TBWA/Paris for Playstation (2003/2007) – Five years of amazing works

TITLE: Rebirth
The print work called “Rebirth” that shows the head of a grown man emerging from the womb of a svelte model has won the International Advertising Festival’s Press & Poster Grand Prix award as the year’s best print ad. “Rebirth” was originally selected as the winner in the outdoor category in Monday’s Press and Poster jury deliberations but was then switched to print after the original print winner was disqualified.
Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Dimitri Daniloff
Year: 2003
Grand Prix in Press Lions

TITLE: Veteran
The ad campaign titled “Veterans”  depicts the boys with otherworldly looks who have gone through untold battles, blood and death.
“The success of the PlayStation shots depends on a subtle blend of lighting, tone and the expressions on the faces of the players… when Jorge Carreno, the art director at TBWA\Paris, approached me with the idea of war veterans that were actually kids, I knew it could be something special. Good ideas bring out your best work.” – Marc Gouby, photographer
Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Marc Gouby
Year: 2003
Silver Lion for the campaign

TITLE: Supermarket

Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Dimitri Daniloff
Year: 2003
Bronze Lion

TITLE: Doll

Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Gold Lion

TITLE: Potato Head

Creative Director: Erik Vervroegen
Copywriter: Manoelle Van Der Vaeren
Art Director: Sebastien Vacherot
Photographer: Dimitri Daniloff
Year: 2004
Gold Lion

TITLE: Dressing up

Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist

TITLE: Kamasutra

Creative Director: Erik Vervroegen
Copywriter: Estelle Nollet
Art Director: Loic Cardon
Artist: Richard N’go
Year: 2004
Bronze Lion

TITLE: Heart of Stone

Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist

TITLE: Skin Shell

Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist

TITLE: Choice

Creative Director: Erik Vervroegen
Copywriter: Eve Roussou/Oliver Renaud
Art Director: Eve Roussou/Oliver Renaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist

TITLE: Adultery
“I can’t even remember how many layers there were in this image. The final file was about 3GB,” says the photographer. He adds, “When using a digital camera you have to shoot quite flat, then increase the contrast in Photoshop.” – Dimitri Daniloff, photographer
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion

TITLE: Moulds

Creative Director: Erik Vervroegen
Copywriter: Manoelle Van Der Vaeren
Art Director: Sebastien Vacherot
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion

TITLE: Plugs

Creative Director: Erik Vervroegen
Copywriter: Matthew Branning
Art Director: Chris Garbut
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion

TITLE: Scars

Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion

TITLE: Baby

Creative Director: Erik Vervroegen
Copywriter: Xander Smith
Art Director: Javier Rodriguez
Photographer: Yann Robert
Year: 2005
Gold Lion

TITLE: Sleeping Beauty

Creative Director: Erik Vervroegen
Copywriter: Bjoern Ruehmann/Joakim Reveman
Art Director: Bjoern Ruehmann/Joakim Reveman
Photographer: Eugenio Recuenco
Year: 2005
Gold Lion

TITLE: Banana

Creative Director: Erik Vervroegen
Copywriter: Alain Jalabert
Art Director: Thierry Buriez
Photographer: Vincent Dixon
Year: 2005
Shortlist

TITLE: Octopus

Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Dimitri Daniloff
Year: 2005
Shortlist

TITLE: Death

Creative Director: Erik Vervroegen
Copywriter: Bjoern Ruehmann/Joakim Reveman
Art Director: Bjoern Ruehmann/Joakim Reveman
Photographer: Marjolijn de Groot
Year: 2005
Shortlist

TITLE: Head
The fantastic and virtual universe of Playstation is revealed to readers by giving them a glimpse into what exactly goes on inside a player’s head.
Creative Director: Erik Vervroegen
Copywriter: Sebastien Vacherot/Jessica Jerard- Huet/Loic Cardon/Ingrid Varetz
Art Director: Sebastien Vacherot/Jessica Jerard- Huet/Loic Cardon/Ingrid Varetz
Photographer: Yann Robert
Production Company: DEF 2 Shoot, Paris
Director: Thomas Marque
Year: 2006
Gold Lion for the press

TITLE: Spring

Creative Director: Erik Vervroegen
Copywriter: Daniel Perez/Xander Smith/Matthew Branning
Art Director: Eve Roussou/Emmanuel Courteau/Cedric Moutaud
Photographer: Marc de Cunha Lopez
Year: 2006
Shorlist

TITLE: Bodies

Creative Director: Erik Vervroegen
Copywriter: Ghislaine de Germon
Art Director: Mariene Fonferrier
Photographer: Dimitri Daniloff
Year: 2006
Shorlist

TITLE: Panties


Creative Director: Erik Vervroegen
Copywriter: Xander Smith
Art Director: Bjoern Ruehmann/Joakim Reveman
Photographer: Hans Starck
Year: 2006
Shortlist

TITLE: Flasher

Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Dimitri Daniloff
Year: 2006

TITLE: Insect

Creative Director: Erik Vervroegen
Copywriter: Veronique Sels
Art Director: Eve Roussou/Viken Guzel
Photographer: Matthieu Deluc
Year: 2007

TITLE: Clown

Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Graphic Designer: Thomas Mangold
Year: 2007

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