Top 15 Beer Commercials (selected from the past 15 years of the One Show)

These spots represent the best of the best, chosen from a list of 32 Pencil and Merit winners. Enjoy.

1 – Carlton Draught/BIG AD

2006 ONE SHOW GOLD PENCIL

Agency
George Patterson Y&R / Melbourne

Art Director
Grant Rutherford

Creative Director
James McGrath

Director
Paul Middleditch

Production Company
Plaza Films , Peter Masterton

Writer
Ant Keogh

2 – Budweiser/WASSUP

2000 ONE SHOW GOLD PENCIL

Agency
DDB/Chicago

3 – Guinness/NOITULOVE

2007 ONE SHOW SILVER PENCIL

Agency
AMV BBDO/London

Art Director
Matt Doman

Creative Director
Paul Brazier

Director
Daniel Kleinman

Writer
Ian Heartfiel

4 – Lion Nathan/PURE WATERS

2010 ONE SHOW GOLD PENCIL

Agency
Publicis Mojo

Art Director
Steve Wakelam

Creative Director
Micah Walker

Director
Steve Rogers

Production Company
Revolver

Writer
Grant McAloon

5 – Guinness/SURFERS

2000 ONE SHOW GOLD PENCIL

Agency
AMV BBDO/London

Director
Jonathan Glazer

6 – Dos Equis/Rollerblading

2009 ONE SHOW BRONZE PENCIL

Agency
Euro RSCG / New York

Art Director
Karl Lieberman

Art Director
Simon Nickson

Creative Director
Alicia Johnson

Creative Director
Hal Wolverton

Director
Steve Miller

Production Company
Radical Media

Writer
Brandon Henderson

Writer
Laura Fegley

7 – Bud Light/DUDE

2008 ONE SHOW MERIT AWARD

Agency
DDB / Chicago

Art Director
Kenny/Clay Herzog/Weiner

Creative Director
Paul Tilley, Chuck Rachford, Chris Roe, Mark Gross

Writer
Kenny/ Clay Herzog/Weiner

8 – Dos Equis/JAI ALAI

2010 ONE SHOW MERIT AWARD

Agency
Euro RSCG / New York

Art Director
Dave Arnold

Creative Director
Conway Williamson, David Weinstockr

Director
Steve Miller

Production Company
Radical Media

9 – Bud Light/MR.REALLY REALY BAD DANCER

2004 ONE SHOW MERIT AWARD

Agency
DDB/Chicago

Creative Director
John Immesoete, Mark Gross, Bill Cimino, Bob Winter, Chris Roe

Director
John Immesoete, Greg Popp, Noam Murro

Production Company
Partizan, Biscuit

Writer
John Immesoete

10 – Tiger Beer/TASTE IN THIS LIFE

2007 ONE SHOW MERIT AWARD

Agency
Saatchi & Saatchi NZ / Auckland

Art Director
Andy DiLallo, Jay Benjamin, Cameron Harris

Creative Director
Toby Talbot, Mike O’Sullivan

Director
Jesse Warn

Production Company
Film Construction

Writer
Jay Benjamin, Andy DiLallo, Cameron Harris, Tom Hazledine

 11 – Guinness/BRING IT TO LIFE

2010 ONE SHOW MERIT AWARD

Agency
Abbott Mead Vickers BBDO / London

Art Director
Paul Brazier

Creative Director
PAUL BRAZIER

Director
Johnny Green

Production Company
Knucklehead

Writer
Paul Brazier

12 – Miller Brewing Company/MILLER AUDITION CAMPAIGN

2006 ONE SHOW SILVER PENCIL

Agency
Young & Rubicam / Chicago

Art Director
Mark Figliulo, Corey Ciszek

Creative Director
Dave Loew, Jon Wyville, Mark Figliulo

Director
Spike Jonze

Production Company
MJZ

Writer
Ken Erke, Pete Figel

13 – Milwaukee’s Best Light/BREWED FOR A MAN’S TASTE CAMPAIGN

2006 ONE SHOW BRONZE PENCIL

Agency
Mother / New York

Art Director
Rob Baird

Creative Director
Linus Karlsson, Paul Malmstrom

Director
John O’Hagan

Production Company
Rsa Usa

Writer
Ann Lieberman, Dave Clark

14 – Miller Light/SKY DIVER

2006 ONE SHOW MERIT AWARD

Agency
DDB/Chicago

Art Director
Dan Strasser

Creative Director
Mark Gross

Director
Michael Downing

Writer
Joe Sgro

15 – Guinness/A WOMAN NEEDS A MAN LIKE A FISH NEEDS A BYCYCLE 

1997 ONE SHOW MERIT AWARD

Agency
Ogilvy/New York

Art Director
Clive Yaxley

Creative Director
Patrick Collister

Director
Tony Kaye

Writer
Jerry Gallaher



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