Welcome to ROACHVILLE from TBWA Johannesburg
Posted: February 8, 2013 Filed under: Ambient, Case History, Guerilla, Installation, Press/Outdoor, South Africa | Tags: Adam Livesey, Ambient, Case History, cockroaches, doom fogger, funny, installation, Matthew Bring, TBWA, TBWA/Hunt/Lascaris, welcome to roachville Leave a comment
TBWA Hunt Lascaris Johannesburg’s brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.
Advertising Agency: TBWA, South Africa
Executive Creative Directors: Matthew Bring, Adam Livesey
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Agency Producer: Sharon Cvetkovski
Account Manager: Vanessa Maselwa.
Production: Birthmark
Director of photography: Rowan Cloete
Producer: Matthew Durant
Year: 2012
This is not ADVERTISING 