1 – ADC-UA Awards (Ukraine)/Agency: Leo Burnett Ukraine
2 – The 2002 Marketing Awards/Agency: Taxi Canada
3 – Art Director’s Club CdF 2006/Photographer Vincent Dixon
4 – The Art Directors Club CfE 2002/Bozell New York
5 – The Singapore Creative Circle Awards 1997/Leo Burnett Singapore
6 – Creative Club of Belgium (Call for entry 2005)/Agency: Duval Guilarme, Brussels
7 – The KBP Radio Awards, C.f.E 2007/Agency: BBDO Guerrera Ortega, Philippines
8 – The Art Director’s Club CdF 2009/Agency: Publicis New York
9 – Clio Awards 2004/Agency: ALMAP/BBDO
10 – The Art Director’s Club Cdf 2011/Agency: DDB New York
11 – Crèa Awards 2007/Agency: BOS, Canada
12 – The One Club Call for Entries 2007/Agency: Jupiter Drawing Room, South Africa
13 – AdAwards Call for Entries 2006/Agency: Saatchi & Saatchi, Paris
14 – ADC 92° Annual Awards/Agency: The Conquistadors Collective, New York
15 – The Tinta Awards Call for Entries 2012/Agency: Young & Rubicam Philippines
BGH in Argentina is promoting its new line of silent air conditioners with “Big Nose”, an integrated advertising campaign offering 25 percent discounts to people with big noses. The new line, with 5 stages of filtered air, was considered to be most helpful to people with big noses. The company worked with Del Campo Nazca Saatchi & Saatchi to create the nose-o-meter, an in-store device capable of measuring noses. If your nose touches the sensor, an alarm goes off and you win the discount. At bignosebgh.com online visitors can upload their profile picture, in order to find out if their nose has the chance to win. The site indicates where shoppers can find the nearest nose-o-meter and includes a gallery of noteworthy big noses.
The brand BGH wanted to launch its new line of Air Conditioners with 5 air filtering stages. In other words, the Air Conditioner units that provide the purest air of all. The objective was to generate a promotion which generated an answer of the target.
For the launch of BGH’s line of Air Conditioners we decided to help those who need pure air most: BIG NOSES.
That’s why if you had a Big Nose, BGH gave you a 25% discount. We created: The Nose-O-Meter. A device capable of measuring the length of a nose.
If your nose reached the sensor, the siren went off and you won the discount.
The Campaign was launched on TV, Web and Print. The communication directed the target to the retail stores where the Nose-O-Meters were installed. And there, the people could participate and make their discount effective.
At bignosebgh.com online visitors can upload their profile picture, in order to find out if their nose has the chance to win. The site indicates where shoppers can find the nearest nose-o-meter and includes a gallery of noteworthy big noses.
1 The big noses uploaded their profile picture.
2 A software measured the size of the nose.
3 If the measure was successful
4 The system directed you to the nearest Nose-O-Meter
BGH Big Noses turned a boring Air Conditioners campaign into an entertaining promotion that combined brand experience, point of sale and discounts.
And of course its disruptive character put the campaign on everyone’s mouth.
- Thousands of noses were put to test
– 500 clients won 25% off.
– The PR amplified the media broadcast of the campaign as it transformed in the main theme of the most important media.
– And we had one of the most important sports celebrity for free. The famous NBA player Manu Ginobili tweeted about the campaign joking on the size of his nose and the discount he would win.
– The brand preference increased
Advertising Agency: Del Campo Nazca Saatchi & Saatchi
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Head of Art: Guido Fusetti
Production Company: Peluca Films
Director: Diego y Vlady
Music: Happy Together
Postproduction Company: Che Revolution Post
Beer means friendship, and this campaing presents in a funny way the different kind of friends we all have.
Agency: Del Campo Nazca Saatchi & Saatchi
General Creative Directors: Maxi Itzkoff & Mariano Serkin
Creative Director: Javier Campopiano
Creatives: Juan Pedro Porcaro, Santiago Galibert & Juampi Lufrano.
Production Company: Primo Buenos Aires
Directors: Felipe & Pancho
Director Of Photography: Leandro Filloy