Tropicana – Billboard powered by oranges

From Tropicana France,a billboard powered entirely by oranges. 2500 oranges were attached to pins, linked up with two zinc and copper plates to produce an electrolysis process. With 0.7 volts generated by each fruit, 1800 volts were enough to illuminate the LEDS making up the words, “Energie Naturelle – Tropicana”. Afterwards, all the oranges were collected and reused in a compost or to produce biogas.

Advertising Agency: DDB, Paris
Executive Creative Director: Alexandre Hervé
Creative Directors/Copywriters/Art directors: Siavosh Zabeti/Alexander Kalchev
Director Johnny Hardstaff
Production Company: The Moving Picture Company, London
Year: 2011
Bronze Lion



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