Kolle Rebbe Werbeagentur for Bisley (2003/2006) – Perfectly Organised

2003 – BARCODE/TIME/SOCCER/SUBWAY


Creative Director: Sebastian Hardieck/Christoph Everke
Copywriter: Klaus Huber
Art Director: James Cè Cruickshank
Shortlist

2004 – CHAOS/CLOCK/FLAG

Creative Director: Sebastian Hardieck/Andreas Geyer/Ursus Wehrli
Copywriter: Klaus Huber
Art Director: James Cè Cruickshank
Gold Lion for the Campaign (Press and Outdoor)

2005 – NON SMOKING/RED GREEN/BRAILLE

Creative Director: Andreas Geyer/Ursus Wehrli
Copywriter: Ingo Muller, Hannah Kayenburg
Art Director: Petra Cremer, Stefan Hagerling
Shortlist

2006 – NASDAQ/LSD/INRI/LASER/MP3

Creative Director: Ulrich Zuenkeler/Sven Klohk/Christoph Hildebrand
Copywriter: Sebastian Oehme
Art Director: Alexander Hesslein, Andreas Krallmann

2006 – ORANGES/SHEEPS/HORSES/FLOWERS

Creative Director: Ulrich Zuenkeler/Sven Klohk/Christoph Hildebrand
Copywriter: Sebastian Oehme
Art Director: Alexander Hesslein

2006 – AC/DC (Direct Mailing)


The Brief
Bisley InnerSpace is a new storage system that takes up only a fraction of the floor space used by conventional static shelves. We were asked to develop an original and effective business to business mailing that would communicate this proposition. The idea had to be easy to understand and something that would raise a smile on customers’ faces.
The Solution
The creative idea was as powerful as it was simple, and was designed to show people how illogical it was not to save space. We thus thought of a range of everyday examples of how people save space and flipped them around, focusing on acronyms. The challenge was to incorporate this into a mailing, which we tackled by writing out AC/DC in full on a T-shirt.  The result was one very wide top, and some even wider smiles.
The Results
Nearly all customers responded to the mailing, and local Bisley dealers reported that 5 out of 7 mailings resulted in a follow-up appointment at the store (the label on each T-shirt featured the address of the regional sales manager). Bisley also received a lot of positive feedback on the campaign in general, and even one request for a regular-sized T-shirt.

Creative Director: Ulrich Zuenkeler/Sven Klohk
Copywriter: Sebastian Oehme
Art Director: Alexander Hesslein
Shortlist

2006 – Perfectly Organised Matches (Promotion)


The challenge was to promote Bisley Office Equipment on trade fairs around the world.
Solutions would have to be easy to implement, understandable for all nationalities, all ages and based on the idea of the well-known advertising campaign “Perfectly Organized.”
We thought of the most common trade fair give away and improved it in a way that would only fit to Bisley and their philosophy. We found: matches. You get them on every trade fair booth and they are always the most boring thing to get. For Bisley we chose matches of different colours and designed a box like a Bisley drawer. With one tray for every colour.
The core idea of Bisley Office Equipment is quite simple: perfectly organized.
The specially designed box of matches is a give away that is as simple and effective as Bisley products themselves: an ordinary box of matches with matches organized by colour. Just perfectly organized.
For a give away that was handed after visiting the trade fair booth you can’t tell a “it rocketed the sales figures upwards”- result. The obvious results were a big smile in the face of the costumer and: Fire.

Creative Director: Sven Klohk
Art Director: Jens Paul Pfau, Jan Riggert



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