Scholz & Friends for WERU Soundproof Windows – Complete Case History
Posted: July 18, 2011 Filed under: Agency, Cannes Lions, Case History, Germany, Press/Outdoor | Tags: Band, bell tower, calendar, Cannes Lions, Case History, dogs, fans, fire engine, fireworks, firing a salute, garbage, gardener, glass container, Jan Leube, jet, Kay Luebke, Matthias Spaetgens, Michael Haeussler, noise protection, Outdoor, policeman, Press, Ralph Baiker, real size noise windows calendar, rocker, Scholz & Friends, soundproof windows, Weru, worker 1 Comment
A complete collection of award-winning print advertisements for WERU Soundproof Windows, produced by Scholz & Friends, Berlin, in campaigns from 2005 to 2009. Each advertisement showing how a window reduces sound is more interesting than telling it with words. The campaign gained 74 international creativity awards, e.g. the Grand Prix at the London Int’ Advertising Awards, 2 golden Lions in Cannes, 2 gold medals from the ADC of Europe. That makes it to one of Germany’s most awarded campaigns.
WERU Noise Protection Windows – GARDENER/POLICEMAN/WORKER
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Kay Luebke
Photographer: Ralph Baiker
Year: 2004
Gold Lion for the Press Campaign/Gold Lion for the Outdoor Campaign
WERU Noise Protection Windows – DOGS/GARBAGE/ROCKER
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Kay Luebke
Photographer: Ralph Baiker
Year: 2005
Bronze Lion for the Press Campaign/Bronze Lion for the Outdoor Campaign
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Kay Luebke
Photographer: Ralph Baiker
Year: 2006
Bronze Lion for the Outdoor Campaign
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Kay Luebke
Photographer: Ralph Baiker
Year: 2005
Bronze Lion for the Press Campaign/Bronze Lion for the Outdoor Campaign
WERU Noise Protection Windows – GLASS CONTAINER/FANS/BAND
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Kay Luebke
Photographer: Ralph Baiker
Year: 2006
Bronze Lion for the Outdoor Campaign
WERU Noise Protection Windows – JET/FIRE ENGINE
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Tim Stokmar/Kay Luebke
Photographer: Ralph Baiker
Year: 2007
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Tim Stokmar/Kay Luebke
Photographer: Ralph Baiker
Year: 2007
WERU Noise Protection Windows – FIREWORKS/BELL TOWER/FIRING A SALUTE
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Edgar Linsheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Year: 2008
Bronze Lion for the Press Campaign
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Edgar Linsheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Year: 2008
Bronze Lion for the Press Campaign
WERU Noise Protection Windows – THE REAL SIZE NOISE WINDOWS PROTECTION CALENDAR 2009
Describe the challenges and key objectives
Visualizing such an abstract product benefit like noise protection in an emotional way is not easy. But as the long running WERU campaign shows – it’s possible. The new challenge was to extend the campaign and turn it into a equally fascinating marketing tool.
Describe the brief from the client
Find a way to reach new customers like architects and managers of building supplies stores, communicate the brand objectives and display the new collection of sound proof windows.
Describe how you arrived at the final design
We adapted the highly successful WERU print campaign in a way that reminds potential business partners of the benefits of WERU sound proof windows throughout the whole year. A calendar in the perfect size to look like a real additional window in their offices. Twelve entertaining themes, one for each month, demonstrate the effect of our sound proof windows and display the new collection at the same time.
Give some indication of how successful the outcome was in the market
The majority of all addressees responded to this mailing. The feedback was without exception extremely positive and led to a number of new business contacts. Also existing customer ties were strengthened and which surely added to last year’s significant increase in order volume
Visualizing such an abstract product benefit like noise protection in an emotional way is not easy. But as the long running WERU campaign shows – it’s possible. The new challenge was to extend the campaign and turn it into a equally fascinating marketing tool.
Describe the brief from the client
Find a way to reach new customers like architects and managers of building supplies stores, communicate the brand objectives and display the new collection of sound proof windows.
Describe how you arrived at the final design
We adapted the highly successful WERU print campaign in a way that reminds potential business partners of the benefits of WERU sound proof windows throughout the whole year. A calendar in the perfect size to look like a real additional window in their offices. Twelve entertaining themes, one for each month, demonstrate the effect of our sound proof windows and display the new collection at the same time.
Give some indication of how successful the outcome was in the market
The majority of all addressees responded to this mailing. The feedback was without exception extremely positive and led to a number of new business contacts. Also existing customer ties were strengthened and which surely added to last year’s significant increase in order volume
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens/Michael Winterhagen
Copywriter: Stephan Schaefer
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Year: 2009
Creative Director: Jan Leube/Matthias Spaetgens/Michael Winterhagen
Copywriter: Stephan Schaefer
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Year: 2009
This is not ADVERTISING 
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