – Puma

17 – NW Nutrient Water

18 – Sexy Avenue.com

19 – Levi’s

20 – New Scientist

21 – Nissan Micra

22 – Playstation

23 – After Eden Lingerie

24 – Camper

25 – Predector (Pregnant Test)

26 – Is Kultur Bookstores

27 – Renault

28 – Parmalat Yogurbelt 0% fat

29 – Toyota

30 – Swatch

31 – SpotG Sexy Shop

32 – Canal+

33 – BMW Motorrad

34 – HOG Singapore Valentine Ride

35 – Brave Heart Fund – Children Heart Center

36 – Brasil Telecom

37 – Valentine’s and Coronary Patient Day

38 – Kiss Radio 102.1 fm

39 – Barrashopping – Shopping Mall

40 – DeBeers

41 – DIM Underwear

42 – Chevrolet

43 – Sedal Shampoo

44 – Bavaria Beer

45 – Nescafè

46 – Motorola

47 – Ducati

48 – Alfa Romeo

49 – Nakshatra Diamond

50 – Absolut Vodka

51 – Oreo

52 – Conrad Treasury Casinò

53 – McCann Helthcare

54 – Orkoss Restaurant

55 – La Benedicta Restaurant

56 – Wilkinson

57 – Seat

58 – Durex

59 – Wurst

60 – Avon

61 – Wellington Zoo

 


Puma – The Hardchorus


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Puma is running a football-related advertising campaign connecting soccer with romance with “The Hardchorus”. Football players and fans sing love songs like they’d sing them in the stands. “They want to be in your arms.You want to be in the stands. What do you do when Valentines Day falls on game day?” For the English speaking world there’s a version of Savage Garden’s Truly Madly Deeply. For the Italian speaking world there’s a version of Umberto Tozzi’s 1977 hit Ti Amo.








Costing the equivalent of just five 30-second World Cup 2010 TV spots, the ‘HardChorus’ campaign doubled weekly store sales and delivered 1.8 million unique visitors to Puma online. Our objective was to engage directly with everyday football fans, regardless of team or player preferences. Research into aspects of love and football produced a unique, dual insight : fans’ love for the game tends to either fulfil a lack of personal relationships or create tension in existing ones. For the first time in 11 years the day of LOVE (Valentine’s Day) clashed with the day of FOOTBALL (Sunday), providing an unmissable opportunity to dramatise and amplify the LOVE=FOOTBALL concept. We created the Puma ‘HardChorus’ video, which featured real hardcore fans chanting a love song that could be sent as a personalised Valentine’s video-card. In the run up to Valentine’s Day, media partnerships, editorial seeding and behavioural targeting across football sites and blogs/forums delivered effective reach. YouTube and Google targeted ‘football’ and ‘Valentine’ searches while Facebook Connect amplified social reach. We also took to the streets, handing out Valentine’s cards through Metro distributors. On Valentine’s Day itself we enabled fans to perform their own ‘HardChorus’ at karaoke booths across European stadiums and fed the content to YouTube. Within two weeks the ‘HardChorus’ video was viewed 5 million times, 50,000 v-cards were sent and fans from 121 countries praised it with 3,000 YouTube comments and 700 videos.

Dedicate and send the song at pumahardchourus.com

Advertising Agency: DROGA5, New York
Executive Creative Director: Ted Royer/Duncan Marshall
Creative Director: Neil Heymann
Copywriter: Erik Hogfeldt
Art Director: Petter Hernmarck
Production Company: KNUCKLEHEAD London UNITED KINGDOM
Director:Ben Gregor
Post Production:The Mill