Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.
Advertising Agency: Marcel, Paris
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriter: Sergio Alonso, Souen Le Van
Art Director: Souen Le Van, Sergio Alonso