The First Creative Moodboard.jpeg That Wishes You Happy Holidays

The Brief
Summer is coming. Everybody is leaving and the regular activity on the website will be stopped. Sun is burning to high to use an Ipad on the beach… So we need to inform the blog will be pause for few weeks.

Idea
We started from a very simple insight: when it’s summer everybody whises an happy summer to all of his friends. So let’s have a nice holiday to everybody.

Solution
Create a “.jpeg whises moodboard” and post it on the bog.

Results
700 people receive the summer wishes, the operation was a great success. A big buz started from the blog and spread all around the social media. The blog views increased by the 35% that day.
Only in September we will have the final results on the effectivness of the entire operation…

 

Advertising Agency: This is not ADVERTISING



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