Scholz & Friends for Fresh’N’Friends – Fruit Figures

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All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets. Actually, that´s even a big problem. In Germany every fifth child is overweight. “Instead of calling attention to that problem with a traditional ad campaign we chose to solve the problem.”

The solution was a new product: fruit figures. “To make fruits as appealing as sweets for kids we designed fruit arrangements that suit children. Boring fruits were designed in shape of teddy bears, kittens, flowers – all the things kids love.” Just like ordinary fruit salads the fruit figures were sealed, put in a tray and sold in Fresh´N´Friends stores. 

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Additionally, they were promoted with advertising specifically targeted at parents and their kids – direct mailings, email newsletters and posters. In order to involve the kids directly in the campaign a contest was started. We placed cut-out sheets in every package. So the kids could make their own fruit figures by hand. They also could design them digitally on the Fresh`N´Friends website. All ideas were published and judged online. The figure with the most votes was added to the product range. Over 3,500 designs from children were submitted. The rabbit figure of five-year-old Dario got the most votes and was therefore added to the product range.

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Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Martin Pross, Matthias Spaetgens, Wolf Schneider, Mathias Rebmann, Florian Schwalme
Art Director: Alexander Doepel, Sandra Krebs, Bjoern Kernspeckt, René Gebhardt, Loic Sattler, Jinhi Kim
Photographer: Attila Hartwig
Graphics: Peter Schoenherr, Simon Rossow
Year: 2012

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Scholz & Friends Berlin for Jobsintown.de – The Wrong Job Campaign

Have you ever wondered what really goes on inside everyday machines? A clever recruitment agency in Germany has created a series of adverts depicting just what they think goes on when you use an airport scanner, ATM, washing machine, kiddie ride and petrol pump. In the airport scanner a man appears to be hunched over a suitcase shining a torch on a pair of pants. In another ad, a child rides a toy truck while a man pedals underneath. And in a laundrette, a woman appears to hide inside an industrial washing machine cleaning clothes by hand on an old-fashioned washboard. The ads are for German recruitment company jobsintown.de and were first shown in 2009. But they proved so popular they have now become a worldwide viral internet hit. The wording on the ads simply reads, ‘Life’s too short to be in the wrong job’.

The wrong working environment campaign (2005)


The Brief
The task was to increase the brand awareness and to communicate it as a serious challenger to the established competitors. Regarding the small media budget, we had to reduce losses due to non-selective advertising, by exactly targeting people who are willing to change their job or employer.

The Media Strategy
Only 13 % of employees in Germany are satisfied with their job (Source: Gallup Organization, 2005). So we decided to show bad working conditions by a surprising insight and provoke a “this is exactly how I feel” emotion. By pointing out Jobsintown.de as a perfect solution for such a condition we stayed in the mind of our target group. We even managed to reach potential customers when they are already dealing with the topic involved: on their way to work. That, combined with a new use of media – service machines – had a strong impact on the target group.

The Creativity
By providing a surprising insight to cash machines, photo booths and coffee dispensers, we created an interaction with the medium it was placed on. Showing really bad working conditions in a humorous and innovative way, we provoked the recipients’ identification with our motives (in case they are dissatisfied with their jobs). Thus we provided the recipients with the idea of changing their jobs and pointed out Jobsintown.de as the best solution to do so.
The full-sized billboards on the side of service machines were situated on highly frequented subway stations and their nearby environment. Thus we could reach our primary target group effectively: commuters on their way to work. This anchored Jobsintown.de as a relevant portal in the mind of the target group.

Results
In 2005 visits on the website Jobsintown.de increased by more than 25 % compared to 2004. The feedback from the target group was very positive. Moreover, jobsintown were able to increase their brand awareness among other companies, as they received a great amount of enquiries.

The wrong working environment campaign (2006)

The Brief
The task was to increase the brand awareness and to communicate Jobsintown.de as a serious challenger to the established competitors. Only 13 % of employees in Germany are satisfied with their job (Source: Gallup Organization, 2005). Regarding this fact we decided to dramatise bad working conditions with a surprising use of media: Full-sized billboards on the sides of service machines located in public spaces that are highly frequentated by working people.The Creative Execution
We placed billboards in public areas where people would least expect them: On the sides of petrol pumps, cigarette automats and washing machines. This interactive use of media provides a surprising insight into these machines. Instead of the expected machinery there are people working under hair-raising conditions. This provokes a ‘this is exactly how I feel’-reaction. So Jobsintown.de stayed in the mind of the target group: As a perfect solution to change ones personal job-situation.The media Strategy
The target audience is everyone who is dissatisfied with his actual job. The billboards where placed in three different environments, to reach the target group when it’s allready dealing with the topic involved. On their way to work (petrol pumps), or after work in bars and clubs (cigarette automats), as well as in laundromats (you’ve got a lot of time to think about your future while waiting for your laundry).Results
The campaign anchored jobsintown.de as a relevant portal in the mind of the target group. In 2006 visits on their website increased by more than 20 % in comparison to 2005. Moreover, jobsintown increased their brand awareness among other companies, as they received a great amount of enquiries.

The wrong working environment campaign (2007)

The Brief
The target was to increase the brand awareness of the employment agency Jobsintown.de and to communicate it as the best solution for a job-related improvement. Considering the fact, that only 13% of employees in Germany are satisfied with their job (Source: Gallup Organization, 2005), we decided to deal with the dissatisfaction of our target group. We surprised them with an unexpected placement and motives they could identify with.
The Creative Execution
We dramatized the situation of having the wrong job: We converted service machines into advertising media. Billboards on the side of jukeboxes, ice-cream machines and kiddie-rides provided surprising insights into these machines. Instead of the expected machinery there are people working under hair-raising conditions. This humorous way of advertising not only provided the target group with the idea of changing their jobs, but also pointed to Jobsintown.de as the best solution to do so.

The Media Strategy
We created an interaction with the medium it was placed on. Service-machines are doing mundane and unpopular work. So they are the best medium to provoke the recipient’s identification with our motives. It’s an analogy with their own dissatisfying job-situation. Thus we provided the recipients with the idea of changing their jobs when they are already dealing with the topic: After work in bars and clubs as well as in shopping malls.

Results
The campaign anchored Jobsintown.de as a relevant portal in the mind of the target group. Moreover, Jobsintown.de increased their brand awareness among other companies, as they received a great amount of enquiries.

The Screensaver Project (2007)

The Brief
The target was to increase the brand awareness of the employment agency Jobsintown.de and to communicate it as the best solution for a job-related improvement. Considering the fact, that only 13 % of employees in Germany are satisfied with their job (Source: Gallup Organization, 2005), we decided to deal with the dissatisfaction of our target group. We surprised them with an unexpected placement, they could identify with.
The Creative Execution
We dramatized the situation of having the wrong job: In your own computer. A downloadable screensaver first looks pretty normal, but it turns out to be hard work as well, when we get a look behind the scenes. Instead of the expected software, a real man is carrying the visual effect of the screensaver on a lantern across the room. The screensaver can be downloaded at Jobsintown.de.

The Media Strategy
The screensaver provided the recipients with the idea of changing their jobs when they are already dealing with the topic: Every day while working in an office staring bored on their computer monitor. The downloaded file could also be shared with friends and colleagues, to suggest in a humorous way, that it might be time to think about a job-related improvement.

Results
The innovative use of media anchored Jobsintown.de as a relevant portal in the mind of the target group. Moreover, Jobsintown.de increased their brand awareness among other companies, as they received a great amount of enquiries.

The wrong working environment campaign (2008)

Advertising Agency: Scholz & Friends Berlin
Creative Directors: Matthias Spaetgens
Copywriters: Daniel Boedeker, Axel Tischer
Art Directors: David Fischer
photographer Hans Starck
2 Silver Lions, 2 Bronze Lions and 3 Shortlist


Panasonic – The Earphones Note




Panasonic marketed their RP-HJE 130 Stereo Earphones in Europe with a new packaging designed to showcase the product’s unique sound quality. The earphones are packaged inside a special box in the shape of two quavers or eighth notes. The packaging won a Gold Design Lion at Cannes International Advertising Festival 2010 for packaging design.

Case Study
The selection of earphones is huge and the products are often interchangeable. Only a packaging with a clear visual idea is able to stand out at the market among the generic packagings of the competition.
The brief was to design a new packaging for the Stereo Earphones RP-HJE 130 that clearly communicates the product benefit: the unique sound quality. The packaging design has to appeal to a target group that usually owns well-designed high-class mp3 players. The packaging uses the universal symbol for music: the note. By specially arranging the earphones inside a special box they appear to look like two eighth notes. So the earphones show at first sight for whom they are made: for passionate music lovers.
The new packaging was met with positive reactions from retailers and clients because it clearly stood out from the generic packaging of the competition. As such it helped to attract new target groups for Panason

Advertising Agency: SCHOLZ & FRIENDS Berlin
Executive Creative Director: Martin Pross/Matthias Spaetgens
Creative Director: Michael Winterhagen
Art Director: Walter Ziegler/Philipp Weber
Copywriter: Felix John


Stihl (2002/2011) – The Garden of Creativity

Stihl Leaf Blower – BLOW

A man is blowing leaves off the footpath. He accidentally blows his son off his bicycle as he is riding past.
Advertising Agency: FCB Melbourne
Creative Director: Alastair Simpson
Copywriter: Justine Drape
Art Director: Scott Nowell
Year: 2002
Shortlist

Stihl Foliage Trimmer – DROWNING


Advertising Agency: DDB, Paris
Creative Director: Bertrand Suchet
Copywriter: Jean Gabrielle Causse
Art Director: Pierrette Diaz
Photographer: Nicolas Descottes
Year: 2004

Stihl Foliage Trimmer – PIZZA DELIVERY MAN/SALESMAN/EXPRESS SERVICE





Advertising Agency: DDB, Paris

Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: David Harriman
Year: 2005
Shortlist

Stihl High Powered Blower – DESERT/SNOW/VOLCANO




Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Corbis
Year: 2005

Stihl Chainsaw – SABRE


Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Jean Yves Lemoigne
Year: 2005

Stihl Cut-off Saw – EIFFEL TOWER


Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Cèline Landa
Art Director: Benjamin Marchal
Year: 2005
Shortlist

Stihl Garden Tool – LOST CHILD/CAST AWAY



Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Mathieu Elkaim
Art Director: Pierrette Diza
Photographer: Julia Fullertton Batten
Year: 2006

Stihl Chainsaw – BIRD/SNAKE/SLOTH




Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Frederic Sounillac
Art Director: Alexandre Veret
Year: 2006

Stihl Brushcutter – CLOTHESLINE/PING PONG/LETTERBOX


Advertising Agency: DDB, Paris

Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Olivier Apers
Art Director: Hugues Pinguet
Photographer: Klaud Fayol
Year: 2005
Bronze Lion for the campaign

Stihl Gardener Tools – MEMORIES CAMPAIGN





Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Camensuli
Art Director: Frederic Royer/Yves Sarhadian
Photographer: Arnaud Pyvka
Year: 2006

Stihl Trimmer Range – WOMAN/MAN/BOY

Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer: Jean-Yves Lemoigne
Year: 2007
Bronze Lion for the campaign

Stihl Chainsaw – DON’T SPEND YOUR LIFE AT WORK




Advertising Agency: Publicis Conseil, Paris
Creative Directors: Olivier Altman/Herve Plumet
Creatives: Mathieu Degryse,/Yves-Eric Deboey
Photographer: Marc Gouby

Stihl Chainsaw – KIDS/CAR



Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Year: 2007
Shortlist

Stihl Chainsaw – CHRISTMAS TREE


Advertising Agency: Cumminsnitro, Melbourne
Executive Creative Director: Sean Cummins
Creative Director: James Procter
Copywriter: Julie Polter
Art Director: Dave Lunnie
Photographer: Peter Roberts
Year: 2007
Shortlist

Stihl High Power Blowers – BLOWER



Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Herve Plumet
Copywriter: Morgan Sommet
Art Director: Geoffroy Gozez
Production Company: La Pac, Paris
Director: Herve Plumet
Photographer: Herve Plumet
Year: 2007

Stihl – GRASS ARMY


Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Celine Lescure
Art Director: David Aryel
Photographer: Jacques Demarcillac
Year: 2007

Stihl Chainsaw – FIRE


Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Year: 2007

Stihl Cut-Off Saw – PILLARS/COSTRUCTION/STAIRS




Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Eric Helias
Art Director: George Carreno/Benoit Blunberger
Photographer: Herve Plumet
Year: 2007

Stihl Hedge Trimmer – MAZE


Advertising Agency: Cumminsnitro, Melbourne
Executive Creative Director: Sean Cummins
Creative Director: James Procter
Copywriter: James Procter
Art Director: Dave Lunnie
Photographer: Stuart Crosset
Year: 2008
Shortlist

Stihl Edgers – BROWN DWARF/ORANGE DWARF



Headline: Get your garden back
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Régis Montagna
Creative Director: Roberto Callage/Régis Montagna
Copywriter: Claudia Tajes
Art Director: João Pedro Vargas
Photographer: Claudio Meneghetti
Year: 2008

Stihl Blower Garden Vacuum – THREE LITTLE PIGS


Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Régis Montagna
Creative Director: Roberto Callage/Régis Montagna
Copywriter: Patrik Matzembacher
Art Director:Andre Pauletti
Year: 2008

Stihl Electric Range – MIXER/HAIRDRYER/HEDGE TRIMMER




Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Herve Plumet
Copywriter: Martin Rocaboy
Art Director: Yves Sarhadian
Photographer: Yann Le Pape
Year: 2008

Stihl Tools – CHAINSAW/BLOWER/HEDGE TRIMMER/CLEARING SAW




Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer:Hervè Plumet
Year: 2008

Stihl Gardening Tools – ANVILS/BARBED WIDE FENCE/STONE TREES/WALL





Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Mathieu Degryse
Art Director: Yves Eric Deboey
Photographer: Marc Gouby
Year: 2008

Stihl High Pressure Hose – GRAFFITI


Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Mathieu Degryse
Art Director: Yves Eric Deboey
Photographer: Marc Gouby
Year: 2008

Stihl Gardening Tools Guarantee – CHAINSAW/BLOWER/HEDGE TRIMMER/CLEARING SAW






Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Oliver Desmettre/Fabrice Delacourt
Art Director: Nicolas Delille
Photographer: Herve Plumet
Year: 2009
Shortlist

Stihl Chainsaw – BEQUEATHE

For more than 80 years, STIHL have forged a reputation for making outdoor power equipment that doesn’t give up. Their iconic Chainsaws are no exception. Bullet-proof engineering combined with expert servicing means you’ll only ever need one. To demonstrate the incredible lifespan of a STIHL Chainsaw, we portrayed what might happen if it out-lived its owner.
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Copywriter: Simon Vicars
Art Director: James Tucker
Production Company: Robbers Dog Films, Auckland
Director: Adam Stevens
Year: 2009

Stihl Gardening Tools – CARPET/BATH TUB/DISH WASHER/DRY CLEANER’S





Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Thierry Lebec
Art Director: Benedicte Potel
Photographer: Geof Kern
Year: 2009

Stihl Gardening Tools – STRONG


Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Raphael Boher
Copywriter: Everton Behenck
Art Director:Rodrigo Alves
Photographer: Raul Krebs
Year: 2009

Stihl Power Cutters – SHUTTLE


Advertising Agency: FHV BBDO, Amsterdam
Executive Creative Director: Marthen Van De Vijfeijken
Art Director: Bart Bus
Photographer: Jeroen Bijl
Year: 2009

Stihl Gardening Tools – CAR/CHEMISTRY/SHOPPING/BABIES





Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Federic Royer/Yves Sarhadian
Photographer: Herve Plumet
Year: 2009

Stihl Chainsaw – BEDOUIN


Headline: It makes you to saw
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Charles Guillemant
Art Director: Faustin Claverie
Photographer: Jean-Yves Lemoigne
Year: 2010

Stihl – AUTUMN CALENDAR




Insights, Strategy & the Idea
STIHL asked the agency to develop a calendar, which promotes the product range of leaf blowers. The aim was to retain existing and entice new customers.
We didn’t want to create an ordinary calendar covering 365 days. So, we created the first autumn calendar – with a simple but striking idea: the sheets of the calendar fall automatically. Just like the leaves of trees in autumn. This brings autumn right into the offices of potential customers, showing the necessity of STIHL leaf blowers in an entertaining way – day by day.
Creative Execution
In close cooperation with a graduate engineer, we developed something never seen before: the first tear-off calendar that tears off its leaves automatically – introducing the STIHL autumn calendar.
The design remains close to the leaf. Every leaf-like sheet of the calendar has branching veins and is coloured like autumn foliage of the domestic tree world. Because leaves fall in autumn, the STIHL autumn calendar only covers the time period from October 23 to December 21.
Results and Effectiveness
After the first 100 STIHL autumn calendars arrived, STIHL got innumerable requests from key clients. Due to that, STIHL Germany is planning to produce a second batch of 3,500 calendars. And even STIHL International is planning to produce 1,000 pieces. Nevertheless, only six days after the demo-video of the STIHL autumn calendar has shown up on youtube.com, it got well over 160,000 hits, thousands of links to homepages, blogs and tweets.

Advertising Agency: Euro RSCG, Duesseldorf
Creative Directors: Torsten Pollmann/Felix Glauner
Art Directors: Martin Staubach/Kai Tusar/Marie Pielmeier
Copywriters: Christoph Mueller/Till Koester
Year: 2010
Shortlist

Stihl – STOP BOTHERING YOUR NEIGHBOURG CAMPAIGN




Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer: David Harriman
Year: 2010

Stihl Blower – BIRDS


Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Patrice Lucet
Art Director: Philippe Boucheron
Photographer: Leo Caillard
Year: 2011
Shortlist

Stihl Chainsaw – WARRIORS




Advertising Agency: Scholz & Friends, Berlin
Executive Creative Director: Matthias Spaetgens
Copywriter: Felix John
Art Director: PhilippeWeber
Year: 2011
Bronze Lion for the campaign

Stihl Box – THE GARDENER


Advertising Agency: Publicis Conseil, Paris
Chief Creative Officer: Olivier Altmann
Copywriter: Fabrice Dubois
Art Director: Gérald Schmitte
Production Company: Carnibirds
Director: David Gray
Year: 2011

Stihl – HAPPY CHRISTMAS


Advertising Agency: Publicis Conseil, Paris
Creative Director: Olivier Altmann
Art Director: Martin Darfeuille
Copywriter: Alexandre Hildebrand
Photographer: Jean Yves Lemoigne
Year: 2011


Scholz & Friends for WERU Soundproof Windows – Complete Case History

A complete collection of award-winning print advertisements for WERU Soundproof Windows, produced by Scholz & Friends, Berlin, in campaigns from 2005 to 2009. Each advertisement showing how a window reduces sound is more interesting than telling it with words. The campaign gained 74 international creativity awards, e.g. the Grand Prix at the London Int’ Advertising Awards, 2 golden Lions in Cannes, 2 gold medals from the ADC of Europe. That makes it to one of Germany’s most awarded campaigns.

WERU Noise Protection Windows – GARDENER/POLICEMAN/WORKER

Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Kay Luebke
Photographer: Ralph Baiker
Year: 2004
Gold Lion for the Press Campaign/Gold Lion for the Outdoor Campaign

WERU Noise Protection Windows – DOGS/GARBAGE/ROCKER
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Kay Luebke
Photographer: Ralph Baiker
Year: 2005
Bronze Lion for the Press Campaign/Bronze Lion for the Outdoor Campaign

WERU Noise Protection Windows – GLASS CONTAINER/FANS/BAND

Advertising Agency: Sholz & Friends, Berlin

Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Kay Luebke
Photographer: Ralph Baiker
Year: 2006
Bronze Lion for the Outdoor Campaign

WERU Noise Protection Windows – JET/FIRE ENGINE
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Michael Haeussler
Art Director: Tim Stokmar/Kay Luebke
Photographer: Ralph Baiker
Year: 2007

WERU Noise Protection Windows – FIREWORKS/BELL TOWER/FIRING A SALUTE
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Edgar Linsheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Year: 2008
Bronze Lion for the Press Campaign

WERU Noise Protection Windows – THE REAL SIZE NOISE WINDOWS PROTECTION CALENDAR 2009
Describe the challenges and key objectives
Visualizing such an abstract product benefit like noise protection in an emotional way is not easy. But as the long running WERU campaign shows – it’s possible. The new challenge was to extend the campaign and turn it into a equally fascinating marketing tool.
Describe the brief from the client
Find a way to reach new customers like architects and managers of building supplies stores, communicate the brand objectives and display the new collection of sound proof windows.
Describe how you arrived at the final design
We adapted the highly successful WERU print campaign in a way that reminds potential business partners of the benefits of WERU sound proof windows throughout the whole year. A calendar in the perfect size to look like a real additional window in their offices. Twelve entertaining themes, one for each month, demonstrate the effect of our sound proof windows and display the new collection at the same time.
Give some indication of how successful the outcome was in the market
The majority of all addressees responded to this mailing. The feedback was without exception extremely positive and led to a number of new business contacts. Also existing customer ties were strengthened and which surely added to last year’s significant increase in order volume
Advertising Agency: Sholz & Friends, Berlin
Creative Director: Jan Leube/Matthias Spaetgens/Michael Winterhagen
Copywriter: Stephan Schaefer
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Year: 2009