Kempertrautmann for Comedy Central – They take it seriuslyPosted: July 29, 2011
MTV Comedy Central in Germany has run two award-winning print advertising campaigns using the tag line, “We Take It Seriously”. The print advertisements show slapstick scenarios illustrated in simple cartoons, enhanced with the stamp of MTV Comedy Central, “Wir nehmen es Ernst”, translated in English as “We Take It Seriously”.
The first series won silver for outdoor at Eurobest 2007, silver for illustration in the London International Awards 2007, gold at the ADCE awards 2008, winner in the 15th Cresta Award for poster, silver for print at the NY Awards, bronze at Clio 2008. The second series has won a Silver Press Lion at Cannes 2008 and a print Gold at ADCE Awards 2008.
2007 – CACTUS/ADOLF/RAKE/STEPS
2008 – BIRD/DOOR/CHAIR/TWINS
2009 – ELEPHANT/FLIES/HEDGEHOG/TARTE
2009 – NOW, ECO-FRIENDLY
Advertising Agency: KemperTrautmann, Hamburg
Creative Director / Copywriter / Illustrator: Mathias Lamken
Art Directors: Mathias Lamken, Simon Jasper Philipp