Giffarine EQ-10 Skin Care – Belly Button Face (2003)
Two sons try to get revenge on their mother’s plastic surgeon. He lited so much that her belly button is where her face should be. Family photos will never be the same again if only she had used Giffarine EQ-10 wrinkle cream.
Advertising Agency: BBDO Bangkok Gold Lion
Soken – Kill Bill Kill Bill/Tititititanic/X…X…X (2004)
This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. Kill Bill Kill Bill: the officer man talks to his colleague about the ‘Kill Bill’ DVD. When he is speaking, he is repeating himself again and again. Why? Because his DVD player doesn’t play smoothly. Tititititanic: the office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either. X…X…X: the Junior Visualiser talks to his co-worker about a Japanese porn DVD. When he is speaking, he freezes up. Why? Because his DVD player is frozen.
Advertising Agency: Euro RSCG Flagship Bangkok Gold Lion for the Campaign
Samart Ringtones – Pole Dancing (2004)
In a train, there is a beautiful woman standing and holding a pole. When she bends down to fix her shoes, the “Cherry Pink” ring tone from another passengers mobile starts to ring. The office girl who is in the position of bending while holding the pole suddenly looks just like a stripper pole dancing. The power of ring tone.
A man and a worm clash over the best tea leaves at the top of a plant.
Advertising Agency: BBDO Bangkok Gold Lion
Ford Ranger OpenCab – King Kong (2005)
A giant kingkong hand snatches a banana-laden truck. Playfully the monkey mistreats the truck. The kingkong”s dad arrives, telling junior it’s lunchtime. Junior ignores dad and continues
playing. Dad picks up the car, tossing it away and smacks junior’s ear. Super : In a man’s world you have to be tough.
Advertising Agency: JWT Bangkok Gold Lion
Krungthai Bank – Headman Villager Lee (2005)
Having a huge piece of log. Pooyai Lee, a Headman Villager gave his idea to the villagers to produce something, starting with a boat, table set, and a cutting board, and all were failed. Until he was left with the idea to make a toothpick. The morale: “without a thoughful plan, any huge capital can be blown away.”
Advertising Agency: Y&R, Bangkok Bronze Lion
Scotch – Date (2005)
A couple are in a restaurant.The girl looks depressed. She tells her boyfriend not to work so hard. She asks if he has some time for her. He put his hand on hers. Suddenly he taps his finger on her hand and moves it around like a computer mouse. Super : Scotch. Antidote for workaholics.
Bangkok insurance wants to communicate the message “Maximum care” and we created a series of TVCs based on that. The idea is to show that the chance of being lucky in certain accidents or situations is less than 1%. The executions play with people being unbelievably lucky in perilous moments.
Advertising Agency: Creative Juice/G1 TBWA, Bangkok Gold Lion for the Campaign
Baby Face Foam – Love Story Campaign (2006)
Decades ago before DVDs, the classic Thai selling method was free outdoor cinema that sold a product during a show. We brought that back… We created “The Love Story” series of 4 episodes that not only sells but also pokes fun a conventional ‘Beauty’ commercials. Airing schedule: prime time on the two most popular channels in Thailand every Friday, Saturday & Sunday starting from June 24th.
Advertising Agency: Jeh United Bangkok Gold Lion for the Campaign
The Thai Olympic Fibre Cement – Shakespearean Gecko (2007)
Sharing the fate of Romeo and Juliet, one lizard sacrifices his life to be with his lover because of the cracked ceiling problem.
Advertising Agency: Publicis Thailand Silver Lion
Bangkok Life Assurance – Salesman (2007)
Bangkok life assurance creates brand awareness by focusing on their unique selling point:their salesmen’s sincerity. Consumers normally are disgusted by salesmen but with Bangkok insurance this perception will totally change.
Advertising Agency: Creative Juice/G1 TBWA Silver Lion for the Campaign
Sylvania Light Bulb – Pic-Nic (2008)
“Nothing to be scared of if there is light. The light is your true friend”.
This is a story about being scared of the dark. During a picnic in the daytime, a father introduces various kinds of Thai ghosts to his son. He has fun getting to know them. Once the light was off, everything became scary. After the launch, this television commercial became the “Talk of the town” and has been requested for download by consumers from many websites.
Advertising Agency: Jeh United Bangkok Gold Lion
D7 Coffee – Wake up Thailand! (2008)
D7 coffee TVC series were created by tying the functional benefit of coffee with controversial issues in Thailand. D7 coffee stimulates not only the body but also the morality of the person.
Shows a family walking along when the father received a phone call from his doctor. He finds out that he has liver cancer. With the family distraught and worrying about how they will support themselves, Muang Thai offers them the assurance they need.
Advertising Agency: JWT Bangkok Silver Lion
Thai Life Insurance – Silence of Love (2012)
This commercial asks the audience to stop and think about the immense value of the care that fathers provide to their children and the sacrifices they make in the name of unconditional love. The story is told through the eyes of a teenage girl who feels alienated because of her inferiority complex due to her father’s deafness. She refuses to accept her father’s love and turns to other sources. When met with disappointment she decides to commit suicide. However, her father discovers her in time and does whatever it takes to keep his daughter alive. As she recovers at the hospital she finally comes to the realization that, even though her father is not perfect, his love for her is perfect and that it was herself who overlooked all his parental acts of love. It’s past time to care for those who have cared for you. Thai Life insurance. Caring for Thai lives.
Although TBWA\Hunt\Lascaris is well established as an above-the-line agency, our clients were yet to be introduced to the wealth of talent that TBWA\ Design has to offer. So, to get our clients’ attention, we intercepted existing above-the-line briefs and used the physical advertising brief as our canvas. Instead of answering the brief in a traditional manner, we conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them. We created intricate pieces of paper art, transforming our client’s briefs into multi-dimensional design pieces. We then sent our clients’ briefs back to them, proving that TBWA\ Design can do amazing things with their briefs. Our campaign was a huge success. The design studio received their first new brief from our client just 5 days later. Even more notably, new design work in the system rose by 450% within the first 6 weeks.
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg Executive Creative Directors: Matthew Brink, Adam Livesey Art Director: Jade Manning Copywriter: Vincent Osmond Creative Director: Sacha Traest, Mike Groenewald Design: Sacha Traest, Leigh-anne Salonika, Katleho Mofolo, Graeme Van Jaarsveld, Ilze Venter, jason Fieldgate Typographer: Hazel Buchan Photographer: Graeme Borchers, Des Ellis Year: 2013
Jaguar Land Rover MENA is promoting the Land Rover LR4 with “The Land Rover Escape Key”, a small icon designed to replace the ESC key on desktop computer. Sent out in three batches of 800 pieces, the keys are designed to remind people at the office that there’s way to escape the every day routine of indoor business. Test driving a Land Rover LR4 is the way to find life beyond the office cubicle. The number of queries almost tripled and test drives are up by 208%.
Advertising Agency: Y&R MENA Chief Creative Officer: Shahir Zag Creative Director: Joseph Bihag, William Mathovani Year: 2013
Advertising Agency: JWT, Sao Paulo, Brazil CCO: Ricardo John Art Director: Brunno Cortez Copywriter: Erick Mendonça Creative Director: Ricardo John Year: 2013
Marionnaud, one of Europe’s largest perfume retailers, celebrated “10 years’ expertise in fragrance”. For the jubilee we created a very special staff incentive: the first Memory game without pictures. The cards had been finished with a fragrance coating. When rubbed, the cards released the scent of ingredients used in perfume manufacture. Rub and sniff: that was the only way to identify the pairs – but no problem for Marionnaud professionals.
Advertising Agency: Wirz/BBDO, Zurich Executive Creative Director: Philipp Skrabal Art Director: Barbara Hartmann Copywriter: Marietta Mügge
Advertising Agency: Grabarz und Partner, Germany Executive Creative Director: Ralf Heuel Creative Director: Andre Price, Jan-Florian Ege Art Director: Andre Price, Jana Mehrgardt, Jan Riggert Designer: Sönke Jansen
Heineken embraces the start-up culture of experimentation because it knows that invention never sleeps. The brand understands that the best ‘user experiences’ tap into existing consumer behaviors and push technology into the background.
The intent of the Heineken Ignite project was to develop an idea that would create a memorable Heineken experience unlocking the power and possibilities of mobile innovation and technology.
Heineken believes that mobile innovation could offer a much more rewarding experience than just an app and embraced the challenge to think about how the product could be leveraged as an interface to the brand experience.
A prototype of Heineken Ignite will be revealed on 9 April at Milan Design Week as part of Heineken’s Lounge of the Future concept. Heineken takes its promise to “open your world” even further with the Heineken Ignite project, enhancing the organic way in which the product is used based on social interaction between beer drinkers. This innovative approach lets people be a part of the party in a whole new way and opens up possibilities in social situations.
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). Solution: 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.
Advertising Agency: Scholz & Friends, Germany Chief Creative Officer: Martin Pross Executive Creative Director: Matthias Spaetgens Creative Direction: Robert Krause, Wolf Schneider Copy: Nils Tscharnke Art Direction: Sebastian Frese, Ralf Schroeder
Brief Explanation
The vestibule is a narrow room of 25sqm strongly limiting the possible size of the installation. Therefore, we decided to utilise light for a radiant impact, and to expand the process of reception by making use of the visitors’ movement while approaching the area via a short staircase. Going upstairs becomes part of the experience as visitors gain increasing insights to the entry with the installation. Its concept is based on the principle of anamorphosis: what you see alters as you change your position in space. The image only fully resolves itself when seen from a particular ‘sweet spot’.
Describe the brief from the client
The redesigned corporate headquarters of Deutsche Bank in Frankfurt am Main are now housing a brand and conference area. Parts of this section are public and can be accessed directly from the spacious atrium via a staircase. Deutsche Bank commissioned us to develop an installation that references the well-known company logo, originally designed by Anton Stankowski, for the vestibule of this area. The brief was to provide an atmospheric element that would be visible to customers, visitors and employees standing at reception, as well as on the bridge connecting the building’s 2 towers.
Description of how you arrived at the final design
‘Anamorphic Mirror’ consists of a faceted mirror and blue light projected onto the opposite wall. When viewed from the ‘sweet spot’ the mirror reflects the Bank’s logo. Standing at the bottom of the stairs, visitors see seemingly random blue reflections on the mirror’s facets. As they get closer, the blue reflections begin to take shape, until they resolve into the bank’s logo upon the visitors’ reaching the stairs’ top. In this manner, an animation is created from a static surface. While getting even closer to entering the conference area, visitors are themselves reflected in the mirror and thus take centre stage.
Indication of how successful the outcome was in the market:
Since the opening on April 6 more than 20,000 visitors came to see the public part of the brand area. Board members use the overall facilities to hold receptions, functions such as HR are using it for employee activities, bank managers invite partners and clients, the press department welcomes journalists. With unobtrusive means, the dynamic and yet poetic installation ‘Anamorphic Mirror’ creates an atmospheric element with space-encompassing impact, and attunes visitors to the brand from the very beginning.
Advertising Agency: ART+COM in Cooperation with COORDINATION, Berlin Executive Creative Director: Joachim Sauter Designer: Simon Häcker Project Manager: Gert Monath Senior Art Director: Eva Offenberg Year: 2013
The Hälssen & Lyon tea calendar is the first calendar in the world to feature calendar days made from tea leaves. Finely flavoured and pressed until wafer-thin, the 365 calendar days can be individually detached and brewed directly in the cup with hot water. The tea calendar was sent exclusively to selected business partners.
Advertising Agency: Kolle Rebbe, Hamburg Executive Creative Director: Sascha Hanke Creative Director: Heiko Schmidt and Kay Eichner Creative: Patrick Schroeder, Julia Meissner Year: 2013 Gold Lion
The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.
We created Redbull-shaped portable charger. This Redbull-shaped charger will show its own recharging screen when they fit into the gadget And the mobile webpage of Redbull will be on the screen when it is unlocked.
Advertising Agency: Hallym University, Cheonan-si, South Korea Copywriter: Heejo Sun, Dongkyun Yu Art Director: Minseok Go Year: 2012
While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert. We wanted to create something that would cut through the clutter and that these people would like to keep. So we created a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience.
We researched every indigenous animal and plant, people could encounter in the Arabian Desert and how they could be used to survive. We studied the topography of the region to guide people to safety. We used a reflective packaging similar to army rations, which could be used to signal for help, and bound the book with a metal spiral, which could be used for cooking. Finally, we even took an extra step so that in case of emergency, people could always EAT the book. It was made out of edible ink and paper, and it had a nutritional value close to that of a cheeseburger.
We sent the book to 5,000 existing customers, gave it away as a supplement to the cars’ manual and made it freely available in sports shops. The initial response was very positive. And the client was so happy with the concept that they asked us to include the book as an insert in the next edition of a car magazine, with a 70,000 circulation.
Ricola, a brand of cough drops and breath mints in Switzerland, is known for its traditional blend of thirteen natural herbs. The provision of instant relief, even to the most strained throats, is visualised with the help of the wrapping paper. The Music Edition, an illustrated release, turns the drops into the heads of suffering singers. Each and every throat appears to be constricted. However, when you unwrap a bonbon, the throat is relieved and all hoarseness disappears. Print advertising presented the five characters: Rockabilly, Pop star, Opera singer, Rapper and Punk Rocker, with the tag line, “Unwrap your voice”. The project won Gold for Package Design at the London International Awards this week.
General Brands in Brazil ran a two-year experimental campaign in which fruit was grown in the shape of Camp Nectar fruit boxes to promote the claim, “Made from Real Fruit”. Customized juice box molds were placed around growing fruit on an orchard in Paranapanema, producing 1,123 oranges, lemons, guavas and passion fruit with the Camp Nectar box shape. The specially designed fruit, complete with brand imprint, straw and carton flaps, were placed in supermarkets and fairs to promote the juice range. The campaign won a Gold Outdoor Lion, a Bronze Direct Lion, a Silver and Bronze Promo & Activation Lion.
Sweet Enough, an importer of sugar free candy products in Australia, has set up The Candy Room, a store in Melbourne designed to draw out the inner child in customers, connecting them with childhood, fantasy and fiction and of course, sweets. Black line artwork is applied on white space, supplemented with the bright colours of the sweets throughout the store.
Miami Ad School students have developed a tea bag enclosure for Oreo cookie crumbs to infuse milk with Oreo flavor. The Oreo Crumb Case, developed as a student project, could go a long way. Just shake together all the crumbs left in the Oreo packet, sprinkle them into the Crumb Case, and infuse the crumbs in your tumbler of milk.
Advertising Agency: Buzzman, Paris, France CEO / Creative Director: Georges Mohammed-Chérif Art Director: Louis Audard Copywriter: Tristan Daltroff Art Director Assistant: Clément Séchet Year: 2013
TNT TV Channel – Dramatic surprise on an ice-cold day
Advertising Agency: Duval Guillaume Modem, Brussels Creative Director: Geoffrey Hantson, Katrien Bottez Copywriter: Dieter De Ridder Art Director: Ad Van Ongeval Production Company: Czar Director: Koen Mortier Year: 2013
Fantastic Delites – How Far Would You Go?
The Delite-o-matic is an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.
Advertising Agency: Clemenger BBDO, Australia Creative Director: Karl Fleet Digital Creative / Art Director: Oliver Prenton Digital Creative / Copywriter: Matt O’Grady Year: 2012
TNT TV Channel – Big Red Push Button
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button.
Advertising Agency: Duval Guillaume Modem, Brussels Creative Director: Geoffrey Hantson, Katrien Bottez Copywriter: Dieter De Ridder Art Director: Ad Van Ongeval Production Company: Czar Director: Koen Mortier Year: 2012
Coca-Cola – Happiness Truck
A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?
Advertising Agency: Definition 6, Atlanta Year: 2011
Just Dance is the fun dance game series that anyone can pick up and play. But until now, the audience has been limited to teenage girls. For the launch of Just Dance 3, the brief was to expand the audience, with no media spend.
To promote the release of Just Dance 3, Crispin Porter + Bogusky created Autodance, an app that proves anyone can Just Dance. Simply record your friends doing stuff and the app syncs their movements to a choice of dance tracks from the video game. Like magic, your friends will be shaking their stuff in a branded music video that can be shared online.
Autodance is more than just a fun app. It’s a fun tool to get people to make and share our ads for us. Each user-generated video acts as an advert for Just Dance 3, and features our tagline “Anyone can Just Dance”, along with an end card for the game.
The app proved so successful it’s now been incorporated into Just Dance 4.
With no media spend, Autodance exposed Just Dance 3 to a new audience of millions. And over Christmas 2011, Just Dance 3 became the best-selling video game in Europe.
Results:
App Downloads: 6.3 Million
User-generated videos: 32 Million
Video views (in phone): 118 Million
Video views (on Facebook): 32 Million
Total video shares (Facebook and Youtube): 2.9 Million
Facebook likes: 4.3 Million
Facebook comments: 2.4 Million
Advertising Agency: Crispin Porter + Bogusky, Gothenburg Creative Director: Mattias Berg Copywriter: Jim Connolly Art Director: Mattias Berg Production Company: Adore You Chief Creative Officer: Rob Reilly Executive Creative Director: Gustav Martner Executive Creative Director: Bjorn Hoglund Creative Technology Director: Per Rundgren Head of Interactive: Marcus Aslund Interactive Developer: Martin Furuberg Motion Designer : Motion Designer Jörgen Bengtsson Visual Designer: Stephano Dinamarca Fernández Visual Designer: Mattias Nordenham Year: 2011
The Chain is the world’s longest user generated football video and is edited together from user submissions. The Chain is a feast of homebrewed football moves from all corners of the globe, with one user passing the ball to the next. The brand moves from being a speaker to being a facilitator of the message of the global movement for beautiful football. The consumers become the voice.
The Chain campaign was kicked off – literally – by Ronaldinho. The football star was filmed kicking a ball out of the camera frame, and then viewers were encouraged to filmed the following link in the chain. The rules were very simple: the ball must enter from the left and exit to the right. Beyond this the participants could show off thei footballing skills any way they liked. Over 40.000 films were uploaded to the website, with 2.000 of those selected for use in The Chain, a two-hour football video that has been viewed by more than 20 million people.
Advertising Agency: FramFab Denmark, Copenhagen Creative Director: Lars Cortsen Copywriter: Thomas Robson Art Director: Rasmus Frandsen Designer: Kristian Groove Møller Interactive Designer: Kristian Groove Moller, Martin Mohr Programmer: Martin Ludvigsen Technical Director: Jesper Arvidson Producer: Simon Ryhede/Michael Amsinck Year: 2006 GOLD LION (2006, Cannes International Advertising Festival) GOLD (2006, London International Awards) GOLD (2006, Epica – Europes premier creative awards) , GRANDPRIX (2006, Eurobest Awards), GOLD (2007, The One Show), GOLD (2007, CLIO, “Fresh Approach”), SILVER (2007, CLIO, “Brand Building”), NOMINATION (2007, D&AD Awards”)
“A hero is more than a person, a hero is a belief. A belief that, against impossible odds, the world can be saved—and that the world is still worth saving. Heroes inspire that belief in us. They renew our faith and give us that most precious of all gifts—hope. The world needs heroes. That’s why, when a true hero arrives, the world will honor him.“— Xbox.com introduction of “Believe”.
In a bid to reach new audience for Halo franchise for the release of Halo 3, a futuristic human versus aliens science fiction videogame, McCann and T.A.G. in San Francisco came up with this complex integrated campaign that utilizes both film and online advertising. They created a large diorama that documented a historic battle, which was filmed for tv and cinema spots. An interactive flythrough tour of the diorama was then also placed online. It was all intended to present Halo as a story with real emotion. “Our objective was to use every medium we could to communicate the simple idea that Master Chief (the hero of the game) is a true hero to all humankind” says John Patroulis, creative Director at T.A.G.
“The goal was to make this the biggest title lunch in Xbox history” Patroulis continues. “And we went about it by executing a global campaign that used absolutely no game footage, starred either plastic figures or old men in its films, used classic music as its soundtrack, and almost never showed Master Chief”
“The ability to really move people is limited in a 30- or even 60-second TV spot, but the chance of something that’s more interactive or longer format…that’s the same feeling you get as after you’ve gone through a story or an experience and that’s what moves people... – Taylor Smith, Global Communications Director, Xbox
Halo 3 became the fastest pre-selling game in history and made 170 million in sales on its first day, the biggest launch in entertainment history.
“In the Home Showroom Campaign, IKEA joined forces with ordinary people selling their homes. We used their private real-estate ads to launch IKEA’s new sofa TIDAFORS. In return, the sellers got plenty of IKEA’s advertising space for free. A huge success for both parts..”
SMFB — a sister agency of Forsman & Bodenfors in Norway — promoted a new line of IKEA sofas by placing them where they ought to be: inside homes. The agency partnered with people listing their homes for sale or rent to put the sofa in real estate ads and home showrooms across the country. The sofa made its appearance in pictures, on maps showing home layouts and the homes, in turn, appeared in IKEA ads for the sofa itself. Win-win.
Advertising Agency: SMFB Art Director: Hans Magne Ekre Copywriter: Alexander Gjersoe Designer: Nicklas Hellborg Web Designer: Suzie Webb Year: 2011
Each ad, in documentary style, featured a family comparing the power of Typhoo with a bizarre way to start the way: a drill sergeant, buckets of water, and a cockerel.
In the first, a drill sergeant bursts into the couple’s bedroom yelling at the top of his voice. The camera cuts to the woman talking to the camera. We see a box of Typhoo being exchanged for the sergeant at the front door. “Wake up soldier!” is yelled into the face of the sleeping woman. “Molies Molies” is yelled at the husband brushing his teeth. Children are harangued into eating up their breakfast. Those who don’t cooperate are forced to do press ups and star jumps. The ad finishes with the sergeant leaving and the woman claiming back her box of Typhoo.
“This week Typhoo have asked us to see if a drill sergeant can make a better wake up call than my Typhoo. He’s a bit intense. Yeah really loud. We began to miss our Typhoo. Very early on Michael my husband found it tough. He’s not used to the exercise. I mean it was an experience. But Typhoo is so much nicer.”
During the second week, buckets of cold water are the method of choice: the couple are woken up with water poured over their faces in their bed. The camera moves to them speaking in their dining room . We see them at their front door exchanging a packet of Typhoo tea for a white-jacketed man with a bucket. Time and time again they are taken unawares – drenched with the bucket of cold water. Finally the man leaves and the couple happily retrieve their Typhoo tea.
“This week Typhoo asked us to compare cold water to the wake up power of Typhoo. I didn’t realise that a bucket could hold so much water. That was a nightmare wasn’t it – breakfast time. We began to miss our typhoo very early on. We were sick of the water by day two, well day one really. But I mean it did wake you up. You know, who’d want to stay in a wet bed? We were very happy to get the Typhoo back.”
Finally, the family gets to live with a cockerel for a week. A rooster flaps his wings, crows and jumps on to the couple’s bed. They’re awake. Once again we see the woman talking, this time on her couch. We see scenes of bedlam as the rooster oversees cooking in the kitchen, roosts above the bathroom sink, sits on the windscreen of the car as Michael leaves for work and harrasses the woman as she dresses. Finally the cockerel is exchanged for the box of tea.
“Well this week Typhoo asked us to test the wake up power of a cockerel to see it it’s better than my usual cup of Typhoo. Well breakfast time was a bit… a bit tricky. Everywhere he looked he’d suddenly appear. It sounded like fun at first. But it’s a lot of effort having a cockerel all the time. He took a real shine to Michael. He said he woke you up. I just really am glad to have Typhoo back.”
Advertising agency was given the brief of helping with a product USP. They aimed at motivating drinkers to purchase Typhoo for their first cup of the day. All ads and sponsorship idents were shown between 6.30 and 9.30am.
Advertising Agency: Clemmow Hornby Inge Creative Director: Charles Inge Copywriter: Greg Mutton Art Director: Stuart Button Production Company: Bikini Films Director: Martin Granger Year: 2004/2005 Silver Lion for the campaign Bronze at Clio Awards
In 2006 the French poultry brand Le Barran is being promoted with a campaign created by DDB Paris that aims to prove that consumers can always trust a chicken raised in the open air. The campaign features various scenarios where people show their trust for a giant chicken.
Nobody would trust a chicken. Except if it comes from Le Barran Chicken. Then, a salesman can peacefully answer a phone in the back of a luxurious jeweller’s shop, leaving Le Barran Chicken facing alone two sumptuous necklaces; you’ll climb up a mountain face and be confident in your Chicken Cottage alpinist partner; you’ll let your daughter go out on a Saturday night with a Chicken cottage biker on a poxerful motorcycle; you’ll let your child learn how to swimm with a Chicken Cottage as teacher; you’ll take plane and fell confident knowing that the plane is in the hands of a Chicken Cottage pilot. In the last one, sees a man in a clothes shop unable to decide which shirt to buy. He ends up copying the chicken’s choice. The ads ends with a line that translates as: “Le Barran: it’s the chicken you can trust.”
Advertising Agency: DDB, Paris Creative Directors: Sylvain Thirache, Alexandre Hervè Copywriters: Jerome Langlade, Marie-Eve Schoettle Art Directors: Jean-Yves Lemoigne Year: 2005/2006 Bronze Lion for the campaign
Sales of Heineken are not high enough, so the makers of the ad have an excruciating punishment in store magician Paul Daniels and his wife Debbie singing a syrupy duet, off-key, on a kitsch set. As the pair tunelessly croon “Close to You” a strapline appears: “Buy a pint of Heineken, or we’ll keep running this commercial”. The second ad opens with the line, “It seems some people didn’t takes the last Heineken commercial seriously. Perhaps this might persuade them”, and, as if by magic, Vanessa Feltz and Peter Stringfellow drop from the sky dressed as angels and join in the song. The words “Remember, buy Heineken or we’ll keep running these commercials” close the second ad. But it is the third execution that causes the most belly laughs. With the strapline “Good news. Sales of Heineken have risen dramatically, but not dramatically enough”, Emmerdale’s Lisa Riley and “It” girl Tamara Beckwith sing along while cuddling up to Jimmy Saville with Jimmy Hill marching past playing, very badly, the trumpet.. Finally, in the fourth execution (literally), sales of Heineken have risen… so two lion are sent on stage to devour the performers.
How refresh. How Heineken.
“Heineken advertising typically shows the brand providing a refreshing twist by “blackmailing” people into drinking more beer,” said Iain Newell, the marketing manager at Heineken. “Of course the ads are pretending to be irritating but in fact they are very funny.”
Advertising Agency: Lowe Lintas, London Creative Director: Charles Inge Copywriter: Terry Barry Art Director: Damon Collins Production Company: Gorgeous Enterprises Director: Chris Palmer Year: 2001