25 Best Not-So-Christmas Ads

Posted: December 14, 2011 | Author: | Filed under: Alcoholic Drinks, Australia, Belgium, Brazil, Car, France, Germany, Italy, Japan, Mexico, New Zealand, Poland, Press/Outdoor, Social, South Africa, Spain, Sweden, Switzerland, USA | Tags: , , , , , , , , , , , , , , , | 2 Comments

1 – Roeschke & Roeschke Porn Blocker – CHRISTMAS


Advertising Agency: Springer & Jacoby, Hamburg
Year: 2008
Shortlist

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 2 – Corporacao Fantastica (Production Company) – CHRISTMAS TREE


Advertising Agency: Santa Clara, Sao Paulo
Year: 2010

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3 – ESPN Telespectaculo (Cable TV) – CHRISTMAS


Advertising Agency: Ginko Saatchi & Saatchi, Uruguay
Year: 1999

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4 – Seat Altea XL – SANTA CLAUS


Advertising Agency: Atletico International
Year: 2007

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5 – St. Matthew-in-the-city – JOSEPH & MARY


Advertising Agency: M&C Saatchi, Auckland
Year: 2009

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6 – Niko Movement Detectors – SANTA IN JAIL


Advertising Agency: Mortierbrigade, Brussels
Year: 2007

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7 – SCI-FI Channel – MERRY CHRISTMAS


Advertising Agency: BETC Euro RSCG, Paris
Year: 2007

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8 – RFSU Sex Toys – SEXIER CHRISTMAS


Advertising Agency: Naked Swedwn, Stockholm
Year: 2010

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9 – Axe Deodorant Spray – SANTA CLAUS


Advertising Agency: Lowe, Sao Paulo
Year: 2005

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10 – Lawrance & Mayo (opticians retail showroom) – SANTA CLAUS


Advertising Agency: Joshbro Communications, Mumbai
Year: 2008

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11 – Tylenol – SANTA

Headline: There are some questions that are such a headache.
Advertising Agency: Vale Euro RSCG, Maxico
Year: 2009

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12 – Integrationhaus (Charity Appeal) – CHRISTMAS AD


Advertising Agency: Y&R, Vienna
 Year: 2011

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13 – Omino Bianco Colour – LAUNDRY BEFORE CHRISTMAS


Advertising Agency: Publicis, Milan
 Year: 2008

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14 – Stihl Chainsaws – CHRISTMAS TREE


Advertising Agency: Cummins & Partner, Melbourne
Year: 2005

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15 – Stella Artois – RUDOLF

Advertising Agency: Eye Sociedad Publicitaria, Puerto Rico
Year: 2010

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16 – Heinz Baked Beans – SANTA

Advertising Agency: Unknown
Year: 2006

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17 – Cultura (book, music, movies & games) – CHRISTMAS

Advertising Agency: DDH Bordeaux, France
Year: 2007

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18 – La Cucina Italiana (magazine) – SANTA

Advertising Agency: DLV/BBDO, Milan
Year: 2010

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19 – Fondacja Azylu pod Psim Aniolem – DOGGIE

Advertising Agency: Mather Communication, Warsaw
Year: 2010

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20 – BBQ Meat Restaurant – BUON NATALE

Advertising Agency: Saatchi & Saatchi, Milan
Year: 2010

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21 – Mooter Search Engine – SANTA CLAUS


Advertising Agency: Dentsu Kansai, Osaka
Year: 2007

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22 – Mercedes GL 500 – BE THE FIRST


Advertising Agency: Jung von Matt/Donau, Vienna
Year: 2007

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23 – Stamyl (antiflautolento y digestivo) – GAS CAMPAIGN


Advertising Agency: Maruri Grey Ecuador
Year: 2008

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24 – Pro BTP Builders Insurance – CHRISTM-ASS


Advertising Agency: Leg Agency, Paris
Year: 2007

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25 – Kit Kat – HAVE A BREAK


Advertising Agency: JWT Dubai
Year: 2006


Mercedes-Benz – Emirates Take Off

Posted: July 11, 2011 | Author: | Filed under: Best Use of Television, Cannes Lions, Car, Case History, United Arab Emirates | Tags: , , , , , , , | Leave a comment


Insights, Strategy & the Idea
Mercedes-Benz communicated to the agency that the new C 63 AMG has acceleration that must be experienced to be believed.
Our challenge was to replicate the exhilaration of a test drive without actually driving the car. Something that kept coming up in the briefing was “when you put your foot down you are thrown back into your seat.” This became our proposition.
Creative Execution
The new Mercedes-Benz C 63 AMG has incredible acceleration. We wanted people to feel this for themselves in a completely new experiential manner.
To make this happen, we filmed a commercial and then aired it on Emirates in-flight movie screens at exactly the same time as the plane was accelerating down the runway. This enabled viewers to watch the car accelerate on the screen, while experiencing the incredible G-Force for themselves.  As the G-Force pushed viewers back into their seats they experienced the closest feeling to an actual test drive.

Agency: Impact BBDO, Dubai

Executive Creative Directors: Jennie Morris / Jeremy Southern
Art Directors: Mark Held / Andrej Arsenijevic
Group Account Director: Fadi el Aswad
Account Manager: Albert Lorenzo
Copywriters: Grant McGrath / Darren McCall / Jeremy Southern
Director: Omar Abbas, Boom Town