Droga Give Me 5 (from Underground Creative School, Buenos Aires)
Posted: February 26, 2013 Filed under: Argentina, Case History, Digital, Direct, Event | Tags: Argentina, David Droga, Diego Rubio, Digital, Droga Give Me 5, Droga5, Promotion, Underground Creative School Leave a commentThey are a group of 25 digital creative students of Underground, a creative school in Buenos Aires. All of them wanted to accomplish our studies and get a job but with such a huge competitive scenario we needed to find somehow, a way to stand out. That´s how they came out with an idea: they had to work for the best creative in the world. If they could get his attention we would be able to get anyone’s.
Advertising School: Underground Creative School, Buenos Aires, Argentina
Creative Director: Diego Rubio
Creatives: María Paula Castaño Cadena, Lucas Kraglievich, Sandra Lopez, Josefina Salgado, Laura Perez Millan, Camilo Rodríguez, Fede Green, Jorge Anastasiu, Sebastian Merino Luque, Jaime Vanegas Restrepo, Mario Anchorena Aitken, Jorge Garcia, Oscar Andrés Rincón, Maye Duarte, Nau Pintos, Manuel Torres Gere, Felipe Arenas, Angela Binimelis, Aye Piru, Andrea Saturno, Bruno Waldbaum, Nat Os, Leandro Baca, César Bené Guerrero
Photographer: Martín Levi
JWT Buenos Aires for Mercado Magazine – The World is a Hard Place to Understand
Posted: May 28, 2012 Filed under: Ambient, Argentina, Art, Event, Graphic Design, Illustration, Installation, Press/Outdoor | Tags: 3D outdoor, Ambient, Argentina, Estilo 3D, flag, Gonzalo Vecino, hope, installation, JWT, Mercado Magazine, Obama, Pablo Alvarez Travieso, Press, The World is a Hard Place to Understand 2 CommentsMercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.
“The largest trade partner of the European Union is now another country.”
“The world’s sixt large economy is another country.”
“The top weapon importer is now another country.”
Hope
This 3D outdoor medium is a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.
Advertising Agency: JWT, Buenos Aires
Chief Creative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Ilustrator: Estilo 3D
Year: 2012
Coca-Cola/Copa America 2011 – Cheer-o-Meter
Posted: April 23, 2012 Filed under: Ambient, Argentina, Beverages, Case History, Coca-Cola, Event, Installation | Tags: alentometro, Ambient, Argentina, Cheer o meter, Coca-Cola, Copa America, Javier Mentasti, Maximiliano Maddalena, Ogilvy, Rodrigo Isaia, Silvio Panizza Leave a commentThis new initiative of Coca Cola -developed by Ogilvy Action- was launched during an event where over 500 people enjoyed the match Argentina vs. Colombia, all non-stop encouraging in order to keep watching the TV screen on.
With the unconditional support as the main feature of Argentine fans, created the first giant screen that works only with people’s breath for the parties of the national team. As the public speech during the meeting, a “Cheer-o-meter” connected to a giant screen, reflects the intensity of breath and regulates the visibility of the screen that broadcasts the game live. Thus, the more encouraged the fans, the more visibility you have and the less encouraging, the screen begins to fade.
The action was developed from the concept of “Always refresh your breath,” the message that the brand is pursuing various initiatives to be present along with the fans and encourage the selection.
Advertising Agency: Ogilvy, Buenos Aires
General Creative Directors: Javier Mentasti, Maximiliano Maddalena, Silvio Panizza
Creative Directors: Rodrigo Isaia – Alejandro Garone
Production Company: Awards Cine
Director: Matías Goldberg
Year: 2012
Smart Argentina – The First Commercial on Twitter
Posted: April 11, 2012 Filed under: Argentina, Car, Case History, Digital | Tags: Argentina, BBDO Argentina, Smart, smartArg, the first commercial on Twitter, Twitter page, Twitter timeline Leave a commentA smart one, for Smart in Argentina. Using tweets as animation frames, and asking people to scroll down their Twitter page, Smart showed their car fits in every tiny space, even in a Twitter timeline. You can check the video…
To launch Smart Argentina’s Twitter account, @smartArg, BBDO Argentina created what it bills as the first “Twitter commercial.”
Visitors to Smart Argentina’s Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a smart car traveling through the city as passersby cheer on. Of course, each frame was made out of 140 characters or less.
The brief ad, created by BBDO Argentina to launch the Smart Twitter feed, uses “animated” frames as tweets to create a flipbook effect. The famed “city car” is shown traveling down a bustling street, like notes plunked down on top of sheet music. This Smart car passes many other (bigger) vehicles, and lots of buildings (which appear to be smiling), before handily docking in a parking garage.
Bonus interactivity points: If you actually visit the Smart Twitter page, you can basically recreate the ad, just by scrolling down.
Advertising Agency: BBDO Argentina
Executive Creative Director: Ramiro Rodriguez Cohen
Executive Creative Director: Roderigo Grau
Director of Interactive Experiences: Pablo Tajer
Copywriter: Guido Lacellotti, Agustin Suarez
Art Director: Maximilaino Ballarini
Year: 2012
Titanic in advertising
Posted: April 3, 2012 Filed under: Animation, Belgium, Brazil, Cannes Lions, Car, Chile, Cliché, France, Germany, Illustration, India, Malaysia, Portugal, Press/Outdoor, South Africa, Spain, Testimonial, The Nederlands, TV/Film, USA | Tags: Argentina, audi, Brazil, Canal plus, Centraal Beheer, Citroen, DDB, Der Spiegel, henkel, history channel, home theatr, iceberg, L'equipe, Leo Burnett, leonardo di caprio, Panasonic, Soken, Sony, Spontex, tam, TBWA/Paris, Titanic, TV/Film, Volkswagen Leave a commentCentraal Beheer
Four men transport a heavy box with precious contents to a waiting ship. The box survives lots of dangers and finally arrives safe. Unfortunately the ship is the Titanic.
Advertising Agency: DDB Needham, Netherlands
Year: 1993
Gold Lion
Der Spiegel Magazine
Advertising Agency: Springer & Jacoby
Year: 1998
Gradiente Home Theatre
Advertising Agency: Young & Rubicam, Brazil
Year: 1998
Alka Seltzer
Advertising Agency: BBDO Portugal
Year: 1998
Audi
Advertising Agency: Tandem DDB, Spain
Year: 1999
Titanic Food Festival
Advertising Agency: PSL Erickson, India
Year: 1999
Publicaciones Semana
Advertising Agency: Lowe & Partner, Colombia
Year: 1999
Canal +
Advertising Agency: Equator Belgium
Year: 2000
Shortlist
Priya Village Cinema
Advertising Agency: Contract Advertising, India
Year: 2000
Canal +
Advertising Agency: EURO RSCG BETC, France
Year: 2000
Star Channel
In a scene reminiscent of “Titanic”, the workers in an office try to fix a broken shelf.
Advertising Agency: Dentsu, Tokyo
Year: 2001
Fisherman’s Friends
Advertising Agency: Springer & Jacoby
Year: 2003
Meio & Mensagem Magazine
Advertising Agency: Neogama BBH, Sao Paulo
Year: 2003
Citroen XSara Picasso
Advertising Agency: Duezt EURO RSCG, Sao Paulo
Year: 2003
Soken DVD
This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. The office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either.
Advertising Agency: EURO RSCG Flagship, Bangkok
Year: 2004
Gold Lion
Sony Wega Home Theatre
Advertising Agency: BBDO Chile
Year: 2004
L’Equipe Sport Magazine
Advertising Agency: DDB Paris
Year: 2005
Dakino Film Festival
Advertising Agency: Lowe & Partners, Romania
Year: 2005
Volkswagen Fox
A ship, a man, a woman. Ship sinks. Man dead. Woman alive. Watch Hollywood’s legendary blockbuster “Titanic” in 30 seconds. Short and fun. Just like the VW Fox.
Advertising Agency: DDB Dusseldorf
Year: 2006
Silver Lion
LG Home Theater
Advertising Agency: Lowe Porta, Chile
Year: 2004
Blockbuster
We see the memorable scene where the Terminator is going to be melted in the industrial plant, everything occurs as normal, but the soundtrack we hear is “My Heart Will Go On” from Titanic. In the credits we read “Terminator or Titanic? Take Both, Tuesdays 2X1 at BlockBuster”
Advertising Agency: BBDO Guatemala
Year: 2006
Shortlist
Panasonic Veira Plasma TV
Advertising Agency: Lowe Porta, Santiago
Year: 2006
Shortlist
History Channel
Advertising Agency: Ogilvy South Africa
Year: 2006
TV Guide
Advertising Agency: Jung von Matt, Germany
Year: 2006
Hyundai
Advertising Agency: Duval Guillaume, Brussels
Year: 2006
HENKEL Loctite
Advertising Agency: DDB Milan
Year: 2007
Montex Carbon Paper
Advertising Agency: Percept H, Mumbai
Year: 2007
Utopia Groups Cinema
Advertising Agency: Duval Guillaume, Belgium
Year: 2007
McDowell’s Diet Mate Whisky
Advertising Agency: Mudra Communication, Bangalore India
Year: 2007
Spontex
Advertising Agency: TBWA Paris
Year: 2007
L’Express
Advertising Agency: Bambuck, Paris
Year: 2007
Megastar Cineplex
Advertising Agency: Ogilvy & Mather, Vietnam
Year: 2007
TAM Airlines
Advertising Agency: Young & Rubicam Sao Paulo
Year: 2008
Shortlist
Toys ‘R Us
Advertising Agency: Volcano Advertising, South Africa
Year: 2008
Cape Times
Advertising Agency: Lowe Bull
Year: 2008
Kaercher (immersion pump)
Advertising Agency: FJR Werbeagentour, Munich
Year: 2009
RIOS Illustration Studios
Advertising Agency: Artplan, Brazil
Year: 2009
Textliner Faber-Castell
Advertising Agency: Young & Rubicam Malaysia
Year: 2009
Show Off Film
Advertising Agency: Fuel Lisbon/Euro RSCG
Year: 2009
Orange Foundation
Advertising Agency: Ignitionk, Madrid
Year: 2009
Rocklets Chocolate Candies
We see the Titanic sailing over the dark waters of the Atlantic Ocean. In the crow’s nest there’s a watchman, personified by a Yellow chocolate Rocklets. Suddenly, he spots a huge iceberg and informs the other Rocklets who desperately trie to alert the Captain. As soon as he takes off to do so, a huge human hand takes it away and eats it. The Rocklet was never able to inform the ship that it is about to crash into an iceberg. Super: The beginning of the history of a Rocklets is very close to the end.
Advertising Agency: Leo Burnett Argentina
Year: 2009
Post-It
Advertising Agency: BBDO Mexico
Year: 2010
Vodafone
Advertising Agency: Scholz & Friends Duesseldorf
Year: 2010
Canal +
Advertising Agency: BETC EURO RSCG, Paris
Year: 2010
Iffco Financial Service
Advertising Agency: Publicis India
Year: 2010
Mitsubishi
Advertising Agency: BBDO Santiago
Year: 2010
Melody Enterteinment
The first all Arabic movie channel makes its take on ‘Titanic’.
Advertising Agency: Leo Burnett Cairo
Year: 2010
Bronze Lion
Ford KA
Advertising Agency: Bassat Ogilvy Group, Madrid
Year: 2011
Washin Bifocal Glasses
Advertising Agency: Grey Tokyo
Year: 2011
Listerine
Advertising Agency: JWT Mumbai
Year: 2011
Braun Silk-Epil
Advertising Agency: Impact BBDO, UAE
Year: 2011
BGH Air conditioners – Big Noses
Posted: September 15, 2011 Filed under: Argentina, Cannes Lions, Case History, Promotion, TV/Film | Tags: Argentina, Bgh air conditioners, Big noses, Cannes Lions, Del Campo Nazca Saatchi & Saatchi, Diego Medvedocky, funny, Ignacio Feriol, Mariano Serkin, Maxi Itzkoff, Nose-O-Meter, Peluca Films, silent air Leave a commentBGH in Argentina is promoting its new line of silent air conditioners with “Big Nose”, an integrated advertising campaign offering 25 percent discounts to people with big noses. The new line, with 5 stages of filtered air, was considered to be most helpful to people with big noses. The company worked with Del Campo Nazca Saatchi & Saatchi to create the nose-o-meter, an in-store device capable of measuring noses. If your nose touches the sensor, an alarm goes off and you win the discount. At bignosebgh.com online visitors can upload their profile picture, in order to find out if their nose has the chance to win. The site indicates where shoppers can find the nearest nose-o-meter and includes a gallery of noteworthy big noses.
Case History
Brief
The brand BGH wanted to launch its new line of Air Conditioners with 5 air filtering stages. In other words, the Air Conditioner units that provide the purest air of all. The objective was to generate a promotion which generated an answer of the target.
Idea
For the launch of BGH’s line of Air Conditioners we decided to help those who need pure air most: BIG NOSES.
That’s why if you had a Big Nose, BGH gave you a 25% discount. We created: The Nose-O-Meter. A device capable of measuring the length of a nose.
If your nose reached the sensor, the siren went off and you won the discount.
The Campaign was launched on TV, Web and Print. The communication directed the target to the retail stores where the Nose-O-Meters were installed. And there, the people could participate and make their discount effective.
At bignosebgh.com online visitors can upload their profile picture, in order to find out if their nose has the chance to win. The site indicates where shoppers can find the nearest nose-o-meter and includes a gallery of noteworthy big noses.
1 The big noses uploaded their profile picture.
2 A software measured the size of the nose.
3 If the measure was successful
4 The system directed you to the nearest Nose-O-Meter
Results
BGH Big Noses turned a boring Air Conditioners campaign into an entertaining promotion that combined brand experience, point of sale and discounts.
And of course its disruptive character put the campaign on everyone’s mouth.
– Thousands of noses were put to test
– 500 clients won 25% off.
– The PR amplified the media broadcast of the campaign as it transformed in the main theme of the most important media.
– And we had one of the most important sports celebrity for free. The famous NBA player Manu Ginobili tweeted about the campaign joking on the size of his nose and the discount he would win.
– The brand preference increased
Advertising Agency: Del Campo Nazca Saatchi & Saatchi
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Head of Art: Guido Fusetti
Production Company: Peluca Films
Director: Diego y Vlady
Music: Happy Together
Postproduction Company: Che Revolution Post
Coca-Cola (1998/2010) – Modern Print Ads
Posted: July 28, 2011 Filed under: Argentina, Australia, Beverages, Brazil, Cannes Lions, Coca-Cola, France, Germany, India, Italy, Japan, New Zealand, Poland, Press/Outdoor, Singapore, Spain, The Nederlands, UK, USA | Tags: 1886, advertising, Al Moseley, Argentina, art gallery, Brazil, Cannes Lions, Coca-Cola, coke, coke side of life, Dave Fikkert, Dentsu, El Laboratorio, enjoy, Euro RSCG, formula, France, Genevieve Gauckler, Germany, gold lion, Japan, Jeff Kling, John Norman, Jorge Calleja, JWT, Leo Burnett, McCann erickson, Mother, open happiness, Pierre Janneau, Publicis, refresh, Spencer Wilson, Springer & Jacoby, Sue Anderson, USA, Wieden+Kennedy 3 CommentsCoca-Cola Italia – BLIND BOTTLE
Advertising Agency: Leo Burnett, Milan
Creative Director: Fabrizio Russo
Copywriter: Maria Paola di Stefano
Art Director:Sandro Olivieri
Photographer: Studio Neon
Year: 1998
Coca-Cola Classic – SEALS/PENGUIN
Advertising Agency: Publicis Conseil
Creative Director: Olivier Desmettre
Art Director: Fabrice Delacourt
Photographer: Jeal-Noel Leblanc Bontemps
Year: 1999
Coca-Cola Brazil – TRUCK/HYDRANT
Advertising Agency: McCann Erikson Brazil
Creative Director: Luiz Nogueira
Copywriter: Monica Maligo
Art Director: Jose Luiz Vaz
Photographer: Mauro Risch
Year: 1999
Coca-Cola India – BARCODE
Advertising Agency: Leo Burnett India
Creative Director: KV Sridhar
Art Director:KV Sridhar
Year: 1999
Coca-Cola India – GLASSES
Advertising Agency: Leo Burnett India
Creative Director: Agnello Dias
Copywriter: SM Talha
Art Director: Vijay Kartik
Photographer: Prased Naik
Year: 2001
Coca-Cola New Zealand – ENJOY Campaign
Advertising Agency: Publicis Mojo, New Zealand
Creative Director: Laclhan Mcpherson
Copywriter: Seymour Pope
Art Director: Laclhan Mcpherson
Photographer/Illustrator: Kane Mcpherson/Mike Shepherd
Year: 2001
Coca-Cola Spain – FISH TANK/NEW HOUSE
Advertising Agency: El Laboratorio, Spain
Creative Director: Carlos Holemans/Eduard Farran
Art Director: Armanda Carbonell
Photographer: Sara Zorraquino
Year: 2002
Coca-Cola Poland – BOOKSHELF/PENCIL
Advertising Agency: McCann Erickson Polska
Creative Director: Damir Brajdic
Copywriter: Katarzyna Orseszek-Korobleuska
Art Director: Arkadiusz Pawlik
Photographer: Jacek Wotowski
Year: 2003
Coca-Cola India – BARBER SHOP/MAN IN THE SHADOW
In India, the word ‘Thanda’ has many meanings. It means ‘cool’, ‘cold’, as well as ‘refreshing’. Any refreshing drink, including soft drinks are also referred to as ‘thanda’. Guests are asked whether they would prefer coffee, tea or ‘thanda’ (something cool and refreshing). Therefore the headline in Hindi (the local language) means “Cool Means Coca-Cola”.
Advertising Agency: McCann Erickson India
Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Akshay Kapnadak
Photographer: Altaf Khan
Year: 2003
Gold Lion for the campaign
Coca-Cola India – REFRESHING WIND/REFRESHING BATH/REFRESHING RADIATOR
Advertising Agency: McCann Erickson India
Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Akshay Kapnadak
Photographer: Altaf Khan
Year: 2004
Coca-Cola Italia – BOTTLE/KISS
Advertising Agency: McCann Erickson Milan
Creative Director: Alessandro Canale
Copywriter: Valerio Delle Foglie
Art Director: Antonio Mele
Photographer: Marco Ambrosi
Year: 2004
Coca-Cola UK – THE REAL WORLD OF COCA-COLA Campaign
Advertising Agency: Mother, London
Creative Director: Robert Saville/Mark Waites
Copywriter: Yan Elliot
Art Director: Luke Williamson
Typographer: Stephen Allen
Year: 2004
Coca-Cola de Argentina – FACES
Advertising Agency: McCann Erikson Argentina
Creative Director: Martin Mercado/Esteban Pigni
Copywriter: Pablo Romano/Martin Mercado/Esteban Pigni
Art Director: Christian Maselli/Diego Tuya/Denise Rodman
Photographer: Charlie Mainardi
Year: 2004
Coca-Cola, Germany – BLACK
Advertising Agency: Springer & Jacoby, Hamburg
Creative Director: Till Hohmann/Axel Thomsen/Bettina Olf
Copywriter: Birgit Bouer/Florian Kahler
Art Director: Jan Blumentritt
Year: 2005
Coca-Cola, Germany – THOUGHT/DREAM/IDEA
Headline: When a thought stays just a thought nothing changes.
Headline: Live your dream, don’t dream your life.
Headline: When an idea remains merely an n idea nothing changes.
Advertising Agency: Springer & Jacoby, Hamburg
Creative Director: Till Hohmann/Axel Thomsen/Bettina Olf
Copywriter: Menno Kluin
Art Director: Menno Kluin
Year: 2005
Coca-Cola Spain – CLOUDS/SHAME
Advertising Agency: McCann Erikson, Madrid
Creative Director: Marcos Garcia
Copywriter: Marcos Maggi
Art Director: Marcela Augustowsky
Illustrator: Genevive Glaucker
Year: 2005
Coca-Cola Spain – MANDALA/MOON/WAVE
Advertising Agency: McCann Erikson, Madrid
Creative Director: Marcos Garcia
Copywriter: David Moure/Pablo Castellano
Art Director: Javier Wandosell
Illustrator: Javier Wandosell
Year: 2005
Coca-Cola Philippines – VALENTINES
Advertising Agency: McCann Erikson Philippines
Creative Director: Peter Acuna/Carlo Directo/Micky Domingo
Copywriter: Lisa Kahn
Art Director: Che Soriano
Photographer: Jeanne Young
Year: 2005
Coca-Cola Japan – Coke, Please Campaign
Advertising Agency: Dentsu, Tokyo
Creative Director: Tohru Tanaka
Copywriter: Hirokazu Ueda/Satoshi Hanai
Art Director: Kengo Kato
Photographer: Shu Akashi
Year: 2007
Coca-Cola Pacific – SURFER
Advertising Agency: Ogilvy & Mather, Singapore
Creative Director: Sanol Dabral
Copywriter: Neil Flory
Art Director: Alan Vladusic
Year: 2007
Coca-Cola New Zealand – SUMMER AS IT SHOULD BE
Advertising Agency: Publicis Mojo, Auckland
Creative Director: Nick Worthington
Copywriter: Guy Denniston
Art Director: Emmanuel Bougnerers
Year: 2007
Coke Side of Life Campaign – LIQUID SPLASH/COLOUR SPLASH/GUNS/TOGETHER/STRAWS/RAINBOW HAND
Advertising Agency: Wieden+Kennedy, Amsterdam
Executive Creative Director: Al Moseley/John Norman
Creative Director: Rick Condos/Hunter Hindman
Copywriter: Rick Condos/Giles Montgomery
Art Director: Hunter Hindman
Illustrator: Dave Fikkert/Pierre Janneau/Genevieve Gauckler/Spencer Wilson
Year: 2007
Coke Side of Life – COCA-COLA ART GALLERY
In 2006, Wieden+Kennedy Amsterdam has commissioned artists and collectives from around the world to create experimental work for the global “The Coke Side of Life” campaign. The result is a range of original artworks by emerging image-makers as different as Catalina Estrada, Geneviève Gauckler or the Peepshow Collective, … many of whom have gone on to make strong impacts in today’s graphic design & art scene.
The ‘Coca-Cola’ Art Gallery is a collection of images that has been designed by leading artists and designers. They have all depicted their own interpretation of ‘The Coke Side of Life’ philosophy.
The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness.
Throughout its 120-year history, advertising and communication has played a vital role in shaping ‘Coca-Cola’ into an iconic, cultural and timeless brand. Over the years, ‘Coca-Cola’ has continually challenged artists and agencies to create innovative refreshing images.
The diverse backgrounds of the contributing artists and designers, has resulted in a range of images that reflect different cultures and societies. By combining the iconic original glass bottle image with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression.
‘Coca-Cola’ has always had a strong artistic heritage having been famously interpreted by artists such as Haddon Sundblom, Norman Rockwell and Andy Warhol who have all reflected the social and cultural attitudes of the time.
Live the Coke Side of the Music – VIOLIN/FACES/INSTRUMENTS
Advertising Agency: JWT Brazil
Creative Director:Richardo Chester/Roberto Fernandez
Art Director: Roberto Fernandez
Illustrator: Roberto Fernandez
Year: 2007
Coca-Cola – CREATED IN 1886
After years of cool marketing campaigns revolving around football, music and latterly computer gaming, the world’s most famous brand is going back to basics. Coca-Cola has been communicating about its product, what’s in it “Nothing artificial. Never had been, never will be” and the product heritage, dating back to 1886 when John Pemberton created his secret formula.
Advertising Agency: Weiden+Kennedy, Portland
Year: 2008
Open Happiness Campaign – BRRR/AHHH/BURP/FIZZZ/PSSST/GULP
“Open Happiness”is an advertising focus building on the award-winning “Coke Side of Life” campaign. The new tag line, seen in this series of print advertisements, will serve as a platform for all integrated marketing for the Coca Cola brand around the world, tying together the pleasure of opening up a drink and the satisfaction of sharing with others. Open Happiness is designed to work at every level, from national advertising all the way down to coolers and store shelves, with a clear call to action at the point of purchase.”
Advertising Agency: Wieden+Kennedy, Amsterdam
Executive Creative Director: Jeff Kling/John Norman
Creative Director: Jorge Calleja/Sue Anderson
Copywriter: Sue nderson
Art Director: Craig Williams/Pierre Janneau
Illustrator: Pierre Janneau
Year: 2009
Open Happines Campaign from Coca-Cola Pacific – BURP/LAUGH LINE/SMILE
This poster campaign introduce Coca-Cola’s new Open Happiness platform to a relatively young audience — locally.
These “bottles” executed in a breezy manner bring out the full flavour of the Open Happiness campaign. The light-hearted messages in the shape of iconic Coke bottles invite the audience “to open happiness” — even without overt Coke branding.
Advertising Agency: Euro RSCG, Singapore
Creative Director: Alfred Wee
Copywriter: Wong Wai Ling
Art Director: Jimmy Kim/Seah Ting Ting
Illustrator: Evan Lim
Year: 2010
Norte Beer – It’s Good To Have a Friends
Posted: July 11, 2011 Filed under: Alcoholic Drinks, Argentina, Cannes Lions, TV/Film | Tags: Argentina, Case History, Del Campo Nazca Saatchi & Saatchi, Doctor, funny way, IT guy, It's good to have a friends, Millionaire, My friend the doctor, My friend the IT guy, My friend the millionaire, Norte Beer, song, TV/Film Leave a comment
Beer means friendship, and this campaing presents in a funny way the different kind of friends we all have.
Agency: Del Campo Nazca Saatchi & Saatchi
General Creative Directors: Maxi Itzkoff & Mariano Serkin
Creative Director: Javier Campopiano
Creatives: Juan Pedro Porcaro, Santiago Galibert & Juampi Lufrano.
Production Company: Primo Buenos Aires
Directors: Felipe & Pancho
Director Of Photography: Leandro Filloy
Music: Supercharango