Smart – eBall Interactive GamePosted: April 16, 2012
Daimler promoted the third generation Smart For Two electric drive car at the September 2011 Frankfurt Motor Show (IAA) with eBall, an interactive game event using cars to play a digital game of Ping Pong. The interactive event was designed to demonstrate the joy of driving a highly responsive car. Visitors were invited to sign in with their driver’s license, and given instructions on forward and reverse before engaging in a live duel using laser measurement technology. The campaign was extended with print, outdoor and guerilla elements on a European tour in 2012. The campaign won a Gold Cube for Interactive (Physical Innovation) at the 91st ADC Awards.
Advertising Agency: Proximity BBDO, Berlin
Creative Directors: Ton Hollander and Jens Ringena
Art Director: Daniel Schweinzer
Copywriter: Lukas Liske