British Airways – Plane Detecting Billboards

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British Airways has unveiled digital billboards which will ‘interact’ with aircrafts flying overhead, as the brand looks to remind customers how magical flying can be, from the perspective of children. Developed by Ogilvy 12th Floor, the ads use custom built surveillance technology which tracks the aircraft and interrupts the digital display just as it passes over the site, revealing the image of a child pointing at the plane overhead accompanied by its flight number and destination it’s arriving from. This will be accompanied by a relevant message to the flight, such as ‘Fly the new A380 to Los Angeles. ba.com/lookup’, or details such as the lowest fare available or the temperature at the destination.

Abigail Comber, British Airways’ head of marketing, said: “This is a first, not just for British Airways but for UK advertising. We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination. The clever technology allows this advert to engage people there and then and answer that question for them. We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.”

The destinations can also be updated immediately depending on changing focus routes for the airline. The ads are part of the airlines’ “Magic of Flying” campaign, which aims to remind people of how magical flying can be, especially from the eyes of a child. The “interactive” billboards are located in London’s Piccadilly Circus and Chiswick.


The throne awaits you, the adverts don’t… (Royal Baby in advertising)

Within hours of the announcement the Duke and Duchess of Cambridge had welcomed their baby boy into the world on Monday, a raft of companies took to Twitter advertising their brand along with cute messages of congratulation…

Carling Beer

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Advertising agency: Creature, London
Year: 2013

Pampers

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The diaper maker tweeted out a video stuffed with heart-tugging shots of babies under this headline: Every Little Baby is a Prince or Princess.

The Sun

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Advertising agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho

Year: 2013

The Times

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Advertising agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho

Year: 2013

Coca-Cola

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The cola giant tweeted out a photo of two toasting Coke bottles, one labeled Wills and the other labeled Kate. The tweet read, “Time for a royal celebration.”

Warburtons

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Advertising agency: WCRS, London
Copywriter: Steve Hawthorne
Art Director: Katy Hopkins
Creative Director: Billy Faithfull
Year: 2013

Johnson & Johnson

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The baby products maker tweeted out a photo of a baby in a bathtub wearing an apparent crown made from baby shampoo bubbles. It also plans to run a print ad in People magazine featuring a baby’s hand holding onto a mother’s finger under the headline: “A parent’s love is the same the world over.”

Oreo

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The cookie brand tweeted out a simple photo: An Oreo and milk-filled baby bottle sitting atop a very royal-looking, plush, velvet cushion. The tweet offers this: “Prepare the royal bottle service!”

Play-Doh

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Magnum

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Starbucks

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Delta Airlines

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Air New Zealand

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Diet Coke

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OXO

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Sony Pictures

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Nintendo

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Lego

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MINI

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Vegas

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Nescafé

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15 Most Insightful Call for Entries Ads

1 – ADC-UA Awards (Ukraine)/Agency: Leo Burnett Ukraine

2 – The 2002 Marketing Awards/Agency: Taxi Canadamarketing-awards-hack-small-18780

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3 – Art Director’s Club CdF 2006/Photographer Vincent Dixon

4 – The Art Directors Club CfE 2002/Bozell New York

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5 – The Singapore Creative Circle Awards 1997/Leo Burnett Singapore

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6 – Creative Club of Belgium (Call for entry 2005)/Agency: Duval Guilarme, Brussels

7 – The KBP Radio Awards, C.f.E 2007/Agency: BBDO Guerrera Ortega, Philippines

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8 – The Art Director’s Club CdF 2009/Agency: Publicis New York

9 – Clio Awards 2004/Agency: ALMAP/BBDO

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10 – The Art Director’s Club Cdf 2011/Agency: DDB New York

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11 – Crèa Awards 2007/Agency: BOS, Canada

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12 – The One Club Call for Entries 2007/Agency: Jupiter Drawing Room, South Africa

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13 – AdAwards Call for Entries 2006/Agency: Saatchi & Saatchi, Paris

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14 – ADC 92° Annual Awards/Agency: The Conquistadors Collective, New York

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15 – The Tinta Awards Call for Entries 2012/Agency: Young & Rubicam Philippines

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RKCR/Y&R, London for Virgin Atlantic – Flying in the Face of Ordinary

“The people at Virgin Atlantic are what make it special. I’m proud of every single one of them. See how we are flying in the face of ordinary in our new ad above.” Richard Branson, Founder of Virgin Group

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Virgin Atlantic is “Flying in the Face of Ordinary”  with its new global brand proposition. THe campaign brings to life Virgin Atlantic’s innovative and pioneering spirit, capturing the airline’s passion for flight and demonstrating how Virgin Atlantic goes beyond the norm to deliver unforgettable experiences for its passengers.

As a child, could you catch fish with your bare hands while standing knee deep in the local river? Did you have uncanny, almost otherworldly powers of clairvoyance that let you glimpse the future—and even change it for the better? Could you make paper airplanes before you could crawl?

If you answered yes to any of these questions, you should stop what you’re doing and go work at Virgin Atlantic.

All sorts of outlandishly precocious children grow up to become Virgin Atlantic workers in RKCR/Y&R’s stylish, fantastical, tongue-in-cheek launch spot for the carrier’s new global campaign. Styled as a kind of faux movie trailer—cut into 30-, 60- and 90-second TV edits, as well as a cinema version and a two-minute online spot—the spot celebrates the airline’s staff as literal superheroes. Their special gifts include rapid reflexes, preternatural intuition, creative problem solving and heightened empathy. Naturally, as adults, they rendezvous in Virgin’s ranks as cabin crew, ground staff, designers and pilots.

The tagline: “Virgin Atlantic. Flying in the face of ordinary.”

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Launched with the new year, the campaign is unapologetically nostalgic and retro, but knowingly so. Air travel hasn’t been glamorous in decades, yet Virgin brings back some of that attitude—along with the attendant fashion and sex appeal—but in a way that’s exaggerated and borders on self-parody. Promising superhuman staff, in the end, is no promise at all. But in typical Virgin style, the carrier builds the whole campaign around such false claims, and expects you to quit worrying and just enjoy it. And it works—largely due to the skillful direction by Partizan’s Antoine Bardou-Jacquet.

The airline explicitly wants to “bring the glamour and fun back into long-haul travel,” says Simon Lloyd, its director of marketing. Mark Roalfe, chairman and executive creative director at RKCR/Y&R, adds: “We wanted to bring to life that special spark that makes the people at Virgin different. I think the film really captures that, but with the tongue-in-cheek tone of voice that we’ve built with Virgin over the last 18 years.”

Sir Richard Branson, President of Virgin Atlantic said: “We’re always on the lookout for gifted young people to grow our business. Our staff hold the keys to the future of Virgin Atlantic, they work so hard and we are delighted to dedicate this new advert to them.

“At a time of soaring youth unemployment, our advertisement is a powerful New Year message encouraging everyone to look again at young people and the talents they have to offer to businesses and industries all over the country. People are at the heart of Virgin Atlantic and we believe this advert celebrates this”.

True glamour may be gone from air travel for good. But in the ads, if nothing else, you can still count on Virgin to make it fun.

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VFX Supervisor Rob Walker said, “It was great working with Antoine and Rainey Kelly. The guys came to us with some really cool ideas for us to realize, such as a little boy catching live fish with his bare hands. We had an intensive shoot in South Africa and a challenging deadline to meet, but this was the perfect job for MPC as it combined all of our disciplines.”

We’ve had an excellent team working on this project, everyone’s dedication and passion has helped to craft a wonderful piece of work. Our CG department has created holograms, paper planes, an aircraft and a DNA sequence. We’ve also completed extensive rig removal, multiple pass compositing and DMP work to embellish and create environments”

Advertising Agency: RKCR/Y&R, London
Executive Creative Director: Mark Roalfe
Creative Partners: Pip Bishop, Chris Hodgkiss
Production Company: Partizan
Service Company: Stillking
Director: Antoine Bardou-Jacquet
Year: 2012


Happy New Year Ads

Happy New Year from BRUSSELS AIRLINES

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Happy New Year from DISCO SUPERMARKETS

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Happy New Year from DURACELL

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Happy New Year from DUREX

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Happy New Year from TMB (Metro de Barcelona)

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Happy New Year from ALKA SELTZER

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Happy New Year from AUDI

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Happy New Year from AXE

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Happy New Year from BARILLA

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Happy New Year from YES Tablet

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Happy New Year from MIKADO

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Happy New Year from HONDA

 

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Happy New Year from BMW

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Happy New Year from O.B.

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Diesel – Happy Apocalypse

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This new animated spot for Diesel through Vice and Blinkink London and directing team Jonny & Will is a rather risque call to arms…According to the ancient Mayan calendar, December 21st 2012 marks the day the Earth will be destroyed and all human life will cease to exist forevermore. So, if the rumour is true and 21-12-2012 really is the day it all ends, surely there’s only one thing to do?


Leo Burnett for Think!/Road Safety Campaign – Man Trapped in Pint Glass

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Agency Leo Burnett did some research and found that anti-drink-driving advertising based around crashing and injury was no longer likely to effect the target demographic of young male drivers who don’t believe that driving after drinking a couple of beers is dangerous. The agency found that low-consumption male drink-drivers were more likely to be deterred by personal consequences of a drink-driving conviction.

The idea of this campaign was to play against the seasonal jollity of the Christmas period and to dramatize the experience of isolation, regret and stigmatization brought about by a drink-driving conviction. In December 2007 a real-life convicted drink-driver agreed to be placed inside a specially constructed upturned pint glass. He was thus trapped by his seemingly innocuous decision to get behind the wheel after having one pint too many. The subject was interviewed by national press and broadcast media in Paddington Station as he explained how being convicted of a drink-driving offence had ruined his life: he had lost his job, his girlfriend, his car and a lot of money. An actor then took over the role of the drink-driver up and down the country at locations specially chosen for their proximity to public car parks and areas with a high concentration of pubs and bars (particulary those used by football fans).

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The campaign is thought to have contributed to a drop of 20% in breath test failures during the pre-Christmas period of 2007.

Advertising Agency: Leo Burnett London
Creative Directors: Tony Malcom, Guy Moore
Creatives: Phillip Deacon, Bertie Scrase
Year: 2007


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