Erik Vervroegen for AIDES

2005 – Vibrators – Gold Lion 

We start with a long shot zooming into a suburban home. A young girl looks out the window, hoping to build friendships with the boys playing football in the yard. She’s rejected. Perhaps the skateboarders? No joy. Now she’s years older, a teenager walking through the park ready to throw away her rag doll. The boys are now only too ready to gather around with lust in their minds. She chooses the one with love in his heart. But before they go any further he’s presented with a condom. He’s not happy. More years pass and she’s on the back of a scooter with a love-tattooed boyfriend. They perform sexual acrobatics, but the evidence shows condoms are in use. She presents him her heart but he snuffs it out with his cigarette. More boyfriends come along – a romantic turns into a sadist. A skiier fades out in boredom. An afro-wearing lover turn out to be just too large. At the moment of despair, on the edge of the bridge, comes Mr Right, perhaps at a similar point of vulnerability. The couple become bride and groom. We pan out to the home in the suburbs. The final message: Live Long Enough to find the right one. AIDES. Protect Yourself.

Advertising Agency:  TBWA\PARIS, Boulogne-Billancourt
Executive Creative Director:  Erik Vervroegen
Copywriter:  Veronique Sels/Erik Vervroegen
Art Director:  Erik Vervroegen
Production Company: Wanda Productions
Music/Artist: Vibrators/Baby Baby

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2006 – Sugar Baby Love – Silver Lion and Bronze Lion for the Outdoor Campaign

The animated journey of a young boys life through his sexuality are shown, from being the odd boy at school, to his first gay love, where he is rejected, and he goes from one bad relationship to another, until he is beaten by by homophobics, and while in hospital meets his true love in the shape of his doctor. After a series of dating catastrophes, he finally meets the man of his dreams. TAG: Live long enough to find the right one. Protect yourself.

Advertising Agency:  TBWA\PARIS, Boulogne-Billancourt
Executive Creative Director:  Erik Vervroegen
Copywriter:  Veronique Sels
Art Director:  Eve Roussou
Production Company: Wanda Productions
Director: Wilfried Brimo
Music/Artist: Les Rubettes/Sugar Baby Love


Advertising Agency:  TBWA\PARIS, Boulogne-Billancourt
Executive Creative Director:  Erik Vervroegen
Copywriter:  Veronique Sels
Art Director:  Ingrid Varetz

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2007– Love Story – Shortlist Film Lion

A book opens to tell the sexual encounters of a young man: from the joys of Kamasutra to partner swapping, from brothels to S&M fantasies… On the back cover of the book, a tagline appears: “Whatever you’re into, protect yourself.”
Advertising Agency:  TBWA\PARIS, Boulogne-Billancourt
Executive Creative Director:  Erik Vervroegen
Copywriter:  Veronique Sels
Art Director:  Eve Roussou
Production Company: Wanda Productions
Director: Wilfried Brimo




Advertising Agency:  TBWA\PARIS, Boulogne-Billancourt
Executive Creative Director:  Erik Vervroegen
Copywriter:  Jean Francois Bouchet
Art Director:  Jessica Gerard-Huet/Eve Roussou
Typographer: Aisk One

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2008 – Boy/Girl – 2 Bronze Lions for the Press and Outdoor Campaign


A young man flies through a galaxy of breasts, lips, labia, legs, buttocks, tongues and blow up dolls.


Protected by a condom, a young woman swims through a sea of penis and tongue shaped sea creatures. It would be interesting to see how women responded to the commercial, considering the dominance of the penis, to the exclusion of almost all other body parts.

Advertising Agency:  TBWA\PARIS, Boulogne-Billancourt
Executive Creative Director:  Erik Vervroegen
Copywriter:  Xander Smith
Art Director:  Jonathan Santana
Typographer: James Jean
Production Company: La Pac
Animation/VFX Girl: Minivegas
Animation/VFX Boy: MPC & Minivegas
Director: Minivegas
Music: Future Perfect

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2010 – Graffiti – Cyber: 2 Gold Lions and 1 Bronze Lion/Film: Bronze Lion/Shortlist Grand Prix for Good

AIDES is the leading association fighting against aids in France, leading the way in all the battles for that matter: discrimination, tolerance and open-mindedness.
Despite preventive actions on the field, massive communication remains essential. Graffiti, the new TVC from the agency, has already taken up the challenge with almost 3 million spontaneous views on youtube.
Assertive yet hilarious, Graffiti delivers the message in the most efficient manner…
This TVC celebrates happy sex… as long as it is safe.
It’s also a reminder that condoms can be seen as an appealing asset !
More stuff are to be released in the next months to keep building the world of Willy the graffiti… talk soon then !

Advertising Agency:  TBWA\PARIS, Boulogne-Billancourt
Executive Creative Director:  Erik Holden/Remi Noel
Copywriter:  Ingrid Varetz
Art Director:  Ingrid Varetz
Production Company: Wanda Production
Director: Yoann Lemoine

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2011 – Smutley – Shortlist in Film Lions

CHALLENGE: To de-dramatize the somewhat embarrassing, if not plain awkward, moment when “rubber protection” needs to be discussed. SOLUTION: Smutley. He does not discriminate. Smutley will have unprotected sex with anything on two legs, four hooves or a couple of flippers if the situation arises. But he’s only able to do this because he’s a cat with nine lives. The rest of us need to protect ourselves with condoms. Smutley’s hedonistic and dirty perversions have been paired with a 1920s black-and-white animation style. The juxtaposition between this basic style, the story and the music is both unexpected and engaging – it puts a smile on your face while reminding you to do the right thing.

Advertising Agency: Goodby Silverstein & Partner, San Francisco
Executive Creative Director:  Erik Vervroegen
Copywriter:  Eric Boyd
Art Director:  Andre Massis
Typographer: James Jean
Production Company: Passion Picture, London
Animation/VFX Girl: Minivegas
Animation/VFX Boy: MPC & Minivegas
Director: Niklas Rissler/Kevin Grady
Music: Bad Reputation/Joan Jett

2011 – Welcome to the World of Sex – Silver in Print Category at the 2011 Clio Awards







“Welcome to the World of Sex”, promoting safe sex, awareness and behavioural changes through innovative and provocative imagery. London illustrator Rod Hunt has designed a NSFW Sex Theme Park map with the tagline “The safer you play, the longer you stay”, taking a humorous and revealing approach to the world of human sexuality and safe sex. “The World of Sex is full of both pleasure and risk. Protect yourself from HIV and other sexually transmitted diseases by always wearing a condom”.

Advertising Agency: Goodby Silverstein & Partners, San Francisco
Executive Creative Director: Erik Vervroegen
Associate Creative Director/Copywriter: Spencer Riviera
Associate Creative Director/Art Director: Nick Spahr
Art Director: Chris Valencius
Artist: Rod Hunt

2011 – Willy The Tourist

Introducing Willy, the tourist with a lot of frequent-flier miles. Indefatigable and cute, he is a good reminder for all of us to stay safe.

Advertising Agency: Goodby Silverstein & Partner, San Francisco
Executive Creative Director:  Erik Vervroegen
Copywriter:  Will Elliot
Art Director:  Antonio Marcato/Raphael Milczarek
Production Company: Seagulls Fly
Director: Luciana Jordao

2011 – Charlie, Swamp, S&M, Monkey, Castle





Advertising Agency: Goodby Silverstein & Partner, San Francisco

Executive Creative Director:  Erik Vervroegen
Copywriter:  Nathaniel Lawlor, Will Elliot, Icaro Doria
Art Director:  Adrien Bindi, Antonio Marcato, Raphael Milczarek, Andre Massis
Artist: Andy Ward, Cristiano Siqueira, Mike Kazaleh, Nathan Fox




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