Soken – Soken DVD Ca-ca-ca-campaign

In 2003, The Gunn Report acclaimed Soken DVD campaign as the third of the most awarded commercial in the world (35 awards).

KILL BILL KILL BILL
This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. The officer man talks to his colleague about the ‘Kill Bill’ DVD. When he is speaking, he is repeating himself again and again. Why? Because his DVD player doesn’t play smoothly.

X…X…X
The Junior Visualiser talks to his co-worker about a Japanese porn DVD. When he is speaking, he freezes up. Why? Because his DVD player is frozen.

TITITITANIC
The office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either.

Advertising agency: Euro RSCG Flagship, Thailand
Creative Director: Chukiat Jaroensuk/Passapol Limpisirisan/Wiboon Leepakpreeda
Copywriter: Sittichai Okkararojkij/Passapol Limpisirisan
Art Director: Nimit Songsri/Wiboon Leepakpreeda
Production Company: Matching Studio, Bangkok
Director: Suthon Petchsuwan



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