Coca-Cola – Rivalry Wallet

Posted: December 5, 2011 | Author: | Filed under: Ambient, Beverages, Coca-Cola, Portugal, Promotion, Viral | Tags: , , , , , , , | 2 Comments

A lost wallet in a stadium box-office containing a ticket to the next important derby belonging to a fan of the opposite team. Would you give it back?

Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica’s soccer club Megastore. Inside the wallet they planted a rival club’s ticket and it was just a few days before the match. What do you think it happened? Actually, a surprising 95% returned the wallet and they got a ticket to the match as a reward.

Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Year: 2011