Coca-Cola – Rivalry Wallet

A lost wallet in a stadium box-office containing a ticket to the next important derby belonging to a fan of the opposite team. Would you give it back?

Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica’s soccer club Megastore. Inside the wallet they planted a rival club’s ticket and it was just a few days before the match. What do you think it happened? Actually, a surprising 95% returned the wallet and they got a ticket to the match as a reward.

Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Year: 2011

About these ads

2 Comments on “Coca-Cola – Rivalry Wallet”

  1. Daniel S. says:

    it´s almost the same.

    Peru

  2. HangTen » Archive » Issue 262 says:

    [...] 01 Believe In A Better World [...]


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