The Evian Rollerbabies Campaign
Insights, Strategy & the Idea Context: the Natural Mineral Water Market is under pressure in Europe because of sustainability, and economical issues. With the cheapest water option, tap water, on the rise. Marketing objectives: To justify evian’s premium status. Evian is 3 times more expensive than other brands of spring water in France. The gap … Continue reading The Evian Rollerbabies Campaign
2 Comments