Daimler promoted the third generation Smart For Two electric drive car at the September 2011 Frankfurt Motor Show (IAA) with eBall, an interactive game event using cars to play a digital game of Ping Pong. The interactive event was designed to demonstrate the joy of driving a highly responsive car. Visitors were invited to sign in with their driver’s license, and given instructions on forward and reverse before engaging in a live duel using laser measurement technology. The campaign was extended with print, outdoor and guerilla elements on a European tour in 2012. The campaign won a Gold Cube for Interactive (Physical Innovation) at the 91st ADC Awards.
Advertising Agency: Proximity BBDO, Berlin
Creative Directors: Ton Hollander and Jens Ringena
Art Director: Daniel Schweinzer
Copywriter: Lukas Liske
Game World against piracy
Dexter on Channel 4
In&Out (Gay Club)
Screamfest (Horror Film Festival)
Hell Party (Klub Abaton)
Showoff (Production Company)
Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe’ or ‘eww’.
In support of Academy Award ® winner Steven Soderbergh’s latest film “Contagion” — in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.
The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM — 2:00 PM. The first 50 people who arrived received passes to see “Contagion” in theatres and other themed prizes.
Don’t Call It Viral Marketing: The Story Behind Contagion‘s Microbial Billboard
The jury is still out on whether the star-studded viral outbreak movie Contagion will be a Hollywood blockbuster, but don’t blame Patrick Hickey if it isn’t. The Scottish mycologist recently led a team that used living bacteria and fungi to create two sinister-looking billboards meant to lure, or scare, people into seeing the movie. The microbes, seeded on stenciled letters in a pair of giant acrylic dishes, gradually grew to form the movie’s title behind glass windows erected in an empty storefront in Toronto, where Contagion was premiering at a film festival. The billboards were erected in late August, but gained even greater international attention last week when a time-lapse video showing how the project was done, and the eerie result, was placed on YouTube. “We picked [microbes] that would look dangerous,” says Hickey. “It’s a fusion of art and science.”
Hickey, who is director of innovation at a company called NIPHT, worked with the British firm CURB Media on the Contagion project, having teamed up with them in the past on marketing efforts using bioluminescent fungi and bacteria. He and colleagues typically spend considerable time in a lab investigating how various microbes will grow, and look, before moving out into the field. “It takes us a few weeks to see how fast things grow under certain conditions,” says Hickey. “There’s a lot of R&D going on.” This time, however, he was given such short notice that his team was still testing ideas back in Edinburgh, and e-mailing him photos, as he flew to Toronto.
Hickey says the 35 or so microbes used in the Contagion billboards were obtained from suppliers in Canada — he thought better of carrying luggage filled with bacterial and fungal containers on a flight to North America. Canadian officials provided a list of potentially dangerous microbes that were forbidden, but Hickey says he employed harmless ones, many available in school kits. Once in Toronto, he, staff members at the Canadian advertising agency Lowe Roche, and a local construction crew built and installed the 6-foot-long by 2-foot-high Petri dishes, filling each with about 10 liters of a growth-promoting agar gel. (The team has asked the Guinness World Records to investigate if these are the largest-ever Petri dishes.) One billboard was primarily composed of the same kind of fungi that produces penicillin and the other of several bacteria. Hickey is reluctant to reveal his team’s “trade secrets,” but he acknowledges that the billboard’s striking blood-like color comes from the red-pigmented bacterium Serratia marcescens. Some of the visual impact was due to chance, he adds; bacteria and mold from the outside air also took hold in each billboard before they were sealed.
Hickley had to fly back to Scotland before he saw the end result of his work, so he was even impressed by the time-lapse video. “I was amazed how it grew,” he says. Ironically, Hickey admits he still hasn’t seen Contagion. It premieres in the United Kingdom next month.
Advertising Agency: Lowe Roche, Toronto
Creative Director: Steph Mackie, Mark Biernacki
Art Director: Glen D’Souza
Copywriter: Mike Takasaki
A smart one, for Smart in Argentina. Using tweets as animation frames, and asking people to scroll down their Twitter page, Smart showed their car fits in every tiny space, even in a Twitter timeline. You can check the video…
To launch Smart Argentina’s Twitter account, @smartArg, BBDO Argentina created what it bills as the first “Twitter commercial.”
Visitors to Smart Argentina’s Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a smart car traveling through the city as passersby cheer on. Of course, each frame was made out of 140 characters or less.
The brief ad, created by BBDO Argentina to launch the Smart Twitter feed, uses “animated” frames as tweets to create a flipbook effect. The famed “city car” is shown traveling down a bustling street, like notes plunked down on top of sheet music. This Smart car passes many other (bigger) vehicles, and lots of buildings (which appear to be smiling), before handily docking in a parking garage.
Bonus interactivity points: If you actually visit the Smart Twitter page, you can basically recreate the ad, just by scrolling down.
Advertising Agency: BBDO Argentina
Executive Creative Director: Ramiro Rodriguez Cohen
Executive Creative Director: Roderigo Grau
Director of Interactive Experiences: Pablo Tajer
Copywriter: Guido Lacellotti, Agustin Suarez
Art Director: Maximilaino Ballarini
David O’Daniel is one hell of an artist, and through his affiliation with San Francisco’s Castro Theater he is gaining quite the following. He creates silk screen posters for classic films that are released in conjunction with the screenings of those films at the theater. He’s got a great victorian-meets-art-nouveau style going on. As you can see, his sense of design is quite striking. Visit O’Daniel’s official website where you can purchase these posters and more.
Breakfast at Tiffany’s
2001: A space odyssey
The Dark Knight
Planet of the Apes
The Evil Dead
A Clockwork Orange
Four men transport a heavy box with precious contents to a waiting ship. The box survives lots of dangers and finally arrives safe. Unfortunately the ship is the Titanic.
Advertising Agency: DDB Needham, Netherlands
Der Spiegel Magazine
Gradiente Home Theatre
Titanic Food Festival
Priya Village Cinema
In a scene reminiscent of “Titanic”, the workers in an office try to fix a broken shelf.
Advertising Agency: Dentsu, Tokyo
Meio & Mensagem Magazine
Citroen XSara Picasso
This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. The office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either.
Advertising Agency: EURO RSCG Flagship, Bangkok
Sony Wega Home Theatre
L’Equipe Sport Magazine
Dakino Film Festival
A ship, a man, a woman. Ship sinks. Man dead. Woman alive. Watch Hollywood’s legendary blockbuster “Titanic” in 30 seconds. Short and fun. Just like the VW Fox.
Advertising Agency: DDB Dusseldorf
LG Home Theater
We see the memorable scene where the Terminator is going to be melted in the industrial plant, everything occurs as normal, but the soundtrack we hear is “My Heart Will Go On” from Titanic. In the credits we read “Terminator or Titanic? Take Both, Tuesdays 2X1 at BlockBuster”
Advertising Agency: BBDO Guatemala
Panasonic Veira Plasma TV
Montex Carbon Paper
Utopia Groups Cinema
McDowell’s Diet Mate Whisky
Toys ‘R Us
Kaercher (immersion pump)
RIOS Illustration Studios
Show Off Film
Rocklets Chocolate Candies
We see the Titanic sailing over the dark waters of the Atlantic Ocean. In the crow’s nest there’s a watchman, personified by a Yellow chocolate Rocklets. Suddenly, he spots a huge iceberg and informs the other Rocklets who desperately trie to alert the Captain. As soon as he takes off to do so, a huge human hand takes it away and eats it. The Rocklet was never able to inform the ship that it is about to crash into an iceberg. Super: The beginning of the history of a Rocklets is very close to the end.
Advertising Agency: Leo Burnett Argentina
Iffco Financial Service
The first all Arabic movie channel makes its take on ‘Titanic’.
Advertising Agency: Leo Burnett Cairo