Supor Giant Wok – Non Stick PansPosted: September 7, 2011
A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China. The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface. The campaign won two Lions at Cannes in 2010, and a Silver Pencil at the 2011 One Show Awards.
Advertising Agency: Leo Burnett Shanghai
Executive Creative Director: Gordon Hughes/Amanda Yang
Creative Director: Forest Young
Copywriter: Amanda Yang/Donna Dong
Art Director: Gordon Hughes/Amanda Yang/Lin Wei-jun