The throne awaits you, the adverts don’t… (Royal Baby in advertising)

Within hours of the announcement the Duke and Duchess of Cambridge had welcomed their baby boy into the world on Monday, a raft of companies took to Twitter advertising their brand along with cute messages of congratulation…

Carling Beer

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Advertising agency: Creature, London
Year: 2013

Pampers

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The diaper maker tweeted out a video stuffed with heart-tugging shots of babies under this headline: Every Little Baby is a Prince or Princess.

The Sun

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Advertising agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho

Year: 2013

The Times

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Advertising agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho

Year: 2013

Coca-Cola

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The cola giant tweeted out a photo of two toasting Coke bottles, one labeled Wills and the other labeled Kate. The tweet read, “Time for a royal celebration.”

Warburtons

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Advertising agency: WCRS, London
Copywriter: Steve Hawthorne
Art Director: Katy Hopkins
Creative Director: Billy Faithfull
Year: 2013

Johnson & Johnson

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The baby products maker tweeted out a photo of a baby in a bathtub wearing an apparent crown made from baby shampoo bubbles. It also plans to run a print ad in People magazine featuring a baby’s hand holding onto a mother’s finger under the headline: “A parent’s love is the same the world over.”

Oreo

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The cookie brand tweeted out a simple photo: An Oreo and milk-filled baby bottle sitting atop a very royal-looking, plush, velvet cushion. The tweet offers this: “Prepare the royal bottle service!”

Play-Doh

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Magnum

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Starbucks

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Delta Airlines

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Air New Zealand

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Diet Coke

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OXO

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Sony Pictures

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Nintendo

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Lego

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MINI

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Vegas

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Nescafé

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Magnum Temptation – Ice Cream Jewel

Lowe & Partners’ Madrid agency, has designed retail activation campaign for Magnum Temptation.

 The LOLA team worked with the Catalonian culinary artist Daniel Domínguez, who created different intricate necklaces using the ingredients of the Magnum Temptation ice cream: three kinds of chocolate, crystallized caramel and fruits in caramel and cocoa.
The agency wanted to go further and they not only transformed the ice creams into gems but also the fridges that contain them, creating refrigerated display units, akin to the window displays in high end jewellery stores. Additionally each ‘shop window’ incorporates a screen where a documentary about the process of making the jewellery is played.
“To position a global brand like Magnum, sometimes you have to experiment and try specific activities in various markets, which can be transformed then into global activities for the brand”, comments Paulo Areas, Creative Director at LOLA.
“This activity is very effective in changing the “cold” and “not very premium” perception that consumers generally have about the frozen food sections in supermarkets. To convey elegance and sophistication in that specific place was a huge challenge”, adds Francisco Cassis, Creative Director at LOLA.
Advertising Agency: LOLA Madrid
Executive Creative Director: Chacho Puebla
Creative Director: Paulo Areas, Francesco Cassis
Year: 2012

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