Sponsored Heroes

“Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images?”

Being a superhero doesn’t seem to be a lucrative gig, but what if it was? Brands sponsor athletes and celebrities all the time, and with the increasing popularity of superheroes, it’s not all that shocking to think that The Incredible Hulk could one day be rocking a massive Monster logo across his chest.

Italian graphic designer Roberto Vergati Santos imagined many of our favorite superheroes sponsored by our favorite brands. The aptly titled ‘Sponsored Heroes’ series sees characters from both the Marvel and DC Comics universe, and includes all the members of The Avengers, Batman, Wolverine, and many more. Batman can be seen sporting a Nike suit of armor, while Iron Man has been stamped with the golden arches of McDonald’s,  and Captain America is seen holding a massive UPS shield. Check out some of the superheroes from the collection below.

IRON MAN – Sponsored by McDonald’s

0e13d343d3691ecc3d1d310f4a406940

af179dc84371ffc0fcd9ce98e9872813

e6c05da81bddb9908fe88771a172da28

d5ebb846329aa27491456bca20ea149f

HULK – Sponsored by Monster Energy

2d75a8e269bf580433a7eba9bd9a2903

9c0f26bec89d3ee14fa98dd07004753f

472506cb32eece4ee71d4d23c4f5d584

3083927e50eb8d4fd098eb29c642a3a0

WOLVERINE – Sponsored by Adidas

0062ef80fafe6f70c92d48d2c7adb989

b446410fac74df071338d99da7538341

BATMAN – Sponsored by Nike

cb2f13d9d98570fea5a6bc182fbdd221

e77ff519faef8d72f012be4d35931d13

7ae7800c618a9419289e315d23858cd8

81ab42a91fd4fe2a82467c3d807edbb7

df27e11626388682e62309982a707f2e

CAPTAIN AMERICA – Sponsored by UPS

f6edb60f8d7dcdbc62382d5b5849f086

FLASH – Sponsored by Red Bull

db3562ff1a6c2d75ca961feaa9fb6052

1c64c2b2552fd24a343e8aaedfb0d504

3fc0cba8967608954c80633797320202

b6e67c826f7bb88ccdd1097bcc304178

AVENGERS – Sponsored by Coca-Cola

9f4a64d8e5506192b3f920f25da56ff2-1

52ff142744256f2e18b0d1ec503be273

SILVER SURFER- Sponsored by Apple

a3a9d132597186a9510971c8c8ec4747

3c2c36faf44765455adf3409fbeb957d

8e92350a3f5d85231d482ed8a2b9c597

SUPERMAN – Sponsored by Giorgio Armani

d5d99411e46ea9dd416cbeefb711904b

066d8108dcf809460e5a63c3078957dc

IRON MAN (Sponsored by McDonald’s) vs CAPTAIN AMERICA (Sponsored by Burger King)

46fc45d1f4ef846e09dddd8c15251c57

Advertisements

Advertising goes to Hollywood

GODZILLA




Advertising Agency: Saatchi & Saatchi UK
Year: 1999
Shortlist

—————————————————————————————————————————————————————————–

Jurassic Park 3

 


Advertising Agency: Young & Rubicam Thinking, New Zealand
Year: 2002

—————————————————————————————————————————————————————————–

REIGN OF FIRE


Advertising Agency: Giovanni FCB, Brazil
Year: 2003

—————————————————————————————————————————————————————————–

HULK


Advertising Agency: DY&R Wunderman, Singapore
Year: 2004


Advertising Agency: Amsterdam Advertising
Year: 2004

—————————————————————————————————————————————————————————–

FINDING NEMO


Walt Disney had one of the biggest challenges ever: launch “Finding Nemo”, the much – anticipated fourth movie from Pixar Studios. It had been launched already in America and the box office of the opening weekend was the highest ever for an an animation movie. We were under a lot pressure to equal this success.

“Finding Nemo” is a movie for the whole family, but its main target audience is children. Thinking of that, we created a way of “playing” with the kids through the movie’s name. We create an activity where we had a stand with a girl handing over empty “fish bags”. The child would look inside the fish bag and notice that there were no real fish, only ones saying “Finding Nemo – July 4th only in theaters” The stands were set places such as shopping malls, playgrounds, schools, parks and kids’ birthday party venues. The name of the movie worked as a teaser itself, so we found a media that enhanced the impact on the target, because it was where the kids were and offered them a “gift”. We caught the attention of the target audience and aroused the curiosity of the kids to look for the fish called “Nemo”. We worked with two guaranteed things for children: awareness (everybody knows.) and curiosity (I need to find out..)

It was a specific media idea, which impacted the target audience in different atmospheres, without any dispersion, urging them to look for “Nemo”. It supported the mass media campaign and helped us to have a closer, and more effective, contact with our target. Also, it generated a lot of “free media” through magazine, newspaper and internet news.
The action had a low absolute cost, and an even lower CPT (cost per thousand) person impacted by the communication. The CPT of this action was lower than ony other medium used in the media plan. It was the more profitable one.
The movie had a wonderful opening weekend and became the number 1 Animation Movie here in Brazil too

Advertising Agency: Giovanni FCB, Sao Paulo
Year: 2004
Shortlist

—————————————————————————————————————————————————————————–

LADYKILLERS


Advertising Agency: Giovanni FCB, Sao Paulo
Year: 2005

—————————————————————————————————————————————————————————–

SPIDERMAN 2


 Advertising Agency: Contract Advertising, Mumbai
Year: 2005

—————————————————————————————————————————————————————————–

COLLATERAL


 Advertising Agency: Mediaedge:cia, Singapore
Year: 2005

—————————————————————————————————————————————————————————–

THE INCREDIBLES


Advertising Agency: Giovanni FCB, Sao Paulo
Year: 2005

—————————————————————————————————————————————————————————–

PIRATES OF THE CARIBBEAN


Advertising Agency: Unknown
Year: 2007

—————————————————————————————————————————————————————————–

BATMAN BEGAN



Stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone upwards, creating the Bat Signal.

Advertising Agency: Saatchi & Saatchi Auckland
Year: 2007

—————————————————————————————————————————————————————————–

SUPERMAN RETURNS


Advertising Agency: JWT Brasil
Year: 2007
Bronze Lion

—————————————————————————————————————————————————————————–

V FOR VENDETTA


Advertising Agency: JWT Brasil
Creative Director: Ricardo Chester
Year: 2007

—————————————————————————————————————————————————————————–

CARS

Disney•Pixar Studios was looking for an innovative way of promoting their big hit in 2006. The communication strategy for promoting the feature film Cars was to be as fun and powerful as the film itself. The idea was to reach the public inside movie theaters in an unique way. We chose an icon from the film’s universe, the airbag, and turned the seats in big movie theatres, like Cinemark and UCI, into veritable car seats.

The objective was to immerse the public into the movie’s atmosphere yet creating great anticipation of the release. It was also necessary to find an unusual way to convey the message to the public in an time in which they were receptive to such message. Disney invaded the main movie theaters in the city by attaching airbags on the backs of the seats. It was a fun teaser announcing the movie’s release.
Like many of the Disney-Pixar movies, the expected audience in Cars were children, adolescents, parents, and adults who like animation and fun. The purpose of the campaign was to captivate adults and instigate children. Due to the fairly high price of tickets, the targets were people from classes A, B, and C.
The concept was a success. The campaign became the talk of the town, kids left the sessions charmed, many of them were asking to take the airbags home. Tickets were sold out in all theaters and the movie ran for more than 5 months.

Advertising Agency: B/Ferraz Full Promoton
Year: 2007

—————————————————————————————————————————————————————————–

KING KONG



Advertising Agency: Colenso BBDO, Auckland
Year: 2008

—————————————————————————————————————————————————————————–

KILL BILL



Advertising Agency: Saatchi & Saatchi, New Zealand
Year: 2008

—————————————————————————————————————————————————————————–

THE DUKES OF HAZZARD



Advertising Agency: Saatchi & Saatchi, New Zealand
Year: 2008

—————————————————————————————————————————————————————————–

TERMINATOR SALVATION

The objective of the promotion: To promote the new film TERMINATOR SALVATION.
The Idea: The story behind the entire Terminator saga is that in the near future machines will turn on humans and aim to destroy us all.
To promote the new film ‘TERMINATOR SALVATION’, we created early signs of attacks on humans by the everyday machines that we all interact with inside the malls.

Advertising Agency: DDB South Africa
Year: 2010

—————————————————————————————————————————————————————————–

ALICE IN WONDERLAND


Advertising Agency: Auge, Milan
Year: 2011
Bronze Lion

—————————————————————————————————————————————————————————–

SAW VII


The Hoyts Corporation distributes films across its 55 cinemas in Australia and New Zealand. With the release of SAW VII fast approaching, Hoyts were at a loss on how to create genuine excitement for what was being viewed as ‘yet another SAW film’.
With only a month to go before the prelaunch promotion needed to kick off, our brief was clear:
– Reinvigorate the ageing SAW franchise ahead of its final release.
– Hit the box office target of $2.5m AUD.
Having never run an activation before, Hoyts required a cut through campaign that would justify their decision.

With a tight timeline and a budget of under $50k, we needed to develop a campaign that not only punched above its weight in terms of reach and engagement, but was also quick to market.
Cue the ‘SAW PhotoBooth’. Placed into Hoyts cinema foyers, film-goers were given the opportunity to view the SAW trailer and have a free photo taken. After the trailer finished, the photo countdown began, 3… 2… 1 photo.

Before the photo was taken however, SAW’s frightening antagonist Jigsaw would stick his head into the booth just in time for the photo to capture the terrified reactions!
With the SAW franchise in decline, our focus was to give audiences a taste of what the film had to offer.
Given we were dealing with a Gen Y audience that practically lives online, we felt that by bringing the film to life in a fantastically horrifying way and capturing audience reactions, the reactions themselves would provide the best showpiece for the film.
Our strategy was to develop a micro activation and use the physical engagements from the activation as content for the wider social media campaign, using Facebook and YouTube in particular to carry the conversation across Australia.

The key campaign results from a consumer perspective were as follows:
– 4035 scary cinema experiences (50% over target).
– 111,426 YouTube views (345% over targe

Advertising Agency: Play Communication, Sidney
Year: 2011

—————————————————————————————————————————————————————————–

GREEN LANTERN


This campaign had a bunch of bicyclists riding around town with custom wheels that rotated glowing messaging about the movie opening in the area.

Advertising Agency: Lorem, Sao Paulo
Creative Director: Icaro de Abreu
Year: 2011

—————————————————————————————————————————————————————————–

THE HOLE

Launch of the movie The Hole in 3D directed by Joe Dante. (A pair of brothers stumble upon a mysterious hole in their basement that leads to the darkest corridors of their fears and nightmares.)

Step 1: 2 weeks before: GUERRILLA. Floorstickers with a man falling into an hole were placed all over metro stations in Rome and Milan and in hundred of movie theaters.
Step 2: 2 weeks before WEB. Website about the movie with extra content (trailer, bills, phobias etc..).
Step 3: 10 days before: AMBIENT. Fake legs were added at the floorstickers and at special Billboards.
Step 4: 1 week before: EVENT. A black container was placed in the center of Milan and people were invited to challenge their fears. An infrared-cam recorded people’s reactions and the videos were uploaded on youtube and facebook.
Step 5: PROMOTION. Limited edition t-shirts (showing different fears to fight) were produced. People could win them entering the container.
Step 6: GADGETS. Fluorescent bracelets were given during the days of the event.
Step 7: 2 days before: 3D PRINT. Special 3D print was published on free press “On Stage”. 3D glasses were distributed with the magazine.

Advertising Agency: Auge, Milan
Year: 2011

—————————————————————————————————————————————————————————–