The Royal Dutch Guide Dog Foundation – Google Maps Directions for Guide Dogs

A new nifty Google Maps tool. Getting safely from A to B with a Guide Dog with Google Maps. It really works. Clic here

KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation) trains puppies to be guide or seeing eye dogs. To help promote the charity and help raise some of the mobility issues faced by the visually impaired KNGF have created KNGF Maps.
The map is a pretty impressive iteration of Google Maps driving directions. The map includes the usual driving, public transit and walking directions but also includes some novel seeing eye dog directions.
If the user selects the seeing eye dog directions they are presented with a blanked out map. When the user asks for directions a seeing eye dog walks the route and lights up the way on the map.
The map serves as a useful metaphor for the invaluable help provided by seeing eye dogs to the visually impaired. The map also includes the usual text based steps of the walking directions and can therefore also be read by screen readers.

“For blind people, getting from A to B is often a challenging route. Guide dogs enable blind people to safely, easily and independently take to the streets. This is why KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation) trains puppies to be guide dogs.”

Advertising Agency: Selmore / Selmore Lynx, The Netherlands
Concept/Art Director: Tibor van Ginkel
Concept/Copywriter: Thomas Reinhold
Creative Programmer: Mark Vertegaal (Selmore Lynx) , Benjamin van Rossum (Action This Day)
Design: Gabor de Man
Year: 2012


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