Volkswagen – Funwagen

Volkswagen Netherlands have just launched a fantastic new Facebook promotion called the VW Fanwagen. Centered around two of their most icon vehicles, the Campervan and the Beetle, Facebookers have the chance to vote on which one they want rebuilt into a one of a kind, fully specced up social media hub.  Features of the classically styled, yet fully featured vehicle include a social media dashboard where your friends status updates will be printed out in real time, a like thumb shaped gear stick and a revolving relationship status on the numberplate!

All fans have to do is head over to their Facebook page and cast their vote on who they want to win, Beetle vs Campervan.  Participants then add a part to the vehicle, share with friends, and then sit back and wait for the result! As you can see below, the VW Campervan is certainly leading the charge, and I’m not surprised considering you can still buy a VW Beetle!

Advertising Agency: Achtung!, Netherlands
Year: 2011



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