15 Most Insightful Call for Entries Ads

1 – ADC-UA Awards (Ukraine)/Agency: Leo Burnett Ukraine

2 – The 2002 Marketing Awards/Agency: Taxi Canadamarketing-awards-hack-small-18780

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3 – Art Director’s Club CdF 2006/Photographer Vincent Dixon

4 – The Art Directors Club CfE 2002/Bozell New York

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5 – The Singapore Creative Circle Awards 1997/Leo Burnett Singapore

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6 – Creative Club of Belgium (Call for entry 2005)/Agency: Duval Guilarme, Brussels

7 – The KBP Radio Awards, C.f.E 2007/Agency: BBDO Guerrera Ortega, Philippines

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8 – The Art Director’s Club CdF 2009/Agency: Publicis New York

9 – Clio Awards 2004/Agency: ALMAP/BBDO

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10 – The Art Director’s Club Cdf 2011/Agency: DDB New York

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11 – Crèa Awards 2007/Agency: BOS, Canada

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12 – The One Club Call for Entries 2007/Agency: Jupiter Drawing Room, South Africa

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13 – AdAwards Call for Entries 2006/Agency: Saatchi & Saatchi, Paris

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14 – ADC 92° Annual Awards/Agency: The Conquistadors Collective, New York

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15 – The Tinta Awards Call for Entries 2012/Agency: Young & Rubicam Philippines

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Coca-Cola Happiness Truck around the World – Where Will Happiness Strike Next?

Inspired by the vending machine that dispensed Coca-Cola and other “doses of happiness” on a college campus in New York and quickly became a global viral video sensation; a specially rigged Coca-Cola delivery truck took to the streets of  Rio de Janeiro recently to spread refreshment and smiles to passers-by.

All the action is captured in a two-and-a-half-minute film. In the video, several unsuspecting Brazilians push a button on the back of the truck to dispense Coca-Cola and other fun items such as soccer balls, surfboards and sunglasses.

“‘Happiness Machine’ connected with so many people because the emotion was authentic, unscripted and contagious,” said A.J. Brustein, Global Senior Brand Manager, Coca-Cola. “We wanted to inspire that same feeling again by creating something consumers would respond to and want to share with others because it put a smile on their face.” 

Happiness Truck is one of many videos that can be found on the Facebook hub for “Where Will Happiness Strike Next?”. The hub features more than 25 films from around the world that have been created by local Coca-Cola teams to continue the theme of the award-winning “Happiness Machine,” which has generated more than 3 million online views. The interactive site lets consumers search for videos by country and even vote for where they’d like to see happiness strike next.

“We weren’t trying to replace ‘Happiness Machine’ with the ‘Happiness Truck,'” said Christy Amador, Digital Marketing Manager, Global Content Excellence.  “We wanted to build on this great idea and continue to answer the question, ‘Where Will Happiness Strike Next?’ by  spreading a message of happiness around the globe. These videos from markets all over the world help us to do just that.”

Two of the new films on the hub include a version of “Happiness Truck” filmed in the Philippines and “Happiness Store,” where convenience store customers in Rio are surprised with confetti, lights, live music and more upon grabbing a Coca-Cola from the cooler. “Happiness Machine” – which cost very little to produce – proved that we don’t need to spend millions to produce winning creative, and that great ideas and content can be sourced from anywhere.

 

Happiness Truck in Rio De Janeiro

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?

Happiness Truck in Canada

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Toronto, Vancouver & Montreal, Canada. After a full day of sharing happiness, the experience culminated in a 3-city simultaneous musical celebration featuring Kardinal Offishall in Toronto, These Kids Wear Crowns in Vancouver & Duke Squad in Montreal, to celebrate Coca-Cola’s 125th Anniversary. Where will happiness strike next?

Happiness Truck in Philippines

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Marikina, Philippines. Where will happiness strike next?

Happiness Truck in Kenya

Happiness Truck in Malaysia

The town with a population of over 150,000 kicked off its evening with a surprise from Coca-Cola’s Semangat Truck. What a nice prelude to dinner.

Happiness Truck in Venezuela

Happiness Truck in Ecuador

Happiness Truck in India

Happiness Truck in Russia (CHRISTMAS Edition)

Happiness Truck in France (UEFA Edition and OLYMPIC Edition)

Happiness Truck in Honduras

Happiness Truck in Turkey

Happiness Truck in Naples (COKE & MEALS Edition)

A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples. Famous chef Simone Rugiati is on a mission asking people
to eat together delivering “doses” of happiness through a magic food cloche.

Happiness Truck/The Cheering Truck in Argentina (FOOTBALL Edition)

This time, Coca-Cola outfitted a special red truck with a recording booth and has been travelling around Argentina collecting the cheers of football (or soccer depending on where you are from) fans to support the Argentinean team. Fans are encouraged to record their cheer to be heard by millions.

The truck drove through 19 different provinces in Argentina as it collected the cheer of over a million different voices. On the day of the match, the Coca-Cola Cheering Truck drove into a stadium that only had room for 50 thousand fans and played the recordings of over a million fans chanting and cheering for the team. Way to rally the troop Coca-Cola!

Coca-cola has been doing some really creative marketing campaigns that have utilized a traveling truck concept (see The Happiness Truck). It’s their way of spreading happiness throughout the world…not to mention strengthening their brand!

Happiness Truck in Hong Kong (TRANSFORMERS Edition)

Happiness Truck in Mongolia

Happiness Truck in Nederland

Happiness Truck in Poland (Euro 2012 Edition)

Happiness Truck in Azerbaijan

Where will happiness strike next? Of course in Baku, Azerbaijan. A Coca-Cola delivery truck has been converted to a happiness machine, which rides through Baku streets and shares the 125 year old happiness with Azeri people.

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Happiness Truck in Egypt (RAMADAN Edition)

Coca-Cola Egypt gives people more reasons to believe using its Happiness Truck to spread happiness and joy in Cairo making Ramadan 2011 better for all Egyptians.

Happiness Truck in Mexico


Dads in Ads: the evolution

SUBARU

Subaru got an Emmy nom for this 2010 ad featuring a dad giving driving tips to his baby girl.

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HANES

A father dipped his son’s feet in paste in a harebrained scheme to make form-fitting socks in this 2009 Hanes ad.

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JOHN HANCOCK

John Hancock’s mid’-80s spot featuring a dad and his newborn daughter was one of the decade’s great tearjerkers.

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SONY CYBERSHOT

Dad was literally a horse’s ass in this over-the-top 2007 Sony spot.

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VOLKSWAGEN POLO

A new wave of sensitive-dad ads includes this misty-eyed VW number: this TV ad for the Volkswagen Polo shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from the hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo — ensuring she “stays in safe hands”. You can trust the small but tough Volkswagen Polo to protect your loved ones and keep you.

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VERIZON

Dad goes overboard with the sprinkles in this cartoony 2009 Verizon ad.

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WEETABIX

Hands-on dads are all the rage, as seen in this 2012 spot from Weetabix.

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HUGGIES

Huggies revised it’s “Dad Test” campaign this year after fathers complained that it made them look foolish

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VERIZON

Verizon took heat in 2004 for a spot in which a father fails spectaculary at helping his daughter with her homework.

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GOOGLE CHROME

Google started airing this commercial before Father’s Day of last year. The  ad, called “Dear Sophie” follows a dad over the years as he creates a digital scrapbook for his daughter with Gmail, YouTube, Picasa, Google Maps and more.

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NINTENDO/The Legend od Zelda

The man who brought you one of our favorite dads, Mrs. Doubtfire, is at it again. This time, Robin Williams is playing opposite his real-life daughter, Zelda. It’s all too fitting that this father-daughter pair would be repping this installment in the Zelda series; after all, Williams named his daughter after the legendary warrior princess.

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AT&T

2011. This spot shows what’s possible with AT&T, the only network that lets your iPhone talk and surf at the same time. We open on a new dad clumsily trying to change his baby’s diaper. His friend calls and asks if he caught the game the night before; he immediately replies ‘yeah’, though it is obvious that he missed it. Not wanting to sound out of the loop, he uses his iPhone to pull up a video recap of the game. They talk football, with the dad able to watch highlights on his phone and talk them up to his friend at the same time. He seems to forget what he’s supposed to be doing when his wife enters and flashes him a look. He quickly hangs up and attempts to focus on the task at hand. The spot closes with the line, “Only AT&T’s network lets your iPhone talk and surf at the same time.”

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BGH Air Conditioners

2012. The campaign explains that, with the arrival of the Summer heat, comes the arrival of dads wearing nothing but briefs. This commercial offers a solution to this problem. Created by Del Campo Saatchi & Saatchi for BGH air conditioners.

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ROCKSMITH UBISOFT

First, they walk. Then they talk. Evidently, the only thing left for a baby to learn is how to shred on Rocksmith. Was your dad cool enough to get you on a Fender in your onesie? Here’s a worthy addition to the pantheon of babies doing grown-up stuff in advertising—this Ubisoft video with a baby rocking out with the company’s Rocksmith videogame.

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McDONALD’S

2010. McDonald’s is launching its first television advertising campaign targeting gay men. The fast food giant’s commercial – with the slogan ‘Come as you are’ – is to be aired on television in France. It features a teenager sitting in a McDonald’s restaurant gazing at a photo of his gay lover in a class photo, then phoning to say he ‘misses him’. The youth’s father then returns to the table with a tray of burgers, and says: ‘It’s a shame you’re in an all boys college. You would have had all the girls chasing you.’ The gay son then gives a knowing smile as they tuck in to their fast food. McDonald’s said the ad was intended to show that it welcomed people from all walks of life. A YouTube version of the advert with subtitles has so far been viewed more than 220,000 times in countries including Britain and the U.S., where it has not been screened.

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L’EQUIPE

In the bathroom, a woman is teaching her son how to shave property, as a father would while he is watching L’Equipe TV.

Men like sport. And as L’Equipe is like a bible for people who are found of sport, a man can spend unknown is in his room as he doesn’t recognise his father when this one is not reading L’Equipe..


Songvertising – 32 best commercials with singing people

1 – YEO VALLEY ORGANIC – Boyband

In a follow-up to last year’s rapping farmers ad, Yeo Valley launched a tv spot during the first ad break of The X Factor live show. The one-off, two-minute music video features a farming-inspired boy band called The Churned, singing a ballad entitled Forever. The ad was shot on location in Blagdon, in the heart of rural Somerset. The launch tied in with a Facebook karaoke competition, where users could sing along to the Yeo Valley track. The winner appeared in a 30-second version of the ad, which ran during the X Factor final on 11 December.

Advertising Agency: BBH London
Year: 2012
Shortlist

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2 – CARLTON DRAUGHT – Big Ad

An epic send-up of big budget ads, featuring a cast of thousands. Song lyrics: “It’s a big ad / very big ad/ it’s a big ad we’re in./ It’s a big ad/ my God it’s big/ can’t believe how big it is/ it’s a big ad for Carlton Draught / It’s just so freaking huge! / It’s a big ad/ expensive ad! / This ad better sell some bloooooody beer!!!

Advertising Agency: George Patterson Y&R, Melbourne
Year: 2006
Gold Lion

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3 – PUMA – Hardchorus

We open on a small group of hardcore soccer fans, also known as hooligans, standing in a classic British pub. Suddenly, one of them starts singing the first words of “Truly, Madly, Deeply” by Savage Garden. Another hooligan joins in, and as the camera pulls out, we see that the whole pub is packed with hooligans. They all sing together with the power of an entire stadium of fans during a soccer game, turning the cheesy love song into something big, beautiful and romantic. After the last chorus, a super appears: “It’s match day. It’s Valentine’s Day. Let your better half know how you feel. Dedicate and send this song at pumahardchorus.com”. Followed by Puma’s “Love = football” next to the Puma logo.

Advertising Agency: Droga5
Year: 2010
Gold Lion for the Campaign

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4 – NORTE BEER – It’s Good to Have Friends

Beer means friendship, and this campaings presents in funny way the different kind of friends we all have.

Advertising Agency: Del Campo/Nazca Saatchi & Saatchi, Buenos Aires
Year: 2009
Silver Lion for the Campaign

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5 – T-MOBILE – Welcome Back

On October 27th 2010, thousands of unsuspecting passengers arriving at Heathrow’s Terminal 5 were given a welcome home to remember. People were greeted by a 300 strong choir and vocal orchestra singing a medley of songs, completely a cappella, to welcome them back into the country.

Advertising Agency: Saatchi & Satchi,  London
Year: 2011
Silver Lion

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6 – COCA-COLA – Hilltop

Advertising Agency: McCann Erikson
Year: 1971

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7 – HEINEKEN – Singer

A blues singer can’t sing the blues – his life is too contented. A sip of lager soon changes that. Heineken refreshes his blueness.

Advertising Agency: Lowe Haward- Spink,  UK
Year: 1992
Gold Lion

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8 – HONDA – Impossible Dream

A man travels on an incredible journey using some of Honda’s landmark products whilst miming to the Andy Williams song ‘The Impossible Dream’. His journey comes to an abrupt end when he leaps off a giant waterfall in a Honda Powerboat into the mist below. Surely, this is the end of his dream? However as Andy Williams reaches the crescendo of the song, our hero returns in a Honda Hot Air Balloon to finish off the song in style. Garrison Keillor – the voice of Honda – sums it all up with ‘I couldn’t have put it better myself’.

Advertising Agency: Wieden + Kennedy,  London
Year: 2006
Gold Lion

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9 – COCA-COLA – Choir

Here’s Coca-Cola celebrating along with Santo its 125th year, and once again, we are guilty of naivety. We believe that, even today, the world is not far from the world that we dream of. In fact we are so naïve about thinking this way, that we decided to carry out an investigation to evaluate just how justified our reasons to believe in a better world were. We are proud to present to you “Choir”, created by Santo for Coca-Cola Latin America and their new communications platform: “REASONS TO BELIEVE IN A BETTER WORLD”.

Advertising Agency: Santo, Buenos Aires
Year: 2011
Silver Lion

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10 – T-MOBILE – Singalong

When T-Mobile invited the British public to be part of their next event, people turned up to Trafalgar Square, not knowing what they were letting themselves in for. Thousands of microphones were handed out as it was revealed they’d all be singing karaoke together. After a number of songs, and with a surprise guest appearance from Pink, the event culminated with everyone singing the timeless classic, ‘Hey Jude’

Advertising Agency: Saatchi & Satchi,  London
Year: 2010
Shortlist

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 11 – NIKE FREE RUN – I Would Run to You

Love makes people do crazy things. Like run across the country. See how strong running reunites a long distance couple.

Advertising Agency: Wieden + Kennedy, Portland
Year: 2012
Bronze Lion

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 12 – NIKE – Pretty

As Maria Sharapova marches to her tennis match, she passes people who sing I Feel Pretty. She slams a ball cross to court, putting an end to the singing.

Advertising Agency: Wieden + Kennedy, Portland
Year: 2007
Gold Lion

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13 – BASF – Dear John

The ad, set in army camp, features a soldier receiving a letter which goes to the tune of “Dear John”, the country song written by Lewis Talley, Fuzzy Owen and Billy Barton and made popular by Jean Shepard during the Korean war. As the song finishes the sergeant adapts the classic line from Humphrey Bogart, “Play it again John”.

Advertising Agency: Colenso BBDO, NZ
Year: 1982
Gold Lion

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14 – REXONA – Sensitive Armpits

A tough lumberjack is chopping down a tree. As he rearranges his cap, we notice at the same time he does that his underarm begins to song a sweet song. The corny melody is really annoying him. At this point, we see different cliché images of rough and tough men all undergoing the same situation. Finally, one of them applies the New Rexona Men Sensitive and succeeds in shutting up the underarm voice. A male voice in off says: New Rexona Men Sensitive. Even the most insensitive guy can have sensitive underarms.

Advertising Agency: Ponce Buenos Aires
Year: 2011
Silver Lion

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 15 – STARBUCKS – Glen

Glen jumpstarts his day by drinking a Starbucks DoubleShot. As he opens the can, Survivor appears in his apartment. They follow Glen through his full morning routine, singing a personalized version of “Eye of the Tiger.”

Advertising Agency: Fallon, New York
Year: 2004
Shortlist

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16 – GOOGLE – Demo Slam: Realtime Karaoke

Google is more than just a search bar. However, most of us don’t use, let alone, are aware of its many features. We needed to find a way to share all this free technology with the world. To educate everyone about all of Google’s innovations; we decided to change the way people learnt about it. We got precisely the people who didn’t use this free tech, to explain to the others why they should. Because, only they would be able to explain it in a way that would be fun to watch, and understood by all. By bringing in just a little bit of courage, creativity and fun; each of them pushed the role of technology in our lives and inspired the rest to use it in ways never imagined before.
Transforming something few were aware of to something the whole world cared about; we were able to re-define the role of technology in everyone’s life. From celebrities, scientists, soccer moms, teens to even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.

Advertising Agency: Johannes Leonardo, NY
Year: 2011
Gold Lion for the Campaign

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17 – DISCOVERY CHANNEL – I Love the World

We developed a new brand idea for Discovery Channel: Discovery is the
World’s Biggest Fan of the World. We wanted to celebrate all that is epic, beautiful, inspiring, fun and just plain crazy in the world. Fellow fans—from spacewalking Astronauts to Alaskan fishermen to Zulu warriors to Stephen Hawking to Discovery hosts like Mike Rowe and Bear Grylls—sing along to an old campfire song re-written to express how each of them loves the world. In other words, to tell people why Discovery Channel thinks “The World is Just Awesome.”

Advertising Agency: 72ndSunny, USA
Year: 2008
Shortlist

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18 – MATCH.COM – Piano

This is a film for the online dating service, Match.com, which features a couple finding each other as they examine musical instruments. He strums a guitar and she plays a keyboard. Together they make beautiful music, and it’s clearly the start of something special.

Advertising Agency: Mother, London
Year: 2010
Gold Lion

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 19 – WILKINSON – Mow the Lawn

Girls in a front yard sing about mowing the lawn in order to promote Wilkinson/Schick Quattro razors for women.

Advertising Agency: JWT, New York
Year: 2009

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20 – AMERICAN LEGACY FOUNDATION/TRUTH – Singing Cowboy

We saddled up a horse, found a modern day cowboy that happened to have a hole in his neck due to a tobacco-related laryngectomy, and sent him to Manhattan to sing.

Advertising Agency: Arnold/Crispin Porter + Bogusky, USA
Year: 2007
Bronze Lion

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21 – ARNET BROABAND – Numa Numa

The ad shows some of the funny stuff you can find on the Internet.

Advertising Agency: Santo, Buenos Aires
Year: 2007
Shortlist

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22 – EVIAN – Voices

A man in a lift, a jogger, a secretary by the photocopier, a man in his car, an elderly lady…in all these scenes from everyday life, we see people singing with their childish voices.

Advertising Agency: BETC Euro RSCG, Paris
Year: 2003
Shortlist

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 23 – NIKE WOMEN – Surgery

A group of women run away from a plastic surgery clinic dancing a choreography to a reggaetón tune.

Advertising Agency: Madre, Buenos Aires
Year: 2007
Bronze Lion

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 24 – DIESEL – Anthem

Sing-a -ong Diesel Island national anthem. Why is your country fucked up?

Advertising Agency: Santo, Buenos Aires
Year: 2011
Silver Lion for the Campaign

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 25 – PROCTER & GAMBLE – You’ll Never Walk Alone

This 60-second commercial shows a lifetime of moms by their children’s sides doing the daily, sometimes mundane, things that help their children grow up to be Olympians. All the while, they sing “You’ll Never Walk Alone” from the Rodgers & Hammerstein musical Carousel. The ad builds from a child’s birth and culminates with the Olympics and a proud mom seeing all her hard work pay off. We then cut to a card that says, “Thank you, Mom,” followed by a series of product brand images that ends on the P&G logo with the voice-over, “P&G. Proud sponsor of Moms.”

Advertising Agency: Wieden + Kennedy, Portland
Year: 2010
Bronze Lion for the Campaign

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26 – BURGER KING – Americas Favorite/More Mayo/More Cheese

Introducing the Whopperettes.

The Whopperettes return with a story about extra cheese.

The Whopperettes return with a story about mayo.

Advertising Agency: Crispin Porter + Bogusky
Year: 2006
Silver Lion for the Campaign

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 27 – CADBURY DAIRY MILK – Night Runner

Fallon and Cadbury keep Great Britain pumped for the Olympics with a new spot that re-creates “The Final Countdown” — but adds multiple voices singing from the towers and buildings while a runner makes his way, presumably, to the Olympic Gold. An accompanying interactive feature encourages Britons to upload videos of them singing similarly inspirational songs to help team GB to victory.

Advertising Agency: Fallon London
Year: 2012

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28 – LOTTO LOTTERY – Ballroom Blitz

A taxi driver refuses to let passengers into his cab. Instead, he walks over to the queue and starts to sing for them. The man who joins in is chosen as the lucky passenger.

Advertising Agency: New Deal DDB, Norway
Year: 2001
Bronze Lion

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29 – CADBURY DAIRY MILK – Simply the Best

Part of Cadbury’s “Keep Team GB Pumped” campaign for London 2012 Olympics, swimmer Rebecca Adlington is serenaded by royal guards, dinner ladies and butchers with Tina Turner’s “Simply the Best.”

Advertising Agency: Hypernaked, London
Year: 2012

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30 – AMP ENERGY DRINK – Walk of no Shame

AMP wanted to introduce three new products with specific energy functions, designed to help our target, people who live their lives to the fullest. We also needed to increase brand awareness and embed ourselves into their daily life. We wanted to be the most relevant, unlike our hyper-masculine energy competitors. “Walk of No Shame” was an ode to the infamous walk that young people take “the night after” going out. With the look and sound of a mini-musical, AMP showed how one can take a “walk of no shame” as it gets you back on your feet.

Advertising Agency: BBDO New York
Year: 2009
Shortlist

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31 – LABATT BLUE BEER – Big Song

A young man tries to make up to his girlfriend by singing her a song around a campfire – “Out of the Blue”, and it turns into a huge sing-a-long.

Advertising Agency: Ammirati Puris, Canada
Year: 2001

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32 – PEPSI – Pepsi Generation

Advertising Agency: BBDO, USA
Year: 1984


Norte Beer – Photoblocker

One of the great ironies of our time is the sheer number of Facebook users who label their debauched post-Las Vegas photo albums some variation of: “What Happens in Vegas…” Obviously, very little that happens in Nevada’s party district, or anywhere else, manages to stay there these days. As long as cameras are on hand to capture the evidence, and social media networks exist to distribute it, the days of worry-free decadence are gone. Or are they?

A new campaign from South American beer brand Cerveza Norte promotes an improbable new product the company developed with Buenos Aires-based agency Del Campo Nazca Saatchi & Saatchi. Norte’s Photoblocker is a futuristic beer cooler that purports to do just what its title says: defend drinkers against unwanted interference from amateur paparazzi and day-after embarrassment (or worse).

The cumbersome object–it looks to be the size of a wastebasket one might keep atop their office desk–not only serves as a functional temperature-preserving beer cooler, but it also works to preserve nightclub anonymity. Photoblocker detects camera and cell phone flashes in 360 degrees, reflecting back a powerful flash that instantly destroys all attempted photos.

We’ve seen photoblocking technology applied in the automotive sector, as a speeding ticket evasion mechanism, but this may be the first bar-centric application. The agency says the device, which has so far only been planted in regional bars, is a real product that has been field tested and actually works. “We placed several beer coolers in different bars in the North of Argentina,” says Maxi Itzkoff, executive creative director at Del Campo. “People took lots of photos that ended up being blurry beyond recognition and then uploaded them to social media anyway.”

In an ad promoting the brand and the new “utility,” provocatively dressed women dance with abandon in a club while the surrounding men (who look distinctly married in some cases) stand at attention, ready to pounce. Meanwhile a screencrawl informs the viewer that in 2011, technological advances and social networks can now turn a night out into… hell. Next, an interloper with a camera snaps a series of pictures illuminating the negative consequences of being caught on film in such a setting. As luck would have it, though, the patrons of this club are protected by Photoblocker, and the resulting snapshots are flooded with white light.

Del Campo is known for beer campaigns that combine innovative tech with uncommon social savvy and PT Barnum-like stunting (the agency also just created a new microwave oven upgrade). For Anheuser-Busch Inbev’s local beer brand Andes, Del Campo created a booth called the Teletransporter that the agency brought to several bars in the city of Mendoza. Male bar patrons were able to loudly enjoy some Andes beer with friends before ducking into the Teletransporter booth and selecting innocuous background noise, allowing them to deceive their wives or girlfriends as to their whereabouts. Okay, the concept isn’t exactly progressive, but it won a lot of awards.

Norte’s Photoblocker is similarly innovative, but it’s gender-blind usefulness ensures that it will be enjoyed by anyone at all who values privacy along with their pilsner.


BGH Air conditioners – Big Noses

BGH in Argentina is promoting its new line of silent air conditioners with “Big Nose”, an integrated advertising campaign offering 25 percent discounts to people with big noses. The new line, with 5 stages of filtered air, was considered to be most helpful to people with big noses. The company worked with Del Campo Nazca Saatchi & Saatchi to create the nose-o-meter, an in-store device capable of measuring noses. If your nose touches the sensor, an alarm goes off and you win the discount. At bignosebgh.com online visitors can upload their profile picture, in order to find out if their nose has the chance to win. The site indicates where shoppers can find the nearest nose-o-meter and includes a gallery of noteworthy big noses.

Case History

Brief
The brand BGH wanted to launch its new line of Air Conditioners with 5 air filtering stages. In other words, the Air Conditioner units that provide the purest air of all. The objective was to generate a promotion which generated an answer of the target.
Idea
For the launch of BGH’s line of Air Conditioners we decided to help those who need pure air most: BIG NOSES.
That’s why if you had a Big Nose, BGH gave you a 25% discount. We created: The Nose-O-Meter. A device capable of measuring the length of a nose.
If your nose reached the sensor, the siren went off and you won the discount.
The Campaign was launched on TV, Web and Print. The communication directed the target to the retail stores where the Nose-O-Meters were installed. And there, the people could participate and make their discount effective.

At bignosebgh.com online visitors can upload their profile picture, in order to find out if their nose has the chance to win. The site indicates where shoppers can find the nearest nose-o-meter and includes a gallery of noteworthy big noses.
1 The big noses uploaded their profile picture.
2 A software measured the size of the nose.
3 If the measure was successful
4 The system directed you to the nearest Nose-O-Meter

Results
BGH Big Noses turned a boring Air Conditioners campaign into an entertaining promotion that combined brand experience, point of sale and discounts.
And of course its disruptive character put the campaign on everyone’s mouth.
- Thousands of noses were put to test
– 500 clients won 25% off.
– The PR amplified the media broadcast of the campaign as it transformed in the main theme of the most important media.
– And we had one of the most important sports celebrity for free. The famous NBA player Manu Ginobili tweeted about the campaign joking on the size of his nose and the discount he would win.
– The brand preference increased

Advertising Agency: Del Campo Nazca Saatchi & Saatchi
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Head of Art: Guido Fusetti
Production Company: Peluca Films
Director: Diego y Vlady
Music: Happy Together
Postproduction Company: Che Revolution Post


Norte Beer – It’s Good To Have a Friends




Beer means friendship, and this campaing presents in a funny way the different kind of friends we all have.

Agency: Del Campo Nazca Saatchi & Saatchi
General Creative Directors: Maxi Itzkoff & Mariano Serkin
Creative Director: Javier Campopiano
Creatives: Juan Pedro Porcaro, Santiago Galibert & Juampi Lufrano.
Production Company: Primo Buenos Aires
Directors: Felipe & Pancho
Director Of Photography: Leandro Filloy
Music: Supercharango


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