25 Best Not-So-Christmas Ads

1 – Roeschke & Roeschke Porn Blocker – CHRISTMAS


Advertising Agency: Springer & Jacoby, Hamburg
Year: 2008
Shortlist

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 2 – Corporacao Fantastica (Production Company) – CHRISTMAS TREE


Advertising Agency: Santa Clara, Sao Paulo
Year: 2010

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3 – ESPN Telespectaculo (Cable TV) – CHRISTMAS


Advertising Agency: Ginko Saatchi & Saatchi, Uruguay
Year: 1999

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4 – Seat Altea XL – SANTA CLAUS


Advertising Agency: Atletico International
Year: 2007

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5 – St. Matthew-in-the-city – JOSEPH & MARY


Advertising Agency: M&C Saatchi, Auckland
Year: 2009

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6 – Niko Movement Detectors – SANTA IN JAIL


Advertising Agency: Mortierbrigade, Brussels
Year: 2007

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7 – SCI-FI Channel – MERRY CHRISTMAS


Advertising Agency: BETC Euro RSCG, Paris
Year: 2007

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8 – RFSU Sex Toys – SEXIER CHRISTMAS


Advertising Agency: Naked Swedwn, Stockholm
Year: 2010

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9 – Axe Deodorant Spray – SANTA CLAUS


Advertising Agency: Lowe, Sao Paulo
Year: 2005

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10 – Lawrance & Mayo (opticians retail showroom) – SANTA CLAUS


Advertising Agency: Joshbro Communications, Mumbai
Year: 2008

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11 – Tylenol – SANTA

Headline: There are some questions that are such a headache.
Advertising Agency: Vale Euro RSCG, Maxico
Year: 2009

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12 – Integrationhaus (Charity Appeal) – CHRISTMAS AD


Advertising Agency: Y&R, Vienna
Year: 2011

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13 – Omino Bianco Colour – LAUNDRY BEFORE CHRISTMAS


Advertising Agency: Publicis, Milan
Year: 2008

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14 – Stihl Chainsaws – CHRISTMAS TREE


Advertising Agency: Cummins & Partner, Melbourne
Year: 2005

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15 – Stella Artois – RUDOLF

Advertising Agency: Eye Sociedad Publicitaria, Puerto Rico
Year: 2010

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16 – Heinz Baked Beans – SANTA

Advertising Agency: Unknown
Year: 2006

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17 – Cultura (book, music, movies & games) – CHRISTMAS

Advertising Agency: DDH Bordeaux, France
Year: 2007

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18 – La Cucina Italiana (magazine) – SANTA

Advertising Agency: DLV/BBDO, Milan
Year: 2010

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19 – Fondacja Azylu pod Psim Aniolem – DOGGIE

Advertising Agency: Mather Communication, Warsaw
Year: 2010

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20 – BBQ Meat Restaurant – BUON NATALE

Advertising Agency: Saatchi & Saatchi, Milan
Year: 2010

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21 – Mooter Search Engine – SANTA CLAUS


Advertising Agency: Dentsu Kansai, Osaka
Year: 2007

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22 – Mercedes GL 500 – BE THE FIRST


Advertising Agency: Jung von Matt/Donau, Vienna
Year: 2007

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23 – Stamyl (antiflautolento y digestivo) – GAS CAMPAIGN


Advertising Agency: Maruri Grey Ecuador
Year: 2008

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24 – Pro BTP Builders Insurance – CHRISTM-ASS


Advertising Agency: Leg Agency, Paris
Year: 2007

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25 – Kit Kat – HAVE A BREAK


Advertising Agency: JWT Dubai
Year: 2006



Coca-Cola (1998/2010) – Modern Print Ads

Coca-Cola Italia – BLIND BOTTLE


Advertising Agency: Leo Burnett, Milan
Creative Director: Fabrizio Russo
Copywriter: Maria Paola di Stefano
Art Director:Sandro Olivieri
Photographer: Studio Neon
Year: 1998

Coca-Cola Classic – SEALS/PENGUIN



Advertising Agency: Publicis Conseil
Creative Director: Olivier Desmettre
Art Director: Fabrice Delacourt
Photographer: Jeal-Noel Leblanc Bontemps
Year: 1999

Coca-Cola Brazil – TRUCK/HYDRANT



Advertising Agency: McCann Erikson Brazil
Creative Director: Luiz Nogueira
Copywriter: Monica Maligo
Art Director: Jose Luiz Vaz
Photographer: Mauro Risch
Year: 1999

Coca-Cola India – BARCODE


Advertising Agency: Leo Burnett India
Creative Director: KV Sridhar
Art Director:KV Sridhar
Year: 1999

Coca-Cola India – GLASSES


Advertising Agency: Leo Burnett India
Creative Director: Agnello Dias
Copywriter: SM Talha
Art Director: Vijay Kartik
Photographer: Prased Naik
Year: 2001

Coca-Cola New Zealand – ENJOY Campaign




Advertising Agency: Publicis Mojo, New Zealand
Creative Director: Laclhan Mcpherson
Copywriter: Seymour Pope
Art Director: Laclhan Mcpherson
Photographer/Illustrator: Kane Mcpherson/Mike Shepherd
Year: 2001

Coca-Cola Spain – FISH TANK/NEW HOUSE



Advertising Agency: El Laboratorio, Spain
Creative Director: Carlos Holemans/Eduard  Farran
Art Director: Armanda Carbonell
Photographer: Sara Zorraquino
Year: 2002

Coca-Cola Poland – BOOKSHELF/PENCIL



Advertising Agency: McCann Erickson Polska
Creative Director: Damir Brajdic
Copywriter: Katarzyna Orseszek-Korobleuska
Art Director: Arkadiusz Pawlik
Photographer: Jacek Wotowski
Year: 2003

Coca-Cola India – BARBER SHOP/MAN IN THE SHADOW

In India, the word ‘Thanda’ has many meanings. It means ‘cool’, ‘cold’, as well as ‘refreshing’. Any refreshing drink, including soft drinks are also referred to as ‘thanda’. Guests are asked whether they would prefer coffee, tea or ‘thanda’ (something cool and refreshing). Therefore the headline in Hindi (the local language) means “Cool Means Coca-Cola”.


Advertising Agency: McCann Erickson India
Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Akshay Kapnadak
Photographer: Altaf Khan
Year: 2003
Gold Lion for the campaign

Coca-Cola India – REFRESHING WIND/REFRESHING BATH/REFRESHING RADIATOR




Advertising Agency: McCann Erickson India
Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Akshay Kapnadak
Photographer: Altaf Khan
Year: 2004

Coca-Cola Italia – BOTTLE/KISS



Advertising Agency: McCann Erickson Milan
Creative Director: Alessandro Canale
Copywriter: Valerio Delle Foglie
Art Director: Antonio Mele
Photographer: Marco Ambrosi
Year: 2004

Coca-Cola UK – THE REAL WORLD OF COCA-COLA Campaign






Advertising Agency: Mother, London
Creative Director: Robert Saville/Mark Waites
Copywriter: Yan Elliot
Art Director: Luke Williamson
Typographer: Stephen Allen
Year: 2004

Coca-Cola de Argentina – FACES


Advertising Agency: McCann Erikson Argentina
Creative Director: Martin Mercado/Esteban Pigni
Copywriter: Pablo Romano/Martin Mercado/Esteban Pigni
Art Director: Christian Maselli/Diego Tuya/Denise Rodman
Photographer: Charlie Mainardi
Year: 2004

Coca-Cola, Germany – BLACK


Advertising Agency: Springer & Jacoby, Hamburg
Creative Director: Till Hohmann/Axel Thomsen/Bettina Olf
Copywriter: Birgit Bouer/Florian Kahler
Art Director: Jan Blumentritt
Year: 2005

Coca-Cola, Germany – THOUGHT/DREAM/IDEA


Headline: When a thought stays just a thought nothing changes.

Headline: Live your dream, don’t dream your life.

Headline: When an idea remains merely an n idea nothing changes.

Advertising Agency: Springer & Jacoby, Hamburg
Creative Director: Till Hohmann/Axel Thomsen/Bettina Olf
Copywriter: Menno Kluin
Art Director: Menno Kluin
Year: 2005

Coca-Cola Spain – CLOUDS/SHAME



Advertising Agency: McCann Erikson, Madrid
Creative Director: Marcos Garcia
Copywriter: Marcos Maggi
Art Director: Marcela Augustowsky
Illustrator: Genevive Glaucker
Year: 2005

Coca-Cola Spain – MANDALA/MOON/WAVE




Advertising Agency: McCann Erikson, Madrid
Creative Director: Marcos Garcia
Copywriter: David Moure/Pablo Castellano
Art Director: Javier Wandosell
Illustrator: Javier Wandosell
Year: 2005

Coca-Cola Philippines – VALENTINES


Advertising Agency: McCann Erikson Philippines
Creative Director: Peter Acuna/Carlo Directo/Micky Domingo
Copywriter: Lisa Kahn
Art Director: Che Soriano
Photographer: Jeanne Young
Year: 2005

Coca-Cola Japan – Coke, Please Campaign




Advertising Agency: Dentsu, Tokyo
Creative Director: Tohru Tanaka
Copywriter: Hirokazu Ueda/Satoshi Hanai
Art Director: Kengo Kato
Photographer: Shu Akashi
Year: 2007

Coca-Cola Pacific – SURFER

Advertising Agency: Ogilvy & Mather, Singapore
Creative Director: Sanol Dabral
Copywriter: Neil Flory
Art Director: Alan Vladusic
Year: 2007

Coca-Cola New Zealand – SUMMER AS IT SHOULD BE



Advertising Agency: Publicis Mojo, Auckland
Creative Director: Nick Worthington
Copywriter: Guy Denniston
Art Director: Emmanuel Bougnerers
Year: 2007

Coke Side of Life Campaign – LIQUID SPLASH/COLOUR SPLASH/GUNS/TOGETHER/STRAWS/RAINBOW HAND






Advertising Agency: Wieden+Kennedy, Amsterdam
Executive Creative Director: Al Moseley/John Norman
Creative Director: Rick Condos/Hunter Hindman
Copywriter: Rick Condos/Giles Montgomery
Art Director: Hunter Hindman
Illustrator: Dave Fikkert/Pierre Janneau/Genevieve Gauckler/Spencer Wilson
Year: 2007

Coke Side of Life – COCA-COLA ART GALLERY

In 2006, Wieden+Kennedy Amsterdam has commissioned artists and collectives from around the world to create experimental work for the global “The Coke Side of Life” campaign. The result is a range of original artworks by emerging image-makers as different as Catalina Estrada, Geneviève Gauckler or the Peepshow Collective, … many of whom have gone on to make strong impacts in today’s graphic design & art scene.
The ‘Coca-Cola’ Art Gallery is a collection of images that has been designed by leading artists and designers. They have all depicted their own interpretation of ‘The Coke Side of Life’ philosophy.
The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness.
Throughout its 120-year history, advertising and communication has played a vital role in shaping ‘Coca-Cola’ into an iconic, cultural and timeless brand. Over the years, ‘Coca-Cola’ has continually challenged artists and agencies to create innovative refreshing images.
The diverse backgrounds of the contributing artists and designers, has resulted in a range of images that reflect different cultures and societies. By combining the iconic original glass bottle image with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression.
‘Coca-Cola’ has always had a strong artistic heritage having been famously interpreted by artists such as Haddon Sundblom, Norman Rockwell and Andy Warhol who have all reflected the social and cultural attitudes of the time.

Live the Coke Side of the Music – VIOLIN/FACES/INSTRUMENTS




Advertising Agency: JWT Brazil
Creative Director:Richardo Chester/Roberto Fernandez
Art Director: Roberto Fernandez
Illustrator: Roberto Fernandez
Year: 2007

Coca-Cola  – CREATED IN 1886

After years of cool marketing campaigns revolving around football, music and latterly computer gaming, the world’s most famous brand is going back to basics. Coca-Cola has been communicating about its product, what’s in it “Nothing artificial. Never had been, never will be” and the product heritage, dating back to 1886 when John Pemberton created his secret formula.

Advertising Agency: Weiden+Kennedy, Portland
Year: 2008

Open Happiness Campaign – BRRR/AHHH/BURP/FIZZZ/PSSST/GULP

“Open Happiness”is an advertising focus building on the award-winning “Coke Side of Life” campaign. The new tag line, seen in this series of print advertisements, will serve as a platform for all integrated marketing for the Coca Cola brand around the world, tying together the pleasure of opening up a drink and the satisfaction of sharing with others. Open Happiness is designed to work at every level, from national advertising all the way down to coolers and store shelves, with a clear call to action at the point of purchase.”






Advertising Agency: Wieden+Kennedy, Amsterdam
Executive Creative Director: Jeff Kling/John Norman
Creative Director: Jorge Calleja/Sue Anderson
Copywriter: Sue nderson
Art Director: Craig Williams/Pierre Janneau
Illustrator: Pierre Janneau
Year: 2009

Open Happines Campaign from Coca-Cola Pacific – BURP/LAUGH LINE/SMILE

This poster campaign introduce Coca-Cola’s new Open Happiness platform to a relatively young audience — locally.
These “bottles” executed in a breezy manner bring out the full flavour of the Open Happiness campaign. The light-hearted messages in the shape of iconic Coke bottles invite the audience “to open happiness” — even without overt Coke branding.



Advertising Agency: Euro RSCG, Singapore
Creative Director: Alfred Wee
Copywriter: Wong Wai Ling
Art Director: Jimmy Kim/Seah Ting Ting
Illustrator: Evan Lim
Year: 2010


Olympus Digital Camera – Would you save or delete?


In June 2005 Olympus launched a television campaign designed to make their digital cameras the talking point of living rooms. Despite negative reactions to the dark humour presented in the ads, the campaign was awarded a Gold Lion at Cannes.


RED-EYED BABY

Dad unlocks the door of his apartment and lets himself in, hesitantly saying, “I’m home”. Mum’s eating dinner in the kitchen. “I’m here.” Suspenseful music builds as Dad walks down the corridor and turns the light on. There’s a baby sitting on the floor. Dad’s disturbed. And now we see why. The baby has red eyes – the kind you get with a misused camera flash. Dad backs out of the living room and confronts his wife in the kitchen. “I told ya. That freaks me out. I don’t want it in here. Can you get rid of it?” With a sigh Mum walks over, picks up the baby and puts it in the cupboard. The text, “Would you save or delete a red-eyed baby? What you choose to remember.” http://www.redeyedbaby.com was online for a week before being withdrawn because of negative reaction.There is some debate about the impact of the campaign as a whole. The ‘Red-eyed baby’ tv commercial came across as a warning against child abuse more than as an advertisement for digital cameras. Some commentators suggest that the music was so much on the sinister side that the humour was lost.

CROPPED TOURISTS
A man’s promised to email a digital photograph he took of a couple while on holiday, but is having second thoughts about doing so. It’s cropped and he’s considering deleting it. In the commercial, the image itself (people missing the tops of their heads) tries to convince him not to.

DISTORTED DOG
In “Distorted Dogs” Moira’s sitting at the dining room table, pouring her heart out over a cup of tea. “He’s off with her now. What? What is that” The camera zooms to a dog with a nose enlarged out of proportion. “I don’t know how you can have that thing in here.” Rachel’s drying dishes in the kitchen. “What? They’re beautiful.” Moira looks through to living room to see two more distorted dogs. “You have more – Rachel I’m worried. I really am worried.” Rachel replies, “Moira. It really is going to be alright. It’s all in your head.” The text “Would you save or delete distorted dogs? What you choose to remember.” The microsite points viwers to the Olympus Mju Mini Digital S camera, with 5 megapixels, 2X Optical zoom.

BLURRY BOY
In “Blurry Boy” a young woman’s mother calls in after shopping. “Hi!”. The door shuts. “What’s up Ma?” The mother looks into the lounge and sees a blurry boy standing there reading a book. “What’s he still doing here? You could do so much better.” “He reminds me of happy times OK.” “Happy times? You know 35 years ago I made the same mistake. Your father was as bad a loser as he is.” “Whatever.” “You know what? Wake up and smell the coffee, honey. You know I bought you a pair of earrings. I think you’re going to like them.” The text: Would you save or delete a blurry boy?”

EMBARASSING FRIEND
A man is embarrassed to discover that a digital photograph taken when he was drunk has been emailed to all his friends. He realises when they all arrive at his house one day with their own
copy – represented in the commercial by a copy of the man himself.

Advertising Agency: Springer & Jacoby, Amsterdam
Creative Director: Aris Theophilakis/Murray White
Copywriter: Murray White/Sharon Cleary
Art Director: Chris Pugmire
Production Company: Biscuits Filmworks, Los Angeles
Director: Noam Murro