Villarrosas Barcelona for Honda (2007/2008) – The Power of Dreams (Imported from Spain)

Honda Motors – Dreaming about Campaign (2007)

Creative Director: Oriol Villar/Fernando Codina
Illustrator/Typographer: Brosmind
Gold Lion and Silver Lion for the campaign

Honda ACC – Starlings (2007)

Campaign to present the latest technological innovation by Honda, ACC. A system that allows you to keep your distance from the vehicle in front.
Creative Director: Oriol Villar/Fernando Codina
Copywriter: Miguel Angels Alizalde
Production Company: Agosto, Barcelona
Director: Nacho Gayan
Shortlist

Honda CR-V – Landscapeometer (2008)

The idea is to replace the numbers of a odometer with images of landscapes because with the Honda CR-V you don’t cover miles, you experience them.
Creative Director: Oriol Villar/Fernando Codina
Art Director: Michele Salati
Production Company: Agosto, Barcelona
Director: David Ruiz

Honda CR-V – Landscapeometer/Internet Film (2008)

SUVs (Sport Utility Vehicle) are very appreciated by the consumer because of their versatility. However, although their technology has evolved a lot, SUVs are still less efficient on asphalt. Honda engineers designed the new CR-V with the idea to get a SUV with real on-road performance – basically because it is where consumers cover the biggest part of the kilometers.
So the communication objective was to present a car made to enjoy any kind of travel from the beginning till the end and to do it with the specific Honda’s tone of voice: human and passionate. The idea behind this internet commercial is to replace the numbers of a mileometer with images of landscapes because with the Honda CR-V you don’t cover miles, you experience them.
Creative Director: Oriol Villar/Fernando Codina
Art Director: Michele Salati
Production Company: Villarrosas, Barcelona
Director: Brosmind

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