Sponsored Heroes

“Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images?”

Being a superhero doesn’t seem to be a lucrative gig, but what if it was? Brands sponsor athletes and celebrities all the time, and with the increasing popularity of superheroes, it’s not all that shocking to think that The Incredible Hulk could one day be rocking a massive Monster logo across his chest.

Italian graphic designer Roberto Vergati Santos imagined many of our favorite superheroes sponsored by our favorite brands. The aptly titled ‘Sponsored Heroes’ series sees characters from both the Marvel and DC Comics universe, and includes all the members of The Avengers, Batman, Wolverine, and many more. Batman can be seen sporting a Nike suit of armor, while Iron Man has been stamped with the golden arches of McDonald’s,  and Captain America is seen holding a massive UPS shield. Check out some of the superheroes from the collection below.

IRON MAN – Sponsored by McDonald’s

0e13d343d3691ecc3d1d310f4a406940

af179dc84371ffc0fcd9ce98e9872813

e6c05da81bddb9908fe88771a172da28

d5ebb846329aa27491456bca20ea149f

HULK – Sponsored by Monster Energy

2d75a8e269bf580433a7eba9bd9a2903

9c0f26bec89d3ee14fa98dd07004753f

472506cb32eece4ee71d4d23c4f5d584

3083927e50eb8d4fd098eb29c642a3a0

WOLVERINE – Sponsored by Adidas

0062ef80fafe6f70c92d48d2c7adb989

b446410fac74df071338d99da7538341

BATMAN – Sponsored by Nike

cb2f13d9d98570fea5a6bc182fbdd221

e77ff519faef8d72f012be4d35931d13

7ae7800c618a9419289e315d23858cd8

81ab42a91fd4fe2a82467c3d807edbb7

df27e11626388682e62309982a707f2e

CAPTAIN AMERICA – Sponsored by UPS

f6edb60f8d7dcdbc62382d5b5849f086

FLASH – Sponsored by Red Bull

db3562ff1a6c2d75ca961feaa9fb6052

1c64c2b2552fd24a343e8aaedfb0d504

3fc0cba8967608954c80633797320202

b6e67c826f7bb88ccdd1097bcc304178

AVENGERS – Sponsored by Coca-Cola

9f4a64d8e5506192b3f920f25da56ff2-1

52ff142744256f2e18b0d1ec503be273

SILVER SURFER- Sponsored by Apple

a3a9d132597186a9510971c8c8ec4747

3c2c36faf44765455adf3409fbeb957d

8e92350a3f5d85231d482ed8a2b9c597

SUPERMAN – Sponsored by Giorgio Armani

d5d99411e46ea9dd416cbeefb711904b

066d8108dcf809460e5a63c3078957dc

IRON MAN (Sponsored by McDonald’s) vs CAPTAIN AMERICA (Sponsored by Burger King)

46fc45d1f4ef846e09dddd8c15251c57


RKCR/Y&R, London for Virgin Atlantic – Flying in the Face of Ordinary

“The people at Virgin Atlantic are what make it special. I’m proud of every single one of them. See how we are flying in the face of ordinary in our new ad above.” Richard Branson, Founder of Virgin Group

virgin-atlantic-flying-in-the-face-of-ordinary

Virgin Atlantic is “Flying in the Face of Ordinary”  with its new global brand proposition. THe campaign brings to life Virgin Atlantic’s innovative and pioneering spirit, capturing the airline’s passion for flight and demonstrating how Virgin Atlantic goes beyond the norm to deliver unforgettable experiences for its passengers.

As a child, could you catch fish with your bare hands while standing knee deep in the local river? Did you have uncanny, almost otherworldly powers of clairvoyance that let you glimpse the future—and even change it for the better? Could you make paper airplanes before you could crawl?

If you answered yes to any of these questions, you should stop what you’re doing and go work at Virgin Atlantic.

All sorts of outlandishly precocious children grow up to become Virgin Atlantic workers in RKCR/Y&R’s stylish, fantastical, tongue-in-cheek launch spot for the carrier’s new global campaign. Styled as a kind of faux movie trailer—cut into 30-, 60- and 90-second TV edits, as well as a cinema version and a two-minute online spot—the spot celebrates the airline’s staff as literal superheroes. Their special gifts include rapid reflexes, preternatural intuition, creative problem solving and heightened empathy. Naturally, as adults, they rendezvous in Virgin’s ranks as cabin crew, ground staff, designers and pilots.

The tagline: “Virgin Atlantic. Flying in the face of ordinary.”

Webstill-1_0007_003

Launched with the new year, the campaign is unapologetically nostalgic and retro, but knowingly so. Air travel hasn’t been glamorous in decades, yet Virgin brings back some of that attitude—along with the attendant fashion and sex appeal—but in a way that’s exaggerated and borders on self-parody. Promising superhuman staff, in the end, is no promise at all. But in typical Virgin style, the carrier builds the whole campaign around such false claims, and expects you to quit worrying and just enjoy it. And it works—largely due to the skillful direction by Partizan’s Antoine Bardou-Jacquet.

The airline explicitly wants to “bring the glamour and fun back into long-haul travel,” says Simon Lloyd, its director of marketing. Mark Roalfe, chairman and executive creative director at RKCR/Y&R, adds: “We wanted to bring to life that special spark that makes the people at Virgin different. I think the film really captures that, but with the tongue-in-cheek tone of voice that we’ve built with Virgin over the last 18 years.”

Sir Richard Branson, President of Virgin Atlantic said: “We’re always on the lookout for gifted young people to grow our business. Our staff hold the keys to the future of Virgin Atlantic, they work so hard and we are delighted to dedicate this new advert to them.

“At a time of soaring youth unemployment, our advertisement is a powerful New Year message encouraging everyone to look again at young people and the talents they have to offer to businesses and industries all over the country. People are at the heart of Virgin Atlantic and we believe this advert celebrates this”.

True glamour may be gone from air travel for good. But in the ads, if nothing else, you can still count on Virgin to make it fun.

Webstill-1_0004_006

Webstill-1_0003_007

VFX Supervisor Rob Walker said, “It was great working with Antoine and Rainey Kelly. The guys came to us with some really cool ideas for us to realize, such as a little boy catching live fish with his bare hands. We had an intensive shoot in South Africa and a challenging deadline to meet, but this was the perfect job for MPC as it combined all of our disciplines.”

We’ve had an excellent team working on this project, everyone’s dedication and passion has helped to craft a wonderful piece of work. Our CG department has created holograms, paper planes, an aircraft and a DNA sequence. We’ve also completed extensive rig removal, multiple pass compositing and DMP work to embellish and create environments”

Advertising Agency: RKCR/Y&R, London
Executive Creative Director: Mark Roalfe
Creative Partners: Pip Bishop, Chris Hodgkiss
Production Company: Partizan
Service Company: Stillking
Director: Antoine Bardou-Jacquet
Year: 2012


Spiderman in advertising

Gracie (Jiu-jitsu Academy)

Baygon


Bic Adhesive Bar

SL (Snowboard School Laax)

Books More&More (Bookstore)


Spiderman is reading book BEETLES. It is a classic and timeless childrens book written by Jan Karafiat in 1867. It tells stories of a young beatle from his birth to falling love and other adventures and challenges that life brings. It describes wonderfully the psychological growth of a young being and all that one sees and learns about the world.

Readers DEN (Comic Shop)

Premiere TV Channel

Scotch Brite (Non-Slip Gloves)

Penalty (Sport Gloves)

Samsung Navigator

Zurich Insurance


Headline: Without safety nobody wants to take risks.

Argentina Airlines

Power House (Health Club)

SAS Gym

Akughry (Home Delivery)

Stroy Master ( Soundproof Windows)

Toyota Hilux

Audi quattro

Volkswagen Golf 4Motion

Big Flix ( Spiderman DVD Collection)

Claro TV Channel

Cruz Roja (Volunteer Recruitment)

Taiba Hospital (Ophthalmology Department)

Hospital Alemàn (Children’s Health Insurance Plan)

Seamils (Telecom Network Solution)


Headline: Out of reach?

RAC (Rescue Helicopter Service)

Veet (Hair Removed System)

Duende Azul (Costumes Shop)

Limitededition.com (Superheroes Miniatures Shop)

Stori Bathroom


Headline: Inside story. Outside Stori.

Sonora Wall Tiles

Prizm Exterior Paint

Mister Potato Head (Spiderman Edition)

Play-Doh

LG Smartphone

Heinz Pasta (Spiderman Edition)

Twinsaver tissues (Spiderman Edition)

Anti Mosquito

Spiderman 2 (Coming Soon)

AGF (Mutual Founds)

TV2 (Spiderman Promo)


To create buzz about TV2’s premiere of the Blockbuster Spiderman 2, we created a billboard out of flypaper, which both attracts and traps flies.
The billboard was positioned low to the ground on a heavily used pedestrian route. The letters spelling Spiderman 2, which were left un-sticky, were gradually revealed in the week leading up to the screening.

New Excelsior Theatre

Atari (Spiderman Game)

Burger King (Spiderman Promotion)

Happy Meal McDonald’s (Spiderman Promotion)



 

Related Posts

Harry Potter in advertising

Peanuts in advertising

Tom and Jerry in advertising

Darth Vader in advertising