“Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images?”
Being a superhero doesn’t seem to be a lucrative gig, but what if it was? Brands sponsor athletes and celebrities all the time, and with the increasing popularity of superheroes, it’s not all that shocking to think that The Incredible Hulk could one day be rocking a massive Monster logo across his chest.
Italian graphic designer Roberto Vergati Santos imagined many of our favorite superheroes sponsored by our favorite brands. The aptly titled ‘Sponsored Heroes’ series sees characters from both the Marvel and DC Comics universe, and includes all the members of The Avengers, Batman, Wolverine, and many more. Batman can be seen sporting a Nike suit of armor, while Iron Man has been stamped with the golden arches of McDonald’s, and Captain America is seen holding a massive UPS shield. Check out some of the superheroes from the collection below.
IRON MAN – Sponsored by McDonald’s
HULK – Sponsored by Monster Energy
WOLVERINE – Sponsored by Adidas
BATMAN – Sponsored by Nike
CAPTAIN AMERICA – Sponsored by UPS
FLASH – Sponsored by Red Bull
AVENGERS – Sponsored by Coca-Cola
SILVER SURFER- Sponsored by Apple
SUPERMAN – Sponsored by Giorgio Armani
IRON MAN (Sponsored by McDonald’s) vs CAPTAIN AMERICA (Sponsored by Burger King)