Share a Coke Campaign – A Coca-Cola with your name on it

Coca-Cola is putting Aussies front and centre by printing people’s names on millions of bottles (for the first time ever) as a social invitation to find the names of friends and family and encourage them to connect and ‘Share a Coke’ together.

The launch of the new multi-million dollar summer campaign, Share a Coke, will see the country’s 150 most popular names appear on labels this summer, encouraging them to ‘Share a Coke’ with one another.
This is the first time Coca-Cola has made such a major change to its packaging and the first time any brand in Australia has launched this type of campaign.  Share a Coke with Matt, Josh, Luke, Rebecca, Nicole, Kate messaging was designed to encourage Aussies to connect with each other this summer. All the executions of the fully integrated ‘Share a Coke’ marketing campaign act as an invitation for consumers to share a bottle or can of Coke with someone they know, or want to know.

Says Lucie Austin, marketing director, Coca-Cola South Pacific: “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with.  We’ve put names on Coca-Cola bottles so consumers will have fun finding their friends and family members’ names and then enjoy sharing a Coke together.”

Coca-Cola Australia is betting on a viral hit for ‘Share a Coke’ via social media. Facebook fans can create their own Coke commercials with pictures from their Facebook albums, share a virtual Coke, and be eligible to win $50,000 to share with their friends. TV screens will be blanketed with 30-second ads promoting the campaign and inviting people to create and share their own Coke commercials on YouTube and Facebook.

We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with,” said Austin.

Consumers are able to download one of 150 ‘name songs’, produced in partnership with Southern Cross Austereo via the Coca-Cola Australia Facebook page. And come December, the campaign will flip over to “share a Coke with Santa,” with cans rolling out featuring “Rudolph” and other reindeer names. It’s all part of the brand’s Open Happiness campaign, as Coke looks to deliver happiness and a unique brand experience … one personalized can at a time.

Advertising Agency: Ogilvy & Mather Sydney
Digital Agency: Wunderman
PR: One Green Bean
Channel Planning: Naked Communications
Media: IKON Communications
Activation: Urban Communication
Year: 2010

About these ads

34 Comments on “Share a Coke Campaign – A Coca-Cola with your name on it”

  1. Rhonda Murphy says:

    Oh PLEASE let them do this in the US. That is awesome!

  2. You Are The Brand: The Future of Marketing says:

    […] custom stamp as well. In Australia, Coca-Cola created a campaign where you can put your name on a Coke bottle. Now if that doesn’t prove how much we crave attention, I don’t know what will. The […]

  3. Share a Coke – a total success « Ashtondebono says:

    […] to its packaging and the first time any brand in Australia had launched this type of campaign. (fra30774, 2012) Source: […]

  4. Saulz says:

    Loving it xo

  5. Foster emotional brand connections by involving consumers in your giving – Bazaarvoice Blog says:

    […] more creative execution is Coca-Cola Australia’s recent “Share a Coke” campaign. Fans can send a Coke personalized with their friend’s name printed right on the can […]

  6. When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win « Building Social Bridges says:

    […] with a popular Facebook fan page created by two Coke fans, to Coke Australia’s recent “Share a Coke” campaign encouraging fans to create their own Coke commercials with pictures from their Facebook albums, […]

  7. Tamara Wyatt says:

    Hi could you do me a massive favour and put Tamara on a coke bottle because my daughter wants one it would be great if you can put her name on for her thanks

  8. Nadia Amin says:

    Hi I would like my children name on the coke bottle EMAANIA SAFA RAYYAN HASAAN

  9. Chelsey says:

    Can you get one with the name chelsey spelt this way please

  10. Stephie says:

    Can you please write my childrens name on the coke bottlle
    Anthony And Millie
    Thks sooooooo much

  11. saher says:

    I like to see my family name on coke can saher,areen,emil,mirna

  12. lucy says:

    hi I would like mine and my mums name on a coke bottle lucy Carla

  13. kayleigh says:

    Do you do bottles with Leah Ethan or Elodie on?

  14. Naomi says:

    Has anyone seen a bottle with the name naomi on it if u have tell me were

  15. samantha buckley says:

    Could you please do a coke bottle that says Tanisha
    and one for Nathan

  16. Lucy says:

    Can you do some with Lucy on?

  17. Tamara says:

    can u do a coke with Tamara on it please

  18. katie says:

    Kristy and Shelia

  19. tia says:

    please can you do some with tia on

  20. laila1d says:

    please i want a coke with my name: Laila

  21. nutella mı coca-cola’dan yoksa coca-cola mı nutella’dan? | Kaçabilirsin ama saklanamazsın says:

    […] kaynak […]

  22. turlo says:

    I wud love to have my name on a coke

  23. turlo says:

    I wud love to have my name on a coke TURLO

  24. Chiwela says:

    Please i want a coke with my name please

  25. ZONKE says:

    please i want Coke with ma name.
    I wil appreciate if that wil reach ur possitive consideration.

    Regards
    Zonke (the Coke user)

  26. therealdreamchaser says:

    Reblogged this on therealdreamchaser.

  27. method says:

    coke 4lyfe

  28. Nana Kweku Beatz says:

    i want to see my name on the can

  29. Catherine O'Toole says:

    Famous Canadian typographer, IAN BRIGNELL designed the Coke “You” font. This campaign is now world-wide. http://www.ianbrignell.com, http://www.IBType.com

  30. Colin Deming says:

    Why not the Name Colin or the name Tonya? I have seen none of them! why?? Both are well used names!

  31. Eve Vattananavin says:

    Please put the name eve

  32. larissaandreamateo says:

    I wanna see Larissa on the bottle XD


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