Solidarités International – Water TalksPosted: September 20, 2011 | |
Solidarités International created a “talking wall of water” to generate public awareness of the devastating impact of unsanitary water.
Contaminated water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses in some 8 million people, including 1.5 million children: cholera, typhoid, malaria, diarrhea, trachoma….
To speak out against this tragedy in a totally new way, the humanitarian aid orwater talksganization, Solidarités International, specialized in meeting people’s most essential needs (including safe drinking water), put together a revolutionary public event featuring a “talking” wall of water. This temporary installation, conceived and designed by us, conveyed poignant messages specifically intended to capture the attention of the many by-passers and to get them to realize the dangers of dirty water, in preparation for the World Water Day on Monday, 22 March 2010.
Advertising Agency: BDDP Paris
Creative Director: Guillaume-Ulrich Chifflot
Copywriter: Emmanuel De Dieuleveult
Art Director: David Derouet