Hot Wheels – Track Tape

For more than 40 years, Hot Wheels products have been a children´s favorite. Although extremely fun, tracks don´t have the immediacy and portability of playing as cars do. How to invite kids to play with Hot Wheels cars and tracks whenever, wherever?
We developed the Track Tape. A simple, economic and fun product that allows kids to transform every place into a true race track. Besides, the Track Tape works as advertising, placed exactly where the target is by the own target market

Advertising Agency: Ogilvy, Mexico 
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz Reyes
Creative Director: Victor Alvarado/Fernando Carrera
Art Director: Victor Alvarado/Fernando Carrera
Copywriter: Fernando Carrera/Victor Alvarado


Related Post: Ogilvy Mexico for Mattel – Little car, great unconventional idea


One Comment on “Hot Wheels – Track Tape”

  1. Como que se parece #1 Street Tape Matchbox y Hot Wheels | bloggrafico says:

    […] nos mostraba los grandes proyectos que ha realizado la agencia. Cuando nos enseñó la genial Hot Wheels Track Tape (Cannes Lions SHORTLIST 2011) de inmediato dije ¡Carajo, cómo no se me ocurrió a […]

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