Supor Giant Wok – Non Stick Pans

A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China. The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface. The campaign won two Lions at Cannes in 2010, and a Silver Pencil at the 2011 One Show Awards.

Advertising Agency: Leo Burnett Shanghai

Executive Creative Director: Gordon Hughes/Amanda Yang

Creative Director: Forest Young

Copywriter: Amanda Yang/Donna Dong

Art Director: Gordon Hughes/Amanda Yang/Lin Wei-jun

Year: 2010


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