The Great Creative Juice\G1 (TBWA), Bangkok

In 6 years: 3 Gold Lions, 5 Silver Lions, 2 Bronze Lions and 7 Shortlists at International Cannes Advertising Festival. This resulted the agency ranking risen up to No.9 of the world’s most awarded agency, ranked by THE GUNN REPORT 2006 and No.7 of the world’s most awarded agency, ranked by SHOTS GRAND PRIX 2005. The examples of this outstanding works include ‘TAMIYA’ Model Kits campaign 2005, which was voted to be ‘THE WORLD’S MOST AWARDED PRINT CAMPAIGN OF 2005’ by the GUNN REPORT and SHOTS GRAND PRIX 2005. ‘BANGKOK INSURANCE’ TVC campaign 2006, which was voted to be ‘THE WORLD’S FOURTH MOST AWARDED TVC CAMPAIGN OF 2006’ by the GUNN REPORT. It was named ‘ASIA’S AGENCY OF THE YEAR 2006′ and ASIA PACIFIC OFFICE OF THE YEAR 2005’. Ladies and gentlemen, the legendary Creative Juice\G1 (TBWA), Bangkok.

Tamiya Model Kits Shop – LIGHT BULB/FROG/WATERMELON

Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Kittitat Larppitakpong/Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Nutchanun Ciaphanumas
Photographer: Anuchai Sricharunputong/Nok
Year: 2005
Gold Lion and Silver Lion for the campaign (Press&Outdoor)

Wrangler Jeans – COWBOY/KI GEL/THROW UP

Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Kittitat Larppitakpong/Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong/Nutchanun Ciaphanumas
Photographer: Anuchai Sricharunputong/Nok
Year: 2005
Shortlist

Bangkok Insurance – TWISTER/TYRE/ROBBERY
Bangkok insurance wants to communicate the message “Maximum care” and we created a series of TVCs based on that. The idea is to show that the chance of being lucky in certain accidents or situations is less than 1%. The executions play with people being unbelievably lucky in perilous moments. In Twister, a handheld video camera catches the action in black and white as three men flee for their lives. They watch in horror as a tornado rips their house apart. Round and round the house goes, until all of a sudden everything is returned to its original state. Behind the fence the house mates stare, mouths agape, as the final tile falls from the sky and pops back into place. Probability = 0.00000001%
On May 28, 2004, at 13:46 pm, a car travelling on a Thai motorway loses its front right wheel. Somehow the car manages to keep going while the tire bounces off other cars on the motorway, back and forward over the median strip. Within seconds the wheel has bounced back onto the car, restoring equilibrium. Probability = 0.00000001%
At 14:38 security cameras catch on black and white film an armed robber holding up a a Bangkok corner shop. He waves his gun around, threatening the two shop attendants and the young female customers.He is so flustered that he fires the weapon, sending a bullet through a series of ricochets. Finally the bullet hits his foot, leading to his retreat through the door. Probability = 0.00000001%
Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Kittitat Larppitakpong/Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong/Nutchanun Ciaphanumas
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2006
Gold Lion for the campaign

Minery – FOOT CARE

Creative Director: Thirasak Tanapatanakul/Kambhu Hutasankas
Art Director: Suvit Jaturiyasajagul
Copywriter: Wichit Jiamsirikarn
Photographer: Boonsunh Chalard
Year: 2006
Bronze Lion

Wrangler Jeans – ROLLER/BOTTON HOLE/THREADING A NEEDLE



Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Photographer: Anuchai Secharungputong
Year: 2006
Bronze Lion for the campaign

Tamiya Model Kits Shop – PLANE/SOLDIER/DOG

Creative Director: Thirasak Tanapatanakul
Art Director: Chinnawut Awakul/Thirasak Tanapatanakul
Copywriter: Nutchanun Ciaphanumas
Photographer: Anuchai Sricharunputong/Nok
Year: 2006
Shortlist

Mali Milk – RODEO

Creative Director: Thirasak Tanapatanakul/Jirawut Dusadeepun/Rathrong Srilert
Art Director: Jirawut Dusadeepun/Apikom Kiranuchitpong
Copywriter: Thirasak Tanapatanakul/Jirakitti Pitpiboolwong
Photographer: Anuchai Sricharunputong
Year: 2006

Minery Hair Tonic – DOG

 Creative Director: Thirasak Tanapatanakul/Denko Thatchaichawalit
Art Director: Thirasak Tanapatanakul/Nares Limapornvanich
Copywriter: Prapant Julphaibul/Denko Thatchaichawalit
Photographer: Anuchai Sricharunputong
Year: 2006

Bangkok Life Assurance – SALESMAN


Bangkok life assurance creates brand awareness by focusing on their unique selling point:their salesmen’s sincerity. Consumers normally are disgusted by salesmen but with Bangkok insurance this perception will totally change.
Creative Director: Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2007
Silver Lion for the campaign

Bangkok Insurance – PUNCH/CAR
A junior insurance salesman argues with his senior that they shouldn’t pay their client because he’s just pretending to be sick. To show how the client feels, the senior punches the junior’s face. Super: Walking in our client’s shoes is our rule. Bangkok Insurance.
A junior insurance salesman tells his client that he will not change car parts but will use glue to fix them. The client is shocked, while the senior calls a road roller to run over the junior’s car to make him understand the client. Super: Walking in our client’s shoes is our rule. Bangkok Insurance.
Creative Director: Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2007
Shorlist

Thailand Yellow Pages – BABY/PHONE
A couple leaves on vacation and forgot to rent a car. They quickly find a car rental using Yellow Pages, but before leaving they’re unable to find their child (who is seen being carried on the man’s back). Super: Yellow Pages, easy to find
A man calls his girlfriend to ask for the plumber’s number. She recommends Yellow Pages; the man immediately finds a number and tries to find his mobile phone to call without realizing he is still holding it to his ear. Super: Yellow Pages, easy to find!
Creative Director: Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2007
Shorlist

Wrangler Jeans – BATH TUB/FADE/SQUAT

Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Photographer: Anuchai Secharungputong
Year: 2007
Shortlist

Tamiya Model Kits Shop – SOLDIER/PLANE/SHIP

Headline: For those obsessed with Assembly
Creative Director: Thirasak Tanapatanakul
Art Director: Nanat Teparak/Thirasak Tanapatanakul
Copywriter: Setthar Kheowngamdee
Photographer: Anuchai Secharungputong
Year: 2007

D7 Coffea – WAKE UP THAILAND!
D7 coffee TVC series were created by tying the functional benefit of coffee with controversial issues in Thailand. D7 coffee stimulates not only the body but also the morality of the person.
Creative Director: Thirasak Tanapatanakul
Art Director: Jon Chalerwong/Thirasak Tanapatanakul/Nanat Teparak
Copywriter: Setthar Kheowngamdee
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2008
Silver Lion

Thailand Yellow Pages – ROUNDABOUT/PARK/RIVER/EARTH

Executive Creative Director: Thirasak Tanapatanakul
Art Director: Damisi Ongsiriwattana / Thirasak Tanapatanakul
Copywriter: Wuthisak Anarnkaporn
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 20o8
Silver Lion for the campaign

Bangkok Insurance – VALET PARKING
A luxurious sports car is arriving at a five-star hotel. A valet guy rushes in to open the door and eagerly receives the key from the affluent car owner. The valet guy excitingly gets in the car and starts appreciating its interior. Unfortunately, he mistakenly shifts the transmission, sending the car smashes into the wall. The car is all wrecked. The car owner turns to look, stunned. After a long pause he shouted out to his old friend standing near by, instead of complaining about the accident. Don’t worry about the auto repair. Bangkok Insurance
Creative Director: Chumpol Sepsawasdi
Art Director: Thirasak Tanapatanakul/Nanat Teparak
Copywriter: Panusard Tanashindawong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2008
Shorlist

Yugol Industrial Megaphone – WHITE HOUSE/WHALING SHIP/FACTORY

Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Sarawut Ketsri/ Thirasak Tanapatanakul
Copywriter: Viroj Jarusarn
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 2009
Shortlist

3M – CERAMIC/MARBLE

Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Domisa Ongsiriwattana / Thirasak Tanapatanakul
Copywriter: Taya Soonthonvipat
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 2010
Silver Lion for the campaign

M Wrap – CHICKEN/PORK/FISH

Chief Creative Officer: Thirasak Tanapatanakul
Executive Creative Director: Prangthip Seelos
Art Director: Anchalika Ketwattanachai / Thirasak Tanapatanakul
Copywriter: Nattawut Sittiwaraphan
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 2011
Silver Lion for the campaign

Tamiya Model Kits Shop – THE ASSEMBLED CALENDAR
mBrief Explanation: A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modelling kits to be assembled and displayed for others to see.
Describe the brief from the client: Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers.
Description of how you arrived at the final design: Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year.
Indication of how successful the outcome was in the market: As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modelling enthusiasts.
Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Thirasak Tanapatanakul
Graphic Designer: Thirasak Tanapatanakul, Tienchutha Rukhavibul, Manasit Imjai, Chalermpun Punjamapirom, Nitipong Tancharoen, Kingkanok Munkongcharoen, Kantaphat Witwasin, Irada Sribyatta, Chittiporn Chittapootti, Manamai Rodpetch, Sermpan Bunyalumlerk
Year: 2011
Gold Lion (Design)



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s