Glen is drinking Starbucks DoubleShot in his kitchen. The song, “Eye of the Tiger,” starts to play. The band Survivor begins singing Glen’s story as they follow him through his morning routine. The commercial ends as Glen exits an elevator, and Survivor starts singing to a new guy– “Roy!”
To the tune of “Eye of the Tiger”, Survivor sing a parody of their own lyrics:
Glen! Glen Glen Glen!
Glen Glen Glen!
Glen’s the man, going to work
Got his tie, got ambition
Middle management is right in his grasp
It’s a dream he will never let die
Glen’s the man of the hour
He’s the king of his cube
Status quo reports have
finally met their rival
Burning the candle at both ends
on his way to the top
He knows one day he just could become
As soon as Glen’s at the office Survivor move to their next target…
Roy! Roy Roy Roy!
Advertising Agency: Fallon New York
Creative Directors: David Lubars/Ari Merkin
Copywriter: Allon Tatarka
Art Director: Rob Baird
Production Company: Biscuits Filmworks, Los Angeles
Director: Noam Murro