To demonstrate how there’s always a solution for furnishing restricted living space, IKEA came up with a pretty original idea by creating the smallest virtual store in world. Motivated by the increase of limited living spaces, they built an entire IKEA store, that contains 2,800 products, in a 300 x 250 pixel web banner.
The campaign, made by a Dubai-based agency Ogilvy Action, is aimed towards people looking for studio flats as well as one/two bedroom apartments. The banner is placed in real estate sections of community websites.The virtual shop allows customers to browse by department, choose and buy any of the displayed products.
Advertising Agency: Ogilvy Action, Dubai
Creative Director: Ben Knight
Art Director: Gary Rolf
Copywriter: Gary Rolf, Sascha Kuntze, James Bisset
Graphic Design: Gary Rolf